g

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how might we harness the power of digital platforms to address SDG 4 and SDG 8 in Bangkok
LiveLearning, a web-based educational platform for students and freelancers

Couse: GS282 Digital Economy and Social Innovation

Team members: Non Buakhem, Vorapilailuck Thitivesa, Supatida Pangsa,
Natchongkon Sinanothai, Satida Wongprayoon, Ploypailin Nillaphun
Instructors: Massimo Ingegno, Ta Virot Chiraphadhanakul, Sanjay Popli, Apirak Panatkool Submission date: 28 May 2018
Executive summary

This design report is created with the objective to illustrate the details and processes of creating LiveLearning
platform, which is web-based educational platform, in which freelancers can participate to get additional income by
hosting livestreams to share knowledge and skills, while consumers can participate to consume new knowledge
and enhance various skills.

In the report, readers will be introduced to current situation of educational field in Thailand, and ASEAN, GIG trend,
peer-to-peer learning and results of interviews and surveys that indicate about problems encountered by freelancers
and students. These details layout the opportunity for the occurence of LiveLearning platform since overall results
show that freelancers in Thailand are experiencing unstable working condision and customer bases, which are negatively
affecting freelancers’ monthly income. Not only that, students are facing with difficulties in learning at tutoring schools
or at coffee shops, in which other people’s actions and behaviors impact students’ learning experience and capacity.

After that, readers will experience about how LiveLearning platform is actually designed, including designing filter,
participant and value units to identify core interaction, uses of Octalysis framework to design users interaction,
engagement strategy, empowering tools and service, and gamification to keep users participate the platform. Then, the
information in the report will display about monetization strategies of LiveLearning platform, which are transaction fee,
referal strategy, premium listing, and enhanced service. Also, the launch strategy will be also explained as well by
indicating that LiveLearning platform will apply designing platform to attract one set of users strategy, and micro
market strategy along with information of market of platform. The detail about the market will illustrate about
expected numbers of market that platform expects to seize, overall size and numbers of users in market,
and financial plan. In the last section, readers will see information about stakeholders and partners analysis
mapping together with the narration about design process of LiveLearning platform.
Table of contents

Title pages
Design problem and opportunity 1 - 13
Platform design 14 - 36
Strategies 37 - 43
Team canvas (team roles) 44 - 45
References 46
Appendix 47 - 62
Annexes 63
Design problem and opportunity
SDGs addressed

For target 4.4 aiming to ensure that by 2030, substantially increase the number of youth and adults who have relevant
skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship, LiveLearning plays part
in helping increase the numbers of youth and adult who have relevant skills since in platform, students can learn various
knowledge and skills such as, the technical and vocational skills, which are shared by freelancers with various expertises.

Target 4.7 aims to ensure that by 2030, all learners acquire the knowledge and skills needed to promote sustainable
development, including, among others, through education for sustainable development and sustainable lifestyles,
human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation
of culturaldiversity and of culture’s contribution to sustainable development. LiveLearning can help address this goal
by that students in platform will acquire the knowledge and skills needed to promote sustainable development
because they can repetitively learn the sameor different skills from those producers.
Figure 1, SDG 4: Quality Education
(United Nations, 2018)

Target 8.2 aims to ensure the achievement in higher levels of economic productivity through diversification, technological
upgrading and innovation, including through a focus on high-value added and labour-intensive sectors.
LiveLearning is technological innovation in term of educational platform, which can assist in addressing this specific target
of SDG goal 8 because the platform gives an opportunity to freelancers (producers) to get additional increase income from
utmost using skills, and knowledge in a sharing method.

Figure 2, SDG8: Decent work

and economic growth (United Nations, 2018)
1
Environmental scan

Thailand 4.0 -Educational reform

According to Ministry of Education, Matichon and Thairath, recently, Thailand has aimed at building and supporting
practical, academic, social, and moral skills to enhance education and literacy conditions. Numbers of free schoolings
have increased over the past few years in order to meet different needs of students across urban and remote areas
and to ensure equality and quality of education for all, particularly to repond on Thailand 4.0 policy. Government creates
policy of Thailand 4.0 with the intention to mitigate and tackle of below edcuation challenges:

Challenges of Thailand educational system

1. Inaccessible to schooling in many areas across nation, particularly those with disadvantaged backgrounds in
attending school due to various reasons such as financial, social, or physical factors.
2. Lacking of practical and transferable skills building especially within a formal schooling system where
academic competency is greatly prioritised.
3. The complexity and lack of support and resources that holding back the implementation of education reform.

In the era of Education 4.0, learning system has to enable individuals to not only acquire knowledge and skills through
the abundant availability of knowledge sources, but also enable them to apply what they possess in a creative
and innovative way to response to the rising social needs/issues. The new education system therefore highlight the
improvement of:

1. Self learning;
2. Further expansion/development upon acquired knowledge and skills; and
3. Useful application and adaptation of knowledge

So, specific objectives of Thailand Education Reform 4.0 policy are:

1.) to improve the curriculum.

2.) to create and become learning space in a more flexible way and more motivated context
3.) to prepare students for jobs that do not yet exist, now teaching global perspectives, resilience and creativity.
3.) to embrace non-traditional students and new platforms of teaching and shift to learner-centric education with
individualized content.

The policy claims that Information and communication technology (ICT) is essential in addressing disparities between
rural and urban areas across Thailand through enhancing effective participation, and ICT education shall be part of the
long term vision for Thailand's education. (2018)

2
Environmental scan

According to ASEAN Information Center (Government Public Relation Department), since 2015, Thailand has
stepped into Asean Community, which causes the country to develop many sectors in order to ensure higher
qualities of working and operation.

Thailand needs to develop nine fields of professional standards

In order to cope with the changing of education within Asean Community, the country has to focus more on nine fields of professional
standards which are logistic, automobiles and its parts, Thai cuisine, fashion, information technology and communication, beauty and spa,
construction, retail business and gem and jewelry. According to these, Thai government creates policies, aiming to prepare Thai citizens to be
able to effectively work within international community - for example, policies to follow up other ASEAN members’ education-policy and to arrange
the working group for information exchange in order to develop the linking-networks within Asean countries.
Thus, Livelearning can be a useful channel that supports on what Thai government is willing and trying to achieve. As the platform gives more
opportunities of all international communities to share knowledge, skill and experience with each other. (2015)

3
Environmental scan Trend of GIG
many types of platforms, including service providing as indicated in figure 4
and figure 5. (2017)

Peer-to-peer learning
The Memo said that as technology will take over in
various sectors, including education, all the lectures
and exercises will be online. Peer-to-peer learning can
well respond on students’ need as well as driving the
productivity in learning. Students will be able to submit
assignments, mark each other’s assignments, and even
give feedback. Thus teachers will be able to see an overview of what went
smoothly or not, and not having to spend all their time grading their student.
The roles of teachers will be redefine. (2017) Therefore, peer-to-peer or
online learning where students can give feedbacks and evaluations to both
lecturers and other studenrs can well respond on students’ needs as well
as driving the productivity in learning. Figure 4, types of works of gig workers,
extracted from Balaram, Warden and Wallace-Stephens (2018)

Trend of GIG
Based on G-Able, the occupation trend indicates
the rise of freelancers in the job market due
to the growth of gig economy. People will
have a chance to work in more flexible jobs and
earn money on a schedule, which they have more
amount of control than full-time careers. This is the
GIG economy trend. (2018) Mangopay estimated that currently there are gig worker
around 1.1 million persons, who are more
likely aged between 16 - 30 years old.
(2017) According to Balaram, Warden
and Wallace-Stephens, many gig
workers or freelancers are engaging in
three main types of works - such as, Figure 5, participation of gig workers in platforms,
1) professional, creative or administrative extracted from Balaram, Warden and Wallace-Stephens (2018)
services, 2) skilled manual or personal
services and 3) driving and delivery
services. The authors said further that
“gig workers tend to be highly skilled —
as many as 44 percent have university
Figure 3, Ages of gig workers, degrees”. Many of them engage in
extracted from Mangopay (2017) 4
 Results of Direct Interviews with freelancers and students

In-person student interview

- The range of cost paid for courses at tutoring institution and private tutor is range between 250 to 800 baht per hour.
- Common difficulties which students encounter with are traffic, limited space available in a course, uncomfortable seats,
and commuting to institution.
- Students mostly based their choice of tutor/institution on their academic backgrounds, level of recognition, and success
rate of students who are able to get into their desired university. Location is a secondary factor, followed by price.
- Most students would like to have a better seat, more courses available, and a closer location in order to study effectively
and conveniently.
- Students mostly spend 30 minutes to one hour in order to commute to the institution.

In-person freelancer interviews

- They would like to establish deep connections with consumers as the platform allow them to communicate
with customers.
- Most of them always face with the difficulties in finding customers as they do not really know how to access to
majority of customers. They use words of mouth to promote their jobs and capacities.
- Each freelancer has different capacity, knowledge and skills. Although some of them are willing to teach others to
gain additional income, but they seem to not willing to share techniques and some skills to others.
Photographer freelancer confesses that his job is not suitable to host livestream because he has to go outside
and do works.
- Freelancers have diverse ranges of income per month

*Detailed information of interview, please see attached files at appendix section 5

Surveys from google forms (students)
Math
Arts and architecture

Science

Languages Other nations’

Thai and history
Music production history Textile

Critical thinking
for reading exam
No
Figure 7, knowledge and skills that students want to learn,
Figure 6, current subjects interviewees are studying apart from what they learn in classroom (See appendix)
(See appendix)

Figure 6 shows that the top five subjects that student interviewees are currently studying at tutor schools or coffee shops are respectively comprised of 1) math,
2) arts and architecture, 3) science, 4) languages and 5) Thai and history. Moreover, in the figure 7, there are other knowledge and skills that they want to learn
and develop, but they are not provided in normal classrooms. Those skills and knowledge are including music production, critical thinking for reading examination, other
nations’ history and textiles, but there are several numbers of students, who answered that they have no need to study other subjects as well.

