TOP 10 IT Distributors

By VARINDIA 2013-09-23 // https://varindia.com/news/20717

In today’s scenario of economic uncertainty, the weakening rupee and stiff marketing
competition, business itself – its internal challenges and opportunities – is becoming more
difficult than ever before. The shifting market, technology priorities, regulatory and
compliance challenges, fight against counterfeit products and crisis preparedness and
management are major challenges that IT distributors face today.

Good marketing network of distributors is the backbone for the success of any product. This
year, distributors have realized the big opportunity that newer technologies like Cloud
Computing, Big Data, Mobility, Social media are offering. While the big players in IT
distribution like Ingram, Redington, Savex and HCL Infosystems are very aggressively
promoting these technologies amongst their channels, others have also started realizing the
significance of technology expansion. With tough competition in the PC industry, it is really
difficult for anyone to make a presence. Still, some exclusive distributors are really doing a
commendable job. In an endeavor to recognize these outstanding distributors, VARINDIA
presents top ten distributors of India.

Ingram Micro India

Company’s Turnover (2012-13): Rs.12,024 crore
Name of Head of Organization: Jaishankar Krishnan, MD
Address: Godrej IT Park, “B” Block, 5th Floor, Pirojshanagar
Vikhroli (West), Mumbai – 400 079
Telephone/Fax: 91-22-39894645 / 91-22-30561000
Website: www.imonline.co.in

Brands associated with: Adata, Adobe, AMD, APC, Apple, Asus, Autodesk, Axis, Brother,
Business Objects, Cisco, Citrix, CA, Digilink, D-Link, EMC, Emerson, Epson, Fluke
Networks, Fortinet, Gigabyte, Google, Haier, HCL, HDS, HP, Huawei, IBM, Intel, ISS, iTech,
Juniper, Lenovo, Logitech, Linksys, McAfee, Microsoft, Mitashi, Moser Baer, Motorola
Enterprise, NCR, Netgear, Oracle, Polycom, Printronix, PTC, Psion, Red Hat, salesforce.com,
Samsung, Sandisk, Seagate, Secure Synergy, Sony Ericsson, Sun Microsystems, Symantec,
Symbol, Systimax, Tandberg, Toshiba, Trend Micro, TVS-E, Tyco, VM Ware, Wyse and
Zebra.
Company’s Profile: Ingram Micro's global regions provide distribution of technology products
and services, market development services and supply chain management services to nearly
170,000 technology solution providers and 1,400 manufacturers. Ingram Micro is focussed on
maximizing shareowner value and achieving customer satisfaction through innovation in the
information technology (IT) supply chain. The company has developed services and solutions
designed to address the needs of each technology category and market segment, with expert
services to support customers serving vertical and speciality markets.

Redington India Limited

Company’s Turnover (2012-13):
Rs.11,746 Crore (India-related business)
Name of Head of Organization: E. H. Kasturi Rangan, President (non-IT Div) and P. S. Neogi,
President (IT Div)
Address: "Centre Point", Ground Floor, Plot Nos. 8 & 11 (SP) Thiru-Vi-Ka Industrial Estate,
Ekkaduthangal Guindy, Chennai – 600 032 | Telephone/Fax: 044-2243353 / 044-22253799
Website: www.redingtonindia.com
 TOP 10 IT Distributors
Brands associated with: Adata, Adobe, AMD, APC, Apple, Asus, Autodesk, Axis, Brother,
Business Objects, Cisco, Citrix, CA, Digilink, D-Link, EMC, Emerson, Epson, Fluke
Networks, Fortinet, Gigabyte, Google, Haier, HCL, HDS, HP, Huawei, IBM, Intel, ISS, iTech,
Juniper, Lenovo, Logitech, Linksys, McAfee, Microsoft, Mitashi, Moser Baer, Motorola
Enterprise, NCR, Netgear, Oracle, Polycom, Printronix, PTC, Psion, Red Hat, salesforce.com,
Samsung, Sandisk, Seagate, Secure Synergy, Sony Ericsson, Sun Microsystems, Symantec,
Symbol, Systimax, Tandberg, Toshiba, Trend Micro, TVS-E, Tyco, VM Ware, Wyse and
Zebra.
Company’s Profile: Ingram Micro's global regions provide distribution of technology products
and services, market development services and supply chain management services to nearly
170,000 technology solution providers and 1,400 manufacturers. Ingram Micro is focussed on
maximizing shareowner value and achieving customer satisfaction through innovation in the
information technology (IT) supply chain. The company has developed services and solutions
designed to address the needs of each technology category and market segment, with expert
services to support customers serving vertical and speciality markets.

