Planning for fashion spread

Product

The product of my magazine will be a teenage lifestyle fashion spread

Theme

The theme of my magazine will be hip-pop

Model

I will be using the model Chessie Griffin for my fashion spread

Locations

Fashion spread 1: I will take this photo against a graffiti background because this looks edgy.

Fashion spread 2: I will take this photo on a park bench

Fashion spread 3: I will take this photo in a park play area

Fashion spread 4: I will take this photo against a railing

Outfits

Outfit 1: school girl skirt with white toop

Outfit 2: Red tracksuit with Nikes

Outfit 3: fred perry dress with gold chains and white nikes

Outfit 4: navy bomber jacket and panel skirt with heels and glasses

Props

 Glasses
 Earings
 Necklace
 Rings

Equipment required

 Dslr camera
 Tripod
 Computer

Schedule

20/05/18: between 10:30 and 2:30

Contingency plans

If my photo shoot goes wrong I will use Louise as my back up model and if I rains I will change my
location to a sheltered place that looks similar to my original location. If the outfits happen to get
ruined I will bring backup options for my model.
Legal and ethical

Legal

Copyright, Designs and Patents Act 1988

The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts,
films and typographical arrangement of published editions, rights to control the ways in which their
material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing, renting and lending
copies to the public.

This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or jail sentence.

Instead, the person who owns the copyright has to sue the person they believe has broken the law.
The case is then heard in a civil court and if the person is found guilty of breaking copyright law then
they will have to pay damages to the owner of the copyright. The amount of damages is set by the
court.

Types of work protected

Literary

Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters
and articles etc.

Dramatic

Plays, dance etc.

Musical

Recordings and score.

Artistic

Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.

Typographical arrangement of published editions

Magazines, periodicals, etc.

Sound recording
May be recordings of other copyright works, e.g. musical and literary.

Film

Video footage, films, broadcasts and cable programmes.

The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary works to
include computer programs.

Duration of copyright

For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year in which
the last remaining author of the work dies.

If the author is unknown, copyright will last for 70 years from end of the calendar year in which the
work was created, although if it is made available to the public during that time, by publication,
authorised performance, broadcast, exhibition etc, then the duration will be 70 years from the end
of the year that the work was first made available.

Sound Recordings: 50 years from the end of the calendar year in which the work was created or, if
the work is released within that time, 70 years from the end of the calendar year in which the work
was first released.

Films: 70 years from the end of the calendar year in which the last principal director, author or
composer dies.

If the work is of unknown authorship: 70 years from end of the calendar year of creation, or if made
available to the public in that time, 70 years from the end of the year the film was first made
available.

Typographical arrangement of published editions: 25 years from the end of the calendar year in
which the work was first published.

Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.

How does it apply to my fashion spread ?

This will apply to my fashion spread because I will use my original ideas and not copy anyone else
and breach the copyright law. If I were to copy anyone’s work it could result in getting sued and I
could get prosecuted by the copyright owner.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in wider society.

It is against the law to discriminate against anyone because of:

Age

Being or becoming a transsexual person

 Being married or in a civil partnership

Being pregnant or on maternity leave

Disability

Race including colour, nationality, ethnic or national origin

Religion/belief or lack of religion/belief

Sex

Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested. It would result in a
criminal trial which if found guilty could result in a fine or jail sentence.

How does it apply to my fashion spread?

This will apply to my fashion spread because I won’t use anything that discriminates against these
groups of people and make sure that my photo is respectful to this.

Intellectual property

What intellectual property is

Having the right type of intellectual property protection helps you to stop people stealing or copying:

the names of your products or brands

your inventions

the design or look of your products

things you write, make or produce

Copyright, patents, designs and trade marks are all types of intellectual property protection. You get
some types of protection automatically, others you have to apply for.

You own intellectual property if you:

created it (and it meets the requirements for copyright, a patent or a design

bought intellectual property rights from the creator or a previous owner

have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them in civil court.

Types of protection
The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.

Automatic protection

Protection you have to apply for

Type of protection Examples of intellectual property Time to allow for application

Trade marks

Product names, logos, jingles 4 months

Registered designs

Appearance of a product including, shape, packaging, patterns, colours, decoration 1 month

Patents

Inventions and products, eg machines and machine parts, tools, medicines Around 5 years

How does this apply to my fashion spread ?

This applies to my fashion spread because I will make sure that I create my own ideas I will do this
by planning my own fashion spread with my models and using my own original ideas.

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or (where the
article comprises two or more distinct items) the effect of any one of its items is, if taken as a whole,
such as to tend to deprave and corrupt persons who are likely, having regard to all relevant
circumstances, to read, see or hear the matter contained or embodied in it.