Many people and

narrow space Stealing seats

Small tables and seats Smells

Noise and loud voice
Traffic jams from others
The television at tutor school
established too high to comfortably No available seat
watch for students sitting in the front row

Figure 8, students’ difficulties and problems in learning Figure 9, what students dislike at tutor schools or at coffee shops
at tutor schools or at coffee shops (See appendix)
(See appendix)

As shown in figure 8, there are many difficulties and problems that student interviewees have to encounter, when they study at tutoring schools or at coffee
shop. Those are respectively consisting of 1) traffic jam, 2) many people and narrow space, 3) small tables and seats, and 4) the television at tutor school, established too
high to watch when students sit at the front row. Relevantly, based on figure 9, there are several aspects that students dislike at tutoring school or at coffee shops,
which are 1) noise and loud voice from others, 2) stealing seats by others, 3) smells and 4) no available seat, respectively.

6
 They will participate in platform if:
Surveys from google forms (students) 1. there is interesting subject and subject
that they want to study
2. they think system or function is good
3. there are subjects, which are not similar to
those subjects in school classrooms
35.3%
Maybe ..
1. it is opportunity to explore various
64.7% subject to help decide which faculty
should students study in university
Yes
2. Convinience and easiness
3. No transportation needed
4. Able to learn something anytime
Figure 10, willingness of students to participate Figure 11, reasons of students’
platform as consumers. (See appendix) willingness and hesitation to participate.
(See appendix)

As indicated in figure 10, surveys with students show that 64.7 percent of student interviewees are willing to participate platform as consumers, while
35.3 percent of them show hesitation. Shown in figure 11, main reasons of students who said yes are consisted of conviniences and easiness,
good opportunity to explore various subject to help decide which faculty should they study in university, and no transportation needed. On the other hands,
those who answered ‘maybe’ have reasons as if platform has interesting subjects and subjects that they want to study, if platform has good system
or function, and if they have demands tolearn new things.

Notification when producers will start teaching Summary and key points on exercises

Communication system between Homework and assignment

students and producers checking

Asking questions Additional learning

materials
Stickers sending Consultant for selecting faculty
in university / 1-1 consultant

Figure 12, what functions should be included in Figure 13, what students additionally need from platform,
platform in students’ thoughts. (See appendix) apart from obtaining knowledge. (See appendix)

Figure 12 points out that in students’ points of views, there are many functions that should be included in platform, consisting of asking questions, exercises,
communications system between students and producers, and notification when producers will start teaching. Also, figure 13 illustrates that apart from knowledge
consumption, students also have demands in receiving other things as well - for example, additional learning material and useful readings, summary and key points
on exercises, homework and assignment checking, and consultant for selecting faculty in university.

7
Surveys from google forms (freelancers)
20,000

Types of freelancers
15,000 - 18,000 25,000 - 30,000

Language Video Make-up Marketing

Interpreter
tutors editors artists strategists
14,000 50,000
Figure 14, top five types of freelancers’ works from interviewees Figure 15, range of monthly income of freelancers
(see Appendix) (see Appendix)

10% - finding working location 01 Video editing 02 Makeup skill

20% - asking but not hire

03 languages 04 Marketing
30% - many comparisions due to
no existing standard
40% - unstable customer base
05 Design
Figure 16, difficulties of freelancers’ works
(see Appendix) Figure 17, skills that freelancers think
they can share to others (see Appendix)

Based on figure 14, among various types of freelancers interviwed, top five works that they are engaging with are comprised of language tutor, video editing,
make-up artists, marketing strategy and interpreter. From interviewees, the range of monthly income of freelancer is evidently large because indicated in figure 15,
the amount of monthly incomes starts from 14,000 Baht to 50,000 Baht, which shows that freelancers mostly receive monthly income around 20,000 Baht.
Moreover, freelancer interviewees experience both similar and different types of difficulties from being freelancers. Shown in figure 16, the top four difficulties
are respectively consisting of 1) unstable customer base, 2) difficulty in dealing with customers, who usually compare cost rate, work details, and length for the
working process to others they have hired with as there is no existing standard for freelancers, 3) experiences in situation where people ask for information, but
they end up not hiring them due to cost differences among freelancers within the same sector, and 4) difficulty in finding location to work with their customer.
All of these directly affect monthly incomes of freelancers. Lastly, as illustrated in figure 17, top five skills and knowledge that freelancer interviews think that
they can share with others are video editing, makeup skills, languages, marketing and designing.

8
Surveys from google forms (freelancers)
10 percent say “no” in
using and participating
platform
Hiding or blocking inappropriate
comments or students

Notification to students to revise

information before next livestream
60 percent say “yes” in 30 percent say “maybe” in
Asking by students in platform using and participating using and participating
platform platform

Pop-up questions

Figure 18, what functions should be included in platform Figure 19, freelancers’ willingness in participating
in freelancers’ thoughts (See Apendix) platform as producers (See Apendix)

Creditability to increase personal

Love profile
01 Additional
money
02 teaching
Reputation

Connection with other experts

03 New way to get
more customers 04 Good for
freelancer starter

Certification
Figure 20, the reasons of willingness to say “yes”
in participating platform as producers
(see Appendix) Figure 21, what producers need from platfrom,
apart from monthly income (See Apendix)

As shown in figure 18, there are four main functions that should be embedded in platform in freelancers’ point of views. Those are hiding or blocking improper
students or comment, notification to students to revise information before next livestream, asking questions by students in platform, and pop-up question, which
can make questions visible to those in particular livestream as well. Based on overall numbers of freelancer interviewees, 60 percent of them show willingness in
participate platform as producers, while 30 percent indicate hesitation and 10 percent see no demand in participating platfrorm as illustrated in figure 19.
Shown in figure 20, among those producers who said yes to participate, their reasons are consisting of that they want to get additional money, that they love
teaching, that they think platform as a new way to get or reach new customers, and that they think platform is good to help freelancer starters to
reach first customers. Not only that, those interviewees indicate four main things that they want to get from platform, apart from receiving additional monthly
incomes. As illustrated in figure 21, those demands are the increment of creditability, reputation, connection with other experts and certificatio.

9
Interviews from google forms and personas
Producer
Age: 21 - 31 years old
Genders: Male and Female
Freelancers who have unstable working condition, and
customer base, but have available times
Motivation: to gain additional income and to use skills,
and knowledge in more effective ways.
Consumer
Age: between 14 - 18 years old
Genders: Female and male
High school students and university students who have
desire to learn new knowledge and skills without going to
actual tutoring center.
Motivation: to obtain knowledge and develop skills in more
convinient ways, and to learn new information that cannot
be obtained in school classrooms.
10
Problem analysis and pain points, and opportunity
Problems and pain points:
1. A number of freelancer in Thailand experiences a shortage of income in particular month, due to the lack of customer base. (Online survey)
2. Freelancers’ skills and capacities are not utmost utilized since interviewees indicate that in some month, they have no customer, meaning skills
and capacities are not used. (Online survey)
3. Lecturers might risk to be out of job. (Peer-to-peer learning)
4. Students face many difficulties when they learn at tutoring schools or coffee shops. (Online survey)
5. Students have demands to learn new knowledge and develop other skills that can be done in classroom (Online survey)
6. Tutoring schools are expensive for particular courses, and they have to travel from normal schools to tutoring schools in order to study
specific subjects at tutoring schools (Direct interview)
Opportunities:
1. GIG workers and freelancers tend to be talented and skilled persons with degree (GIG trend)
2. People in recent century become engaging in GIG workers - shift in lifestyle of working (GIG trend)
3. Students have demands to engage in providing feedbacks, and lecturers and execercises will become online. (Peer-to-peer learning)
4. Thailand governmental policy 4.0 encourages uses of technology, and information and communication technology (ICT) and aims to develop
skills and knowledge of Thai students in various areas. (Thailand 4.0)
5. Freelancers find an alternative way to get additional income, and to reach first customers and more customers. (Online survey)
6. Skills, capacities and expertise of freelancers are obviously diverse, covering many working fields (Online survey)
7. ASEAN community encourages development of nine professional skills, which students cannot obtain from classroom, but from specific class
in university and collected experiences. (ASEAN community)

How LiveLearning fills the gap?

