THE GREAT SUGAR CONSPIRACY

www.ndnr.com | www.thenatpath.com
Publisher ! ! Razi Berry

& Author:

Content Editor: Vanessa Wiley

Art Director Matthew Knapp


& Design:

Forward:! ! ! Dr Brian Mowll

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The Great Sugar Conspiracy contains general medical information. The
medical information is not advice and should not be treated as such.
Medical Assistance
You must not rely on the information in this book as an alternative to medi-
cal advice from your doctor or other professional healthcare provider. If
you have any specific questions about any medical matter, you should
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If you think you may be suffering from any medical condition, you should
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because of information in this book.

2
“Let food be thy medicine and
medicine be thy food.”


― Hippocrates

3
RAZI BERRY Dear Reader,

Sugar is everywhere. It is how I was brought up to celebrate love, mile-

stones and memories. Sugar used to give me a morning get up and
go, and was there for me again as a pick-me-up from a mid afternoon
slump. I remember reaching for the vending machine during afternoon
recess in grade school to get a bag of lemon drops. I didn't realize
then that I was building a habit for later. Today kids might not have ac-
cess to those candies in a vending machine, but the amount of sugar
in their afternoon snack of yogurt contains as much in hidden sugars.

Razi Berry is the founder and 
 Fast forward years later, and the sugar I consumed was in coffee
publisher of the professional 
 drinks and meal replacement food bars. Hidden in salad dressings
journal Naturopathic Doctor
and Kung pao sauce. I didn't realize for a long time that I had a sugar
News & Review (NDNR.com) that
has been in print since 2005 and problem because I was never overweight. Sugar does so much more
the premier consumer-faced 
 than impact weight and body mass. It can lead to PMS symptoms, hor-
website of naturopathic medici-
ne,NaturalPath. 

monal imbalances, heart disease, migraines, fatigue, brain fog, mem-

 ory problems, skin issues, and even premature aging. When I discov-
She is the host of The Natural
ered this, I knew I had to give up sugar. I also noticed the organic
Cancer Prevention Summit & The
Heart Revolution-Heal, Empower healthy fruit snacks I was giving my children, instead of candy, actu-
and Follow Your Heart, and the ally had more hidden sugars than the candy I avoided!  It was sneak-
popular 10 week Sugar Free Sum-
ing into their diets too, and I didn't want them to become addicted to
mer program. 
sugar.
From a near death experience as
a young girl that healed her 
 This is why I decided to start the SUGAR FREE SUMMER. What better
failing heart, to later overcoming
infertility and Chronic Fatigue
time to focus on eliminating hidden and added sugars and focus on
Syndrome and Fibromyalgia, fresh delicious food? The benefits were immediately noticeable! I slept
though naturopathic medicine, better, had more energy, and my skin looked and felt better to boot!
Razi has lived the mind/body
healing paradigm. Her projects My kids began craving healthier foods once their systems were reset,
uniquely capture the tradition they had more focus, and even listened better!
and philosophy of naturopathy:
The healing power of nature, the
I've put this book together to give you a better understanding of why
vital life force in every living thing
and the undeniable role that 
 sugar addiction is not necessarily your fault. We all need to be proac-
science and mind/body medicine tive and take “responsibility" in making good choices, but once you un-
have in creating health and over-
derstand the root cause of your sugar addiction, you have a greater
coming dis-ease. Find more
about Razi and her podcast Love “ability of response” to make better choices.
is Medicine at thenatpath.com
I want to help you discover why sugar is so addicting, and to learn the
root cause of your sugar addiction.



