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VALUATION AND TECHNOLOGICAL NEGOTIATION

Unit 1,2 ,3: Recognition step - Identify the problem

PRESENTED BY:

ALEXANDER BLANQUICETT CC. 13865391

PRESENTED TO:

KARLA NATHALIA TRIANA

GROUP:

212032_15

NATIONAL UNIVERSITY OPEN AND DISTANCE


INDUSTRIAL ENGINEER
BARRANCABERMEJA, FEBRUARY OF 2018
PROFILE UPDATE

TUTORA STUDENT CONVERSATION


SOCIAL FORUM PRESENTATION
What are the risks that a company faces when developing a new technology ?

It is often thought that new technologies are a source of opportunities to undertake or position
themselves in a competitive market, which adds to their great potential a good probability of
success. The reality indicates that new technologies are unpredictable and reliable sources
when seeking the success of a venture. You can cite many examples of small companies that
sought in new technologies how to maximize profits and grow at the business level. Some of
the main reasons that this obeys is that there is a great distance between the theoretical
feasibility of applying a new technology to the production of a good or service and its
implementation. Large budgets of research and production are required, depending on the
scale to be produced.
Another risk factor is the interdependence of different technologies of any complex product.
When a new technology is introduced this has implications in terms of many other technologies
that are applied associated.
A third factor to consider is the speed of adoption by potential customers. Many times
entrepreneurs lose perspective on how valuable is the new proposal for consumers in relation
to what already exists and this can mean high percentages of failure.

Is innovation a real opportunity for the eradication of poverty in underdeveloped countries?


Why?

Yes, Why?
Innovation can become a powerful accelerator in our collective effort to eradicate poverty. New
ideas about the value of public-private partnerships for poverty reduction are a great start. But,
if we take seriously the eradication of poverty, we have to consider new options that focus on
the investment of new technologies and that this in turn is directed to the communities and not
in the vertical development. Including communities in partnerships is a good start, but we have
to think of something even more innovative. Start thinking about new business ideas, strategic
alliances between countries you develop and least developed countries, some countries have
made great scientific advances, as is Israel, this country for many years has been developing
technologies for growing products that are difficult to achieve, by weather conditions and little
water on their land, such investments have made this country this at the forefront in the
production of commodities in the basket and this can contribute to improving the quality of life
of its citizens and why it does not contribute these innovative ideas in other countries that lack
the technological conditions to produce their own food.
Is it important for Colombian companies to protect their inventions?

Although, the registration of industrial property is expensive and its process is a bit
cumbersome, its importance is enormous because such registration seeks to protect the
assets of the company by guaranteeing the exclusive exploitation of the inventions and
brands that you create for profit in a competitive market.
We all know that today there is too much disloyalty among competitors, who do not flinch
when it comes to appropriate a brand or an invention of another to the detriment of who
develops it, because it can not profit more from it. The industrial property registry seeks to
avoid this because it prevents other people from registering their inventions and their brands
and also guarantees the exercise of legal actions against unscrupulous people who want to
exploit their trademark without permission.

2.4 What is the World Intellectual Property Organization (WIPO)?

The World Intellectual Property Organization (WIPO) is a specialized agency of the United
Nations system based in Geneva (Switzerland), created in 1967, whose objective is to develop
a system of international intellectual property that is balanced, accessible and that rewards
creativity, stimulate innovation and contribute to economic development, while safeguarding
the public interest.
Consulted website.

http://www.exteriores.gob.es/RepresentacionesPermanentes/OficinadelasNacionesUnidas/es
/quees2/Paginas/Organismos%20Especializados/OMPI.aspx

2.5. What types of intellectual property exist and how does WIPO define it?

Patent Committee.
Copyright and Related Rights Committee.
Committee of Trademarks and Industrial Designs.
Development Committee and Intellectual Property.
Copyright.

Copyright is a legal term used to describe the rights that creators have over their literary and
artistic works. Works covered by copyright range from books, music, paintings, sculpture and
films, to computer programs, databases, advertisements, maps and technical drawings.

Patents.

A patent is an exclusive right granted for an invention. Generally speaking, a patent provides
the patent owner with the right to decide how - or whether - the invention can be used by others.
In exchange for this right, the patent owner makes technical information about the invention
publicly available in the published patent document.

Trademarks.
A trademark is a sign capable of distinguishing the goods or services of one enterprise from
those of other enterprises. Trademarks date back to ancient times when artisans used to put
their signature or "mark" on their products.

Industrial designs.
An industrial design constitutes the ornamental or aesthetic aspect of an article. A design may
consist of three-dimensional features, such as the shape or surface of an article, or of two-
dimensional features, such as patterns, lines or color.

Geographical indications.
Geographical indications and appellations of origin are signs used on goods that have a specific
geographical origin and possess qualities, a reputation or characteristics that are essentially
attributable to that place of origin. Most commonly, a geographical indication includes the name
of the place of origin of the goods.

Consulted website
http://www.exteriores.gob.es/RepresentacionesPermanentes/OficinadelasNacionesUnidas/es
/quees2/Paginas/Organismos%20Especializados/OMPI.aspx
http://www.wipo.int/about-ip/en/

2.6 What is the Technology and Innovation Support Center (TISC)


The WIPO program of technology and innovation support centers (TISC) facilitates the access
of innovators from developing countries to local information services on technology and other
related high-quality services, helping them to exploit their innovative potential as they create,
protect and manage their intellectual property (IP) rights.

Among the services offered by the TISC are:

1. Internet access to patent documents and other documents (scientific and technical) and
publications related to P.I .;
2. Assistance in the search and obtain of information about technology;
3. Training in searches in databases;
4. Specific searches (novelty, state of the art and infractions);
5. Analysis of the technology and activities of the competition;
6. Basic information on standards, management and strategy of industrial property, and on
marketing and marketing of technology.

Consulted website.
http://www.wipo.int/tisc/es/

2.7 What is the Inventor Assistance Program (IAP)?

The World Economic Forum (WEF) and the World Intellectual Property Organization (WIPO),
committed to promoting progress and innovation through the strengthening, expansion and
optimization of the Intellectual Property System, have created the OMPI-FEM Legal Assistance
Program for Inventors (PAI).

This Program seeks to help the inventor and the micro and small companies that lack financial
resources to access specialized legal services that assist them to present and follow the
processing of their patent applications in their respective countries, if the latter benefit from the
EPI. , in some circumstances and in selected countries, they may also submit regional and
international patent applications for it.

The Program links inventors and small companies with limited financial resources to patent
attorneys who are willing to provide their legal assistance services free of charge to obtain
patent protection.
Consulted of the Web site.
http://www.sic.gov.co/programa-OMPI-FEM-de-asistencia-a-inventores-PAI
CONCLUSIONS

Identified the entities that regulate and control intellectual property, the types of intellectual
property that are regulated and regulated, Understand the importance of registering intellectual
property not only as a natural person but also at a corporate level. Understand the role of WIPO
and the accompaniment on the protection of intellectual property that it carries out worldwide.
REFERECNCES

http://www.exteriores.gob.es/RepresentacionesPermanentes/OficinadelasNacionesUnidas/es
/quees2/Paginas/Organismos%20Especializados/OMPI.aspx

http://www.wipo.int/tisc/es/

http://www.sic.gov.co/programa-OMPI-FEM-de-asistencia-a-inventores-PAI

http://www.wipo.int/about-ip/en/

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