1. LiveLearning platform can be accessible anywhere without needs in travelling
2. LiveLearning platform can help develop various professional skills since producers in platform are freelancers, who have strong knowledge
and skills with experiences to share to students. Those skills and knowledge can be what students cannot obtain in classroom.
3. LiveLearning can be another educational channal, which students can engage conviniently with almost no difficulty.
4. LiveLearning can reach newly graduated persons to invite them to become producers, which can ensure that in each month, they will have
income, and they will be able to best utilize own knowledge and skills.
5. LiveLearning is created by applying ICT and technology to develop students’ knowledge and skills
6. LiveLearning is a platform, in which students can provide feedback to producers, while producers and exercises are online.
7. Contents of LiveLearning are accessible by large numbers of students in various areas because the price is cheaper than normal
tutoring schools and tutoring at coffee shop.
11
 Environmental scan
(market - competitor analysis in Thailand)

Serving diverse categories of courses for
customers such as, lifestyle, business
and examination
Having many connections with both
experts and celebrities, making attractive
Strengths courses, which can influence customers’
attention
Flexibility of time that customers can
freely decide when they will watch
recorded videos
Welcome anyone who want to share knowledge Accessible and appropraite cost for students
and skills or the willingness to teach.
Diverse categories of courses for subjects and
Flexibility of time that customers can freely examnination, which are available in both Thai
decide when they will watch recorded videos and international program or curriculum
Indication of receiving income - within 45 days
Indication of financial return, which is around
50 percent - 75 percent
Consistent providing suggestion and
recommendation on courses

High cost of some courses, causing
customers with low income unable to
access to the platform
Having complexity on registration process
Weeknesses for producers - approvalfrom platform
No charging system indicated
Requirement of approval on content before
releasing it to consumers
Lack of opportunity to improve basic or existed
skills as the platform only focuses on new skills
Having no diverse subjects, but focusing only
on business purposes
Having no diverse subjects (university entrance
purpose focused)
No checking evaluation system to guarantee
outcomes

Sources: SkillLane. (2018), Boostup.in.th. (2018), 9Skills.net (2018)

12
Competitive advantages

Interactive and streaming Visible charging system

Instead of solely providing recorded video, In LiveLearning website, there is information obviously
producers in LiveLearnin will host livestreams, indicated that how many percents platform charge from
which are interactive and entertaining to consumers. consumers and producers

Game-like collecting stones Assignment checking

LiveLearning stimulates users to keep participating
and using platform by giving them stones for their actions
in platform. Stones can be used to exchange for benefits
and priviledges provided by platform.
(enhanced service)
LiveLearning platform provides students enhanced service
in term of assignment checking. This service will also allow
producers to obtain additional income from providing this
service as well.

Tiers and benefits Easy registration

In LiveLearning platform, both producers and consumers can
enjoy participating in platform as there are challenges
and activities to be completed in order to claim ranks and
receive particular benefits indicated.
LiveLearning platforms allows every producer to host
livestreams and every student to consume knowledge
without restriction, except rules of platform. Users can
also register via social media, such as, Facebook Twitter
and google accounts.

Value proposition of LiveLearning

“ LiveLearning is the learning community, based on website platform, which aims to facilitate
students in developing knowledge and skills through interactive livestreaming of freelancers,

”
who have diverse capacities and knowledge to share, and to get monthly income from hosting.

13
Platform architecture
Core interaction

Consumer’s core interaction:

Participants Exchange of information
1. Producers (freelancers)
- hosting schedule,
2. Consumers (students) educational background,
subject or content, and rating
performance
Exchange of goods and services
- quizzes, students’ performance
checking, learning material,
checking assignment and consultants
Exchange of currency
- money from payment transaction,
likes, subscribes and A-special card
selecting and learning particular
livestreaming, which they are
interested in and thinking that it can
provide new knowledge and
capacity for learners
Interests selected in sign-up page
Search query via categorization
Recommendation on livestream
and upcoming schedule
Verification on transactions
Producer’s core interaction:
host livestream for teaching
certain contents, based on
individual experiences,
expertise and knowledge

Figure 22, core interaction of LiveLearning platform

14
Platform architecture
There are two groups of participants - freelancers and students. Freelancers as producers are those who have
knowledge, available time and unsecured working condition, causing them to receive unequal amount of income in
each month, which means that their motivation in participating this platform is the demand to receive additional
income.
Students as consumers are both high school students and university students, who have experienced difficulties
in learning at tutoring school, and desired to learn knowledge and skills that cannot be obtained, or efficiently
developed from classrooms.
Participants

Exchange of information is about details of producers that consumers will look at in order to make decision
whether they should select those livestreaming for learning purpose or not. Those details are including hosting
schedule, educational background, subject or content that will be taught on livestreaming, and performance rating.
Exchange of goods and services occurs as consumers decide to get educational service from particular producers
by deciding to watch their livestream. While watching, those producers may also provide extra services - for example,
quizzes, students’ performance checking, learning material, checking assignment and consultants.
Exchange of currency in LiveLearning platform is consisted of stars on specific producers’ performances from
consumers, money from payment transaction, and likes, subscribes and A-special card from consumers.

Value units

The main value units of LiveLearning are contents shared through livestreaming, and money that producers will
receive from hosting livestreaming. In order to ensure that those value units are effectively delivered, effective
filters need to be embedded into platform. In case of LiveLearning platform, four filters are developed, which are
search query via categorization, recommendation on livestream and upcoming schedule, and verification on
transactions.

Filters
15
 Platform architecture

Interests selected on profile page

According to figure 23, after consumers decide to register as users in platform, in the sign-up page, there is section, in which
consumers and producers can select what are three main interesting subjects. This information will be utilized to match them with
producers who select the same interests in their profile page. This means that after selecting, the first page of consumers will
mostly show upcoming livestreams, and currently hosted livestreams according to their interests. The information of interests will
Figure 23, section for selecting
also be displayed at profile page, if other consumers click and look at their profile pages
interests in profile

Search query via categorization

By selecting particular skill or subject provided in list of category (figure 24), consumers will encounter with lists of selected
subjects, attached with many options of livestreamings. This enables consumers with opportunity to explore other subjects,
apart from what they already select as interesting ones
Figure 24, search query by
selecting subject or typing nearby

Recommendation on livestream and upcoming schedule

Figure 25, recommendation system
in the feed of LiveLearning platform
’ After logging in, consumers will encounter with recommendation of past livestreaming and upcoming livestreaming, shown
differently according to interests, and their history of selection and watching. This is to ensure that consumers will see only
relevant livestreaming and the upcoming one, stimulating motivation in learning on different or same producers. The
recommendations are ordered according to numbers of likes, dislikes and rating on performances of particular producers. As
demonstrated in figure 25, upcoming livestream schedules of producers with high likes and high rating on performance will be
ordered in the higher rank than those with less likes, and less rating. This filter is to assure that consumers will watch and learn
high quality contents, developing consumers’ knowledge and capacity. Certainly, this filter helps connect consumers with new
high quality contents without much searching in the platform.

16
Platform architecture

Figure 27, email to verify transaction made

Figure 28, slot to fill the code to successfully

Figure 26, making transaction or payment page verify and make transaction

Verification on transactions

’ This filter is to ensure security for consumers that every transaction is made with their consents. After consumers click ‘pay
now’, there would be the email to consumers’ email about security code, which needs to be filled in the next page indicated. (see
figures 26, 27 and 28). To clarify, this filter will be activated when users click submit to make transaction by sending a message in
term of verify number to email or phone numbers in order to make users to confirm it again in website that such transaction is
accurately made by them.

Core interaction of producers Core interaction of consumers

Above filters are developed to ensure that consumers can select and learn from the right livestreaming hosted by producers, and to facilitate
successful exchanges of information, service and currency between consumers and producers. Therefore, LiveLearning platform has two core
interactions from producers and consumers. For producers, their core interaction is to host livestream for teaching certain contents, based on individual
experiences, expertise and knowledge, while consumers has core interaction as selecting and learning particular livestreaming, which they are interested
in and thinking that it can provide new knowledge and capacity for learners. In order to support this statement, figure 10 illustrates that most producers
who were interviewed are willing to participate platform as producers to host livestreaming to obtain money
17
Empowering tools and service (features)

Figure 29, reporting on inappropriate contents

Figure 30, searching for upcoming and
and providing suggestion for compliments and complaints
history

Figure 31, rating system on

performance of producers Figure 33, comment and
feedback in livestreams

Figure 32, chatting and consulting between users

and producers and asking questions in chat box

18
Empowering tools and service (features)

Figure 27, email to verify transaction made Figure 28, slot to fill the code to successfully
Figure 26, making transaction or payment page (similar to page 17) verify and make transaction
(similar to page 17) (similar to page 17)

Figure 34, sharing about particular livestreaming to other social media,

subscribing to receive notification of particular
livestreamer, and liking and disliking

Figure 35, results of rating performances

or paid sponsor - top instructors.

19
Empowering tools and service (features)

To ensure quality contents and quality of producers, there are parficular four curation system - rating performances of
producers, reporting system, badges of producers, and recommend system filter. Some of them are activated by consumers,
while some of them are activated by both sides of users.

Rating performances of producers (Figure 31)

After students finish watching Livestreaming, consumers will be able to rate performances of producers, which can help others to decide
whether they should watch contents of particular producers or not. Consequently, producers with poor rating on performance will receive
less numbers of watching, and less financial earning, which will stimulate them to improve quality of contents.

Reporting system (Figure 29)

Both consumers and producers are given the ability to report certain contents, messages, statement and livestreaming that are against
the aforementioned rules. The reporting system is attached in every page of Livelearning platform to assure that users can report
misconducts immediately without switching pages.

Likes, dislikes, subscribe and share features on Livestreaming page (Figure 34)

Consumers can like, dislike, subscribe or share each livestreaming they are watching to indicate whether they are satisfied with the
quality of contents or not. These contributions will directly affect overall monthly incomes, received by individual producers. Likes, subcribes
and shares positively affect income, while dislikes negatively impact the income.

Top instructure with highest bagdges, likes and performance ratings (Appearing on first page) (Figure 35)

Above empowering tools will contribute to the order of producers. On LiveLearning homepage, those with high badges, rating
performances and high endorsements from consumers will show in the higher place of recommendation than those with low badges, less
rating performances and less endorsement.

20
Data-informed design
The below table shows what type of data that must be collected in order to increase efficiently. and to inform the
new design of platform. The black small circle is indicated in the table with the objective to point out who creates particular data.

Data Producers (freelancers) Consumers (students) Data-informed designs

Personal information
(Background Information,
Degrees, Interests, Category recommendation on the platform
Activities) of both
consumersand producers

History of learning/
watching livestream Indication friends’ watches on below
particular livestreams that four of your
friends watched this person’ livestream
Friends’ suggestions

Names/Codes of LiveStream Auto selection of searched name subjects

Direct message/ on-going New emoji feature, located near to chatbox,

conversation during recommend auto selection of question.
LiveStream
Auto-selected questions feature which the
users have no need to waste a lot of time
Conversation recording to type the whole sentences on the
commenting section,

21
Openness

Producers can participate platform for Consumers are required to pay money as
free as LiveLearning aims to have base of indicated in refilling system in order to watch
producers in order to invite students to and learn from various livestreams of producers.
participate platform.

