KATA PENGANTAR .................................................................................... i
DAFTAR ISI ................................................................................................... ii
BAB I PROFIL PERUSAHAAN .................................................................. 1
A. Deskripsi Umum Perusahaan ........................................................... 1
B. Riwayat Perusahaan .......................................................................... 1 C. Visi dan Tujuan Perusahaan ............................................................. 1 D. Cara Pembuatan Produk ................................................................... 2
BAB II PEMBAHASAN ................................................................................ 3
A. Analisis S.W.O.T ................................................................................ 3
B. Produksi dan Pemasaran ................................................................... 5 C. Strategy, Targetting, dan Positioning .............................................. 6 D. Analisis Kelayakan Usaha ................................................................. 7 E. Analisis Keuangan.............................................................................. 8
BAB III PENUTUP ........................................................................................ 12
A. Kesimpulan ......................................................................................... 12