Love is Medicine, 

Razi Berry
iv
DR BRIAN MOWLL
Dr. Brian Mowll is the founder
and medical director of Sweet-
Life® Diabetes Health Centers
and serves clients worldwide as
The Diabetes Coach™.  He is a
master licensed diabetes educa-
tor (MLDE), CDE, and was one of
the first doctors to be certified to
practice functional medicine by
the prestigious Institute for Func-
tional Medicine.
Since 1998, Dr. Mowll has been
helping people with all forms of
diabetes properly manage their
complex health conditions.  Addi-
tionally, with type 2 diabetes, pre-
diabetes, and metabolic syn-
drome, his goal is to not just man-
age, but to reverse these condi-
tions using a natural, personal-
ized lifestyle approach.
Dear Reader,
It’s not your fault.
You and I have been the unsuspecting victims of a major deception.
What we’re experiencing is the result of an intentional, well-planned, 

nefarious plan to hijack our brains and seductively coerce us into 

consuming large amounts of a profitable, but destructive sludge made
from a plant called Saccharum officinarum.
This is not an illegal street drug, but according to published research,
may be even more addictive. It’s something that most of us living today
have consumed all of our lives, and associate with happiness, 

vacations, celebration, rewards, and summer. We’ve been fooled by
food manufacturers who care more about their bottom line than our
waist lines… and it’s killing us. Worse, it’s damaging the lives of our
children, leading to exponential rates of childhood obesity, heart dis-
ease, cancer, and type 2 diabetes.
Sugar.Once a cherished, scarce treasure, has become the most 

dangerous drug du jour for our nation and world.
There’s no stigma with sugar, like other drugs such as cocaine and 

heroin. We laugh about it. We deliver it in shiny packages to the peo-
ple we love most. We encourage our kids to engorge themselves with
disturbing amounts of it, on their birthday, vacations, and after meals.
Then, we wonder why their behavior is so erratic and uncontrollable.
Even more alarming is what happens on the inside. Studies have
shown ominous changes to brain chemistry at an early age, which may
lead to a lifetime of addiction and disease.
The overconsumption of processed, refined sugar, high-starch 

vegetables and grains, and processed carbohydrates has been linked
to heart and cardiovascular disease, dementia, inflammatory condi-
tions, hormone imbalance, thyroid and adrenal dysfunction, behavioral
problems, depression, anxiety, and mood disturbance, cancer, obesity,
and type 2 diabetes.
This has to stop. We have to be willing to do the hard work, to rise up
and protect ourselves and our families. It won’t be easy. Breaking 

addiction is difficult, especially when it’s a socially acceptable, and
v
common behavior. As challenging as it may be, however, we have little
choice.

The health of our nation, our families, and our loved ones depends on
it.

Now is the time to make a change. “The Great Sugar Conspiracy”, writ-
ten by my good friend Razi Berry will give you the fuel to drive that
change. Read this with an open mind and consider joining Razi and
me as we embark on our Sugar Free Summer journey.

Summer is typically a time to relax the rules, abandon routine, cut our-
selves some slack, take vacation, and “enjoy ourselves”. That usually
means eating more sugar and other foods that annihilate our health,
and poison our childrens' brains. Let’s make a commitment to make
this summer different, and let’s make it the sweetest summer ever.

Dr. Brian Mowll

The Diabetes Coach™

vi
 #SUGARFREESUMMER

THE GREAT SUGAR CONSPIRACY:

LEARN HOW SUGAR KEEPS YOU FAT,
SICK & COMING BACK FOR MORE

You know the temptation, that feeling when confronted by the open door of a pantry, lined with the
sweet morsel of bite-sized chocolates, those squishy gummies, and crispy chips. That voice that
pops in your head, saying “everything in moderation, right?” So you grab a bag. Only a couple bites
you say as you run through a list of predetermined scenarios that give you permission to have this
one treat. Maybe you made it to the gym and this is your reward for your hard work, or maybe work is
stressing you out and this one treat will make everything, just a little better….

7
Whatever the case, you eat one, then two, and
after an episode of your favorite sitcom, the bag
is empty.
You feel guilty, foggy, bloated, not sexy at all…
all from a sugar binge.
These conditions are often a byproduct of a
sugar hangover.  Over time the stress on our or-
gans can accumulate into chronic conditions,
leaving permanent damage to our bodies.

Why do we do it to ourselves? We know how it

makes us feel. We know the groggy, aching feel-
ing we have in the morning. The pain we have in
the pit our stomach. All this just so we could
have our fix of the sweet stuff.