Producers Consumers

Rules (Agree terms and conditions of LiveLearning)

Platform rules How users can apply rules Punishments on those who misconducts

To not use insulting and 1. Immediate report button on those who Immediate result on report will be muting that person in chatting on livestream for 5 minutes. If
disdain words, or states. that person gets reported again, the muting minute will be double each time of reporting.
statement on any users
2. Capture the image of that statement with If there is evidence of such statement, after checking process, those who misconduct will be
revealing name of a person and send that muted for 1 hour of overall refilled hours.
image via email or report section of platform.

*To not produce too
extreme sexual contents.
1. Immediate report button on Livestreaming.
1st report: warning and remove the half amount of overall stones
2nd report: ban from hosting livestream for 1 days
3rd report: ban from hosting livestream for 7 days
4rd report: ban from hosting livestream for 15 days
5th report: dispelling from being producer

*health-related information is acceptable, but obviously specific information on body is not permitted..

To not indicate sign,
statement or word of
discrimination on users.
1. Immediate report button on those who Immediate result on report will be muting that person in chatting on livestream for 5 minutes. If
states. that person gets reported again, the muting minute will be double each time of reporting.
If there is evidence of such statement, after checking process, those who misconduct will be
2. Capture the image of that statement muted for 1 hours of overall refilled hours.
with revealing name of a person and send
that image via email or report section of
platform.

**rules can be later adjusted or new rules can be added according to reporting and suggestions from users because LiveLearning aims to
become best learning community platform for users. As those with wrongdoings are punished, users will consistently develop trust with platform.

22
Potential partners and stakeholders

Stakeholders Outside IT developers Thai banks

and partners

types Technological partners Financial and asset partners

1. Help developing an easy-to-use interface

2. Help identify platform’s drawback and providing suggestions
Values on better quality features
created
3. Help identify and address any technical / software problems
4. Sharing knowledge in technological or IT fields
1. Providing promotion for consumers’ transaction and
other coupons, simulating consumers to make transaction
with each type of Thai Bank.
2. Providing suggestions of how platform should control its
finances.

1. Direct message and invitation via email for participating

Tools or services year-meeting of platform 1. Direct purchase and making transaction with each
provided particular Thai Bank with logo indicated, which deducts
2. Updating service - informing specific developers about money from bank account from selected bank.
soon-released features , functions or filters.

23
Octalysis framework Figure 36, Octalysis framework of producers in LiveLearning platform

Figure 37, Octalysis framework of consumers in LiveLearning platform 24

Users interaction
The business objectives of LiveLearning are consisted of encouraging knowledge sharing of freelancers,
and knowledge consumption of consumers, which are mainly highschool students. But, university students and
workers can also pariticpate the platform. These objectives can be reached by fives types of interactions:
interactions between livestreamers and students, between livestreamers and livestreamers, students and
students, between livestreamers and platform, and livestreamers and students as explained in diagram 1.

P
Livestreamer Students

1st type of interaction: interaction between livestreamers and students

Platform design level/features

The feature for students side includes:
1. Recommendation box based on interests/selection of student to increase further engagement on the
platform.
2. Category selection of subjects/instructors to aid consumers in finding their desired courses
3. Profile of instructor to give students detailed information regarding expertise and competency.

The feature for live streamer side includes:

1. Profile of student to give instructure detailed information regarding interests and characteristics of their
audience, to be applied to live streaming improvement

Functions:
1. Performance rating as quality control: rating is done by students to evaluate the course efficiency. The
Livestreamer Students results will later inform instructor for their needs in improvement in order to improve teaching method or produce
information that is relevant to students’ interests.
Livestreamer Livestreamer
Interactions:
1. Matching through recommendations that are analyzed from relevant interests
Students Students 2. Selecting courses through provided categories, keywords, and searching tool
3. Providing information regarding profiles and interests
4. Consuming of knowledge shared during the courses
Diagram 1, human-focused design
of LiveLearning platform

25
Users interaction
P Livestreamer Livestreamer

2nd type of interaction: interaction between livestreamers and livestreamers

Platform design level/features

1. Message box
2. Connection adding

Functions:
1. Creating networks through interaction, for example collaboration for live streaming

Interactions:
1. Inviting new producers, so existing producers can get promotion indicated
2. Inviting existing producers who do not host livestreams for more than 3 months to become
active again to get promotion indicated
3. Interaction for consultants

Livestreamer Students
Students Students
Livestreamer Livestreamer

Students
Diagram 1, human-focused design
of LiveLearning platform
Students
3rd type of interaction: interaction between students and students
Platform design level/features
1. Message box
2. Connection adding

Functions:
1. Knowledge sharing
2. Discussion
3. Creating networks through interaction and recommendation

Interactions:
1. Inviting new students, so existing students can get promotion indicated
2. Inviting existing students who do not watch livestream for more than 3 months to become
active again to get promotion indicated
3. Chatting via message

26
Users interaction
Livestreamer P

P
4th type of interaction: interaction between livestreamers and platform

Platform design level/features

1. Rewards, badges, ranks for sharing knowledge
2. Various alternatives for receiving transaction (payment)
3. Teaching tools
4. Expert/expertise/special capacity of live steamers

Functions:
1. Increase knowledge shares, revenues, and new and existing livestreamers
2. Quality control through consulting, training, views analytics, and rating performance system
3. User acquisition through invitation of existing instructors to new producers

Interactions:
1. Inviting to yearly meeting
2. Distributing monthly income
3. Providing trips, suggestions, punishments for acting against rules
4. Giving rewards, stones and priviledges according to ranking
Livestreamer Students

Livestreamer Livestreamer Students P

Students Students 5rd type of interaction: interaction between students and platform

Diagram 1, human-focused design Platform design level/features

of LiveLearning platform
1. Increase knowledge consumption, cash paid, and new and existing students.
2. Interests and past watching history of students to best create recommendation, categorize newsfeed
and match live streaming of producers with students
3. Various alternatives for making transaction (payment)
4. Rewards, badges, ranks for knowledge consuming
5. Learning tools

Functions:
1. User acquisition through sharing of favorite courses on other social media platform such as Facebook and
Twitter

Interactions:
1. Payments
2. Giving rewards, stones and priviledges according to ranking
3. Receving and acting according to report and punishment
4. Providing trips and suggestions
27
 Gamification
To motivate consumers and producers to contantly participate and engage in LiveLearning platform, collection
of stones, coins and ranks is utilized. The user will obtain stone and increase the rank because doing so can
make them become recognized by other users as well as receiving specific privileges for each rank, or exchanging
stones with the rewards indicated in platform.

The gamification of LiveLearning will increase a sense of ownership and possession to producers, which make
them feel the more they own, the more they want to obtain more. It can keep producers coming back to the
platform to host livestreaming for consumers to consume because doing so will increase producers’ monthly
incomes and provide them stones.
Similarly, the gamification in LiveLearning will give consumers a sense of development and accomplishment because of stones, which can be
used to increase ranks of consumers. In order to obtain stones, consumers need to consume livestreaming of producers, and complete quizzes
or challenges provided. In return, they will receive performance evaluation and feedbacks from producers together with stones indicated in the
platform. Therefore, consumers will be willing to invest more time on the platform to realize own development and acheivement along with gaining
rewards from platform.

Gamification for producers :

To become observer rank, students must

exchange 500 stones with system. To become
learner rank, students must exchange another
1,500 stones with system, while to reach
challenger rank, students must collect and use
2,500 stones. Lastly, to reach visionary, students
must exchange 3,500 stones with system.
Ranking system will be reset every 1 year in
order to constantly motivate consumers to
engage and consume knowledge in platform.

Figure 38, how to obtain stones for consumers Figure 39, exchanging of stones, and rank for consumers 28
Gamification
As indicated in fiture 40, consumers in each rank will be classified with
‘rank icon’ on their profile pages in order to indicate others briefly about
how consumers participate and have academic performances and
progress in platform.

To make them see values of ranks, Livelearning platform will provide

specific rewards and benefits to those consumers in each ranks as
indicated in table 1.

Figure 40, classification of ranks Table 1, benefits and priviledges of each rank of consumers
of consumers

Clarification on rewards and benefits of ranks

1. Free accessibility to learning tools and material provided by producers (Access): All ranks of consumer will be able to utilize more learning tools to further facilitate
their learning experiences, provided by particular producers. Only those who are still at a newbie rank will be unable to use tools.
2. Ability to join LiveStreaming with limited seats (Access): Consumers who ranked at the top three including visionary, challenger, and learner will receive a priority to
attend a limited livestreaming.
3. Allowance to participate special meeting as top ranking students based on tiers (Access and status): Consumers who ranked at visionary and challenger are able
to attend special meeting held by platforms to gain further interaction and networks among platform’s participants.
4. Ability to ask for private consultant and session with particular producer 30 min per month (Live Streaming (Access): Only one group of consumers with the highest
rank is able to contact directly with consultant and have a private session with producer.
5. 30 mins free monthly (Stuff): All consumers except those with rank newbie will receive an additional 30 minutes to use on the platform.
6. Coupon for book store, and educational event (Stuff): All consumers except those in the last ranking will receive gift as coupons for their purchase at the
collaborated bookstore and educational related event.
7. Service for resume creating and consultant (Stuff): Consumers whose ranked at the top two levels will receive a privilege in having their resume professionally made.

