19 Social interactions
Conceptual reflections and an
experimental approach
Emilio Ribes-Iñesta
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Social behavior has been an elusive theoretical issue for psychology. Theor-
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individual organisms.
In both approaches, “more than one” has been the critical criterion to
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elsewhere argued against this logic to identify social behavior (Ribes, 2001;
Ribes, Rangel, & López, 2008). It is logical to assume that social interactions
demand at least the relation between two individuals, and that group-life is
a necessary condition for the development of inter-individual interactions.
However, it does not necessarily follow that these are by themselves sufficient
conditions for social behavior to take place. A source of confusion is to name
human and animal groups under the same term, “society.” Human societies
Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
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276 Ribes-Iñesta
are radically different from so-called animal societies and groups. Human
groups and individuals, while coexisting and living together, are regulated
and adjust themselves to conventions. These conventions depend on the spe-
cific roles of individuals within a systematic division of labor. The different
settings in which this division of labor takes place constitute social institu-
tions, which circumscribe the roles of groups of individuals. Labor division in
human societies is based on a delayed exchange of the produced or stocked
goods and services, in contrast to immediate consumption or satisfaction
prevailing in situation-bound interactions typical of animal groups.
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biological properties of the organism and the environment are fixed for every
type of species-member according to its predetermined biological endow-
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tions related to with whom, what, when, and where the goods and services
are produced and exchanged. The non-immediate character of labor division
has been possible because of the simultaneous development of language as
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consumption of goods from immediate individual use, and gives them social
use to the extent that they are collectively shared in one way or another. This
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Living together allows for the survival of individuals, but living together in
society essentially involves interactions that are not directly related to sur-
vival, and are on occasion completely divorced from survival. Survival in
animal groups depends directly on feeding, reproduction, and defense activ-
ities. In human societies, most eating and drinking, sexual, and agonistic-like
behaviors are independent of any immediate survival demand of the group.
Language, as a human distinctive phenomenon, not only allows for the social
Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
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re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
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ical force required in the production and appropriation of goods have histor-
ically determined the emergence of power functions controlling the exchange
of goods and wealth. The organization of society in institutions reflects the
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ence activities other than those directly related to exchange of goods. Parallel
to the establishment of the State, societies created laws and special institu-
tions to secure the conservation of wealth and power (Lull & Micó, 2007).
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History shows that politics and law have appeared and have been worked out
to support and maintain the social organization based upon a given economic
system (Marx, 1884/1946; Weber, 1964). Power, exchange, and sanction are
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institutions and set the functional scope and boundaries of their mutual
interactions. Institutional contingencies are the contact medium (Kantor,
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278 Ribes-Iñesta
hand, the final achievement of exchange contingencies is complementation.
Exchange contingencies involve the production, appropriation, distribution,
and consumption of goods and services. Finally, the ultimate achievement
of sanction contingencies is demarcation. Sanction contingencies deal with
justification, authorization, or penalization of behavior interactions. The three
sets of contingencies do participate in any kind of social interaction, but
from a behavioral standpoint each of them should and can be analyzed
separately in order to carry out an experimental analysis of their relative
influence and course of action.
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An experimental preparation
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processes that, as such, may be impossible to put under the analysis of con-
trived empirical methods. The historical character of social formations adds
another obstacle to the replication of phenomena required by empirical scru-
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tiny or inspection and justifies the outstanding roles played by historical and
hermeneutic methods in the understanding of social phenomena. However, in
spite of the fact that overall social phenomena cannot be reproduced at will, it
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sists in creating contrived conditions that allow for the explicit manipulation
of abstracted variables. Experimental research is not interested in the occur-
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Ralf Schwarzer and Peter A. Frensch (eds).
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re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
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located in the same room or in different rooms, in order to control for social
and physical proximity. On the monitor of each computer two displays of a
same visual puzzle are presented. One puzzle appears in the left section of
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the screen, the other in the right section. The puzzle in the left section of the
screen has to be completed by the participant working on the computer; the
puzzle in the right section has to be completed by the other participant in
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other participant’s monitor. Therefore, each participant can track the perfor-
mance of his/her peer in the process of completing the puzzle. The computer
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system also allows each participant to place pieces into the puzzle of his/her
peer. Differential earnings can be scheduled for both participating for placing
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pieces in each of the two puzzles. To audit the number of points earned, each
participant can activate a window that shows the accumulated points for each
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member of the dyad. Points can be exchanged at the end of the experimental
sessions. Any of the participants can finish the session, when his/her puzzle is
complete, by positioning the mouse and pressing the left button on a window
marked “end.”