DO YOU EVER
FEEL:
•! Fuzzy thinking or brain fog?

•! Fatigue after meals?

•! Gas, bloating or extended stomach !

! after meals?

•! Headaches and migraines?

•! Aching Joints?

•! Diarrhea or constipation?

•! Wrinkles, rashes, and 


! skin problems?

• Allergies?

• Mood swings?


8
SUGAR & THE REWARD
COMPLEX
Thinking back to every birthday, every celebra-
tion, there was an ode to Big Sugar. White boxed
cake, coated with layer after layer of chilled short-
ening mixed cups of refined, white, granulated
sugar, and
topped with
fluorescent col-
ored sprinkles.
As early as 6
4 GRAMS OF SUGAR IS
months, you
can find videos EQUAL TO ONE TEASPOON
of me strapped
to a high chair
with fists full of
cake and frost-
ing covering my body from head-to-toe. It may
seem odd to argue against such a long standing
tradition, but with the epidemic of American obe-
sity on the rise, we are forced to ask, how often
do we treat ourselves to it? How young were you
when you were exposed to sugar?
It is no coincidence that processed foods, high
in sugar content, invoke that same feeling as
your youngest birthday. Wrapped in the same vi-
brant colors with festive fonts and powerful
aroma, sugar plays to our need to be rewarded,
to be celebrated. This instant gratification takes
the form of a candy bar at checkout, a Starbucks
on your way to work or a soda with lunch, but
this little treat multiplied by every meal, every
day, has led to the greatest public health crisis of
our modern society. It’s no wonder sugar has
grown to a $97.2 billion industry as of 2017, ac-
cording to reports from the BCC.1
PRACTICE MAKES 

PERMANENT
Every day we make choices about what we’re go-
ing to put in our bodies. Each day we ingrain
these practices into our daily habits. So, when
you get your grande double chocolate frappuc-
cino for those
warm summer
days, you are
choosing to con-
sume sugar. But,
is it your fault? Or
have you been
conditioned to
crave sugar be-
cause you’re ad-
dicted to it?
Addiction is a prevalent epidemic in our society
and it comes in many forms, even sugary sweet
forms. Just the mere mention of sugar might
bring an assortment of thoughts, foods, and com-
pulsive behaviors to mind; you’re not alone and
it’s not your fault. From the get-go we start con-
suming sugar in its celebratory form at birthday
parties, holidays, doctor visits... you name it, we
eat it. We all do it, maybe more than we’d like to
admit, but you would be hard-pressed to find
someone who doesn’t consume sugar on a regu-
lar basis. So, when we start off young and build
up a lifetime of sugar consumption it’s no wonder
we fall victim to sugar-addiction, which is a real
thing.
Published on August 1, 2007, scientists at the
University of Bordeaux conducted studies with
rats to register the level of addiction between rat
and various addictive substances.2 Given the
9
choice between water flavored with sucrose
(sweetener) or intravenous-cocaine, time-and-
time-again, the rats repeatedly chose the sugar
water.2 That leaves only one correlation, you
guessed it; sugar is more addictive than co-
caine. How is this possible?   tle “treat” has 52g of sugar in it.6 That’s an
Our bodies need to maintain a level of homeosta-
sis where our internal system self-regulates and
operates much like a complex machine adjusting
as necessary to manage our internal environ-
ment. When that physiology is disrupted with co-
pious amounts of sugar, our brain starts misfiring
sending convoluted messages that our bodies
misinterpret in countless ways.3 What do you
mean by copious you might wonder, certainly a
can of soda isn’t copious? Oh, but it is.
One can of soda has 39 grams of sugar in it, if
you convert that to teaspoons, that means, one 

