Brand name: Light Ray

Product: dresses
Tag line: For the confident class.

Light Ray’s mission is to provide classy, comfortable, and modest dresses to middle
class women. The aim is that a woman will feel confident in her own skin as she wears
a Light Ray dress. Her confidence will be a light ray to all around her. From the mom of
5 to the working business woman, Light Ray has something for you! Remember:
confidence is class.

Katelyn Hartley is currently studying FCS education at BYU-Idaho. She is a native of

Alberta, Canada. Being the youngest of 4, as well as an identical twin, Katelyn knows
the importance of affordable fashion. She grew up sharing a closet with her twin
Melissa. Now that they find
themselves at different universities
Katelyn finds it important to dress
professionally while staying within a
college budget. She believes that
confidence is class, and one part of
confidence is being comfortable in
your own skin. Her fashion
experience includes 7+ years of
tailoring. When she was 12 years old
Katelyn received her first sewing
machine, she hasn’t stopped sewing
since. From making dresses for dolls,
to designing her own skirts, Katelyn
has had her fair share of sewing
experience. When not working or
doing homework Katelyn can be
found reading, baking, and taking
long naps. Her dream would be to
have a family of 5 children and a
hardworking, handsome (tall)
husband.
 Project Features, Options, and Availability

Light Ray dresses are inexpensive, modest, and classy. They are designed for the
working woman – she will feel confident as she faces the day to day challenges of a
high paced career. With the worries that accompany the working woman, she will
not have to worry about herself, for she looks her best. This allows her to be a “light
ray” to those she associates with.

Mikah Melissa Dress

Charming Round Neck 3/4 Sleeve Floral Print
Availability: Misses 0, 2, 4 (S, M, L)

Bonnie Frieda Dress

Concealed Rear Zip Floral Dress
Availability: Misses 6 (M)

Rosemary Dress
Slash Neck Bowknot Pencil Dress
Availability: Misses 0, 2, 4 (S, M, L)

Elaine Kelly Dress

Vintage Style Scoop Neck 3/4 Sleeve Dress
Availability: Misses 0, 2, 4 (S, M, L)

Paula Jill Dress

Leave Pattern Tie Belt Slit Dress
Availability: Misses 2 (M)

Anticipated Market

Light Ray dresses markets to the millennial generation of women – those who have
recently graduated college and are becoming established in their career.
 Light Ray Budget
Mikah Melissa Dress
Link:
http://www.rosewholesale.com/cheapes
t/charming-round-neck-3-4-
1170026.html
Quantity: 6
Price per unit: $16.47
Size: S, M, L (2 units per size)
Available colors: Gray
Dress Total: $98.82
Shipping total: $14.63
Elaine Kelly Dress
Link:
http://www.rosewholesale.com/cheap
est/vintage-style-scoop-neck-3-
792633.html?i=00007_54
Quantity: 8
Price per Unit: $9.37
Sizes: S, M, L (2 units for S, 3 units for M,
3 units for L)
Available colors: black
Dress Total: $74.96
Shipping total: $14.63
 Rosemary Dress
Link:
http://www.rosewholesale.com/chea
pest/slash-neck-bowknot-pencil-
dress-1549193.html?i=00007_52
Quantity: 6
Price per Unit: $14.74
Sizes: S, M, L (2 units per size)
Available colors: Blue
Dress Total: $88.44
Shipping total: $14.63
Bonnie Frieda Dress
Link:
http://www.rosewholesale.com/cheapest
/concealed-rear-zip-floral-dress-
1820110.html
Quantity: 6
Price per Unit: $10.45
Sizes: M
Available colors: White
Dress Total: $62.70
Shipping total: $14.63
 Paula Jill Dress

Link:
http://www.rosewholesale.com/cheapest/leave-
pattern-tie-belt-slit-1392563.html
Quantity: 3
Price per Unit: $32.11
Sizes: M (3 units)
Available colors: Blue
Dress Total: $96.33
Shipping total: $14.63

Dress Subtotal: $421.25

Total Shipping: $73.15
Grand Total: $494.40
Display Options
 Light Ray Order Form

Light Ray
236 1st St. W
Rexburg, ID 83440

Phone: (208)-270-3265

Bill to:

Send to:

Dress Size Quantity Price Total

Subtotal:
Total:
*All orders ship within 24hrs. Depending on geographical location of destination,
product shipment will take 1-2 weeks.