INTRODUCTION-

CricBuzz is a sports news website and app to all exclusively for the game of cricket. The site features news,
articles, live coverage of cricket matches (including videos and scorecards), player rankings and team
rankings. The website also offers many mobile apps. CricBuzz is also the largest mobile app for cricket
news and scores in India.

CricBuzz was created by three Infosys former employees Piyush Agrawal, Pankaj Chhaparwal and Pravin
Hegde in the year 2004. By 2010, CricBuzz started developing mobile app for live cricket news and scores.
In Nov 2014, Times Internet, a subsidiary of Times of India acquired majority stake in CricBuzz for
undisclosed sum. Post-acquisition, the website continues to be managed by the original founders.
In Jan 2015, Times Internet owned GoCricket was merged into cricbuzz. GoCricket's website was
redirected to cricbuzz and the mobile app of Go Cricket was also merged with that of cricbuzz. Go Cricket
and Times Internet started alerting its users on various media sites to follow cricbuzz.
Cricbuzz contains live streaming of cricket scores, upcoming schedules, team and player rankings, videos,
pictures, cricket based online games and several mobile apps (for Android, iPhone, Windows
phone, BlackBerry, Nokia etc.).

Cricbuzz, in November 2017 was ranked 469 globally by Alexa Internet. The site was reportedly the 7th
most Googled site in India in 2014. In 2014, its mobile app crossed 10 million downloads (largest in India)
and the website was used by more than 50 million users worldwide and generated 2.6 billion-page views in
Jan 2015 alone.

In Aug 2015, CricBuzz was named the title sponsor of India-Sri Lanka test series (India's 20-day tour to Sri
Lanka that included 3 test matches held in Galle and Colombo).

BACKGROUND -
Each and every study contain some basic objective. In this case our main objective of the study is to define
the Cricbuzz- digital strategy and the policies of the company. Here we are looking forward to know the
digital strategy of the company. Young and teenagers are the biggest fan follower of this entertainment
brand. Because of the Internet use is spreading rapidly into daily life, and directly affecting people’s ideas
and behavior. Internet has an impact in many areas including the higher entertainment system.

Internet heralded the development and implementation of new and innovative media strategies in biggest
entertainment world. The followers who advocate technology integration in the entertainment media
learning process believe it will improve the characters of they build and prepare more futuristic to
effectively participate in the 21st century digital media place. Internet use has become a way of life for the
majority of entertainer all around the world. For most college students the Internet is a functional tool, one
that has greatly changed the way they interact with others and with information as they go about their
studies. They use computers to watch this serials and wide range of media tasks. So the basic concept of
this study is:-
 Website optimization of Cricbuzz (www.cricbuzz.com)
 Social media analysis of Cricbuzz
 Strategic Recommendations for Cricbuzz
WEBSITE OPTIMIZATION FOR CRICBUZZ-
Search engine optimization (SEO), or website optimization, is the process of making changes to your
website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors,
search engines evaluate your website's relevance and readability before assigning it a position or ranking
on the search engine results page. The more relevance the search engines determine your website has for a
given search, the higher the website will rank. When you consider that more than 60% of Internet users will
not look beyond the first page of search results, it's important to use search engine optimization to push
your ranking as high as possible.
SEO services for website optimization address a variety of factors, including: keyword selection, adding
and refreshing content, creating search-engine friendly design, building links, and resolving technical issues
that may drive search engines away. Website optimization (often referred to as CONVERSION RATE
OPTIMIZATION) is the process of systematically improving the performance of your website to meet your
business objectives. Whether your goal is to get more leads, sales, or reduce customer service phone calls,
website optimization can be used to make your website more effective at meeting those goals.
The process for optimizing your website follows the same principles as conversion rate optimization. In
fact, the two terms are often used interchangeably. Website optimization is best conducted as an ongoing
process that over time makes your website more effective and valuable for you. By following the process
below, you can improve the performance of your website through continual optimization.

PROCESS-
1. Establish a hypothesis – Review your analytics and look for parts of your funnel that are
performing poorly, such as pages with high bounce or exit rates. Collect qualitative feedback
from visitors as to why they’re not converting. You can brainstorm potential causes of poor
performance to build a list of website optimizations to test.
2. Prioritize – After building your list of potential optimizations, you need to put them in priority
order. Put them in a spreadsheet and rank them in order of their anticipated impact, your
confidence in their potential to improve performance and how easy it is to implement the change.
 3. Test your optimizations – A/B testing your website optimizations is the next step. Keep changes
that improve the performance of your site, eliminate those that don’t.
4. Analyze tests – Review the testing data to determine which hypotheses were true and which
weren’t. By implementing the winning tests you’ll optimize your website for higher conversions
with each winning variation. Make sure you don’t end tests too early so that you don’t fall victim
to misleading testing data.
5. Optimize your website – Put your winning tests into play and learn from tests that didn’t win.
Use both outcomes as inspiration for successive tests to run. Remember, website optimization is
an ongoing process that produces its best gains over time.

