All Final Project Report

MBA Program Solapur University , Solapur
1.1 INTRODUCTION TO STUDY
Today’s world is competitive and it becomes necessary to have good knowledge of the
potential of a particular market, in order to enter the market with different products, attract new
customers and retain the existing ones.
Ashwini Biotech is a one such well known and renowned name inthe field of Agri-
Business. It is a symbol of quality, trust and reliable source of knowledge to farmers in Indian
market. It is one of the most admired, fastest growing company with focus toward diverse
business like innovations, fertilizers, and chemicals.
Ashwini Biotech has always been the Indian farmer's close friend with special emphasis
on improving productivity through sustainable farming. It’s comprehensive range of agro inputs
and services are spread across Solapur district with an extensive distribution network of loyal
and supportive dealers and retailers.
The primary objectivewas to assessthe potentials and prospects of Organic Product in

order to increase the use of such Organic Product by the farmers on a large scale.
The scope of the project was confined to Sangola Taluka where many farmers have drip
irrigation in their field and few farmers have rain fed crops. Bhumata and Pailvanwas found to be
useful in these regions. This fertilizer is completely water soluble and requires less amount of
water for its solubility. Hence, it is found to give best results. This project will help the company
to know about the awareness among the farmers about. Bhumata and Pailvan and make its
marketing strategy accordingly. This project will also help Ashwini Biotech to know about the
consumer requirement, their knowledge about fertilizer usage and thereby analyze their
satisfaction level.
The sampling method used was simple sampling which was most convenient method.
The data was collected from primary sources like interview, personal contact, and questionnaire.
Thorough analysis was done to depict the overall picture of the survey.
During the study, it was found that farmers are aware aboutBhumata and Pailvan. Also,
there is great potential for the use of the water soluble fertilizer in Sangola Taluka as many
farmers grow Pomegranates and grapes as their major crop and utilize drip irrigation system on a
SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 1

large scale. Efforts were made to show the efficiency of use of water soluble fertilizers during
the survey. However some flaws have to be needs to be dealt with, in order to lead the market
and increase the potential and make available future prospects for the farmers not only in the
Sangola Taluka, but all over India. Finally some recommendations have been made to improve
the sales and promotional activity.

1.2 OBJECTIVES OF STUDY:
1. To study the awareness among farmers about Bhumata and Pailvan.

2. To study the results of use of Ashwini Biotech Product (Bhumata and Pailvan).
3. To study the scope for the use of Organic Product with special reference to Sangola
Taluka.
4. To study the parameters while purchasing theOrganic Product.
5. To study the perception of farmers towardsAshwini Biotech Product (Bhumata and
Pailvan).

1.3 SCOPE OF THE STUDY:
1. The data presentation and analysis can be used to formulate new strategies for sales
promotion.
2. The research area is confined to Sangola Taluka only, where most of the area is under
irrigation and there is wide utility of drip irrigation for cultivation of Pomegranate etc.
3. The project will help the organization to know the farmers needs so that it would build up
“Value for Money” products and have the brand leader for times together.
4. It will help to know about the customer satisfaction level in order to improve or modify
the product.
5. It will help to decide and plan future prospects for research in the field of Organic
production and manufacturing.
6. It will help to establish contacts with the dealers, individual famers and institutions
through statistical data obtained from the survey.
7. It will help in studying the trend of market and market potential for the product and
means to increase the potential.