HCL Infosystems Limited

Company’s Turnover (2012-13): Rs.9,295 Crore
Name of Head of Organization: Harsh Chitale, CEO
Address: E-4, 5 & 6, Sector 11, NOIDA – 201 301 (U.P.)
Telephone/Fax: +91 120 2526518/19, 2520977 / 2550923
Website: www.hclinfosystems.in

Brands associated with: Teracom, ZTE, Nokia, Power, Sandisk, iHIP, Simmtronics, Acer,
Lenovo, Penta, Karbon, Lava, HCL, SMART Technologies, Lexmark, Oracle, Techgear,
Sukam, ADC Crone, Hitachi, Duplo, Aver Media, Toshiba, Konica Minolta, Pantum, InFocus,
D-Link, Unistal, Edge Core, Datacard, ViewSonic, Nexenta, Molex, Dell, Huawei, JBL,
Hamilton Beach, Omron, Whirlpool and Delonghi
Company’s Profile: Founded in 1976, HCL Infosystems Ltd has established itself as India´s
premier hardware, services and ICT systems integration company, offering a wide spectrum of
products which include Computing, Storage, Networking, Security, Telecom, Imaging and
Retail. Over the years, we have developed specialized expertise across verticals including
Telecom, BFSI, e-Governance and Power. HCL enables business transformation and
enrichment of lives by delivering sustainable world-class technology products, solutions and
services in our chosen markets, thereby creating superior shareholder value.

Savex Computers Limited

Company’s Turnover (2012-13): Rs. 4,681 Crore
Name of Head of Organization: Anil Jaggasia, MD
Address: 124, Maker Chambers III, 12th Floor, Nariman Point, Mumbai – 400 021
Telephone/Fax: 022-2279 9999 / 022-2204 1656
Website: www.savex.org
Brands associated with: Samsung, Microsoft, HP, Acer and Logitech
Company’s Profile: Headquartered in Mumbai, with 72 offices and 42 warehouses spread
across India, Savex is well positioned to service the distribution needs of our customers and
partners across the country. With a pan-India presence and over two decades of expertise in
distribution, Savex offers its vendors access to more than 7,000 Channel Partners, Retailers,
Corporate Resellers, VARs and System Integrators. Savex’s core competencies in distribution
are better logistics, efficiently monitored inventory management, flexible and innovative credit
 TOP 10 IT Distributors
financing for customers and partners, a national channel reach and an excellent reseller account
management system.

Compuage India
Company’s Turnover (2012-13): Rs.1,953 Crore (Consolidated)
Name of Head of Organization: Atul Mehta, Chairman & Managing Director
Address: “D” Wing, 601/602, Graham Firth Steel Compound, Ram Mandir Road, Behind
Raheja Titanium, Western Express Highway, Jay Coach Signal, Goregaon (E), Mumbai – 400
063
Telephone/Fax: 022-67114444 / 022-6114445
Website: www.compuageindia.com

Brands associated with: Adata, Asus, AOC, CA, Cisco, Creative, Edifier, Energ, Foxconn, HP,
K7, Kingston, Liteon, Linkys, Microsoft, Numeric, Odyssey, Relicell, Samsung, Toshiba and
TE Connectivity
Company’s Profile: Over the years, Compuage has established itself as one of the most sought-
after, value-added distributors of global IT brands. Having a nationwide presence, Compuage
is a system-oriented and process-driven company. In addition to this, it has a strong IT-enabled
distribution backbone, a solid financial and inventory management system, a young and
dynamic sales team and a committed channel spread across the country. Headquartered at
Mumbai, Compuage has been growing at a rapid pace and has an ambitious blueprint for further
expansion.

Rashi Peripherals
Company’s Turnover (2012-13): Rs.1,792 Crore
Name of Head of Organization: Suresh Pansari, MD
Address: Ariisto House, 5th Floor, Junction of N.S. Phadke Road, Telli Gali, Andheri (E),
Mumbai – 400 069
Telephone/Fax: +91-22-61771771/72
Website: www.rptechindia.com

Brands associated with: Adata, AOC, AMD, APC, Asus, ECS, HP, Intel, Logitech, Lenovo,
Norton, Netgear, Leadtek, Plantronics, Sandisk, Samsung, Targus and Toshiba

Company’s Profile: Established in the year 1989, Rashi has come a long way in distribution
and is today rated amongst the best distribution companies in India. Today, Rashi has 59
branches offices and 62 service centres spread across A, B, C & D-class cities of India and
more than 9,000 partners/customers in 750 cities/towns. Rashi is also known for its various
innovative marketing programmes with conceptualizing and implementing schemes/rebates
being its key strengths.

