Name
Institution Affiliation
Date
VICE PRESIDENT OF OPERATIONS 2
Overview
Verizon International, Inc. was the company selected to complete this assignment. In any
organization, supply chain management is a vital department since it enables the organization’s
operational control to pick the finished products from the warehouse and ship or deliver them to
consumers at their locations without any issues of delay to derive optimum satisfaction
(Christopher, 2000). As such, it is necessary for firms to make sure that their supply chain
New York, the United States and a corporate component of the Dow Jones Industrial Average.
products and services to businesses, government, and consumers. It has both wireline and
wireless segments. Moreover, the wireless communication service is the leading brand of the
company. Furthermore, it is ranked the second largest firm in the telecommunication industry in
the United States after AT&T Corporation. However, this achievement seems to be slowing since
most consumers now prefer the services of other rivals such as Sprint.
To address this issue as well as ensure that the company regains its status as the top
establish the reasons why the existing operational strategies fail to support the difficulties that
Moreover, to start off, the Vice President has to examine the weaknesses identified in the product
life cycle through the development of new product design and forecasting approach that will
enhance the operation. Furthermore, an in-depth evaluation of the supply chain processes would
also provide a clear view of the elements impacting the company regarding sourcing, structuring,
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and purchasing materials. I will also analyze the efficiency of the Just-in-Time approach to
purchasing as well as clearly utilize the quantitative and qualitative methods to find out the
Product Life Cycle refers to the stages that a product undergoes in its lifetime and the
demand tend to change as times elapses (Holzbaur et al., 2016). It usually describes the phases of
existing products as well as new ones go through in the industry. These stages are generally
influenced by demand in the market. It is crucial for managers to understand the stage where its
main product is as well as the one it is moving to make sure that appropriate marketing program
is designed. Besides, Verizon Wireless is in the maturity stage and one of the weaknesses evident
is that Verizon International has failed to capitalize on its unique brand by not efficiently
investing in the marketing, branding, as well as packaging of the brand. At the maturity phase of
the PLC for any product, enhancing a brand is critical. This is the phase where the firm has to
create more awareness, advertisements, encourage sales, public relations, and corporate image
enhancement to attain success. Verizon has failed to identify this problem and this could be the
reasons why consumers are now moving to competitors. Consumers need to be reminded over
and over again about the brand to gain their loyalty and ultimately increase sales. As such, the
failure of the firm to address this concern has entirely impacted the overall operations.
Another weakness is the high prices. The cost of the product infrastructure is expensive
regarding development and maintenance. As a result, it makes it tough for the company to
effectively compete based on price. In fact, there has been complains regarding high service
charges. The firm cannot readily offer reduced prices to compete with market rivals. In fact, the
firm’s concentration on high quality increases the infrastructure and maintenance expenses which
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ultimately raise prices. The last weakness relates to security. The company offers wireless
services (Verizon Wireless) as its main product line; thus the service is very sensitive to security
issues. As such, the company faces significant problems ensuring high security to its services that
can assure its customers. Quality and safety play a crucial role in influencing the sales of
telecommunication services. Therefore, the organization faces great challenges in ensuring the
safety of their services. Thus, Verizon International needs to generate a new cycle that will
ensure that the needs of consumers are appropriately met as well as gain reasonable profit. The
firm should firstly, match its services with the consumers’ requirements, meet customer’ needs
with simplicity and at the lowest cost, and ensure the service is delivered promptly to have an
The supply chain refers to the network of all operations involved in ensuring that the
finished products or services reach the consumers (Christopher, 2000). The critical component of
Verizon International supply chain includes business process, management components, and
network structure. The business structure entails the operations as well as the flow of information
within the company, for instance, customer service. Management components comprise the
philosophy of the organization for doing business as well as the methods employed. Moreover,
the network structure includes partners that the company collaborates within the supply chain,
for example, operational and strategic partners. Besides, the factors that can impact the sourcing,
Currently, to cut costs across the supply chain, many organizations are shifting manufacturing
operations to nations which provide reduced taxes, transportation, and labor costs. However, not
only does outsourcing extend the firm’s production process internationally, but also its
sophisticates the supply chain. Therefore, coordinating and collaborating with parties across the
globe makes operation difficult. Verizon could likely face this challenge as a result of
globalization. Also, expanding in global markets would need a readjustment in the supply chain
of the company due to different preferences and cultures. Therefore, Verizon's supply chain
management should evaluate the readiness of the enterprise technology in handling the diverse
consumers can access a lot of information that put pressure on organizations regarding
preferences. Similar to globalization, the fast-changing consumer markets also present various
challenges to supply chain of firms. Because of the rapidly changing market demand, products
have now shorter life cycles that put organizations under pressure to keep up with such changes
through introducing new products and services. This also requires a supply chain that is flexible
as well as one that can be utilized for developing other products or services and for the future.
Verizon is likely to encounter these challenges brought by the fast-changing markets. Its services
might not remain favorable in the market for a longer time. Therefore, the company should
design an effective and flexible supply chain management to respond to market changes to
remain competitive appropriately. Moreover, the third issue is quality and compliance. Today,
consumers demand products or services that are of high-quality which puts organizations under
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immense pressure to meet these needs. Also, firms are required to adhere to domestic and global
regulatory standards in processing, handling, and delivery of their products or services which
overwhelms the supply chain frameworks. Verizon is likely to encounter this problem. Therefore,
the company needs to embrace data management and integration to make sure that information
flow between the supply chain networks is efficient as well as generate more visibility to have
Total Quality Management (TQM) is a management concept where all workers in the
company are needed to work towards product improvement, process improvement and so on
through maintaining high-quality standards (Goetsch & Davis, 2014). This ensures a reduction in
defects and overall production costs. The total quality management tool that can be used by
Verizon to identify and evaluate any potential issues is the Fishbone Diagram (cause and effect
diagram). This diagram visualizes the potential problem causes to establish its root causes. It is
usually essential in focus conversations and barnstorming sessions where all the likely causes of
a problem are highlighted and solutions proposed. This tool is appropriate for the company to use
because it is simple to design as well as understand. It also ensures the participation of every
individual in the identification of possible problems as well as solutions. This facilitates the
generation of better opinions that can ultimately impact the performance of the enterprise. Lastly,
inventory that is kept in the warehouse. It entails receiving products from suppliers only when
they are needed rather than acquiring a big stock at once. One advantage of this system is that
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less space is required due to high turnover. As such, it reduces expenses regarding inventory
management as well as rent. Secondly, it reduces wastes since high turnover prevents products
from becoming obsolete or damaged while being in storage (Ross, 2017). Also, this situation
saves money since the unnecessary stock is prevented (inventory holding expenses). Lastly, JIT
mistakes in production can be identified quickly and correction measure is taken to avoid any
defects. Besides JIT can impact quality assurance in various ways. It ensures that mistakes in
production can be identified quickly and correction measure is taken to avoid any defects which
enhances quality assurance. It also ensures that same product or service quality is offered at all
times.
The appropriate quantitative method to be used is Life Cycle Modeling. The qualitative method
is Delphi technique.
Method
Life Cycle Modeling Usually utilized in forecasting Cost-effective since it can
projects
Qualitative Forecasting
Method
Delphi Technique Deals with future marketing Effective for long range
unreliable
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References
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Christopher, M. (2000). Relationships and Alliances: Embracing the era of network competition
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper
Holzbaur, E., Ross, J., & Rothrock, T. (2016). Epro Product Life Cycle: Guidance For A
Ross, J. E. (2017). Total quality management: Text, cases, and readings. Routledge.