1.4 RESEARCHMETHODOLOGY:
Area of study:
The study was conducted in Sangola Taluka in Solapurdistrictin Maharashtra state in

India...
1. Area –1549.9 sq. Km.
2. Area under irrigation –121501ha
3. Area under horticulture -98500 ha
Villages Surveyed:
Survey was conducted in 8 viz. Dayati, Haldahivadi, Kadlas, Manjari, Sangewadi, Waki
Shivane,Yelmar Mangewadi, Khardi each Taluka, about 8 villages were visited covering 50
farmers as mentioned in the chart below –
4. Survey of Talukas
Sr. No. V i l l a g e N a m e No. of farmers
1 Yelmar Mangewadi 1 5
2 K a d l a s 8
3 H a l d a h i v a d i 5
4 S a n g e w a d i 6
5 W a k i S h i v a n e 3
6 M a n j a r i 2
7 D a y a t i 2
8 K h a r d i 1 0
T o t a l 5 0

5. Nature of Research
The research is explorative and convenient in nature and the objective was to clarify the
concepts, gather information, gain insight, and eliminate impractical ideas.
6. Information Needed
(a) Sample size
The sample size was 50 farmers and 4 dealers covered in Sangola Taluka.
(b) Sampling Method
The simple random sampling method used for collecting the sample.
(c) Duration of study
The period of study was limited to sixty days from 10th June 2017 to10th July 2017
(d) Analytical tools
Simple, statistical tools like average, percentage, graph etc. were used to achieve the
objective of study.
(e) Research Design
The research was designed taking into account three levels. At the first level, the focus
was to design a structured interview schedule for farmers and get secondary data from internet to
decide market position of the product Bhumata and Pailvan.
At the second level, dealers of all the target market were interviewed to understand how
they perceive the marketing strategy of Bhumata and Pailvan and their opinion about quality and
price of Bhumata and Pailvan.
At the third level farmers were interviewed to understand their perception about
Bhumata and Pailvanand then it was analyzed whether the dealers and farmers perceive the
brand or product in the same way as the company wants to. Farmers were asked about their
preferences and expectations.

In short the strategy was based on two major inferences i.e. dealers opinion about the
products marketing strategy and the preferences and expectations of the farmers. So the research
process was in following steps.
1. Study of product position in market by using secondary data.
2. Dealers’ interview.
3. Farmers’ interview.
4. Working out the marketing strategy for Bhumata and Pailvan.

Research Steps -
The detailed steps of the research is as follows :
I n t r o d u c t i o n
Problem identification and planning of the research study
R e s e a r c h p r o p o s a l
Study of research problem, methodology and steps
Explorative research and secondary data collection
Check internal and external sources of data, to help in the preparation of questionnaire
S u r v e y a n d d a t a c o l l e c t i o n
Data collection from farmers and dealer s
D a t a a n a l y s i s a n d i n t e r p r e t a t i o n
Analysis of data, tabulating the facts and figures and its interpretation to arrive at a result

2.1 INTRODUCTION TO INDUSTRY:
Growth of agriculture and allied activities is mainly dependent on advances in farming

technologies and efficient use of available resources. Organic products have played a significant
role as one of the major inputs in the cultivation of the crops. Government of India has been
consistently pursuing policies conducive to increase the availability and consumption of Organic
products in the country. As of now, the country has achieved near self-sufficiency in production
capacity ofOrganic products, with the result, India could manage its requirement of these
products from indigenous industry. Hence, organic industry is very crucial for Indian economy
because it provides a very important input to agriculture.
Moreover, the organic industry especially,theorganic plants are highly energy intensive in
their operation. There are wide variations in the vintage of organic plants in the country in terms
of feedstock. Majorfeedstock’s presently being used in the organic plants are natural product.
Over the years, the majority of industry has improved its performance significantly in terms
specific energy consumption and capacity utilization.
Initially only a small quantity of indigenously produced bhumata and pailwan were
essentially used by the plantation industry.

2.2 COMPANY PROFILE:
HISTORY:
At the heart of Organic India is our commitment to be a living embodiment of love and
consciousness in action. We work with thousands of small family farmers in India to cultivate
tens of thousands of acres of sustainable organic farmland.
All Organic products support health and True Wellness and are made with loving care. Each
product is one link in a chain of connectedness between Mother Nature, our farmers and you. By
choosing Organic products you are completing this chain, actively participating in our mission to
create a sustainable environment of True Wellness, providing training and a life of dignity to our
farmers, and bringing health, happiness and True Wellness to you.
All of our farmers and tribal wild crafters are educated in organic and biodynamic agricultural
practices. We pay all the fees associated with acquiring the necessary organic certifications for
them, and then we purchase the harvested crops and herbs at a premium market price. The
farmers also rotate between growing crops on their land for Organic products with food crops for
themselves. This means farming families are supported by a sustainable income, while at the
same time improving and preserving their own health and natural environment.
Organic products are committed to being a trustworthy and innovative global leader by providing
genuine True Wellness products. Our advanced processing methods and dehydration
technologies ensure that our herbs retain their maximum level of potency for the highest quality,
most effective, pure and natural True Wellness products available in the market today. Our
success serves as living proof that shared abundance can be created with an uncompromising
commitment to environmental and social responsibility. In living this vision, we are inspired to
introduce a new standard for new paradigm companies: Earth Seer
An organic product is proud to announce its partnership with Fabindia - India’s largest private
retail platform for craft based products. Fabindia sources from rural artisans across the country to
bring a contemporary range of lifestyle products to customers around the world. Besides a
SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

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distinctive range of clothing and products for your home, Fabindia offers you the choice of
complete organic lifestyle with its wide range of organic and natural foods.
Vision
To augment the incremental incomes of farmers by helping them to increase their crop
productivity through balanced use of energy Organic Product, maintain the environmental health
and to make co-operative societies economically & democratically strong for professionalized
services to the farming community to ensure an empowered rural India.
Mission
Ashwini Biotech mission is "to enable Indian farmers to prosper through timely supply of
reliablehigh quality agricultural inputs in an environmentally sustainable manner”
Statistical Information:-
Sales 2016-2017
Sr.No. N a m e o f T a l u k a Sale of Bhumata Sale of Pailva n

1 S a n g o l a 8 0 0 l i t 2 0 0 l i t
2 P a n d h a r p u r 4 0 0 l i t 2 0 0 l i t
3 B a r s h i 6 0 0 l i t 1 0 0 l i t
4 M a n g a l w e d a 2 0 0 l i t 1 0 0 l i t

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2.3ORGANIZATIONAL STRUCTURE:

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3. CONCEPT OF ORGANIC FARMING AND PRODUCTS:
DEFINITION:
ORGANIC PRODUCT:
“An organic product is made from materials produced by organic agriculture”.
The introduction of chemicals in farming got many delirious at the sight of what they could
accomplish. Yields exploded. At the start, the soil was healthy. Any damage brought about by
chemical fertilizers was hardly noticeable. Pests had not developed resistance to the chemicals.
The technology spread across the world as it was considered the revolution in agriculture. Flash
forward to today and many people are marveling at organic farming again. This is after learning
that conventional farming methods come with a host of problems including health related
diseases like cancer, pollution, degradation of soil and water, and impact on domestic animals.
Organic farming is a technique, which involves cultivation of plants and rearing of animals in
natural ways. This process involves the use of biological materials, avoiding synthetic substances
to maintain soil fertility and ecological balance thereby minimizing pollution and wastage. In
other words, organic farming is a farming method that involves growing and nurturing crops
without the use of synthetic based fertilizers and pesticides. Also, no genetically modified
organisms are permitted.
Differences between Organic and Conventional Farming Methods
In conventional farming method, before seeds are sown, the farmer will have to treat or fumigate
his farm using harsh chemicals to exterminate any naturally existing fungicides. He will fertilize
the soil using petroleum based fertilizers. On the flip side, the organic farmer will prepare and
enrich his land before sowing by sprinkling natural based fertilizers such as manure, bone meal
or shellfish fertilizer.

