BAB II ISI

2.1 Pemasaran ........................................................................................................ 4

2.1.1 Definisi Pemasaran ......................................................................... 4
2.1.2 Tujuan Pemasaran ........................................................................... 4
2.1.3 Bauran Pemasaran ........................................................................... 5
2.2 Pemasaran Farmasi ........................................................................................... 11
2.3 Terminologi Pemasaran .................................................................................... 11
2.3.1 Kebutuhan ....................................................................................... 11
2.3.2 Keinginan ........................................................................................ 11
2.3.3 Permintaan ....................................................................................... 12
2.3.4 Produk ............................................................................................. 12
2.3.5 Nilai ................................................................................................. 12
2.3.6 Pertukaran........................................................................................ 12
2.3.7 Transaksi ......................................................................................... 13
2.3.8 Pasar ................................................................................................ 13
2.4 Pendekatan Pemasaran ( Konsep Pemasaran)................................................... 14
BAB III. PENUTUP
3.1 Kesimpulan ....................................................................................................... 16
3.2 Saran…………………………………………………………………………..16