Dawson Sihavong, Gilbert De La Cruz, Tyler Edwards, Christina Weakley

I. Business Overview (Dawson Sihavong)

A. Introduce Team
1. Good Morning Investors. I’m Christina Weakley our Chief Marketing
Officer, I’m Gilbert the App Developer, I’m Tyler the Web Developer,
and I’m Dawson Sihavong the team’s Chief Executive Officer.
B. Elevator Pitch
1. Now I bet that most of you know how troublesome these can be
*Shakes phone*. They come out in the wrong place, at the wrong
time, and as you probably already know, it can be especially
problematic for your child. The worst part is, most of the time, you
aren’t even aware of it! The time spent on their smartphones is
wasting away the little amount of time they have in school before
they go out into the real world! Well, those times of uncertainty are
now over! With our app, you can buckle down on the phone
distractions and get back on track with what really matters, whether
that be school, family, or life in general. So get your child get back on
track with Overlock.
a) Troublesome phones coming out at the wrong everything
b) Not aware of phones taking up precious time
c) Talk about OverLock
C. Identify Problem and Solution
1. From my personal experience as a high school student, it bothers me
when there are other kids on their phones, causing disruption to
workflow and distractions of all kinds. It’s not only on the high school
level either. From a local study that we conducted on around 30+
college students, over 90% of them stated that they used their
phones during class, primarily for social media, and they have it on
them 24/7. We are here to help fix that with our app Overlock, being
able to lock away the cause of their distractions one app at a time.
a) Personal experience with annoyances (think eunice)
b) Talk about college findings
c) Tell audience about Overlock stuff
D. Customer Segment
1. To realize this, it is important to know who we’re helping and start
from there. Our target market is all English speaking mothers in the
United states that have an income of ~35k per year, are 30+, and
have children of 10-17 years of age.
E. List Competition / UVP
 1. Speaking of age, it’s about time to get an update on your old child
monitoring services, and here’s why. Why we are unique from our
competition, Our Pact and Choremonster, is our user friendly
interface and our multiple layers of customization to meet
everyone’s needs. We’ll get back to our competitors in a moment, but
now it’s time to go over some important information regarding
Overlocks Investment highlights.
II. Investment Highlights
A. Market Size - SAM and TAM (Tyler Edwards)
1. So, why should you invest into OverLock? Well for one, our market is
very vast. Over 1.5 Billion people around the world know English.
That’s 20% of the earth's population! Pretty big number, but a bit too
big to work with atm. So we narrowed down our search, focusing on
22% of the world's population living in the US and 26% of them being
english speaking mothers, leaving us with approximately 85.5 million
total # of buyers making up our Total Addressable Market. From
here, we made some logical assumptions paired with data provided
from the US Census, bringing our Serviceable addressable market
down to 33 million people.
B. Differentiation Points - competitive analysis / UVP details (Gilbert De La
Cruz)
1. As for our competitors, there are very few. Our two competitors are,
on our left, ChoreMonster and on our right, OurPact. ChoreMonster
is our indirect competitor. This is because ChoreMonster has a age
demographic for mothers with kids aged 6-12, in comparison to our
10-17 demographic, and we consider them as a indirect competitor
because the main use of the ChoreMonster app itself is to make sure
kids do their chores, and only chores. On the other hand, there is
Ourpact, the competitor we consider the “watered down version of
us”, for they have the basic fundamentals of the what we have, such
as being able to lock apps, but are missing the features such as the
app statistics page we have. Also, according to their reviews on the
Google Play Store, they aren’t doing so swell, with a 2.6 rating out of
10, with 50,000 downloads.
2. OurPact - Ourpact, which we consider
3. App Statistics: Allows users to view and know: Amount of time spent
on individual apps, What time periods of the day spent on the app,
Whether the app is being used with Data usage or an Internet
Connection.
 4. Considerable Price.
5. Tracking/Locating Device.
6. BabySitting Feature: Allows BabySitters to use the app with
limitations decided by the parents.
C. Early Results - MVP findings, adjustments made (Tyler Edwards)
1. At over-lock.com, our website, we’ve been collecting data on the rate
of conversion from visitors of our website to people sign up for our
newsletter. We found that people are following our newsletter and
going to our website so we didn't think there was a reason to pivot.
D. Ability to Generate Revenue - marketing plan, sales plan,... (Christy Weakley
& Dawson Sihavong)
1. Our marketing plan includes a bi-monthly newsletter, that you can
sign up for on our webpage. And our social media which is comprised
of Twitter, Instagram and Facebook. Most of our followers are
concentrated on Instagram so this is where we get most of our
customers from. Later on we plan to get Adwords and focus more on
Facebook, which is primarily where our target audience is.
2. How we plan on generating revenue is by people paying for our three
plans. As you can see, we have a $4.99, $12.99, $49.99 plan, varied in
price and length of subscription. Our predictions are, based on 2
other surveys that we conducted, that 60% of our customer base will
be buying the product and all of it’s features while the other 40% will
be using the free plan.
3. Our actual estimates for gaining these customers can be found on
pages 5 and 6 of our investor packets.
By the end of year one, we are estimating having 5000 active users
on our apps. And after 5 years we are expecting our customer base to
grow to be 26,000 users.
E. Financial Projections - model and summary (Christy Weakley)
1. We plan on reaching ~$150,000 in the first year and by year 5 and it
will be 2X that at ~$300,000. This data is based on the average of the
three pricing plans over twelve months at a 2% growth rate.
III. Required Capital
A. Total $$ Requested for % ownership (Dawson Sihavong)
1. We’re requesting $25,000 in exchange for 5% of our company.
B. Proposed Structure (Dawson Sihavong)
1. We’re requesting $25,000 in exchange for 5% of our company based
on our pre money valuation for Overlock is $600,000. And our post
money valuation of $625,000.
C. Uses of Funds - budgets (Christy Weakley)
1. We plan to use these funds to buy a new laptop for our app
developer, $10,00 going towards professional app development, our
domain name, web hosting, adwords, and app store hosting costs.
As well as a liquidity cushion of $10,000.
D. Exit Strategy (Gilbert De La Cruz)
1. Sell app at year 5 to a strategic buyer.
E. ‘Capital Contribution’ from BitWise
1.