29
Gamification for consumers :
Figure 41, how to obtain stones for producers
Figure 43, classification of ranks
of producers
To become senior rank, producers must exchange 500 stones with
system. To become master rank, they must exchange another 1,500
stones with system, while to reach specialist rank, producers must
collect and use 2,500 stones. Lastly, to reach philosopher, theymust
exchange 3,500 stones with system.
Ranking system will be reset every 1 year in order to constantly
motivate producers to engage and host livestreams in platform.
As indicated in figure 43, producers in each rank will be classified with
‘rank icon’ on their profile pages in order to indicate others briefly about
how consumers participate and have academic performances and
progress in platform.
To make them see values of ranks, Livelearning platform will provide
specific rewards and benefits to those producers in each ranks as
indicated in table 2.
Figure 42, exchanging of stones, and rank for producers
Table 2, benefits and priviledges of each rank of producers
Clarification on rewards and benefits of ranks:
1. Appearing on the first page of website (Status): producers who have a level indicated will be able to appear on the first
page of platform
2. Top search results (Status): producers who reach indicated levels will gain the special privilege that their channels will be
appeared in the top search.
3. Allowance to participate special meeting forum (Access): producers who reach specific levels will be able to attend the
special meeting forum of platform, where they can interact with other professional producers and customers.
4. Guest Speaker in special meeting forum (Access): producers who reach indicated levels will be able to become guest
speaker in the special meeting where he/she can exchange information and trips with others.
5. Coupon for book store, and educational event (Stuff): producers will receive special coupon for book stores and
educational events.
6. Additional financial support from LiveLearning company (Stuff): producers with particular level will gain more earning than
other producers.
30
 Engagement strategy
Engagement strategies are developed by applying the concepts of core drive 2 and 8 of Octalysis framework.

Core drive 2 (Achievement and Development) is utilized to motivate students in knowledge consumption
because their aims to participate LiveLearning platform are to obtain new knowledge, and develop skills.

Core drive 8 (Ownership and Possession) is applied to motivate freelancers in sharing knowledge by focusing
on their main intention to participate LiveLearning platform, which is to get additional income while utmost
sharing skills and knowledge.

Engagement stragegies for consumers Engagement stragegies for producers

1. Indicating real-time increment in numbers of viewers in

1. Informing about the quiz after watching live streaming
order to indicate that they have own viewers and followers
and the after-watching consultant service that students
can ask questions about particular contents taught
2. Notification to producers that there are certain numbers
of students waiting producers to host Livestreaming
2. Providing feedback on quizzes taken in order to indicate
the improvement in knowledge and capacity
3. Providing tips on how to use platform and how to earn
more money from participating in Livelearning platform
3. Able to ask questions during Livestreaming to check
understanding of learners, and the result will be provided
4. Indicating secretly about financial performances of producers
secretly to learners through automatic system
in their additional section in profile page, only accessed by
individual producer in order to indicate how much they can own
4. Showing the result of quizzes taken by students on their
and earn money from hosting Livestreaming in platform
profile page (if students allow information to show)
5. Showing ranking and tiers owned by producers on profile
5. Showing rankings and tiers along with profile picture, which
page in order to indicate briefly quality of their contents
can help indicate students’ contributions in obtaining
and followers
knowledge, and conquering the quizzes and challenges.
,
,

*These engagement strategies for producers and consumers can certainly help increase possibility 31
to achieve business objectives, including encouraging knowledge sharing, and knowledge consumption
E-Poster

LiveLearning - web-based educational platform

ing
arn
eLe
Liv

Are you freelancers? Do you want to use your knowledge and skills in its best utilization?
Join our educational community, LiveLearning to share knowledges and get more income.

If you are students expecting to get new knowledge and develop skills that you cannot obtain from
classroom, check our LiveLearning platform to see what interests you.
LiveLearning’s is now available with many livestreams of various subjects.

Mockup: https://minnie560.wixsite.com/livelearning/teaching
Promotional video: https://youtu.be/9DLplyshyS4
Facebook page: https://www.facebook.com/live.leraning.9

32
UX UI strategy

33
34
35
36
Monetization strategies

1. Referral strategy
If consumers join this platform for the first time,
they will get 5 stones upon their registers. However,
if they refer to friends by using their codes to
register the platform, they will additionally get 5
stones for referring to their friends. Stones can
For consumers
be used for personal benefits in LiveLearning platform.

2. Transaction fee
When consumers pay for their memberships, each
transaction will be deducted by 5% as transaction
fee for LiveLearning platform. The deducted amounts will
be used to manage the platform. Figure 44 shows claricifation
on various choices of consumers’ payment, which will be later
deducted by 5 percent as similar as of producers indicated in
figure 46.
Figure 44, choices of payment (revenue model)

3. Enhanced access to enhanced service (homework-checking service)

LiveLearning has enhanced service, allowing consumers to send
particular homeworks or assignments to producers, who will check
and send back within one week or specified period of time
indicated by producers. To use this enhanced service, consumers
need to exchange 500 coins and 50 stones for 1 A-Special Card.

*1 A-special card is for one assignment-checking service.

*500 coins is approximately equal 150 Baht payment.
Figure 45, exchange of A-Special card 37
Monetization strategies

For producers
1. Transaction fee
Producers do not have to pay for a membership, but instead, they have to
pay platform in the end of each month. This means that the total amount
of monthly income that producers will receive from platform will be deducted
Figure 46, charging system by 5%. as indicated in service section of platform website. (figure46)
(transaction fee)

2. Premium listing
If producers would like to upgrade their profiles in order to stay at first
page, they can pay for a premium profiles in our platform. However,
Figure 47, sponsor to be listed those decide to pay for staying in front page will be embedded with
“sponsored icon” to indicate consumers that this person pays money
to stay in first page, preventing consumers to be confused with those
producers with high rating, likes and evaluate scores.

* 150 Baht ensures 7 Days on first page as indicated in figure 47 and 48.
* Amount of payment in ‘Premium listing will go directly to company’s finance

Figure 48, results of rating performances

or paid - top instructors.

38
Monetization strategies

Clarification on enhanced service (assignment checking)

Enhanced access to provide homework-checking service for producers
Producers need to indicate that they provide this service to consumers by
turning on assignment acceptance at their profile pages. Each service
provided by producers to consumers will give producer 1 A-special card, which
producers can later exchange to actual income. 1 A-special card can be
exchanged to 100 baht, but if the assignment highly requires huge amount
of energy and time for checking, producers can ask more A-special card
before sending back with feedback on particular assignment.

Figure 49, enhanced service

(assignment and homework checking system)

Payment system in LiveLearning platform

How LiveLearning platform can avoid risk of
leakages in the country with high rates of
freelancers, engaging in tutoring
As indicated in figure 44, payments of students in
LiveLearning is staring from 50 Baht until 199 Baht, which are
less than average payment hours in studying with tutoring
freelancers in coffee shops or other places. Results of direct
interviews display that range of price per hour at tutoring
school is approximately 250 - 800 Baht per hour.

Market
Numbers of highschool students are around
Numbers of freelancers in Thailand are around
1.9 million.
21 million. (Social and Quality of Life Database System, 2016)
(Thanyaporn, 2017)

39
Market

Expected sizes of producers in the first and second Expected sizes of consumers in the first and second years of
years of platform opeartion are 70 persons and platform operation are 250 persons and 550
150 persons respectively. persons respectively.

Launch strategy
LiveLearning provides specifically-created features to facilitate and support hosting
livestreams, and knowledge sharing of producers. Empowering features are:

1. Creation of quizzes and challenges

2. Provision of additional learning materials, and summary of key concepts of subject
3. Setting schedules to indicate when producers will actually host livestreaming
4. Hiding violent and negative comments
5. Consulting system with platform to receive suggestions on how to improve livestreaming
performance
Designing platform to
attract one set of users

Micro market strategy
Inspired by GIG trend, in the very first stage, platform aims to approach newly graduated students
to invite them to participate LiveLearning as producers. For instance, the platform can be initially
available for Thammasat newly graduates to engage since the sense of exclusivity will considerably
motivate them to join the platform.
According to National Statistic office Thailand (NSO), numbers of students with higher education
in 2nd - 4th year are 1.3 million persons. (2015)

40
 * 2018 is the year of preparation for launching platform

Financial plan 2019 is the first year of platform operation

2020 is the second year of platform operation

Expected numbers of consumers 2018 (persons) 2019 (persons) 2020 (persons)

1. Expected numbers of consumers using
exchange of 50 Baht to coin 0 10 30
2. Expected numbers of consumers using
exchange of 100 Baht to coin 0 65 140
3. Expected numbers of consumers using
exchange of 150 Baht to coin 0 55 150
4. Expected numbers of consumers using
exchange of 199 Baht to coin 0 120 230
Total expected numbers of consumers 0 250 550

Revenues 2018 (Baht) 2019 (Baht) 2020 (Baht)

1. 50 Baht to coin (11 payment times per year) 0 6,050 16,500
2. 100 Baht to coin (11 payment times per year) 0 71,500 154,000
3. 150 Baht to coin (11 payment times per year) 0 90,750 247,500
4. 199 Baht to coin (11 payment times per year) 0 262,680 503,470
Net income 0 430,980 921,470
Accumulated company's net income from charging system 0 64,647 138,220.50
Accumulated company's net income for other uses, and
distributing to producers 0 366,333 783,249.50

Expenses
1. IT developer** 70,000 70,000 35,000
2. Hosting website (Domain)** 2,500 2,500 2,500
3. Administrative fees 90,000 90,000 90,000
4. Utilities 2,500 2,500 2,500
.5. Insurances 5,000 5,000 5,000
6. Marketing 10,000 15,000 20,000
7. Income to producers 70,000 140,000 210,000
Total expenses 250,000 325,150 380,300

