The Coca-Cola Company is an American multinational beverage corporation, and manufacturer, retailer,

and marketer of nonalcoholic beverage concentrates and syrups.[2] The company is best known for its
flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia.[3]
The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler (December 30, 1851 –
March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company—headquartered in
Atlanta, Georgia, but incorporated in Wilmington, Delaware[4]—has operated a franchised distribution
system since 1889: the Company only produces syrup concentrate, which is then sold to various bottlers
throughout the world who hold exclusive territories. The company owns its anchor bottler in North
America, Coca-Cola Refreshments.

History analysis
History analysis

In May, 1886, Coca Cola was invented by Doctor John

Pemberton apharmacist from Atlanta, Georgia. John
Pemberton concocted the CocaCola formula in a three
legged brass kettle in his backyard.
•

Being a bookkeeper, Frank Robinson also had excellent

penmanship. Itwas he who first scripted "Coca Cola" into
the flowing letters which hasbecome the famous logo of
today.
•

The soft drink was first sold to the public at the soda
fountain inJacob's Pharmacy in Atlanta on May 8, 1886.
•
Until 1905, the soft drink, marketed as a tonic, contained
extracts of cocaine as well as the caffeine-rich kola nut.
•

Until the 1960s, both small town and big city dwellers
enjoyedcarbonated beverages at the localsoda
fountainor ice cream saloon.Often housed in the drug
store, the soda fountain counter served as ameeting
place for people of all ages. Often combined with
lunchcounters, the soda fountain declined in popularity
as commercial icecream, bottled soft drinks, and fast
food restaurants became popular.
•

On April 23, 1985, thetrade secret"New Coke" formula

was released.Today, products of the Coca Cola Company are
consumed at the rate of more than one billion drinks per
day

- Company Background
The Coca Coola Company is the largest beverage business in the world serving more than 200
countries and offering more than 500 brands.
Name The Coca Cola Company
Industries served Beverages
Geographic areas
Worldwide
served
Headquarters U.S.
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 146,200
PepsiCo Inc., Dr. Pepper
Snapple Group, Inc.,
Main Competitors Unilever, Groupe Danone,
Kraft Foods Inc., Nestlé
S.A. and other

Organization Profile
Coca-Cola Enterprises, established in 1986, is a young company by the standards of the
CocaCola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola
that is
the foundation for this Company.
The Coca-Cola Company traces it‟s beginning to 1886, when an Atlanta pharmacist, Dr. John
Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling
business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B.
Whitehead, secured the exclusive rights to bottle and sell Coca-Cola for most of the United
States from The Coca-Cola Company.
The Coca-Cola bottling system continued to operate as independent, local businesses until the
early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company
merged some of its company-owned operations with two large ownership groups that were for
sale, the John Lupton franchises and BCI Holding Corporation's bottling holdings, to form
CocaCola Enterprises Inc. The Company offered its stock to the public on November 21, 1986,
at a
split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in
1986.
In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola
Bottling Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate
bottler consolidation. As part of the merger, the senior management team of Johnston assumed
responsibility for managing the Company, and began a dramatic, successful restructuring in
1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion