Cite the behavior of a celebrity and/or quote an influential person the audience will know of or respect.
“If all my possessions were taken away from me with one exception, I would choose the power of speech.
For by it, I would regain all the rest of my possessions.” That’s what former Senator and Secretary of State
Daniel Webster once observed of the significance of effective public speaking. Likewise, Pericles, the
Greek orator, also understood the significance of public speaking when he said: “The person who can think
and does not know how to express what he thinks is at a level of him who cannot think.”
Cite a person whose career really took off because of public speaking.
After graduating from college with degrees in chemistry and microbiology, Wilma Subra figured she’d
spend more time with a microscope than a microphone. But that was before she found out how many
families were being exposed to high levels of chemicals and other toxins as part of her field work for a
company in Louisiana. Her employer did not want to release the polluting information. So Wilma decided
to start her own company, conducting environmental tests and reporting her results to government
authorities and the media.
Wilma soon found herself in a variety of public speaking platforms. Her work directly cleaned up dozens of
toxic sites across the country and saved thousands of lives in more than 800 communities over the last 20
years. Wilma credits her public speaking ability for much of her environmental campaign success. She says
public speaking is the best way to “engage people and get them involved.”
Tips on how to end a speech
The ending of your speech is no less important than the introduction or the body.
Unfortunately there are some public speakers (even those who regularly give talks) who forget this
fact and neglect to plan how they’ll cohesively “wrap up” their talks. Consequently, they find
themselves stumbling over their words, saying the same thing again and again, and leaving their
audience members less-than-wowed.
To ensure that the end of your speech is met with wild applause and not the bewildered scratching of
heads (“Is it over?”), you must be certain that the end of your talk contains the following elements:
Comfort Level
You should be as familiar with the ending of your speech as you are with its introduction and body.
Thus, your delivery will be smooth and deliberate.
When preparing for your speech, make certain that you practice the ending. Though you needn’t spend
hours rehearsing the end, do spend a bit of time working on it so you’ll be able to comfortably breeze
through it.
Succinctness
If the end of your speech is longer than the introduction or body, you haven’t organised your talk
appropriately.
Generally speaking, succinctness is expected in speech endings. This means that you should give
yourself only enough time to remind your audience of the items you discussed, not drone on and on
until your listeners begin to question if you’ll ever stop talking!
Reiteration
The ending of a speech is not the time to introduce anything new in terms of supporting topic points.
For example, if you’re giving a talk on Labrador retrievers, you should not wait until the end of your
speech to insert that they are one of the most popular breeds of family dogs in the United States. That
point should have been made in the body of your speech (or perhaps the introduction.)
Use the last few moments of your speech to remind the audience of points you made earlier in your
talk, but only reiterate each one once. To belabour a point is to risk boring your listeners!
Call to Action
Though it’s not 100% necessary to include a “call to action” into your speech ending, it can be an
appropriate technique for ending a speech on a “we’re in this together” note.
For instance, if you’re trying to encourage your audience to learn more about a certain subject, you
can urge them to visit specific websites, read particular books, or subscribe to suggested publications.
That way, your listeners will be left feeling that they were an integral part of your speech.
Gratitude
Finally, it’s essential that you end your speech with plenty of honest gratitude. Even if your audience
was miserable or hostile, you should rise above their negative behaviours and responses, thanking
them for attending your talk.
Not only is gratitude always in style, it’s common courtesy and will end your speech on a very
professional note!