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BUSINESS PLAN

Where all sugars Unite!


ALLAN D. CAMARINES

SARA RAMOS

JOVEN G. ARBOSO

PERSIE MAE B. MALLARI

MARICRIS M. SULIT

MARCH 2018
Chapter 1: Introduction & Background

INTRODUCTION

For some of us with a sweet tooth, a meal is incomplete if it does not end with a dessert.

However, the problem is that many desserts are not just high in sugar but also high in fat. The

other problem with desserts and sweets in general is that if you enjoy them today there is a high

likelihood you will crave them the next day and the following day, thus creating a daily habit.
This

is especially true if you know there is a large tub of ice cream waiting for you in the freezer and

all you have to do is to grab a spoon!

The good news is that you can enjoy desserts as long as you make healthy choices and

practice moderation. Sugar are a great way to satisfy a craving for something sweet, but

there's a sweet foods are healthy to eat and to try. The combination of fruits to the sweet

candies, cream , and etc.


MISSION VISION

We're planning to establish our first branch in


ulingao San Rafael Bulacan . This will be an
To be popular among the people of any age.To
awesome branch that will make the costumers
be able to satisfy their sweet cravings with our
smile by eating our specialties which is
product and to expand our branches in Luzon
desserts.
within the next 10 years
We want to see our costumer satisfied to our
sweets and to our customers service so were
looking for a good/kind hearted applicant that
will assure our good costumers service
reputation.
Goals

1.To be the leading dessert shop among people of any age

2.To be able to expand our branches throughout country.

3.To satisfy the customers with good service as always.

4.To gain the customer's trust.

Objectives

1.To be the leading dessert shop in Bulacan.

2.To be able to put up stalls in the big food parks around Bulacan.

3.To establish our shop in the big malls in the country

4.To earn good financial returns.

5.To make our customers and workers happy whenever they are in the shop.
Objectives

1. To be the leading dessert shop in Bulacan.

2. To be able to put up stalls in the big food parks around the city.

3. To establish our shop in the big malls in the country.

4. To earn good financial returns.

5. To make our customers and workers happy whenever they are in the shop.
Chapter 2 Executive Summary

Sugar Land is a shop that offers different variety of sweet products ranging from solid

chewable candies to tasty cupcakes. We also offer different and new flavors that anyone can

grow to love. Sugar Land is owned by Allan Camarines and the shop is managed by Joven

Arboso .Our shop existed satisfy the sweet cravings of our costumer. The management is

completely aware that there people out there whose meal is incomplete without desserts. We

intend to solve that problem that's why we entered the field of sweets and decided to put up the

shop. Our concept is to have many desserts that customers can pick from. They can customize

what dessert they want to it. We also offer flavors that are inspired locally and internationally.

Each product has a unique packaging of its own that comes in different colors, sizes and texture

.It looked adorable and can certainly capture the customers' heart. Our company's goal is to

expand ,have many branches here in Luzon, put up an online shop and become the leading

dessert shop after 10 years with good financial returns. We also want to be popular to the people

with any years of age and to have stalls in large malls and food parks where we can satisfy your

sweet cravings easily by the help of our employees in the business. The business is not complete

without its employees who runs, protect and help innovate the company. The business keep

improving because of the staffs fresh ideas that is welcomed and analyzed by the higher ups for

approval. Everyone is helping each other to avoid failures .The relationship of the employees

resembles those of a family. The business is being runned by the owner named Allan Camarines ,

He was born in august 20, 1998 in Bulacan and is currently studying as a Grade 12 Senior High

School in Lydia D. Villangca Trade School .A successful Engineer in future .He was known as

great leader that everyone looked up too. The general manager Joven Arboso was born on 28th

of September 1999 in Manila and also currently studying in Lydia D. Villangca Trade School

and a successful Graphic Artist in future. His bubbly and approachable personality is likeable by
everyone. Sara Ramos is the office manager. Her birth date is March 18,2000.Born in Manila but

she is currently living in Bulacan with her parents.She is a senior high student at Lydia

D.Villangca Trade School. She is in the GAS strand. Persie Mae Mallari, the director of

marketing. She was born in may 17 2000 in Baliuag districts hospital. Her parents are Perlina

Mallari and Zosimo Mallari. She is currently studying as a grade 12 student in Ludia D.

Villangca Trade School. In the future she will be a successful teacher in the major of MAPEH

Maricris Sulit, our manager trainee.


Chapter 3: The Proponents

ALLAN D.
CAMARINES
He was born in august 20, 1998 in Bulacan District Hospital. His
parents are Ernesto Camarines and Corazon Camarines. He is currently
studying as a Grade 12 Senior High School in Lydia D. Villangca Trade
School. In the future , he will be successful Engineer.

PERSIE MAE B.
MALLARI
Persie Mae B. Mallari she was born in May 17 2000 in Baliuag
districts hospital. Her parents are Perlina Mallari and Zosimo Mallari. She
currently studying as a grade 12 students in lydia d villangca trade school. In
the future she will be a successful teacher in the major of MAPEH.

JOVEN G.
ARBOSO
He was born on 28th of September 1999 in Manila, Pabella Hospital
his parents are Patrocinio Arboso and Clarita Arboso. He is currently
studying in Lydia D. Villangca Trade School.
SARA
Ramos
Her birthdate is March 18,2000.Born in Manila but she is currently living in
Bulacan with her parents.She is a senior high student at Lydia D.Villangca
Trade School.She is in the GAS strand.

MARICRIS M.
SULIT
She was born in march 02 2000 in Sto Domingo Nueva Ecija. Her parents are
Pedro Sulit and Cristina Sulit and she currently studying as a grade 12 student
in Lydia D. Villangca trade school. In future she will become a flight
attendant.

