ASSIGNMENT

DRIVE WINTER 2017

PROGRAM & MBADS (SEM 3/SEM 5)
SEMESTER MBAFLEX/ MBA (SEM 3)

SUBJECT CODE & MK0013 -Marketing Research

NAME
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks

Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 What do you mean by research? State some of its characteristics.
Definition 2 marks 10
Characteristics 8 marks
2 Write a short note on the criteria of choosing a good research design.
Explanation (2 marks for each 10
criteria)
3 Explain comparative scales and its types.

Explanation of the meaning 2 marks 10

Explanation of types 8 marks
4 Explain various types of probability sampling techniques with suitable examples.

Explanation 10 marks 10

5 Analyse the steps involved in hypothesis testing.

Explanation 10 marks 10
6 Write short notes on:
a) Media planning
b) Copy Testing
Media planning 5 marks 10
Copy Testing 5 marks