Net profits -250,000 105,830 541,170

Retained earnings -250,000 -144,170 397,000
Payback periods: 2 years and 3.25 months
**Sources: Songviroon N. (2018) for IT developer, and 10gb-host.com. (2018) for hosting website and domain
41
Stakeholder mapping and analysis
Interest/role:
- Helping on developing software development
- Operating as online educational platforms processes
- Making online courses in form of recorded video, which Skillane, BoostUp, 9Skill - Getting income
consumers can watch whenever they want - Providing researchs
- Getting income from consumers’ - Designing and developing features of the platform
purchasing courses - Testinging systems
- Teaching various subjects and skills - Fixing any technical and software problems
Existing
- Providing techniques and experiences, depending
Thai
on particular producers competitors
- Being existing ones in realm of educational platforms IT Level of support: high
developers Level of influence: medium

Level of opposition: high

Level of influece: high

LiveLearning
Interest/role (Producers): platform
- Hosting livestreams to share knowledge
- Earning addtional monthly income
- Finding channels or way to work for getting income
- Finding job according to what they are good at
- Building connection with students
- Creating Quiz, and answering customers’
questions to get high ratings Level of opposition: high
General Level of influece: high
LiveLearning
tutor
users Level of support: high
schools
Level of influence: high
Interest/role:
Interest/role (Consumers):
- Getting targets as students to take their courses
- Consuming new knowledge
- Making courses both online and offline channels
- Developing various skills, based on own interests
- Getting income from buying courses
- Getting a good or better grade in schools or universities
- Teaching what students normally learn in
- Being able to pass examination in schools or universities
their schools / universities
- Watching livestreams to interactively learn what they do
- Teaching technique of Exams ( ex. TOEIC, IELTS)
not know, or what they want to know
- Guiding exams for students
- Asking direct questions to get responses
- Taking quizzes or performance evaluator in order to assess own capacities, and knowledge

42
Design process

Identify
1 Identifying current problem of students
and freelancers in Thailand is primary step
2 Exploring and researching relevant data
of building LiveLearning because it can
help provide foundation of new platform
opportunity by having students and
freelancers as users.
Explore
of the problems, and interviwing those
users in order to establish clearer picture
about problem, pain points and opportunity
are the second process to validate
information assumed and received at
idenfitying process.

3 Design
After having validated information and
data, LiveLearning platform is thus
designed together with embedding
4 Create
After finishing basic design of platform,
LiveLearning platform is visually created by
using existing free website maker in order
empowering tools and features, developed to visualize those designs of platform.
by information and insights from users
Website of LiveLearning :
interviews and researches. https://minnie560.wixsite.com/livelearning

Update and test

5 After having visualized website-based
LiveLearning platform, feedback and more
researches are gathered to update
LiveLearning platform. Repetitive testing
the website-based platform is essential to
help develop clearer picture and overall
function of platform.
43
Team canvas (team roles)

44
Team Canvas Basic Version 0.8 | theteamcanvas.com | hello@theteamcanvas.com

Most important things to agree on to kick off effective team project

and get members to know each other better
Team name Live Learning Date 26/05/2018

GOALS ROLES & SKILLS

What we want to achieve as a group? What are our key goals that are feasible, What are our names? What skills and strengths do we have on board of our group?
measurable and time-bounded? What composition of roles would help us get where we want to be?

Project Manager - managing overall process of the project

To successfully develop educational platform, which can
Researchers - conducting research, data collecting, and data analyzing
facilitate students in learning.
Financial assistant - financial forecasting, processing payments,
maintaining cost reports and managing invoices.
Platform designer - designing overall design of the platform in term
What are our individual personal goals?
aesthetic
Function designer - designing functions, features, and tools to enhance
To increase academic performance of Thai students user’s experience.
To enable students to study conveniently and effectively
To effectively use capacity of technological platform in
educational field PURPOSE
To create online platform that enable users to exchange
As educational system has
value with each other been criticized as a drawback in
What are we called as a group?

Thailand, we thus decide to

reduce it together with the
VALUES purpose to increase working RULES & ACTIVITIES
stability for freelancers.
What do we stand for? What are guiding principles? What are our What are the rules we want to introduce after doing this session? How do we communicate
common values that we want to be at the core of our team? Why we are doing what and keep everyone up to date? How do we make decisions? How do we execute and
we are doing in the evaluate what we do?
first place?

Teamwork
Open-minded Respect other team member’s opinion
Flexibility Everyone need to equally contribute to the project
Enthusiastic Be responsive in group chat
Hard Working Deliver assigned work on time
Creativity Produce quality works to the group

Team Canvas Basic by theteamcanvas.com. Created by Alexey Ivanov, Dmitry Voloshchuk This work is licensed under the Creative Commons Attribution-Share Alike 4.0.
Team Canvas is inspired by Business Model Canvas by Strategyzer. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/4.0/
References

Infographic, charts, diagram and figures sources:

- Flaticon. (2018). Flaticon, the largest database of free vector icons. [online] Available at: https://www.flaticon.com/ [Accessed 28 May 2018].
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Information sources:
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at: https://medium.com/rsa-reports/good-gigs-a-fairer-future-for-the-uks-gig-economy-f2485a22de09 [Accessed 28 May 2018].
- Boostup.in.th. (2018). ¤ÍÏÊàÃÕ¹Í͹䬏 µÔÇÍ͹䬏 ÃÇÁµÔÇàµÍÏÁÒ¡·ÕèÊØ´ã¹»ÃÐà·È | Boostup.in.th. [online] Available at: https://www.boostup.in.th/ [Accessed 28 May 2018].
- G-ABLE (2018). Gig Economy §Ò¹ÂؤãËÁ‹·Õèã¤Ãæ ¡çÍÂҡ໚¹ Gig | G-ABLE. [online] G-ABLE. Available
at: https://www.g-able.com/thinking/future-of-work/gig-economy-everyone-want-to-be-gig/ [Accessed 28 May 2018].
- Mangopay.com. (2018). Good Gigs: A Fairer Future for the UK’s Gig Economy - MANGOPAY. [online] Available
at: https://www.mangopay.com/blog/good-gigs-a-fairer-future-for-the-uks-gig-economy/ [Accessed 28 May 2018].
- Matichon. (2018) ÁµÔª¹Í͹䬏. 'ËÁÍÍØ´Á' ¹ÓËͧ·ÅÒ¡Óᾧ¤³Ðã¹ 7 ÁËÒ'ÅÑ »‚'61 ¨Õé Á.»ÃѺµÑÇ¡‹Í¹·ÂÍ»´ (¤ÅÔ»). [online] Available
at: https://www.matichon.co.th/education/news_790265 [Accessed 28 May 2018].
- Ministry of Education (2018). ·ÔÈ·Ò§¡ÒÃÍØ´ÁÈÖ¡ÉÒà¾×èÍʹѺʹع¡ÒÃà´Ô¹Ë¹ŒÒ»ÃÐà·Èä·Â â´Â È.¤ÅÔ¹Ô¡ ¹¾.ÍØ´Á ¤ªÔ¹·Ã (ÃÑ°Á¹µÃÕª‹ÇÂÇ‹Ò¡ÒáÃзÃǧÈÖ¡ÉÒ¸Ô¡ÒÃ) | Moe.go.th. [online]
Available at: http://www.moe.go.th/websm/2018/1/2-02-61.pdf [Accessed 28 May 2018].
- National Statistic office Thailand (NSO). (2015) ¨Ó¹Ç¹¹Ñ¡àÃÕ¹ ¹ÔÊÔµ ¹Ñ¡ÈÖ¡ÉÒ ã¹Ê¶Ò¹ÈÖ¡ÉҢͧÃÑ°ºÒÅáÅÐàÍ¡ª¹ ¨ÓṡµÒÁªÑé¹áÅÐÃдѺ¡ÒÃÈÖ¡ÉÒ »‚¡ÒÃÈÖ¡ÉÒ 2550 - 2558 |
Service.nso.go.th. [online] Available at: http://service.nso.go.th/nso/web/statseries/statseries06.html [Accessed 28 May 2018].
- Parker, G.G., Van Alstyne, M.W. and Choudary, S.P., 2016. Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make
Them Work for You. WW Norton & Company.
- SkillLane. (2018). SkillLane | ¤ÍÏÊÍ͹䬏 àÃÕ¹䴌·Ø¡·Õè ·Ø¡àÇÅÒ Ê͹â´Â¼ÙŒàªÕèÂǪÒÞÍѹ´ÑºµŒ¹¢Í§ä·Â. [online] Available at: https://www.skilllane.com/ [Accessed 28 May 2018].
- Social and Quality of Life Database System. (2016). ¨Ó¹Ç¹¹Ñ¡àÃÕ¹ ¹ÔÊÔµ ¹Ñ¡ÈÖ¡ÉÒ ã¹ÃкºâçàÃÕ¹ ¨ÓṡµÒÁÃдѺ¡ÒÃÈÖ¡ÉÒ áÅÐà¾È »‚¡ÒÃÈÖ¡ÉÒ 2549 - 2559 | Social.nesdb.go.th. [online]
Available at: http://social.nesdb.go.th/SocialStat/StatReport_Final.aspx?reportid=1374&template=2R2C&yeartype=M&subcatid=74 [Accessed 28 May 2018].
- Songviroon, N. (2018). ແ´µÒÃÒ§à§Ô¹à´×͹à©ÅÕ褹äÍ·Õä·Â | àÇçºáºäµŽ. [online] àÇçºáºäµŽ. Available at: https://www.beartai.com/news/itnews/60249 [Accessed 28 May 2018].
- The Memo. (2017). There are no teachers in the future | The Memo. [online] Available
at: https://www.thememo.com/2017/09/18/teacher-apps-peergrade-marking-exercises-university-student-education/ [Accessed 28 May 2018].
- Thairath. (2018). ແ´àº×éͧÅÖ¡ '¡ÃзÃǧÍØ´ÁÈÖ¡ÉÒ' ͸ԡÒÃÏÁËÔ´ÅÅÑè¹ µŒ¹¡Óà¹Ô´ä·ÂᏴ 4.0. [online] Available at: https://www.thairath.co.th/content/1034335 [Accessed 28 May 2018].
- Thanyaporn (2017). ¿ÃÕᏫ : ªÕÇÔµÍÔÊÃТͧáç§Ò¹¹Í¡Ãкº?. | BBC News ºÕºÕ«Õä·Â. [online] Available at: https://www.bbc.com/thai/thailand-39768258 [Accessed 28 May 2018].
- 9Skills.net (2018). ¤ÍÏÊàÃÕ¹Í͹䬏 Ê͹Í͹䬏 ËÒà§Ô¹ ¡Ñº 9Skills.net. [online] Available at: http://www.9skills.net/ [Accessed 28 May 2018].
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46
Appendix
Results from survey about students for Live-Learning platform
Results from survey about freelancers for Live-Learning platform
Students interview #1
Name : Vongsiri
Age : 18
Current status : Student
Q : Where do you normally go to tutoring institution, and do you usually study at
in a classroom with tutor or through videos on computer?
A : I usually go to Siam and Payathai which are the areas packed with educational
institutions as well as lots of students. I prefer studying in a classroom with tutors but
due to limited seats available, there are oftentimes that I have to book for a course
where I study through videos.
Q : How do you choose your tutoring institution?
A : I choose the institution based on the reputation of its courses and the convenience
in commuting, without BTS train I would not choose to study there because the traffic
is really bad.
Q : How much do you pay for the course?
A : Around 4,500 to 5,000 baht per course
Q : What time do you normally go to tutoring institution?
A : I go to tutor after I finished school, so normally at 4.30 pm.
Q : How much time does it take to commute from your school/place to the
tutoring institution.
A : Siam and payathai are about 4 to 6 bfs stations away from my school, it would take
about 20 minutes. However, the time that I finished school is the same time here
people finished their work as well, so I have to wait for 2 to 3 BTS train before I am
able to get in because the train is too packed. With that, it takes around 30-35 minutes
from my school to Siam or Payathai regardless of the amount of time I have tot walk
from bfs to the institution.
Q : Have you ever have problems or difficulties when commuting to the tutoring
institution or the study?
A : As I mentioned before that there are lots of students, thus there are courses where
I have to study in a video class which the perfect seat where I could sit comfortably are
usually not available. I have to sit in a spot where I have to always look up at the
screen or the screen is too far for me too see.
Q : What would be the perfect way for students to study effectively and
conveniently?
A : I think it would be really good if there are more courses available so that I can study
with the tutor and if I ever have any questions I could ask right away. Studying through
videos are very ineffective as hen I do not fully understand I could not ask.
Students interview #2
Name : Almond
Age : 19
Current status : Student
Q : Where do you normally go to tutoring institution, and do you usually study at
in a classroom with tutor or through videos on computer?
A : In the past year, I have changed from studying at the institution to studying with a
private tutor as the courses at the institution is oftentimes fully booked and I could not
register for the one I want to study.
Q : How do you choose your tutoring institution?
When I was studying at tutoring institution I select the courses based on the reputation
like where is the institution that most students usually go and the success rate that
they have regarding the percentage of students who able to get into theater desired
university after studying at the institution.
Q : How much do you pay for the course?
A : 500 to 800 baht per hour
Q : What time do you normally go to tutoring institution?
A : After school.
Q : How much time does it take to commute from your school/place to the
tutoring institution.
A : As I study with a private tutor, I try to choose a coffee place or a food court that are
closet to my school or my home which takes about 10 minutes, so that I do not have to
waste my time or get too tired commuting from place to place.
Q : Have you ever have problems or difficulties when commuting to the tutoring
institution or the study?
As I said previously, the courses have very limited space available so I do not get to
study the course that I want to register. You have to be very fast in registration in order
to get the spot in that course.
Q : What would be the perfect way for students to study effectively and
conveniently?
I would like the institutions to have more courses available or maybe more seats
available for each courses, but the more people in a room will be very hard to fully
study as it might get too loud and people have too many questions too ask.
Students interview #3
Name : Folk
Age : 22
Current status : Student
 Q : How much do you pay for the course?
Q : Where do you normally go to tutoring institution, and do you usually study at A : 2,700 to 3,200 baht per course
in a classroom with tutor or through videos on computer?
A : I go to a tutoring institution in the department store which is the closest to my house Q : What time do you normally go to tutoring institution?
although it actually quite far. A : After I finish school which is around 4.30pm.