ELEAZAR CRUZ NATIVIDAD


He graduated with a degree of Bachelor in Science of Nursing in
Bulacan State University in year 2012, a registered nurse since 2012 and a
licensed professional teacher. He is now currently belong to the faculty of
Senior High School at Lydia D. Villangca Trade School ,where he teaches
Entrepreneurship , Mathematics and Philosophy.
Chapter 4: The target customer and main value proposition to the customer

Costumer profile needs and wants

The land of creamy cookies is the best and perfect dessert in our product especially for

those who wants to eating cold, and many people wants to eat cold for relieve their stress and

moslty the kids is wants to eat ice cream. our ice cream its a combination of cookies and ice

cream per serving. if you taste, im sure you will satisfied. and we have more sweet candys that

very perfect combination to our ice cream.

Demographic Profile

Age
-Our product is good for all dont have any issue for age because its healthy

Religion
-Our product are open in all aspect of religion.

Occupation

-Everyone can buy of this product because very appordable prize even students and other

employees.

Income
- Our products are affordable to everyone that's why can anyone can buy, even they has a low

salary then can try our product and relax them with a low price of product.

Preference lifestyle

-Many people has s different life style in sense of taste, example the other one is like very sweet

and the other one is not, but our product has a balance of sweet and you will satisfied.
Main Value Peposition

1. Captive market

-community of buyers who desires/buy the products. We are accepting a credit card but we

highly recommend to pay in cash. We're going to give an advantage/or suki card, that's a way of

capturing a market to buy again.

3. Uniqueness and Differentiation

-The product is perfect fit to costumers wants and needs. It could not ask for more. The costumer

will be satisfied to products benefits and to the costumer s service.

2.Affordability

-the right price for the right quality. The price is competitive versus competitive product.

Because it is affordable the costumer has no choice except to buy the product.

4.Uniqueness and differentiate

-the product is a stand out! The quality and services are flawless. It can be unlimited. fresh and

new products, balanced taste of sweet, heavenly ambiance. It pampers the costumers.
Chapter 5: The product

Description of product

Wide variety of homemade sugar based products that are suitable for any age. Discover

new combination of flavors from our sweet treats. We offer candies, ice creams, cupcakes and

shakes that will satisfy your sweet tooth.


MANUFACTURING PROCESS
Where all sugars Unite!
Product Ingredients for Ice Cream (Cookies &Cream flavor)

3 cup all purpose cream

1 cup condensed milk

1 cup crushed cookies


Procedure
Step 1.

Prepare all the ingredients and tools. (this are the example of brand we use in making ice
cream)

Step 2.

Mix the first two cups of all purpose cream and the condensed milk.

Step 3.

Put the another one all purpose cream to the mixtures.


Step 4.

After the mixtures of cream and condensed milk, you can put your toppings or your own flavor

But in this time we use crush cookies to make cookies and cream.

Step 5.

Put it in good container and freeze in 4-6 hours.


Finish product
Tools and Equipment

Tools and Classification Quantity Price


equipment

For mixing the


ingredients. It has 3
Electric mixer different button
speed to mix the 1 1500
ingredients
properly.

For the liquid


ingredients to
Liquid measuring beeasured before
cup mixing. It has
different
measurements to 2 100
measure the
ingredients
properly.

This is where the


ingredients are
Mixing bowl mixed. It can make
20 servings of ice 1 150
cream.

For the ice cream to


be freeze and get
Freezer the perfect texture
and coldness 1 5000
Costing

Ingredients Quantity cost

All Purpose Cream 1 cup Php 47.00

Condensed Milk 1 cup Php 37.00

Crushed Cookies 1 cup Php 32.00

Heavy Cream( 2 cups Php 100.00

Total Php 216.00

Total
No. of Capital Cost per Total cost Capital income Total
Servings Servings per per Income
servings servings

12 Php 216.00 Php 35.00 Php 420.00 Php 18.00 Php 17.00 Php 204.00
Nutrition Summary
Health Benefits

Benefits of Ice Cream

There is no denying that ice cream isn't exactly a health food. Its main ingredients are

cream, milk, sugar and flavoring. That being said, ice cream does provide your body with a

handful of key nutrients, including bone-strengthening calcium and phosphorus, blood-pressure-

lowering potassium and energizing B vitamins

Benefits of Candy

Sugar can restore willpower. For difficult tasks, a shot of sugar makes people persevere

longer and keeps them focused. A few pieces of candy while taking on a big project — from
yard work to homework — might go a long way.
Chapter 6: Enterprise strategy and Delivery System

A. Strategy

The information stated below are the following strategies that we are going to conduct.

•Seasonal Themes

We will decor the shop to match the season (ex. Christmas, summer, etc.) and the design of the

products too.

•Promos

Promos such as buy one take one or the customers can get freebies if they buy certain amount of

products.

•Discounts

We will give discount coupons for every big amount of purchase or have products that are
discounted for a

limited time only.

B. Programs to Achieve Strategic Objectives

We will use ads (ex. Newspaper, etc.) and social media to let people know what our business can

offer and to persuade them to buy our products too.


C. Activities

For the shop's opening the customers will be able to buy our products with big discount.

Customers can suggest products or product design that they want to see in our shop and the

chosen customer can receive discount coupons.

Have big sale at least three times a year

D. Competitors

In our business there a lot of competitors can surround to the area of business , because of the

some trends and popular are sweet foods and social foods. The example of our competitors are

the small business of ice cream or candies , the branded or imported brand of products, but we

can do our best to manage and stand the business even there's a lot of competitors
Vicinity Map
Floor Plan