DAFTAR ISI

Halaman

ABSTRAK.....................................................................................................................................i

LEMBAR PERSETUJUAN..........................................................................................................ii

KATA PENGANTAR...................................................................................................................iii

DAFTAR ISI

BAB I PENDAHULUAN

a. Latar Belakang Masalah........................................................................................................... 1

b. Fokus Penelitian.......................................................................................................................11

c. Sub Fokus.................................................................................................................................11

d. Rumusan Masalah....................................................................................................................12

e. Tujuan Penelitian......................................................................................................................12

f. Manfaat Penelitian....................................................................................................................13

BAB II KAJIAN PUSTAKA DAN KERANGKA PEMIKIRAN

KAJIAN PUSTAKA
a. Strategi.....................................................................................................................................14
b. Komunikasi..............................................................................................................................22
c. Strategi Komunikasi.................................................................................................................35
d. Faktor Penting Dalam Merencanakan Strategi Komunikasi ....................................................37
PENELITIAN TERDAHULU......................................................................................................39
KERANGKA PEMIKIRAN ........................................................................................................41

BAB III METODE PENELITIAN

a. Objek Penelitian.............................................................................................................44

b. paradigma Penelitian.....................................................................................................44

c. Metode Penelitian..........................................................................................................46

d. Key Informan.................................................................................................................47

e. Sampel Sumber Data.....................................................................................................48

f. Teknik Pengumpulan Data.............................................................................................49

g. Teknik Analisa Data.......................................................................................................52

DAFTAR PUSTAKA........................................................................................................57