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Before planting seeds, the organic farmer will soak the seeds in fungicides and pesticides to keep
insects and pests at bay. Chemical are also incorporated in the irrigation water to prevent insects
from stealing the planted seeds. On the other hand, the organic farmer will not soak his seeds in
any chemical solution nor irrigate the newly planted seeds using water with added chemicals. In
fact, he will not even irrigate with council water, which is normally chlorinated to kill any
bacteria. He will depend on natural rain or harvest and stored rainwater to use during dry months.
When the seeds have sprung up, and it’s time to get rid of weeds, the conventional farmer will
use weedicide to exterminate weeds. The organic farmer will not use such chemicals to get rid of
the weed problem. Instead, he will physically weed out the farm, although it’s very labor
intensive. Better still, the organic farmer can use a flame weeder to exterminate weeds or use
animals to eat away the weeds.
When it comes to consumption, it’s a no-brainer that anyone consuming products from the
conventional farmer will absorb the pesticide and weedicide residues into the body, which could
lead to developing dangerous diseases like cancer. People understand that health is important to
them and that’s why they are going organic in record numbers today.
Reasons for Organic Farming
The population of the planetis skyrocketing and providing food for the world is becoming
extremely difficult. The need of the hour is sustainable cultivation and production of food for all.
The Green Revolution and its chemical based technology are losing its appeal as dividends are
falling and returns are unsustainable. Pollution and climate changeare other negative externalities
caused by use of fossil fuel based chemicals.
In spite of our diet choices, organic food is the best choice you’ll ever make, and this means
embracing organic farming methods. Here are the reasons why we need to take up
organicfarming methods:

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1. to accrue the benefits of nutrients
Foods from organic farms are loaded with nutrients such as vitamins, enzymes, minerals and
other micro-nutrients compared to those from conventional farms. This is because organic farms
are managed and nourished using sustainable practices. In fact, some past researchers collected
and tested vegetables, fruits, and grains from both organic farms and conventional farms.
The conclusion was that food items from organic farms had way more nutrients than those
sourced from commercial or conventional farms. The study went further to substantiate that five
servings of these fruits and vegetables from organic farms offered sufficient allowance of
vitamin C. However, the same quantity of fruits and vegetable did not offer the same sufficient
allowance.
2. Stay away from GMOs
Statistics show that genetically modified foods (GMOs) are contaminating natural foods sources
at real scary pace, manifesting grave effects beyond our comprehension. What makes them a
great threat is they are not even labeled. So, sticking to organic foods sourced from veritable
sources is the only way to mitigate these grave effects of GMOs.
3. Natural and better taste
Those that have tasted organically farmed foods would attest to the fact that they have a natural
and better taste. The natural and superior taste stems from the well balanced and nourished soil.
Organic farmers always prioritize quality over quantity.
4. Direct support to farming
Purchasing foods items from organic farmers is a surefire investment in a cost-effective future.
Conventional farming methods have enjoyed great subsidies and tax cuts from most governments
over the past years. This has led to the proliferation of commercially produced foods that have
increased dangerous diseases like cancer. It’s time governments invested in organic farming

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technologies to mitigates these problems and secure the future. It all starts with you buying food
items from known organic sources.
5. to conserve agricultural diversity
These days, it normal to hear news about extinct species and this should be a major concern. In
the last century alone, it is approximated that 75 percent of agricultural diversity of crops has
been wiped out. Slanting towards one form of farming is a recipe for disaster in the future. A
classic example is a potato. There were different varieties available in the marketplace. Today,
only one species of potato dominate.
This is a dangerous situation because if pests knock out the remaining potato specie available
today, we will not have potatoes anymore. This is why we need organic farming methods that
produce disease and pest resistant crops to guarantee a sustainable future.
Key Features of Organic Farming
 Protecting soil quality using organic material and encouraging biological activity
 Indirect provision of crop nutrients using soil microorganisms
 Nitrogen fixation in soils using legumes
 Weed and pest control based on methods like crop rotation, biological diversity, natural
predators, organic manures and suitable chemical, thermal and biological intervention
 Rearing of livestock, taking care of housing, nutrition, health, rearing and breeding
 Care for the larger environment and conservation of natural habitats and wildlife
Four Principles of Organic Farming
 Principle of Health:Organic agriculture must contribute to the health and well being of
soil, plants, animals, humans and the earth. It is the sustenance of mental, physical,
ecological and social well being. For instance, it provides pollution and chemical free,
nutritious food items for humans.