Different exchange relations can be established depending on the earnings
of each participant by placing pieces into the peer’s puzzle. Placing pieces
only into one’s own puzzle (local) corresponds to individual contingencies,
Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
form to anyone is expressly forbidden.
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Figure 19.1 Typical arrangement of the computer screen at the start of an experimental session.
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Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
form to anyone is expressly forbidden.
own puzzles are not the same for the two participants.
The choice for a given puzzle can also be manipulated. Responding to
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one’s own puzzle or to the peer’s puzzle may be freely chosen, but choosing
to respond to the peer’s puzzle may be forced in order to be able to respond to
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one’s own puzzle. Responding or not to the peer’s puzzle may be induced:
(1) by the systematic response of a confederate, (2) by responding to the
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together individual earnings and afterwards splitting the total earnings into
different parts for each participant.
Verbal behavior is also considered in this experimental preparation. Audio
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solve the task. Verbal behavior can be explicitly manipulated through written
declarations by the participants about their anticipated choice of responding;
declarations that can be exchanged between them or not.
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are exposed to baseline sessions in which they separately solve their puzzle
with and without access to the peer’s puzzle display. During baseline ses-
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to how they place pieces into their own puzzle or into the peer’s puzzle.
A demo is presented on the screen, showing the procedures described in the
instructions, and afterwards participants have to answer some questions
regarding the earnings to be obtained according to their responses to
either puzzle.
Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
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282 Ribes-Iñesta
Some experimental findings
One of the major influences on research involving exchange relations has
been that of econometric and game-theory conceptions (Axelrod & Hamilton,
1981). These conceptions assume that individuals behave according to rational
decisions based upon relative pay-offs, in such a way that individuals always
choose the momentary condition that provides “larger” individual – not
collective – earnings or benefits. Operant research on social interactions
coincides with the former approaches assuming that individuals’ responding
correlates with the choice involving larger earnings or benefits (Baum, 1973;
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alternatives being equal, they will choose the alternative that will provide the
greater benefit.
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Carbajal, & Peña, 2003a). This happens in spite of the fact that they could
obtain larger earnings by responding to the peer’s puzzle. The preference for
individual contingencies to the detriment of social or shared contingencies
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cannot be attributed to the fact that the points earned are just symbolic. In
most of the experiments, points earned were exchanged for “valued” music
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CDs, and the number of CDs obtained depended on the number of points
earned. Most of dyads in our experiments preferred to respond to the local
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puzzle, in spite of the fact that often they could not even obtain a CD.
If dyads had responded to the remote puzzle, they could have obtained two
or three times as many points. These results were observed consistently under
competition and partial-altruism contingencies, using symmetric, asym-
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The preference for responding to the local puzzle was changed by using a
forced-response procedure (Ribes et al., 2003c). When participants were
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forced to respond to the peer’s puzzle instead of the local puzzle to obtain
individual earnings, all participants chose the remote puzzle. However, when
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Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
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(1975) in a risk situation. These results suggest that explicit linguistic inter-
actions may be a necessary condition for the development of behavior under
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shared contingencies and would explain trust and partial altruism as distinct-
ive features of human small groups’ reciprocity in the context of evolution
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(Penissi, 2005).
Reciprocity can be conceived as a continuum ranging from negative to
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acts in such a way as to produce negative effects in the other at the time that
maintains reciprocal actions by the peer (Patterson & Reid, 1970). The neu-
tral point in the continuum would consist of reciprocal indifference, when
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each individual behaves independently of the other. The preference for indi-
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contingency continuum.
We evaluated the induction of reciprocity in a choice situation involving
individual and partial-altruism contingencies (Ribes et al., 2008).
