TEST CODE 02159010

FORM TP 2014163 MAY/JUNE 2014

CARIBBEAN EXAMINATIONS COUNCIL

CARIBBEAN ADVANCED PROFICIENCY EXAMINATION®

DIGITAL MEDIA – UNIT 1

Paper 01

1 hour 30 minutes

02 JUNE 2014 (a.m.)

READ THE INSTRUCTIONS ON THE FOLLOWING PAGE CAREFULLY.

Copyright © 2013 Caribbean Examinations Council

All rights reserved.

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 READ THE FOLLOWING INSTRUCTIONS CAREFULLY.
1. This test consists of 45 items. You will have 1 hour and 30 minutes to answer them.
2. Each item in this test has four suggested answers lettered (A), (B), (C), (D). Read each item you
are about to answer and decide which choice is best.
3. Look at the sample item below.
Sample Item
Which of the following is the LAST step in the creative process?

(A) Selection
(B) Evaluation
(C) Acceptance 
 (D) Implementation
The best answer to this item is “Evaluation”, so the radio button (B) has been selected.
4. The use of mobile phones is NOT allowed.
5. Internet connectivity is NOT allowed.
6. Click File --› Save periodically to ensure that your work is not lost.
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 CXC REGISTRATION DETAILS

Please enter your registration details in the space provided below.

CANDIDATE NUMBER:

EXAMINATION TEST CODE: 02159010

DATE OF EXAMINATION: 02 JUNE 2014

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 DO NOT PROCEED
UNTIL YOU ARE
TOLD TO DO SO.
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1. Which of the following is NOT a term used in digital media?

(A) Frame
(B) JPEG
(C) Isolation
(D) Webcast

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2. In digital media, the acronym GIF stands for

(A) Graphical Innovation Font

(B) Graphic Innovation Format
(C) Graphic Interchange Format
(D) Graphical Interchange Font

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3. Which of the following operating systems is open source?

(A) iOS
(B) Android
(C) Windows
(D) Mac OS X

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4. The technology used by Betamax for saving is the

(A) Micro chip

(B) Optical disc
(C) Plastic disc
(D) Magnetic tape

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5. Which of the following BEST defines digital media?

(A) Text formatted for the Internet

(B) Digitized content for use on laptops and tablets only
(C) Digitized content that can be transmitted over the
Internet or computer networks
(D) Audio and video content that can be used on computer
networks and other platforms

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6. The development of e-books using Caribbean examination papers
and syllabus content is an example of using digital media to

(A) address local needs

(B) eliminate the middleman
(C) distribute content for free
(D) bypass the publication industry

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7. A digital media platform is used for the delivery of

(A) open source software

(B) multimedia files over an Intranet only
(C) video, audio and/or data to multiple networks
(D) streamed and downloadable music for online stores

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8. On a social networking site, Susan posted a video of herself
dancing. Soon, persons started sharing the video link across the
Internet. Which ethical issue is now of concern to Susan?

(A) Piracy
(B) Privacy
(C) Plagiarism
(D) Creditability

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9. Which of the following does a patent protect?

(A) An invention
(B) A common logo
(C) A borrowed idea
(D) A political slogan

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10. Which of the following does NOT present an ethical issue in the
field of digital media?

(A) John sharing a video he shot and edited with his

friends
(B) John copying a commercial CD he borrowed from his
friend
(C) John selling a popular movie that he downloaded
from YouTube
(D) John downloading an expensive video editing suite
from a file sharing site

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11. Jill is writing a new book and wants the final product to be in
electronic format. Which of the following digital media businesses
will be MOST suitable for doing this?

(A) Media houses

(B) Effects factories
(C) Interactive media firms
(D) Advertising companies

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12. Your teacher has created a very interesting lesson plan and has
decided she would like to share with other teachers by placing it
on her blog. This lesson plan can be classified as

(A) an online educational resource

(B) an open educational resource
(C) a creative educational resource
(D) a proprietary educational resource

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13. Which of the following tools is MOST appropriate for completing
a wedding video?

(A) Picasa
(B) Ardour
(C) Moviemaker
(D) Dreamweaver

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14. Which of the following tools may be used in the preparation of a
printable photo album?

(A) Picasa
(B) Audacity
(C) Animoto
(D) Wavosaur

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15. The phrase ‘pervasiveness of technology’ refers to

(A) the limited use of digital technology in some societies

(B) the result of ‘throwing’ too much technology at a
problem
(C) the use of technology as a tool for misconduct in
some societies
(D) technology being widely available in almost every
aspect of daily life

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16. A digital native can be described as a person who

(A) uses the Internet to complete all tasks

(B) uses all the social networks for communicating
(C) has grown up using technology as a way of
communicating with others
(D) has adapted to the digital world using technology to
communicate with others


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17. A person who is NOT part of the digital generation is MOST
likely to

(A) pay bills in person

(B) pay credit card bills online
(C) purchase a tablet from e-bay
(D) purchase a book online from Amazon

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18. Which of the following BEST describes the digital media
environment?

(A) The availability of the Internet to do research

(B) The use of mobile phones to complete daily tasks
(C) The use of desktops and laptops to connect online
and communicate
(D) The proliferation of devices people use to consume
content at home, at work and on the go

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19. Which of the following devices is gaining prominence within the
digital media ecosystem?

(A) PDA
(B) Laptop
(C) Mobile phone
(D) Wearable computing

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 Item 20 refers to the following value chain.

