TABLE OF CONTENT PAGES

Summary 1

Terms of reference 1

Aims 1
Research 1

Plans made 2

Task carried out 3

Marketing mix 3

Finance 4

My personal contribution 4

Conclusion 4

Recommendation 5

Evaluation 5

SUMMARY

The following is a report on a fundraiser for Meningitis Research carried out by our fifth year
Link Modules group. The report shows the aims, preparation of the running and organisation
of the activity.

TERMS OF REFERENCE

To comply with Link Module requirement for our portfolio we have to complete an
Enterprise report.
AIMS

• To raise money for Meningitis Research

• To improve my research skills
• To learn how to work as a team
• To learn and understand how to run an organisation
• To improve my organisational skills

RESEARCH

We needed to carry out research to find answers to the following:

• The demand for the goods
• How interested the students are in our plan
• The reaction of the students to our ideas
• The price at which the goods are to be sold
• The cost of running and producing the good

To find answers to the above we designed a questionnaire

SURVEYS AND RESULTS

140 students were surveyed

129 students said they would buy our product
Our products are cookies, muffins, cakes and rice krispie buns

BAR CHART
 SURVEY RESULTS

100%
80%
% OF STUDENT 60%
SURVEYED
40% YES
20% NO
0%
1st 2nd 3rd 4th 5th 6th
year year year year year year
YEAR SURVEYED

TRANSITION STUDENTS LAST YEAR

A member of the class spoke with the transition years that have done similar things to ours.
They discovered the type of activities required in carrying out our task. The price at which
they sold their own product in order to decide on what the price of our product will be.

SUPPLIERS

A member of our class went into the stores to check the prices of the products we decided on
for us to determine our selling price.

PLANS MADE

Week 1: week beginning February 26th

Discussion of possible ideas

Ideas were mentioned e.g. cookies, fashion shows, homework club, calendar etc.
The class cut down the ideas to five.

Week 2: week beginning March 5th

Five ideas listed

Decided on cookies etc.
Questionnaires were drawn up

Week 3: week beginning March 12th

Two members of our class got permission from the principal

 Surveys/questionnaires were distributed and analysed.

Week 4: week beginning March 19th

Decided on share capital €5 per person approximately €100

Decisions on who will make cookies etc. approximately 11 people

Week 5: week beginning March 26th

We came to a decision on where to sell the goods

We decided on the prices of the goods

Muffins €1.00
Cookies €0.60
Queen cakes €0.40
Rice Krispie buns €0.20

Week 6: week beginning April 16th

We promoted the activity through posters, by making arrangements, going

round to classes.

Week 7: week beginning April 23rd

Enterprise activity took place on Thursday 26th of April

Week 8: week beginning April 30th

Evaluation of the activity by having a class discussion

TASKS CARRIED OUT

To carry out the fundraiser, we did the following:

• I organised the brainstorming
• Got permission from the principal
• We decided on what organisation our proceeds would go to.
• We did research to find out what people like and what they wanted and how
much they want to pay
• We promoted the product by putting up posters, making announcements and
going round the classes
• We invested $5 each into our activity
• We made the product to sell and decided on where to sell them
• We counted the money, returned the capital to class members and forwarded
the profit to Meningitis Research
• We evaluated the activity by having a discussion in class
MARKETING MIX

PRODUCT:

We chose muffins, cookies, queen cakes, buns etc. as our product.

PRICE:

When choosing a selling price for a good, we looked at the cost and profits. Having
completed our survey we discovered that it would cost us approximately 70c to make a
muffin, 40c to make a cake, 13c rice krispies bun, 28c to make bun. Overall this worked out
as approximately 40% profit.

PROMOTION:

We advertised our products through posters, world of mouth and announcements at

assembly.

PLACE:

We sold our product outside the tiered room in school.

FINANCE

We each invested €5.

INCOME AND EXPENDITURE ACOUNT.

INCOME € €

Capital (21x 5) 105.00

Sales: Muffins 45.00
Cookies 45.00
Rice krispies 6.00
Buns 18.00 124.00
229.00

EXPENDITURE

Flour 2.00
Sugar 1.60
Eggs 1.85
Margarine 1.95
Chocolate 4.10
Rice krispies 2.85
Milk 0.60 14.95
214.05

When the capital of €105 is deducted this gives a profit of €109.05

MY PERSONAL CONTRIBUTION

I started the brainstorming ideas in class by writing down the ideas on the board and
eliminating the ones that are impossible to do. At the end of the day we had a list of items to
do and we took the one that was accepted by all students.

I went to classes to make announcements for the bake sale and promoted the product by
giving the students the prices and place of sale.

I was also available to assist in the sale of the goods.

CONCLUSION

The enterprise activity was successful as we succeeded in raising €109.05 for the meningitis
group, which was the charity we chose.

We improved our teamwork skills because we had to work together to make sure that the
event was successful

I improved my research and organisational skills because I was in charge of the

brainstorming session

RECOMMENDATIONS

If I was to participate in any activity like this again.

• I would make more of the buns, muffins, and cakes because we ran out of all the
items and people still wanted more which would have improved our profits.
• I would also make more announcements to all the classes because the first years were
not included in our survey and that would have increased the demand for our sales
• I would recommend that we make the product available both at break and lunch.
• I would have extended the activity to a two or three days bake sale.

EVALUATION

At the end of our activity we achieved.

• Our aim of raising to raise money for our charity organisation Meningitis Research
• I achieved my personal aim of learning more about how to run an organisation and
what it takes to run it.
• We learnt about working as a team because we had to all work together to make the
activity a success
• I succeeded in improving my research skills.
SUMMARY