can of soda has nearly 10 teaspoons of sugar in
it.5 Now, let’s go back to that double chocolate
chip frappuccino you had with breakfast, that lit-
equivalent of 13 teaspoons of sugar in one drink,
not counting anything edible you might have had
in addition to your beverage, as most of us typi-
cally have food AND drink.
LISTING INGREDIENTS IN
CONSUMER PRODUCTS
ARE LISTED IN
DESCENDING ORDER OF
PREDOMINANCE BY
WEIGHT IN THE PRODUCT
10
Not only does the happy good feeling.
satisfying taste of The high is gone and
sugar keep you your body is crashing
coming back, but from the sugar come-
sugar also works down, which is the
by clouding the physical part of addic-
brain with false tion,7 and it is no
messages which sooner than hours af-
deprive you of feel- ter your last dalliance
ing full, therefore, with your confection
you consume more counterpart before
to satisfy your false you’re looking for a
sense of hunger.3 pick-me-up on the
And, that’s one sugar train again.
part of addiction,
Much like smoking,
known as psycho-
the dangers of sugar
logical addiction.7
have been hidden by
Sugar doesn’t stop
corporate interests in
there, upon imme-
order to exploit the
diate ingestion of
general population
sugar, dopamine
into consuming more
levels fire, and
and more of their
strongly, much the
products.8 The role of
same way a hard-core drug user’s brain would
the sugar-free summer is to educate and em-
respond when drugs are ingested.3 There is an
power individuals to take a look at their buying
immediate sense of reward and euphoria and
and eating habits to make better and more in-
that’s the hook. Sugar makes you think you feel
formed decisions about what we put in our bod-
good. How many of us have licked the frosting
ies. Maybe you don’t feel well, sluggish, foggy or
off a cupcake and felt a surge of “happiness”
bloated, maybe you want more energy, maybe
come over us as we proceed to inhale said cup-
you want to lose weight? Whatever the reason,
cake in one bite? But, does it really make you
the sugar-free summer is here to encourage and
feel good, or happy?
support your health goals with real-world informa-
Think about it; how do you feel an hour after con- tion on how to transform your health through the
suming a sugary beverage or sugar-laced treat? elimination of America’s greatest
Much like an addict you might feel guilty or addiction...sugar.
maybe you feel like you need more because
you’re coming down, but would you call those
feelings happy or good? I don’t know about you,
but I don’t correlate guilt or feening for sugar a

11
THE SECRET HISTORY OF
SUGAR
In our primal state, we sought out sugar as a
method in determining the edibility of a possible
food source found in harsh environments.9 The
idea stems from taste as a vital sense for the sur-
vival of our species. Taste is more than a determi-
nation of whether a food is classified as “good”
or “bad”. Primitive man would taste a probable
food item for sweetness or bitterness to deter-
mine its toxicity and nourishment. This primitive
mindset would later be utilized by modern indus-
try to exploit the edibility of new food like sub-
stances brought to market, capitalizing on our
early notions of “sweet is good.”
vast commodity and this is where slaves were
used to cultivate it and soon Brazilian sugarcane
was introduced to the Caribbean, sometime be-
fore 1647, and it escalated into Western Europe
and percolated into our modern diet.11 “The
Sugar Association's earliest incarnation dates
back to 1943, when growers and refiners created
the Sugar Research Foundation to counter World
War II sugar-rationing propaganda—"How Much
Sugar Do You Need? None!" declared one gov-
ernment pamphlet.”23 By 1947, this was no
longer the consensus and the Sugar Research
Foundation soon became the Sugar Association
and the zero amount of sugar needed in your
diet was drastically rebranded to being a "sensi-
ble new approach to weight control."23

SUGAR, CIVILIZATION, & THE HIGH SEAS

Sugar has been around for hundreds of years,

but only since the industry was able to extract it
from natural sources has its presence in the food
chain altered our relationship with food and soci-
ety. Wars have been fought over sugars, men
and women enslaved for the harvest of it. Even
to this day, sugar remains a currency of political
power and public persuasion. 10

SUGAR MEETS INDUSTRY

Sugar was considered an expensive spice in the

Middle Ages, therefore, it was used by the
wealthy or as a condiment, but certainly not in-
cluded in regular consumption. The Atlantic is-
land of Madeira was the first to cultivate sugar-
cane on a large-scale around the 15th century.
Next, the Portuguese recognized the value in this