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 Principle of Fairness: Fairness is evident in maintaining equity and justice of the shared
planet both among humans and other living beings. Organic farming provides good
quality of life and helps in reducing poverty. Natural resources must be judiciously used
and preserved for future generations.
 Principle of Ecological Balance:Organic farming must be modeled on living ecological

systems. Organic farming methods must fit the ecological balances and cycles in nature.
 Principle of Care:Organic agriculture should be practiced in a careful and responsible

manner to benefit the present and future generations and the environment.

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Table No.1
Table showing number of pomegranate plants
Sr. no. Number of pomegranate plants No. of farmers P e r c e n t a g e

1 1 0 0 - 5 0 0 0 2 0 4 %
2 5 0 0 - 1 0 0 0 0 8 1 6 %
3 1 0 0 0 - 5 0 0 0 1 0 2 0 %
4 M o r e t h a n 5 0 0 0 3 0 6 0 %
5 T o t a l 5 0 1 0 0 %
Graph No.1
No. of Pomegranate Plants
70% 60%
60%
50%
40%
No. of farmers
30% 20%
16%
20%
4%
10%
0%
100-500 500-1000 1000-5000 >5000

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Interpretation: -From the above graph it is said that, 60 % respondents have more than
5000 plants and 20% respondents have 1000-5000 pomegranate plants.
Table No.2
Table showing number of year in Pomegranate farming.
Sr. no. Number of year in Pomegranate farming No. of farmers P e r c e n t a g e

1 0 - 1 1 2 %
2 1 - 3 9 1 8 %
3 3 - 5 2 4 4 8 %
4 < 5 1 6 3 2 %
5 T o t a l 5 0 1 0 0 %
Graph No.2
No. of Year
48%
50%
45%
40% 32%
35%
30%
25% 18% no. of Year
20%
15%
10% 2%
5%
0%
0 to 1 1 to 3 3 to 5 more than 5

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Interpretation:-:From the above table 48 % respondets are said that they have 3 to5 year
mature plant, 32% respondets have more than 5 year mature plants and 18% respondets have 1 to
3 year mature plants
Table No.3
Table showing major insects and pest on pomegranate
S r . n o . Major insects and pest on pomegranate No. of Farmers P e r c e n t a g e

1 T h r i p s 3 4 6 8 %
2 F r u i t b o r e r 1 2 2 4 %
3 Fruit sucking moth s 0 4 0 8 %
4 O t h e r s 0 0 0 0 %
5 T o t a l 5 0 1 0 0 %
Graph No.3
Major Insect & Pest

68%
70%
60%
50%
40%
24% No. of Farmers
30%
20%
8%
10% 0%
0%
Thrips Fruit borer Fruit sucking others
moths

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Interpretation:-From the above graph 68% farmers facing the Thrips problems
and 24% farmers facing the Fruit borer problems and 8% farmers facing the Fruit
sucking moths in October month.
Table No.4
Table showing control on insect and pest.
Sr. no. Controlling of insect and pest No of Farmers Percentage

1 Chemicals Insecticides 4 4 8 8 %
2 Organic Insecticides 5 1 0 %
3 O t h e r 1 2 %
4 T o t a l 5 0 1 0 0 %
Graph No.4
Controlling of Insect & Pest

88%
90%
80%
70%
60%
50%
Percentage
40%
30%
10%
20% 2%
10%
0%
Chemicals Organic Insecticides Others
Insecticides

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Interpretation:-From the above graph 88% farmers use chemicals insecticides and
10% farmers use organic insecticides and 2% farmers use others methods for
controlling of insect and pest.
Table No.5
Table showing major diseases.
Sr. no. M a j o r d i s e a s e s No. of farmers P e r c e n t a g e

