DAFTAR ISI

KATA PENGANTAR .................................................................................... i

DAFTAR ISI ................................................................................................... ii

BAB I PROFIL PERUSAHAAN .................................................................. 1

A. Deskripsi Umum Perusahaan ........................................................... 1

B. Riwayat Perusahaan .......................................................................... 1
C. Visi dan Tujuan Perusahaan ............................................................. 1
D. Cara Pembuatan Produk ................................................................... 2

BAB II PEMBAHASAN ................................................................................ 3

A. Analisis S.W.O.T ................................................................................ 3

B. Produksi dan Pemasaran ................................................................... 5
C. Strategy, Targetting, dan Positioning .............................................. 6
D. Analisis Kelayakan Usaha ................................................................. 7
E. Analisis Keuangan.............................................................................. 8

BAB III PENUTUP ........................................................................................ 12

A. Kesimpulan ......................................................................................... 12

LAMPIRAN

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