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  • Marketing Calendar Map Fundamentals

    Diunggah oleh

    Dana VanDen Heuvel
    85 tayangan1 halaman
    Marketing review Cycles 30 day review 60 day review 90 day review. What worked? Why did it work / not work? How effective was it? What do we need to change? What's on deck for the next 30 / 60 / 90 days?

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    Marketing review Cycles 30 day review 60 day review 90 day review. What worked? Why did it work / not work? How effective was it? What do we need to change? What's on deck for the next 30 / 60 / 90 days?

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    85 tayangan1 halaman

    Marketing Calendar Map Fundamentals

    Diunggah oleh

    Dana VanDen Heuvel
    Marketing review Cycles 30 day review 60 day review 90 day review. What worked? Why did it work / not work? How effective was it? What do we need to change? What's on deck for the next 30 / 60 / 90 days?

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    Organizational goals

    Goals for the Year


    Marketing goals

    30, 60, 90 Days Objectives Quantify

    Did we meet our goals?


    Core
    What worked?
    Secondary
    Why did it work/not work? Targets/Segments/Personas
    Marketing Review Cycle Fundamentals Opportunity
    How effective was it?
    Harvest
    What do we need to change?
    UVP
    What’s on deck for the next Messaging & Differentiation
    30/60/90 days? Messages

    Go-to-market
    Strategy
    Marketing Calendar Strategies by market
    Map Fundamentals
    Energy & time
    Message Monthly Focus
    Target Tactics & Channels List
    Monthly Goals Daily
    Themes Monthly Plans Weekly
    Industry events Progressive Tactics Schedule Monthly
    Holidays Key Dates Quarterly
    Tactical
    Special occurrences Yearly
    Weekly Tactics
    30 day review
    Marketing Cycles 60 day review
    90 day review

    Marketing Calendar Map Fundamentals.mmap - 5/20/2009 - Mindjet

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