20. The stakeholder is MOST likely the

(A) customer
(B) programmer
(C) content creator
(D) content distributor

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21. The owner of Jack’s Tyre Shop communicates with his suppliers
in another territory using a computer with a microphone and a
webcam connected to the Internet. Which of the following forms
of communication uses ALL these technologies?

(A) Online chat

(B) Telecommuting
(C) Teleconferencing
(D) Videoconferencing

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22. A digitally connected team comprising members located in three
different countries, completed a project. This model of working is
known as

(A) internship
(B) networking
(C) telecommuting
(D) microworking

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23. Which of the following is a MAJOR challenge faced by the digital
media industry in the Caribbean landscape?

(A) Privacy
(B) Storage
(C) Reliable power supply
(D) Availability of skilled workers

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24. Which of the following is one of the MAJOR technical challenges
that businesses may face in managing their digital media?

(A) Technical support

(B) Backing up information
(C) Finding information online
(D) Managing employee records

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25. John’s restaurant is located in a town that has a large population of
digital immigrants. The manager notices that sales have dropped
and is considering how to address this. Which of the following is
the BEST method to advertise the restaurant’s goods to the
community?

(A) Web signage

(B) Text messages
(C) E -mail messages
(D) Internet promotions

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26. Paul decides to open a business that designs websites; however, he
needs to seek financing. He is required to provide a detailed
business plan, along with any collateral, expected cash flow
statement and asset liquidity position to the financial institution.
What type of financing is Paul seeking?

(A) Debt
(B) Equity
(C) Grants
(D) Company

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27. Which of the following may BEST enhance employability?

(A) Accounting practices

(B) Building a presentation
(C) Dressing appropriately
(D) Developing a personal portfolio

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 Item 28 refers to the following diagram.

28. The diagram can be used

to complete a

(A) mind map

(B) project pitch
(C) project proposal
(D) word association

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29. Concept formulation is important because it provides

(A) a set of materials to formulate and display ideas

(B) an approach for forming relationships between
concepts
(C) a way to make connections and form relationships
among peers
(D) an opportunity to explore ideas by making
connections between items of information

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30. Oral presentation skills are important in the world of digital media
because they

I. can help to communicate complex concepts

II. can enhance selling skills
III. allow for visual representation of data

(A) I only
(B) I and II only
(C) I and III only
(D) I, II and III

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31. Which of the following BEST describes the complete creative
process?

(A) Designing a solution for two related problems

(B) Taking a problem through to an implemented solution
(C) Taking a problem through to a solution being
designed
(D) Taking a solution and retracing how the problem was
solved

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32. During which stage of the creative process is the individual
required to take time to study the problem at hand and how it
relates to its various components?

(A) Analysis
(B) Ideation
(C) Implementation
(D) Evaluation

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33. An entrepreneur is applying the creative process to solve a
problem. At which point in the process will he do a mind
mapping chart?

(A) Analysis
(B) Selection
(C) Ideation
(D) Definition

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34. After studying and defining the problem, the next step in the
creative process will be to

(A) sell ideas

(B) generate ideas
(C) evaluate ideas
(D) accept ideas

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Item 35 refers to the following 35. The diagram illustrates the
diagram. stages in a creative
process. The methodology
illustrated in the diagram is

(A) linear
(B) cyclic
(C) looped
(D) branched

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36. A group, while working on a project, discusses the problem and
records all ideas that come to mind. This is known as

(A) evaluating solutions

(B) implementing solutions
(C) brainstorming for solutions
(D) communicating solutions

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37. A software team is designing a website for a retail clothing store.
Which of the following is an important factor when developing
the site?

(A) PC compatibility
(B) Mobile compatibility
(C) Android compatibility
(D) iPad compatibility

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38. Pre-production relating to video refers to

(A) all tasks associated with the film

(B) tasks that must be completed during filming
(C) tasks that must be completed before filming
(D) tasks that must be completed after filming

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39. Which of the following is a core element in pre-production?

(A) Providing logistics for the crew

(B) Ensuring that make-up is suitable
(C) Scouting extensively for a location
(D) Finding friendly resource personnel

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40. Which of the following should be considered when designing a
website to assist toddlers in identifying different objects?

(A) Lighting
(B) Bandwidth
(C) Size of the logo
(D) Psychology of colours

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41. Juanita has made a video of her baby brother, and would like to
delete a part of the video that was included because she forgot to
turn off the recording. Which of the following would be BEST
for Juanita to use to accomplish this?

(A) Picasa
(B) iMovie
(C) Audacity
(D) Wavepad

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42. A client has asked you to ensure that an advertisement is seen
mostly by persons between the ages of 19 and 21. What type of
targeting would need to be used?

(A) Contextual
(B) Behavioural
(C) Geographic
(D) Demographic

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43. Which of the following can be used for organizing information
between groups of people?

(A) Blog
(B) Wiki
(C) Podcast
(D) Live streaming

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44. Julie started an assignment in the computer lab at school with
the intention of continuing at home. Although she did not have her
flash drive, she was still able to access the document at home.
Which of the following did Julie MOST likely use to save her
document?

(A) Hardware
(B) Mobile app
(C) Web browser
(D) Cloud storage

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45. Which of the following formats is BEST for creating a video of a
school’s graduation ceremony?

(A) .mpeg2
(B) .jpeg
(C) .wav
(D) .gif

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 END OF TEST

IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR

WORK ON THIS TEST.

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