12
THE RISE OF SUGAR
Now that we understand the brief history of
sugar, let’s examine where it crystallized from be-
ing an ancient spice into modern-day malice. It’s
the 60s and the dietary days of fruits and vegeta-
bles are quickly being replaced with a spoonful,
or 10, of sugar because the original 6.5 ounce
cans have practically doubled to 12 ounces.12
There is also an influx of disease that continues
to perplex scientists questioning what has
changed in the past 50 years, with an increase of
technology, that is leaving Americans vulnerable
to disease? Sugar, much like tobacco, was ini-
tially purported to be good for you, it’s all natural
after all, and while we now know that it’s not, that
was not the mainstream thinking of the 60s. It
was, however, the thinking of a few fringe people
who conducted studies and reviewed countless
information on sugar to determine if this suppos-
edly naturally occurring substance could possi-
bly be the culprit of our demise.  
the United States”, presented in 1977 as part of
the US Senate Select Committee on Nutrition and
Human Needs with the intent of educating the
public on the dangers of malnourishment
brought on by excessive sugar consumption.
The McGovern report included studies, research,
and factual evidence that correlated over-
consumption of sugar with fat and disease. In ad-
dition to educating the public of the dangers of
sugar and fat, the hope was to garner a warning
from the Surgeon General of the immediate dan-
ger sugar posed to our health.14 This was a no-
go for the sugar industry. Lobbyists pushed hard
against the report, insisting on a revision, and
they won. Instead, the report was revised to lay
blame on fat solely for the rise in obesity, heart
disease, and metabolic disorders.

John Yudkin, a British nutritionist, is one of the

first to accurately lay blame on sugar with his
1972 book Pure, White, and Deadly. Yudkin con-
ducted a series of studies on both animals and
humans and arrived at the conclusion, based on
raised levels of insulin and fat, that it was the in-
flux of sugar and the body’s inability to maintain
normalcy when faced with a spike in blood sugar
that resulted in maladies such as diabetes and
cardiovascular disease.13 It wasn’t long after this
that the McGovern Report came out to address
pressing dietary concerns related to one of Amer-
ica’s favorite pastimes, eating, specifically, eat-
ing sugar.

The McGovern Report was created by Sen.

George McGovern, aptly titled, “Dietary Goals for

13
SNEAKY WAYS BIG SUGAR
KEEPS YOU ADDICTED TO
SUGAR
CONTROLLING THE CONVERSATION
Over the last several decades, allegations of
sugar's role in the rise of chronic disease have
been dismissed by lobbyists and special interest
groups. The industry has a vested financial inter-
est in controlling the narrative and relies on half-
truths to support their position, remember the
McGovern Report that was revised to exclude
sugar and lay the blame solely on fat, this is, but
one example of a sugar-spun half-truth. This posi-
tion often blames the consumer, stating they are
lazy, lethargic and their waistline is the result of
their weight problem, which is their own fault be-
cause they are too sedentary. Here is an excerpt
from Coca-Cola’s obesity campaign, “Beating
obesity will take action by all of us, based on one
simple common-sense fact: All calories count, no
matter where they come from, including Coca-
Cola, and everything else with calories.”15
ALL CALORIES ARE CREATED EQUAL?
The position that many processed food manufac-
turers and distributors take is that all calories are
equal. What they’re really saying is that a can of
soda-pop, around 140 calories,16 affects your
body in the exact same way as eating an apple
with peanut butter, around 150 calories,17 and it
doesn’t matter which one you consume because
all calories behave equally in the body. It’s a the-
ory that works well to line their pockets, but that
same theory doesn’t hold up to the lining of the
stomach (hello, leaky-gut). It seems obvious that
drinking a can of pop versus eating an apple
with peanut butter is a terrible caloric option, but
that is not what Big Sugar wants you to believe.
For example, when you drink a can of pop your
body has to prepare for an onslaught of sugar
overload, and I do mean onslaught. That’s be-
cause your body is now overdosed with sugar
and needs to regulate itself in order to sustain
homeostasis.3 If you eat an apple with peanut
butter you are getting fiber, protein, and nutrients
that work with the natural fruit sugar so instead of
spiking your blood sugar, the body is able to
regulate itself and disseminate and store the calo-
ries efficiently so that you feel satiated and
healthy. What your body is NOT getting is that
sugar-overload so it doesn’t have to go into sur-
vival mode of mis-firing and madly storing those
calories as fat because it doesn’t know what to
do with the 10 teaspoons of sugar it’s desper-
ately trying to regulate.3 You know what else you
won’t be getting are the feelings of guilt, shame,
and sugar-crash.
WHEN IN DOUBT, BLAME THE CONSUMER
Another myth Big Sugar likes to spin is that body
fat is created through the excess caloric intake
or an inability to sufficiently burn off calories
through lack of physical exertion. Oh, they are
rich, quite literally, with a 1.7 billion dollar indus-
try1 in their efforts to blame YOU for your addic-
tion to sugar. The reality is that it’s not your fault,
you are not some super-human that is physically
active and moderate with your food consumption
and subsequently fat-free and healthy. It just
doesn’t work that way. I’m not claiming that Big
Sugar forces you to make unhealthy food
14
choices, but when they fail to offer truly healthy calories, and we are hungrier, we are just hun-
alternatives it marginalizes the ability to make grier for real food, not processed sugar.
wise dietary selections. Additionally, if we weren’t
Big Sugar has the market cornered on sports
so addicted to sugar in the first place then we
drinks, too. If you’re able to crawl out of the
would have the energy to exert more physical ef-
sugar coma long enough to have the energy to
fort. Often, we find ourselves hungrier when we
work out then you might need to replenish all
are actively working out because the body is
those lost electrolytes, and what better way to do
seeking a sustainable energy source to burn off