Q : How do you choose your tutoring institution? Q : How much time does it take to commute from your school to the tutoring
A : Actually I would like to study the institutions that are famous among students, but institution.
the locations are too far from where I live so I choose the best ones that are available My school is around Prom-Pong BTS station so it takes about 15 to 20 minutes to get
nearby my school or house. to Payathai.

Q : How much do you pay for the course? Q : Have you ever have problems or difficulties when commuting to the tutoring
A : 2,800 to 3,500 baht per course institution or the study?
A : It is very convenient as I can use BTS, but sometimes there are too many people
Q : What time do you normally go to tutoring institution? so I have to wait for 3 to 4 trains until I can get on the train.
A : At 5pm after I finished school.
Q : What would be the perfect way for students to study effectively and
Q : How much time does it take to commute from your school/place to the conveniently?
tutoring institution. A : It would be great if there are courses available online where I could study from
A : Without traffic it would take around 30 minutes, but the traffic is really bad where I home, with a channel that I can ask questions in case I do not understand anything.
live so it usually take 1 hour to 1.30 hour.

Q : Have you ever have problems or difficulties when commuting to the tutoring Students interview #5
institution or the study? Name : Nokyung
A : The traffic is probably the only thing I am very bored of because it wastes my time Age : 18
and I get really tired. Current status : Student

Q : What would be the perfect way for students to study effectively and Q : Where do you normally go to tutoring institution, and do you usually study at
conveniently? in a classroom with tutor or through videos on computer?
A : If possible I would like the traffic to be better, but to be realistic I think I do not have A : I live far from the place where there are many tutoring institutions so I have to hired
much choice according to where I live where the traffic is terrible. a private tutor to teach me at home.

Q : How do you choose your tutoring institution?

Students interview #4 A : I choose my tutor based on his/her educational background and english test results
Name : Kik as I only study english to prepare for english like ielts.
Age : 18
Current status : Student Q : How much do you pay for the course?
A : It costs around 700 to 1,000 per hour.
Q : Where do you normally go to tutoring institution, and do you usually study at
in a classroom with tutor or through videos on computer? Q : What time do you normally go to tutoring institution?
A : I go to Payathai at the building called Wannasorn’, it is a place that have all well- A : I usually study with tutor after school and on Saturday.
known tutoring institutions within one building. I mostly register for a video course as it
is cheaper than the a course with actual tutor.
Q : How much time does it take to commute from your school to the tutoring
Q : How do you choose your tutoring institution? institution.
A : I choose ones that are famous regarding its academic background and successful A : As I study at home, it take s about 30 to 45 minutes from my school to my house.
rate of students.
Q : Have you ever have problems or difficulties when commuting to the tutoring
institution or the study?
A : No

Q : What would be the perfect way for students to study effectively and
conveniently?
A : Having a tutor at home I think is the easiest way to study as I don’t have to waste
my time on traveling to institution.

Students interview #6
Name : Nattawut
Age : 18
Current status : Student

Q : Where do you normally go to tutoring institution, and do you usually study at

in a classroom with tutor or through videos on computer?
A : I go to Siam as there are lots of tutoring school and it closes to my school. For the
courses, I usually choose videos.

Q : How do you choose your tutoring institution?

A : I often choose ones that my friends go to, be cause I do not like to study alone
particularly in a room where there are large numbers of students.

Q : What time do you normally go to tutoring institution?

A : After school.

Q : How much time does it take to commute from your school to the tutoring
institution.
A : By walking it takes 20 minutes, by motorcycle it takes 5 minutes.

Q : Have you ever have problems or difficulties when commuting to the tutoring
institution or the study?
A : For me, I do not really have any problem as my school is very close to the location
and I do not really mind studying a course wit tutor as many students do, studying
through videos is fine for me.