In this Act ‘article’ means any description of article containing or embodying matter to be read or
looked at or both, any sound record and any film or other record of a picture or pictures.

This is a criminal law.

How does it apply to my fashion spread ?

This will apply to my fashion spread because I won’t photograph anything that includes any offensive
or explicit content such as violence or sexual content my photos will strictly be based on hip=pop
and fashion and won’t include anything obscene.

Trespass

This is a civil law.

Trespass to land consists of any unjustifiable intrusion by a person upon the land in possession of
another.

Civil trespass is actionable in the courts.

How does this apply to my fashion spread ?

This will apply to my fashion spread because when I photograph my model outdoors I will ask
permission off the land owner to use the location because this could result in breaking the
trespassing law.

Privacy

The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:

Article 8 protects your right to respect for your private life, your family life, your home and your
correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and making sure they
aren't intruded upon. These laws make sure people can't have their information wrongly used
without permission.

How does this apply to my fashion spread?

This will apply to my fashion spread because I won’t use any of the modes personal information or
details such as addresses names and bank accounts. This will protect the models identity and this
will keep their personal information private.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of expression and the protection
of reputation. It also comprised a response to perceptions that the law as it stood was giving rise to
libel tourism and other inappropriate claims.

The Act changed existing criteria for a successful claim, by requiring claimants to show actual or
probable serious harm (which, in the case of for-profit bodies, is restricted to serious financial loss),
before suing for defamation in England or Wales.

It also enhanced existing defences, by introducing a defence for website operators hosting user-
generated content (provided they comply with a procedure to enable the complainant to resolve
disputes directly with the author of the material concerned or otherwise remove it), and introducing
new statutory defences of truth, honest opinion, and "publication on a matter of public interest“.

LIBEL

A written, published false statement that is damaging to a person's reputation.

SLANDER

Making a false spoken statement damaging to a person's reputation.

Defamation is a civil law and so you would need to sue someone who you believe has damaged your
reputation.

How does it apply to my fashion spread?

This will apply to my fashion spread because my photo is not set out to ruin anyone’s reputation or
show any of my models in a bad light. I make my models dress or pose in a certain way that damages
their own reputation or someone else’s.

Ethical constraints

Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.

If something is seen as ethically wrong as it is first investigated to see if it is breaking any laws.
However, if it is not in violation of any of these laws then it comes under ethical issues.

This means that no law has been broken, however the public may see it as offensive or controversial.
Many ethical concerns are raised by groups of specific people. These groups may find the publication
offensive, due to how the minority are represented.

Ethical concerns which come into media production are things such as:

• Protecting under 18s

How does it apply to my photoshoot?

I will protect the under 18s in my fashion spread by making sure that my photots are appropriate for
a teen audience and that no explicit or offensive content is included. My photo will appeal to my
target audience because it will tie in with modern fashion.

• Representation of age, gender, race, disability, sexuality and religion

How will this apply to my photoshoot?

I will try to be respectful to all these different groups in my fashion spread and try to represent
these people in a positive my photo wont discriminate anyone in any way and I will make sure that
my fashion spread is appropriate.

• Using off the record information

How will this apply to my photoshoot?

I will not use any off the record information in my photo this includes there private information such
as names, phone numbers and addresses. My fashion spread won’t include any of these things any
way and it doesn’t really apply to my photoshoot.

• The power to influence public opinion Interviewing vulnerable people or children

How will this apply to my photoshoot?

Some fashion spreads contain powerful messages and include things could influence public opinion
such as offensive things, this won’t be included in my photo because it is light-hearted and it won’t
include anything that could influence public opinion.

• Anything that could cause offence or harm

How will this apply to my photoshoot?

I won’t include anything that could offend or cause harm to anyone in my fashion spread such as
adding things that could be a sensitive topic to someone so we will avoid this in my fashion spread .

• Presenting an individual or their views as being representative of an entire group or people

How will this apply to my fashion spread?

I will represent everyone’s views as respectfully as we can in my photoshoot but i won’t let anyone
be represented in a bad way because it could offend an entire group.

• Running premium rate phone lines

How will this apply to my fashion spread?

I will not use any of these in photoshootas it is a fashion spread.

• Using hidden microphones

How will this apply to my fashion spread?

There will be no hidden microphones as it is a photo shoot.

• Making a product which offends or insults a viewer/listener/user

• How will this apply to my fashion spread?

I will not make my photo offend or insult my audience because it is sticky based on hip-pop fashion. I
won’t use anything gang related in my fashion spread .