1 F r u i t s p o t 2 2 4 4 %
2 W i l t 0 8 1 6 %
3 A n t h r a c n o s e 1 9 3 8 %
4 O t h e r s ( T e r m i t e ) 0 1 0 2 %
5 T o t a l 5 0 1 0 0 %
Graph No.5

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Major Diseases
44%
45%
38%
40%
35%
30%
25%
16% No. of Farmers
20%
15%
10%
2%
5%
0%
Fruit spot Wilt Anthracnose others
(termite)
Interpretation:-From the above graph 44% farmers facing the Fruit spot problems
and 38% farmers facing the Anthracnose problems and 16% farmers facing the
Wilt problems in their field .
Table No.6
Table showing control diseases
Sr. no. Controlling diseases No of Farmers Percentage

1 Chemicals Fungicides 3 9 7 8 %
2 Organic Fungicides 2 4 %
3 O t h e r 9 1 8 %
4 T o t a l 5 0 1 0 0 %
Graph No.6

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Controlling Diseases
78%
80%
70%
60%
50%
40% Percentage
18%
30%
20% 4%
10%
0%
Chemicals Organic Fungicides Others
Fungicides
Interpretation: -From the above graph 78% farmers use chemicals fungicides and
4% farmers use organic fungicides and 18% farmers use others methods for
controlling of diseases.
Table No.7
Table showing facing problems during bud and fruit setting
S r . n o . Problem Facing No. of farmers P e r c e n t a g e

1 Y e s 4 6 9 2 %
2 N o 0 4 0 8 %
3 T o t a l 5 0 1 0 0 %
Graph No.7

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Problem Facing at Time Bud & Fruit Setting
92%
100%
90%
80%
70%
60%
No of farmers
50%
40%
30% 8%
20%
10%
0%
Yes No
Interpretation: -From the above graph 92% farmers are facing the buds and Fruit
setting problems in theirfield.
Table No.8
Table showing overcome problems of fruit setting and bud.
S r . n o . Problems overcome of fruit setting and bud No. of farmers P e r c e n t a g e

1 M A P 2 3 4 6 %
2 Micronutrients 1 0 2 0 %
3 0 0 : 5 2 : 3 4 0 3 0 6 %
4 B o r o n 0 2 0 4 %
5 P o w e r - 2 0 0 0 0 4 0 8 %
6 K u l t e r 0 3 0 6 %
7 B h u m a t a 0 5 1 0 %
8 T o t a l 5 0 1 0 0 %

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Graph No.8
Problems Overcome of Fruit Setting & Bud

50% 46%
45%
40%
35%
30%
25% 20%
20%
10% No. Of Farmers
15% 8%
6% 6%
10% 4%
5%
0%
Interpretation:-From the above graph 46% farmers use Mono Ammonium

Phosphate (MAP) and 20% farmers use Micronutrients and 10% farmers use
Bhumata for overcome of buds and fruit setting problems.

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Table No.9
Table showing uses of water soluble fertilizers.
S r . n o . Usingthe water soluble fertilizers No. of farmers P e r c e n t a g e

1 Y e s 5 0 1 0 0 %
2 N o 0 0 0 0 %
3 T o t a l 5 0 1 0 0 %
Graph No.9

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Using Water Soluble Fertilizers

100%
100%
90%
80%
70%
60%
No of Farmers
50%
40%
30%
0%
20%
10%
0%
Yes No
Interpretation: -From the above graph 100% farmers are using the water soluble
fertilizer in their field.
Table No.10
Table showing residue of free fruit for export.
S r . n o . Getting the residue free fruit for export No. of farmers P e r c e n t a g e