SUGAR
MARKETING 101

MARKETED AS 

A LOW CALORIES VALUE PACKS
SNACK , YET TARGETS LOW
NEARLY ALL INCOME MARKETS
CALORIES ARE WITH PRODUCTS
DERIVED FROM DESIGNED FOR
SUGAR DAILY
CONSUMPTION

ONE SERVING
IN NEARLY 1/3
THE DAILY
ALLOTTED
SUGAR INTAKE
FOR A MAN
AND 1/2 THE
DAILY
ALLIANCE FOR
WOMEN

LABELS SUCH AS
ALL NATURAL,
FAT FREE,
MADE WITH
REAL FRUIT,
ORGANIC, ETC...
DO NOT
INDICATE THE
PRODUCT IS
HEALTHY

15
that than drinking a sports-drink? A lot of us think
we’re replenishing with electrolytes because
that’s the claim on some of these sugary sports
drinks, but not so fast; how much sugar is in that
“electrolyte” replenishing drink?18 Additionally,
how many electrolytes are in it and does it matter
with all the added sugar? But, I thought Big
Sugar said if I exercise more and consume less
fat that I will be healthy and trim?
FAT-FREE MYTH
Fat-free and low-fat is another Big Sugar myth
that went full speed ahead in the 80s and we are
still recovering from that sugar-crash.19 Here’s
the thing, if you take all the fat out of something,
it’s most likely not going to taste very good, is it?
This is where Big Sugar decided to rebrand
sugar into several, or 60,20 different names to
not only confuse you about sugar but to specifi-
cally confuse you into thinking you were eating a
fat-free item with minimal sugar content. Sugar
has now infiltrated its way into 80% of our food
options without effort of slowing down.21