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peer’s puzzle. Once these ten pieces had been placed, in the modality of
reciprocal prompting, the confederate placed a piece into the remote puzzle
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every time that the experimental participant did the same. In the indifferent
prompting modality, the confederate always placed the pieces into the local
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puzzle, irrespective of where the peer had placed his/her pieces. During reci-
procity, the confederate placed a piece into the peer’s puzzle every time the
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peer placed a piece into the confederate’s puzzle. During the indifference
conditions, the confederate always placed pieces into his/her own puzzle,
independently of the placements of the peer. During reciprocity or reci-
procity prompting conditions, experimental peers responded mostly to the
confederate’s (remote) puzzle, whereas they responded to their own puzzle
during the indifference and indifference prompting conditions. These data
showed that partial altruism can be locally induced through reciprocal
Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
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284 Ribes-Iñesta
responding of one of the participants, in this case the confederate. By the
same token, it was shown that indifference, or preference for the local puzzle
in a partial altruism situation, was also a function of reciprocal responding in
the local puzzle by the peer.
In a second study, we evaluated the effects of a verbal declaration by each
participant anticipating how they and their peer were going to respond to the
task. This was done by filling in a questionnaire in which the various response
options were included. The declarations were exchanged between partici-
pants in a second condition. Some dyads included a confederate who induced
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make the declaration. Another group of dyads did not include a confederate
and just had to anticipate their responding to the task. None of the dyads
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that anticipated their responding consistently chose the peer’s puzzle, even
when some of those dyads were exposed to an indifference condition by the
confederate. On the other hand, those dyads that did not anticipate their
responding to the task only responded in the peer’s (confederate’s) puzzle
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during the reciprocity condition and chose their own puzzle during the
indifference condition.
This study suggests that two functional kinds of reciprocity can be dis-
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pants chose the peer’s puzzle even in those conditions in which the confeder-
ate induced indifference. This kind of reciprocity is non-situational and,
therefore, does not seem to depend upon fluctuating factors taking place in a
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series. The data clearly showed that the percentage of choices of the peer’s
(confederate) puzzle by experimental participants matched the percentage
of reciprocal responses by the confederate, either in the ascending or the
descending procedures. This finding confirms that when linguistic factors
are not present, reciprocity behavior in a partial-altruism situation depends
upon the momentary behavior of at least one of the peers.
Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
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human beings, Homo sapiens-sapiens like us, have always lived in small
groups. Language as symbolic communication (Mithen, 1996), and a very
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tions derived from skill and physical force and exchange relations had to do
with effective foraging in the form of recollection and perhaps short-term
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storage. From then on, with sedentary harvesting first and afterwards with
the first farmer and shepherd groups, institutions emerged reflecting the
differentiation of social roles regarding the production, appropriation, and
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distribution of goods and the power relations resulting from them. History
tells us about the different economic and political systems developed as an
outcome of the progressive complexity of social organization demanded by
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monarchies in Europe. All these systems, and many others that have had only
a short period of micro-existence within others, secured their continuity and
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social organization.
The analysis of social interactions between individuals from the standpoint
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Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
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re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
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286 Ribes-Iñesta
every piece has to be chosen at the same time by both participants, and also
placed into the puzzle by them simultaneously. When several puzzles are com-
pleted in a phase, participants obtain three music CDs. Two of them are for
each of the participants. Who gets the third one is decided by the leader of
the dyad. Our findings show that the leader hands over the remaining CD to
the follower. This is a case of altruism rarely found, if at all, in the experi-
mental literature on social exchange relations. This finding has been repli-
cated between dyads when two dyads solved separate puzzles and the leader
of the dyad that first completed the puzzle decided how to distribute the
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remaining CDs.
In this experimental simulation, power and exchange roles are explicitly
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examined. Usually, the current literature neglects other social factors in the
analysis of micro-economic processes that may take place in social inter-
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and hunters. It can be also extended to simulate the specific relations that
characterize other social and economic systems, in order to develop compara-
tive studies of individual social interactions. The studies may help us to
increase our understanding about the ways in which social behavior by indi-
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viduals is shaped and regulated by the net of power, exchange, and sanction
contingencies that characterize institutions and social systems.
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Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
form to anyone is expressly forbidden.
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Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
form to anyone is expressly forbidden.
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Personality, Human Development, and Culture: International Perspectives on Psychological Science (Volume 2).
Ralf Schwarzer and Peter A. Frensch (eds).
Published by Psychology Press on behalf of the International Union of Psychological Science. 2010.
This proof is for the use of the author only. Any substantial or systematic reproduction,
re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any
form to anyone is expressly forbidden.