Iris Computers Limited

Company’s Turnover (2012-13): Rs.1,723 Crore
Name of Head of Organization: Sanjiv Krishen, Chairman
Address: A-155, Road No. 4, Mahipalpur, New Delhi – 110 037
Telephone/Fax: 91-11-2678 2505
Website: www.iriscomputers.net
 TOP 10 IT Distributors
Brands associated with: Lenovo, HP, IBM, Samsung, Dell, HCL, APC, Acer, Canon, Brocade
and WD
Company’s Profile: Started operations in 1996 with a modest turnover of Rs.5 crore, Iris
Computers achieved a turnover of Rs.67 crore in 1999. This growth was achieved over a span
of just three years by rapid expansion of the existing product portfolio and vendor base. The
company has extensive domain knowledge and a formidable channel network. Augmenting the
existing product distribution portfolio in 2003, the company has also made successful forays
into high-margin allied services, viz. AMCs, facilities management and service providers.

neoteric infomatique limited

Company’s Turnover (2012-13): Rs.1,610 Crore
Name of Head of Organization: Paras H. Shah, CEO
Address: Matulya Centre, Unit No. 201, 2nd Floor, Senapati Bapat Marg, Lower Parel (West),
Mumbai – 400 013
Telephone/Fax: 022-40859600 / 022-40859694
Website: www.neoteric.co.in

Brands associated with: Acer, AJA, Alcatel-Lucent, Belkin, BenQ, Bowers & Wilkins (B &
W), Cybernetyx, Canon, Dell, Emerson, Everfocus, Gigabyte, Giesecke & Devrient (G&D),
G-Tech, Hitachi, Incase, Kramer, Karbonn, LaCie, Lava, Lenovo, LG, Lite-On, Logitech,
Matrox, NEC, Numeric, Panasonic, Promise, Trend Micro, UMAX, Wacom, Western Digital,
Wipro, Xolo and Xerox

Company’s Profile: Founded in 1991, neoteric offers a broad array of future bound, well-
structured core technology solutions across diverse verticals. neoteric has been a trendsetter
and has always strived to bring tomorrow’s technology today. The vision, reach, go-to-market
strategy, performance-driven innovative initiatives ensure a unique experience, a feeling that
is truly neoteric. Also, its unique marketing programmes, excellent logistics services, technical
know-how through “Evolve” and pre- and post-sales services through F1 services initiatives
have enabled us to efficiently serve over 10,000 partners spread across 500+ cities.

Supertron Electronics Private Ltd

Company’s Turnover (2012-13): Rs.1,407 Crore
Name of Head Of Organization: V. K. Bhandari, Chairman & M.D
Address: No. 2, Cooper Lane, Off R. N. Mukherjee Road, Kolkata – 700 001
Telephone/Fax: +91-33-2213 1221 / +91-33-2213 0366
Website: www.supertronindia.com

Brands associated with: Dell, Acer, Gateway, LG, Toshiba, Seagate, Buffalo, Transcend, IBM,
Philips, Belkin and Digilite.
Company’s Profile: Established in 1993 in Kolkata by V. K. Bhandari, Chairman & Managing
Director, Supertron Electronics is driven by an overarching mission to bring world-class
technology to an under-penetrated India and empowering users. Supertron's enhanced supply
chain efficiencies, the ability to reach products across the country and scale a brand's growth
in the shortest possible time and at the lowest cost has made it a leading alliance partner for its
suppliers. SEPL has also successfully diversified into other businesses like IT-enabled services.
The company's newest businesses along with the established ones are poised to become the
company's future growth drivers.
 TOP 10 IT Distributors
Beetel Teletech Limited
Company’s Turnover (2012-13): Rs. 969 Crore
Name of Head of Organization: Suresh Gupta, COO
Address: 1st Floor, Plot No. 16, Udyog Vihar, Phase IV, Gurgaon – 122 002
Telephone/Fax: +91-124-4823500
Website: www.beetel.in

Brands associated with: Apple, Avaya, Polycom, Samsung, Panasonic, SanDisk, Transcend,
Radwin, ZTE, Ruckus, RAD Data Comm, Actelis, AMX and Barco
Company’s Profile: Beetel Teletech Limited (Beetel) offers a wide range of innovative
products in the Fixed line telephone, Enterprise solutions and IT peripherals segments.
Leveraging its consistent performance, distribution and marketing capabilities, Beetel as a
brand has achieved a leading market share in the telecom and allied product segments. Beetel
has a strong distribution reach in India with over 500 distributors, 10,000 retailers and 28
warehouses spanning across the length and breadth of the country. Beetel has also stepped into
the area of convergence devices, specifically Mobile broadband devices being Airtel's
exclusive pan-India distributor for Mobile Broadband Devices such as 3G Data cards.