Q : What would be the perfect way for students to study effectively and
conveniently?
A : If you want to study more outside the school, you should make sure that the place
is nearby or there is a way that you can commute to the place easily so that you do not
waste your time.
Freelancers interview #1
Name : Shunsiree
Age : 26
Current status : Make up artist ( Freelancer )
Q : What is your work ( What are you expertise, special capacity
or knowledge?)
Ans: I am a make up artist as a freelancer. I can make up for both men
and women. Generally, my customers are women who employ me to
make up for going to an event such as marriage.
Q : How much you earn per month ?
Ans : Mostly I will get around 20,000 per month. It depends on a
number of customer in each month as well.
Q: .What are the problems that you frequently encounter from
being freelancers?
Ans : Well, I think that I still get a few customers that I only use
strategies to find customer toward words by mouth. So, most of my
customers are people who I know well as I used to make up them
many time. However, if it possible, I would like to promote my work
more in order to get new customers.
Q: What is your opinion toward online learning platform where
the instructor can teach through video live streaming?
Ans : For me, I think that it is very interesting if I can get some income
from sharing my knowledge and skill about make up. Also, it is as a
useful channel to promote my job via this livestreaming as well. So, I
agree on this idea.
Q: What kind of functions or features that should be included in
the platform to facilitate your teaching or knowledge sharing?
Ans: If I have a great chance to teach, I would like to have a function
or feature that make me and learners to be able to communicate in
case that they have some question while I am teaching. Apart from
this, I think that the platform should have function to save live videos
for other learners who want to watch my video again.
Q : Apart from money, what you want to get additionally from
using platform? eg. certification from teaching or connection with
other experts.
Ans : Apart from money, I want to get more connections among
learners. Not only they want to get skill from me but also, they can
employ me to make up. Furthermore, learners may help me to promote
my job to get more customers in the future.
Freelancers interview #2
Name : Rattapon Thasnork
Age : 24
Current status : English Tutor ( Freelancer )
Q : What is your work ( What are you expertise, special capacity
or knowledge?)
Ans: I am a English tutor teaching high schools students who are
preparing to attend universities. So, normally, I teach them within
the technique for testing Ielts, Tu-get, Cu-tep, and SAT.
Q : How much you earn per month ?
Ans : I get around 10,000 per month.
Q: .What are the problems that you frequently encounter from
being freelancers?
Ans : It is hard for freelancers to find the location for teaching my
customers as I always have to wake in the early morning in order to
find the place and reserve the seat for my students. So, Sometime, I
have to walk around the malls that it wastes my time.
Q: What is your opinion toward online learning platform where
the instructor can teach through video live streaming?
Ans : In my opinion, I think it works as the instructor can live the video
at home. It also helps me to teach more students via live streaming.
Importantly, it can save money like if I teach the students at the
Starbuck or Cafes, I have to buy some drinks or foods to exchange the
seats.
Q: What kind of functions or features that should be included in
the platform to facilitate your teaching or knowledge sharing?
Ans: I want the function of Poping-up picture as sometime, I need to
draw or write some informations in order to explain the students to
easily understand. To add more, it is useful to have Q and A toward live
video’s feature ( chatting ) because some students may want to ask
some questions that they are confused.
Q : Apart from money, what you want to get additionally from
using platform? eg. certification from teaching or connection with
other experts.
Ans : Apart from money, I think that connection among students is
important for a tutor because students can suggest their friends to be
my customers. Some students have many connections as they have to
go to many tutor places.
Freelancers interview #3
Name : Ter
Age : 28
Current status : Photographer ( Freelancer )
Q : What is your work ( What are you expertise, special capacity
or knowledge?)
Ans: I am a freelancer being a photographer in any events. I am good
at taking a photo as I graduated from the faculty that directly teach
about taking a photo.
Q : How much you earn per month ?
Ans : I will get around 30,000 to 40,000 per month. Mostly, I always
earn a lot during the graduation month. There will have many university
students who employ me to take a picture for them.
Q: .What are the problems that you frequently encounter from
being freelancers?
Ans : There are a lot people who add my Line asking about the
information but at the end, most of them didn’t employ me.
Q: What is your opinion toward online learning platform where
the instructor can teach through video live streaming?
Ans : Because of my job, I have to go out and take a photo. However, I
think that this online learning platform is convenient for people who are
a tutor more than my career which they can teach wherever they want.
Q: What kind of functions or features that should be included in
the platform to facilitate your teaching or knowledge sharing?
Ans: I think that function like chatting room or additional screen for
teaching is what most of tutors need in order to provide a clear
understandable lesson to their customers.
Q : Apart from money, what you want to get additionally from
using platform? eg. certification from teaching or connection with
other experts.
Ans : Apart from money, I see the importance of connections that help
me to increase a number of customers. And yes, certification is needed
for some tutors that help to guarantee their profile or reliability.
Freelancers interview #4
Name : Suwijuk
Age : 26
Current status : English translator( Freelancer )
Q : What is your work ( What are you expertise, special capacity
or knowledge?)
Ans: my job is to translate any English document into Thai. As from
this, I graduated from international school and university that help me
to have English skills like writing, reading and speaking.
Q : How much you earn per month ?
Ans : Mostly I will get around 5,000 - 10,000per month. It depends on a
number of customer in each month as well.
Q: .What are the problems that you frequently encounter from
being freelancers?
Ans : Well, Sometime, it is very hard for me to translate some
documents that were written within a lot of wrong grammar. So, it take
time to understand and translate into Thai.

Q: What is your opinion toward online learning platform where

the instructor can teach through video live streaming?
Ans : For me, I think that this idea works as nowadays, many people
use social media more in order to communicate with each other or
learn something toward websites. However, I think that English
translator may not be able to teach the skills but, I can teach English
language such as technique of writing.

Q: What kind of functions or features that should be included in

the platform to facilitate your teaching or knowledge sharing?
Ans: If I have a great chance to teach, I want the platform that I will be
able to communicate with the learners. And it is interesting, if the
platform provides notification for learners when someone are going to
live videos.

Q : Apart from money, what you want to get additionally from

using platform? eg. certification from teaching or connection with
other experts.
Ans : Apart from money, I think that most of the instructors needs
connections that help them to get more customers. And also, they may
need certification that can help them to make trust from their
customers.
Annexes
 LiveLearning

Our platform is
LiveLearning is operating
the learningas
External IT developer Partner - LinkedIn Enabling
LiveLearning organization is The LiveLearning platform intermediary,based
community, in which users can
on website - Contents obtained from learning and - External
Service IT developer
-Listing of professionals
- Suggestion for development box - Contents obtained from learning and
provides space where freelancers only share
platform, knowledge
which aims toand
facilitate watching LiveStream, selected - Thai banks
the platform owner. - Direct message and invitation via email watching LiveStream,
- Feedbacks fromselected
consumers to with teaching experience
can utilize theiryear-meeting
professionalof platform capacity to
students other peopleknowledge
in developing who may - Feedbacks from consumers to
for participating producers -Information for quick sign up on
capabilities and contribute the live in
and different
skills through locations.
interactive producers
- Direct
- Direct message
message / consults
/ consults from from LinkedIn account Empowerinh
knowledge through live streaming livestreaming of freelancers,
Relatively, consumers will also consumers
consumers to producers
to producers Service The platform provides
as well
Thai banks as earn an income on the who
havehave
manydiverse capacities
alternative choices and
for - Learning
- Learning performance
performanceevaluation,
evaluation, "Special meeting forum" which the
- schedule
Direct purchase and making
they choose. In the knowledge
obtaining new to share, and to get
skills and received from producers
received after finishing
from producers after finishing
monthly income from hosting quizzes on particular contents. producers can meet and discuss
transaction
same way,with theeach particular
platform Thai
provides enhancing knowledge. quizzes on particular contents.
- Free slides and summary notes from techniques on coahing/teaching as
Bank with logo indicated,
the self-guided educationwhich deducts
for the - Free slides and summary notes from
producers
money from bank account from selected - Liveproducers
stream learning from producers - well as become a guest speaker to
student which they can consume empowering other producers.
bank Discussion on particular
- Live stream learningcontents that
from producers
the preferred live streaming are set up by producers from those Moreover, the tutorials on
- Discussion on particular contents that
videos from the freelancers consumers, asking for further explanation
are set
on specific up by producers from those
contents. functionial tools on platform to
provided on the platform. consumers,
- Numbers of viewsasking for further
of consumers increase the instructor
Secondary values: - Numbers of shares
explanation on of consumers
specific in
contents. performance.
- Give individuals an additional other platform/social
- Numbers media
of views of consumers
source to generate more income - Numbers of shares of consumers in
- Enhance personal teaching other platform/social media
-
experience
- For Students to obtain various
The platform
The platform provides
provides ?Special Meeting?
?Special - Our produders mostly come
knowledges
Direct stakeholders: which the producers
Meeting? which thecan meet andcan
producers LIVElearning will be from freelancers who want t
Freelancers, Consumers, IT
discuss
meet andtechniques
discuss on coaching/teaching
techniques on LIVElearning will be availiable
as well as become a guest speaker to availiable
through through
its own websiteits
as own
a start ogenerate more income by
developers coaching/teaching as well as become
empowering other producers. Moreover,
athe
guest speaker to empowering other platform
websitetoas engage bothplatform
a start producers being a teacher in this
Indirect stakeholders: Tutoring tutorials for functions on platform and
producers. Moreover, thewhile
tutorials for and consumers when using this alternative way.
technical tools or supports teaching. to engage both producers
schools, Ministry of education functions on platform and technical platform as the tool for education
and consumers when
tools or supports while teaching.
- Tangible using this platform as the
- Application tool for education
- Intangible Our consumers mostly come from
Tutorials
Tutorials forfor functions
functions on platforms
on platforms - Agree and terms condition
student who do not prefer to learn
Asking bottom
Asking bottomfor revising/repeating information
for revising/repeating - Filter
Reporting inappropriate and insult words ton thier extra course in publice
information
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producers enables improvement space. This platform will provide them
Core components:
and insult
Quiz and words Feedback
performance evaluatio to the a livesteaming that easy for them tto
- Mobile application
producers enables improvement Quiz - Website learn in everywhgere they want.
and performance evaluatio
 - Thailand 4.0 Educational Policy
- 21st century skills
- Gig economy
- Digital and online education
- Transferrable and technical skills

KEY TRENDS MARKET FORCES

Key technology trends Market segments
Regulatory trends Needs and demands
Societal and cultural trends Market issues
Sociaeconomic trends Switching costs
Revenue attractiveness

Live
Learning

- Asean educational standards

Peer to peer learning; university - Workforce’s capacity
shut down

INDUSTRY FORCES MACROECONOMIC FORCES

Suppliers and other value chain actors Global market conditions
Stakeholders Capital markets
Competitors (Incumbents) Economic infrastructre
New entrants (Insurgents) Commodities and other resources
Substitute product & services

PLATFORM ENVIRONMENT CANVAS v1.5 Created by

Part of the Platform Innovation Kit - the toolset for the platform generation
LiveLearning
Download at www.platforminnovationkit.com

Business Platform Version / Date