1 N o 4 1 8 2 %
2 Organic Product 0 2 0 4 %
3 B h u m a t a 0 6 1 2 %
4 M O P 0 1 0 2 %
5 T o t a l 5 0 1 0 0 %

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Graph No.10
Getting the Residue Free Fruit For Export
90% 82%
80%
70%
60%
50%
40% No. of Farmers
30%
12%
20%
4% 2%
10%
0%
No Organic Bhumata MOP
product
Interpretation: -From the above graph 82% farmers are not getting the residue
free fruit for export and 12% farmers using the Bhumata and 4%farmers using
organic product in their field.
Table No.11
Table showing organic activities followed.
S r . n o . Organic Activities No. of farmers P e r c e n t a g e

1 C o w D u n g 3 1 6 2 %
2 S l u r r y 1 9 3 8 %
3 T o t a l 5 0 1 0 0 %

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Graph No.11
Organic Activities
62%
70%
60%
50% 38%
40% No of Farmers
30%
20%
10%
0%
Cow Dung Slurry
Interpretation:-From the above graph 62% farmers use Cow Dung and 38%
slurry use in there pomegranate field
Table No.12
Table showing awareness of Bhumata & Pailwan of Ashwini Biotech.
S r . n o . Aware about Bhumata & Pailwan of Ashwini Biotech No. of farmers P e r c e n t a g e

1 Y e s 2 4 4 8 %
2 N o 2 6 5 2 %
3 T o t a l 5 0 1 0 0 %

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Graph No.12
Aware About Bhumata & Pailwan

52%
52%
51%
50%
No of Farmers
49% 48%
48%
47%
46%
Yes No
Interpretation: -From the above graph 52% farmers are not aware about Bhumata
and Pailwan and 48% farmers well aware about Bhumata and Pailwan.

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Table No.13
Table showinguses of Bhumata & Pailwan.
S r . n o . . Used of Bhumata & Pailwan No. of farmers P e r c e n t a g e

1 Y e s 1 4 2 8 %
2 N o 3 6 7 2 %
3 T o t a l 5 0 1 0 0 %
Graph No.13

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Using of Bhumata & Pailwan
80% 72%
70%
60%
50%
No of Farmers
40% 28%
30%
20%
10%
0%
Yes No
Interpretation:-From the above graph 28% farmers used Bhumata and Pailwan
and 72% farmers do not used Bhumata and Pailwan in there pomegranate field.
Table No.14
Table showing observation of Pomegranate plant after using Bhumata & Pailwan.
S r . n o . Observation Pomegranate plant No. of farmers P e r c e n t a g e

1 Green Colour of Leaves 0 8 1 6 %
2 More fruit setting 0 1 2 %
3 M o r e b u d s 0 3 6 %
4 Increases white root 0 1 2 %
5 Residue free fruit 0 1 2 %

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6 O t h e r s 0 0 0 0 %
7 T o t a l 1 4 2 8 %
Graph No.14
Observation Pomegranet Plant

16%
16%
14%
12%
10%
8% 6%
NO.Of Farmers
6%
4% 2% 2% 2%
2% 0%
0%
Green More Fruit More Increases Residue Others
Colour of Setting buds White Free Fruit
Leaves Root
Interpretation:-From the above graph 16% farmers observed green colour of

leaves and 2% farmers observed increases white root and 6% farmers observed
more buds and 2% farmers observed more fruit setting and 2% farmers observed
residue free fruit in there pomegranate plant .

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5. FINDINGS:
The collected data is categorized in a systematic way according to need of objectives and
then simple statistical techniques like percentage, graphs are made in use to analyze the data.
Finding
1) The climate in Sangola Taluka is hot and dry with low rainfall.