Report of Cricbuzz:-

Analysis:

The total number of objects on this page is 89 which by their number will dominate web page
delay. Consider reducing this to a more reasonable number. Above 20 objects per page the
overhead from dealing with the actual objects (description time and wait time) accounts for more
than 80% of whole page latency. See Figure II-3: Relative distribution of latency components
showing that object overhead dominates web page latency in Website Optimization Secrets for
more details on how object overhead dominates web page latency. Combine, refine, and
optimize your external objects. Replace graphic rollovers with CSS rollovers to speed display and
minimize HTTP requests. Consider using CSS sprites to help consolidate decorative images. Using
CSS techniques such as colored backgrounds, borders, or spacing instead of graphic techniques
can reduce HTTP requests. Replace graphic text headers with CSS text headers to further reduce
HTTP requests. Finally, consider optimizing parallel downloads by using different hostnames or a
CDN to reduce object overhead.

OBJECT SIZE TOTALS

Object type Size (bytes) Download @ 56K (seconds) Download @ T1 (seconds)

HTML: 19377 4.06 0.30

HTML Images: 1153808 236.35 12.51

CSS Images: 1353373 278.53 15.97

Total Images: 2507181 514.88 28.48

Javascript: 317184 64.21 2.68

CSS: 0 0.00 0.00

Multimedia: 0 0.00 0.00

Other: 0 0.00 0.00

Analysis On Printability:
Around 5 pages of this website do not appear to be optimised for printing (using CSS).

Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable
stylesheets over many or all pages, as with screen-based stylesheets. This website doesn’t have the printing
format because of the comic copyright.
All pages were found to use defined headings. This is excellent as it allows visitors and search engines to
summarize the content of webpages quickly. Correctly defined headings aid accessibility and are
particularly important for search engine optimization.
Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading,
with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this
convention may confuse visitors.
Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used
to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections
within the content.
All pages were found to specify page titles, but one page has a relatively weak title which could be
improved. Page titles appear in search results and at the top of the browser's window when visiting the site.
Appropriate page titles are particularly important for search engine optimization.
Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not
to use excessive punctuation and avoid common words like 'page'.

This website redirects smartphone users to a mobile site at http://m.cricbuzz.com/.

Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use
CSS media queries.
We found 304,847 Facebook likes and 0 Google +1s for the 5 pages we tested.
Encourage sharing of your content with social media buttons on articles and pages of your website. The
amount of social activity a website should have depends very much on the type of website, its target
audience, and how long it has been in operation.

This website handles missing pages correctly by sending a 404 HTTP status code.
This website was served with GZIP encoding. This is very good because it reduces the loading time of a
web page.
One page of this website returns page content with or without a trailing slash on its URL. Search engines
might see these as separate pages with duplicate content which they could penalise for.
Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
This website uses a temporary (HTTP 302) redirect from http://cricbuzz.com to http://www.cricbuzz.com.
This is OK, but a permanent (HTTP 301) redirect is considered best practice.
This website has an average of 966 words per page. The amount of content on a website has been
shown to correlate with its search engine ranking.

SOCIAL MEDIA ANALYSIS-

This website was found to link to the Facebook page cricbuzz with 8,740,183 likes.
This website was found to link the Twitter account Cricbuzz (@cricbuzz).

This website's Twitter account has made 62,921 tweets to 3,680,677 followers.

The domain name cricbuzz.com was registered on Friday, April 16, 2004. Because this domain was
registered a long time ago, it is likely that pages on this website will appear higher in search engine
rankings than those from younger websites.

This is the 348 most popular website in the world.

Over the past 3 months, this website has experienced a moderate increase in popularity.

This website accounts for 98.8% of the Internet traffic to cricbuzz.com and its subdomains.
This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search
engine placement, usability and the marketability of this website.

All pages were found to include a meta description. This is good because search engines (like Google)
show this text in search result pages.
There are 31,636,352 pages on 5,222 domains linking to this website. The volume and quality of
incoming links is known to influence a website's search engine ranking.

To appear higher in search engine results, consider link building activity as a way to build your search
ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected
by search engines and could have an adverse effect.

Every page in this website is using Google Tag Manager. This is excellent and should allow for a
complete analysis of visitor behavior.
It looks like this website was last updated on Tuesday, April 3, 2018. This is good because visitors
perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by
search engines more often.

To find this information we used the last modified dates reported by this website's server in addition to
looking for dates written on each page.
 STRATEGIC RECOMMENDATIONS-
1. It should start streaming live cricket matches of every kind.
2. It should start doing some online matches for viewers so that engagement on site continues
after series also and there should be some prizes for them also.
3. It should link itself to other sites also so that people can be redirected from there like hotstar
has done.
4. It should start its own radio channel so that in case of low internet connectivity people can
enjoy commentary also.
5. It has to add on some features for which it can monetize itself like live cricket streaming,
providing passes and coupons to various events etc.
6. It should engage itself in some PR events so that it can make its presence in a wider way
irrespective of a cricket brand like selling of cricket accessories, cricketing events etc.
7. It’s a very heavy site and consumes lots of data so it should be made data friendly.

REFERENCES-

 http://www.cricbuzz.com/

 http://www.cricbuzz.com/cricket-schedule/series

 http://www.cricbuzz.com/cricket-match/live-scores

 http://www.cricbuzz.com/cricket-scorecard-archives

 http://www.cricbuzz.com/cricket-news

 https://www.alexa.com/siteinfo/cricbuzz.com

 http://nibbler.silktide.com/en_US/reports/www.cricbuzz.com