Submitted to:
Submitted By:
Azmat-ullah 135
Elevator Pitch
Introduction
Dronedrop is the food delivery company we provide food through advance drone.
Dronedrope will transform the way you order food. We partner with the best restaurants
in the area and bring the food you love, right to your door
You can order by using the Dronedrop app, available on iOS and Android. Simply find
all the great restaurants working in your area, choose your food and place your order.
Once we receive your order, we forward it to restaurant then they’ll prepare your food
and then carefully package it. Once it's all ready to go, our drone will pick it up and bring
it to you.
Mission:
Provide a great efficient service to the food lovers and save their precious time.
Vision:
Executive Summary
HIERARCHY:
Marketing Operational R&D
Manager HR & IT Financing
Abdullah Manager Manager Manager
Manager
Nawaz Abdul Azmat Abdul
Rehman Haseeb Ullah
Tanveer Samad
Workers
SWOT analysis:
Strengths:
We are the first significant food delivery company to move into a market through
drone service.
No traffic issue:
We have no traffic issue as we are going to provide delivery service by drone
service which will fly over traffic
Low cost:
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By this service we will be able to reduce the cost of delivery up to 60%.
Pollution free:
Our drone is rechargeable and work on electricity so that there will be no air
pollution.
Superior technology:
Our technology is latest and superior as compare to other food delivery services.
Weakness:
Permission:
We will be unable to operate in the areas like airport and army areas because our
operations are not allowed there.
External environment:
It will be hard for us to operate in time of worst weather conditions like heavy rain
fall.
Opportunities:
Market share:
We can increase our market share by covering more areas.
Loyalty program:
We can start loyalty programs by which our circle of customers can be increased.
Smart phones:
By the increase of the use of smart phone our number of customers will also
increased.
Threats:
Our threat is that new entrance with new innovation. So we bring continuously
value addition in it.
Competitors:
Companies like foodpanda which are providing food delivery service by
traditional way can be threat for us.
Target audiences:
Competitors:
Foodpanda
Eatoye
Financing:
Description: Cost:
Advertising 2,00,000/-
Brochure/Flex 50,000/-
Billboards 5,00,000/-
Total: 16,75,000/-
Explanation:
Drone cost
1 Drone = 80,000/-
We will buy 8 drones. This will be as follow:
8*80,000 = 6,40,000
Shop rent:
4*20,000 = 60,000
Shop advance
2 shops will be provided by one of our friend, there is no advance for those. While
others are as follow:
2*50,000 = 1,00,000
Shop equipment:
Our equipment includes 4 computer systems 1 for each office. And equipment
includes table and chairs.
4*20,000 = 60,000
Furniture = 65,000
Advertising:
Brochure/Flex:
25000 Rs
Billboards:
Khokar chowk 2.5 lac for 15 days.
Shahqam chowk 2.5 lac for 15 days.
Profit generation:
Funding Sources
We are five co-founders of Drone Drop Company. Each will make contribution of
rupees five lac.
5*5,00,000 = 2,500,000
Legal Consideration
Licensing:
We are licensed by civil aviation to operate drone system for food delivery services. But
they restricted us to operate near airport and army area.
Growth Strategy:
Medicine delivery
Access to more areas
Fully automatic
Marketing through TV ads
Medicine delivery:
We can expand our business by providing medicines to the customers at their door step
through drone service.
Business can be expand after some time by entering in the new areas like Pak Arab
society.
Fully automatic:
We can grow by updating our technology. There will be fully automatic drone which can
deliver food by automatically detecting GPS.
Exit strategy:
Order Online:
Buyers place an order through our online application which is available on android and
iOS.
Processing:
Our system processes the order. We have prepayment method after which order is
forwarded to the partner restaurant. Customers can pay through jazz cash or debit &
credit card by sending their card numbers.
Restaurant:
Restaurant will be responsible for food preparation within twenty minutes. A Drone,
which is controlled by our operator, will pick the food and deliver safely to our
customers.
We researched about our service company as a result got some suggestions and
percentage of customers.
We introduced our service and asked people whether they like and avail this service or
not?
Either they have heard about the same service or not? Whether it will more innovative
and helpful than traditional delivery system or not?
67.6% respondents said this is new, innovative and fast delivery service.
32.4% said they already know about similar idea but not yet implemented in Pakistan.
Marketing strategy
Social Media:
Our major marketing tool will be social media e.g. Facebook and the content of the
Facebook posts include the whole information regarding drone drop service. Through
Facebook we can also control the targeted audience and locations, on which will spend
70,000/Rs for 1 lac views. We will also use YouTube in which we will post videos
related to our service for which we have allocated 70,000/Rs for 1 lac views and
Instagram is another emerging social media site on which we will spend 60,000 for
85,000 views.
Print Media:
We will use brochure/flex to create our brand awareness which will cost us 25,000/Rs.
We will use electronic as well as free ad posting sites to deliver our message to the target
audience. These channels are not only cost-efficient but also provide the opportunity to
interact with customers and get insights of customers perceived value.
Bill-boards:
We plan to put bill-boards one at Khokhar Chok: 2.5 lac for 15 days and other at
Shahqam Chok: 2.5 lac for 15 days.
Direct Marketing:
Direct marketing is another strategy with low or zero investment through friends, family
and relatives.