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2) The farmers from the area are educated. But there are some farmers who are illiterate.
They are aware of many schemes and technology. The majority of farmers are
marginal and small farmers. Many farmers have land holding of 5 to 10 acres. .
3) The farmers are quality conscious while purchasing the organic product. If the results
obtained by using the organic product are good, the farmers prefer those organic
products.
4) Many farmers from the Taluka are not aware about Bhumata & Pailwan. The small
numbers of farmers use Bhumata & Pailwan along with the Ashwini Biotech product.
5) Farmers who have usedBhumata & Pailwan in their field and find it affordable. Also,
it is of excellent quality and gives better results in short period.
6) Farmers are satisfied after usingBhumata & Pailwan as it gives good results short
period.
CONCLUSION:
Finally researcher has reached at the conclusion .This project was to study the impact of Organic
product sale in Sangola Taluka and learn about future prospects of it.
Through this project, it is tried to increase the sales and create awareness among farmers
for different organic products of Ashwini Biotech and also helped to study the Market share of
organic products and position of their products. If Ashwini Biotech concentrates on developing
36
the relation with the farmers, retailers and distributors it will help to strengthen the market for the
product.
Farmer wants timely supply of the organic products at the right time and at effective
rates. Farmer those who interacted during project has great expectation from Ashwini Biotech
products. So Ashwini Biotech have great opportunity to increase the sale of there products
through effective marketing and distribution.
.
6. SUGGESTIONS:
1. It is recommended that to the company, Company should give more emphasis on marketing
of the product through extension programs like seminars for farmers, farmers meet, and
release of magazine for farmers etc.

37
2. Company should target big farmers by regular visits and follow - upwhich may influence
small farmers also.
3. It is recommended that to the company, company shouldfocus on maintaining good

relationship with dealer.
4. More focus on adequate supply of the material and timely availability of material.
5. Company should focus more on area where retailer’s network is strong and wide.
6. It is recommended that to the company, Company should also give advertisement in News
Papers.
7. Company should also give advertisement on TV Channels & Radio Channels.
8. Company should createits own official website.
9. It is recommended that to the company, company should participate in various Trade-expo.
10. Company should also distribute Pamphlet through News Papers.

38

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MBA Program Solapur University , Solapur

1.1 INTRODUCTION TO STUDY

The primary objectivewas to assessthe potentials and prospects of Organic Product in

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 1

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 2

1.2 OBJECTIVES OF STUDY:

1. To study the awareness among farmers about Bhumata and Pailvan.

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 3

1.3 SCOPE OF THE STUDY:

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 4

The study was conducted in Sangola Taluka in Solapurdistrictin Maharashtra state in

1. Area –1549.9 sq. Km.

2. Area under irrigation –121501ha

3. Area under horticulture -98500 ha

Sr. No. V i l l a g e N a m e No. of farmers

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 5

(a) Sample size

(b) Sampling Method

(c) Duration of study

(d) Analytical tools

(e) Research Design

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 6

1. Study of product position in market by using secondary data.

4. Working out the marketing strategy for Bhumata and Pailvan.

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 7

The detailed steps of the research is as follows :

Problem identification and planning of the research study

Study of research problem, methodology and steps

Explorative research and secondary data collection

Data collection from farmers and dealer s

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 8

2.1 INTRODUCTION TO INDUSTRY:

Growth of agriculture and allied activities is mainly dependent on advances in farming

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page 9

2.2 COMPANY PROFILE:

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

Sr.No. N a m e o f T a l u k a Sale of Bhumata Sale of Pailva n

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

3. CONCEPT OF ORGANIC FARMING AND PRODUCTS:

“An organic product is made from materials produced by organic agriculture”.

Differences between Organic and Conventional Farming Methods

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

Reasons for Organic Farming

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

1. to accrue the benefits of nutrients

2. Stay away from GMOs

3. Natural and better taste

4. Direct support to farming

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

5. to conserve agricultural diversity

Key Features of Organic Farming

Four Principles of Organic Farming

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

 Principle of Ecological Balance:Organic farming must be modeled on living ecological

 Principle of Care:Organic agriculture should be practiced in a careful and responsible

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

Table showing number of pomegranate plants

Sr. no. Number of pomegranate plants No. of farmers P e r c e n t a g e

No. of Pomegranate Plants

SVERI’s Collage of Engineering, Pandharpur, MBA Department (2017-2018) Page

Table showing number of year in Pomegranate farming.

Sr. no. Number of year in Pomegranate farming No. of farmers P e r c e n t a g e

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