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2017- II

CARRER:
MANAGEMENT AND
INTERNATIONAL BUSINESS
EXPORT OF
COURSE:
DEHYDRATED INTERNATIONAL COMMERCIAL
INTELLIGENCE
GOLDEN BERRY
EDUCATIONAL: ROJAS,
TO USA ANTONIO

MEMBERS:
CHAFLOQUE, EDWIN
CHOLAN CASACHAHUA, SHEYLA
GUARDAMINO ACEVEDO, ANA
RUA, ALLISON
VEGA, SHIRLEY

FACULTAD DE NEGOCIOS - UPN


CONTENT
INTRODUCTION .....................................................................................................................................2

PRICE ANALYSIS .....................................................................................................................................3

DEMAND ...............................................................................................................................................4

Sales proyection ................................................................................................................................5

SEARCH FOR CLIENTS ............................................................................................................................6

bibliography ........................................................................................................................................10

1
INTRODUCTION

The growing trend for the consumption of healthy and antioxidant-rich products
that improve the quality of life make aguaymanto a very valuable fruit, both for
fresh consumption and for processing. The aguaymanto or golden berry is
considered a "super fruit" and is being demanded by new markets and new
consumers around the world.

In the United States aguaymanto has great potential, because the preference of
its consumers is to eat healthily, which is directly related to the characteristics of
this fruit. These attributes are encouraging the consumption of aguaymanto in the
United States, Europe and Asia. Peru has been exporting fresh aguaymanto,
dehydrated aguaymanto, dehydrated organic aguaymanto, organic aguaymanto
pulp, aguaymanto covered with chocolate, organic aguaymanto jam, among
other presentations. And the main export destinations are the Netherlands,
Germany, the United States and Canada. The following are France, Japan, South
Korea, United Kingdom, New Zealand, Australia and Chile, among others.

When analyzing the international scope, this food sector has been showing great
dynamism. The target market to which the project is directed is Miami. We chose
the United States for providing a profitable sale price to the exporter and because
of the trend of its consumers.

Regarding the competitive advantage that is proposed for the project, we propose
to execute a differentiation strategy, working on the packaging of our product,
making it attractive, practical at the time of eating and easy to carry.

This document initially deals with the generalities of aguaymanto, based on a


general description of the fruit, followed by the participation of aguaymanto in
Peruvian exports. Secondly, the entrance requirements of aguaymanto to the
United States, as well as the commercial agreements it has with Peru, will be
discussed.

Subsequently, we will propose the means we believe is convenient for the


transportation of aguaymanto to the United States, as well as the actions to be
developed to execute its exportation plan.

2
PRICE ANALYSIS

The golden berry’s tariff heading is: 813400000

USA NETHERLANDS

13.50 16.00
14.00
13.00
12.00
12.50 R² = 0.1829
10.00
12.00 8.00
6.00
11.50
R² = 0.5827 4.00
11.00 2.00
10.50 0.00
0 1 2 3 4 5 6 0 1 2 3 4 5 6

According to the data provided by the SUNAT website, recent years average
price for both countries is $12.09. However, according to the graph we see that
the value that is closest to 1 and therefore gives us more reliability of the trend
line is R-square: 0.5827.
Then the average price of dehydrated golden berry for export oscillates between
11 and 13 dollars per kilo and organic between 12.5 and 14 dollars.

3
DEMAND

We decided to compare the two main importing countries of dehydrated golden


berry in recent years, which are the United States and the Netherlands. Next,
we have the FOB Value and the volume of its imports from 2012 to 2016.

USA Netherlands

Graphics

USA's Demand Netherlands's Demand


1,000,000.00 800,000.00
900,000.00 700,000.00 y = 174077x - 224543
800,000.00 y = 162600x - 84352 600,000.00
700,000.00
600,000.00 500,000.00
500,000.00 400,000.00
400,000.00 300,000.00
300,000.00 200,000.00
200,000.00
100,000.00
100,000.00
0.00 0.00
0 1 2 3 4 5 6 -100,000.00 0 1 2 3 4 5 6

We can see that the demand trend of the United States is higher than
Netherlands, we also identify that from 2015 to 2016 imports of golden berry in
FOB value have increased almost 30%.

4
Sales proyection

To calculate an estimate of sales for the years 2017-2021, in both cases, we


apply the equation of the demand graph. What gives the approximate sales in
FOB value:

Sales proyection USA 2017-2021 Sales proyection Netherlands 2017-2021


1,800,000.00 1,600,000.00
1,600,000.00
1,400,000.00
1,400,000.00
1,200,000.00
1,200,000.00
1,000,000.00
1,000,000.00
800,000.00 800,000.00
600,000.00 600,000.00
400,000.00 400,000.00
200,000.00 200,000.00
0.00
0.00
2010 2012 2014 2016 2018 2020 2022
-200,000.002010 2012 2014 2016 2018 2020 2022

In the sales projections, we also identify a slightly more upward curve for the
United States, indicating that exports are foreseen for 2021 in FOB value that
would be very close to one million six hundred thousand dollars.

5
SEARCH FOR CLIENTS

We search for clients in SUNAT using the method learned in class. And the
following are some of the potential clients that we identified:

1. Mother Jungle Herbs

Is a company that works with suppliers in South America through fair trade. It
generally offers "super foods" and "super fruits" dehydrated and powdered.
Among them is golden berry, fruit that we aim to provide to the company.

Phone: 800-251-1854

Email: dante@motherjungleherbs.com

Adress: 25831 Jefferson Ave Murrieta CA 92562

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2. Earth Circle Organics

The company is an international importer and distributor of raw and


organic "super foods" of sustainable origin.

Phone: 1 877-922-3663
Email: info@earthcircleorganics.com
Adress: 12745 Earhart Avenue Auburn

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3. Abbot Blackstone

It is a company that is dedicated to wholesale organic, dehydrated and


canned products, including aguaymanto.

Phone: +49 8122 2578950


Email: kathy@abbotblackstone.com
Adress: 1704 N Osceola AveClearwater FL

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BIBLIOGRAPHY

 SUNAT (2017) Acumulado anual subpartida/país. Recuperado de:


http://www.aduanet.gob.pe/cl-ad-itestadispartida/resumenPPaisS01Alias

 SUNAT (2017) Declaraciones de exportación definitiva. Recuperado de:


http://www.aduanet.gob.pe/aduanas/informgest/ExpoDef.htm

 SUNAT (2017) Consulta de una DUA. Recuperado de:


http://www.sunat.gob.pe/aduanas/informli/ildua.htm

 Mother Jungle Herbs (2017) Super Fruits Recuperado de:


http://motherjungleherbs.com/pages/superfoods/super_fruits/

 Earth Circle Organics (2017) Raw and organic superfoods, Recuperado de:
http://earthcircleorganics.com/

 Abbot Blackstone (2017) Quality products from around the world. Recuperado de:
http://abbottblackstone.com/

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