THE TRUE COST OF VALUE MEALS
The industry likes to dip its big sticky hands into
your pockets and corner the market, literally, with
“value deals” because everyone likes a deal,
right? Since the splurge of value size meals, con-
venience, and caloric intake has risen, and that’s
not all, it’s now estimated that from 1971 - 2000
the average male added approximately 168 calo-
ries to his daily diet while the average female
added a whopping 335 calories to her daily
diet.22 What’s with the drastic increase in caloric
intake and why isn’t sugar listed as one of, if not,
the main reason we face more metabolic disease
and obesity? Well, to start, the fast-food industry
capitalized on our sedentary ways under the
guise of ‘convenience’; which, as we know,
sugar has been directly linked to the lethargic life-
style a lot of us lead. Some experts state their be-
lief that the deadly combination of availability,
convenience, larger portions, and high-caloric
food are to blame.22 You’ll notice the malefactor,
sugar, is still not readily mentioned as the reason
behind obesity and disease. The sugar industry,
much like the tobacco industry, has been very
sly on ensuring you don’t know exactly why
you’re fat, sick, and coming back for more. And,
that’s the way they’ve designed it. All the way
back to the 1970’s  when the sugar industry won
the Silver Anvil award for successfully redirecting
the McGovern Report from sugar-fault finding to
fat fault blaming.23 Cristin Kearns, a Postdoctoral
Scholar at the University of San Francisco, stated
in the documentary Sugar Coated, “the industry
felt strongly it needed a very comprehensive
public-relations strategy to make sure there’s
never a consensus on just how bad sugar is.”
This methodology is strikingly similar to the To-
bacco industry and their 50 year battle to keep
the truth about tobacco out of government label-
16
ing and interventions.25 And, they wouldn’t want
you knowing how wily they are so they market to
you by making you believe you’re getting a good
deal, all this calorie-dense food for minimal out of
pocket expense, and remember, you asked for
the convenience; oh sure, you might not pay a lot
for it now, but you will pay for it with your life later
when your body is overrun with disease, but at
least it’s not coming out of your pockets, well, not
yet anyway.
CREATING YOUNGER CUSTOMERS
This leads to another cooperative effort between
big sugar and big health care and explains why
the healthcare industry has bought stock in the
fast-food industry as they know convenience is
king and disease a cash-cow.24 This also leads
into a bigger, if not, the biggest sugar problem of
all - children. I should be clear, it’s not solely chil-
dren that are marketed to by the sugar industry,
they market to infants. How so? Sucrose is
CHILDREN, AGES 2-11, SEE AN
AVERAGE OF 25,600 ADS PER
YEAR. DISPITE REGULATION
FOOD, CANDY AND CEREAL
MADE UP 1/2 OF ALL FOOD ADS,
SEEN BY CHILDRREN
added to some formulas as yet another way to
funnel sugar into the mouths of babes.25 There-
fore, they turn babies into sugar addicts so that
their marketing tactics don’t break stride when
they target them again as children with countless
marketing campaigns aimed to keep kids, fat,
sick, and coming back for more.
It’s evident children are at the heart of the sugar
marketing campaign; toys are plopped into ce-
real boxes, cartoon characters line the grocery
store aisles, school lunches are rife with sugar,
and you can’t get through a tv show without a big
sugar add feeding into the minds of little ones.
As mentioned before, there is no sugar-crash in
sight for big sugar. In fact, TV ads marketed to
children increased 60% from 2008 to 2010.26
What better way to get into your pockets than by
going through your children? It’s sneaky and it’s
wrong and the sugar-free summer is here to help
you figure out how you can take back your life
and conquer the big sugar ogre one spoonful at
a time.
17
YOUR FIRST STEP TO
SUGAR ELIMINATION
Now that you’re aware of sugar in the food sup-
ply you can better protect your family with the
proper knowledge of how to make better dietary
choices, and the sugar-free-summer is here to
help you do it. Remember, big sugar wants to
blame you for choosing to eat their chemically-
corrosive “food” so join the sugar free summer
and beat them at their own game. I know how
overwhelming it can be going to the store and
making healthy choices, not only for myself, but
for my family, with so many options to choose
REGISTER NOW FOR THE 10-WEEK COURSE
from, especially knowing how much added sugar
is in processed pre-packaged foods. My goal is
to help you feel empowered to make better die-
tary choices that will result in you feeling better
from the inside out.
If you’re interested in learning how to combat
sugar addiction, look and feel better, and reduce
your risk of metabolic disease then please join
me for the Sugar Free Summer. I’ve teamed up
with the Diabetes Coach, Dr. Brian Mowll and
we’ve got a great course that I’ve had tremen-
dous success with and I want to share this knowl-
edge with you. Please, join me and let’s over-
come sugar addiction together.
19
20
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