Vaibhav

Sky28976@gmail.com
+1-201-431-6468

Summary:
• 7+ Years Professional Experience as Business Analyst with strong knowledge of
digital marketing and e-commerce industry.
• Provided web analytics analysis of client dashboards, site development, and digital
marketing strategy using web development, analytic solutions, and an understanding of digital
marketing.
• 6 years experience in organising and managing sunglasses in EBOs/ EOPs of
Flying Machine and Mega Mart.Experience in tracking and manage sales and inventory, new
product dispatch and replenishments.
• Worked primarily with Adobe SiteCatalyst and Google Analytics, experience with
other tracking systems such as Nielsen and comScore.
• Worked on ATG Formhandler, Droplet, Repository, defect fix of high priority defects
of ATG based application .
• Implemented standard and custom JavaScript web analytics code for WebTrends
and Omniture SiteCatalyst .
• Worked on ATG JSP part with DSP tag library and on Product Catalog, Pricing,
Buddy and also worked on on ATG e-commerce site with for Fortune 100.
• Provided website development as needed (Javascript, HTML, CSS).Regular
contributor of web analytics and digital marketing articles for corporate media sites.
• Created and conducted Google Analytics training workshop for Student Health and
Counselling Services,Reviewed regular expression syntax for the Google Analytics account.
• Experienced in preparing and managing Sales Data & GRNs of each account and
forward to accounts and Strong experience in RUP Business Modelling process.
• Strong understanding of project life cycle and SDLC methodologies including RUP,
RAD, Waterfall and Agile.
• Analysed Google Analytics traffic, and accordingly revised website content; actions
led to improved site visitor retention and 14% increase in average visitor time at site.
• Experienced in generating credit note on Voyager / SAP system of Brand against
short received stock and RTVs and also generating invoice.
• Spearheaded initiatives of implementing eCommerce solutions for the Honeywell
Security Service & Distribution business
• Worked with PC Hybris Implementation eCommerce project,it involves building sate
of the art B2B eCommerce portal to replace a battery of business specific legacy eCommerce
tools.
• Experienced in conducting Joint Application Development (JAD) sessions with end-
users, expert team, development and QA team for project meetings, walkthroughs and customer
interviews.
• Gathered user statistics and analyzed metrics using Google Analytics data. Wrote
requirements for Android and iPhone mobile applications and mobile browser. Utilised both
waterfall and agile software development methodologies.
• Lead Development Effort for Modules like Report Generation, Packages Updates,
Referral Programs, Online Advertising Module Using Targeted Keywords / banner ads / text ads,
and Language Module like OsCommerce, Automatic FTP Package Data Delivery, E-Commerce
Payment Paypal Pro Express Checkout integration, PHP CLI, Integration of Cloud Files storage
at Mosso.
• Performed digital marketing analytics for clients using Google Analytics and MS
Excel to provide them various business performance reports
• Experienced into giving all reports i.e Party / Item wise sales report, maintain sales
data of all stores/clients, make presentations, training to new employees, maintain stock, Phone
handling, Secretarial Job, data entry, documentation, Outlook express, Scanning, Fax, Maintain
records of incoming & outgoing couriers, all dispatches to stores.
• Extensive experience in analyzing and requirements gathering and writing system
functional specifications including use cases.
• Performed tasks as a QA member performing manual QA tasks following the agile
methodology and experienced in performing manual testing following the agile methodology.
• Extensive Knowledge of Systems Management, Data Warehousing, Design and
Data Modeling.
• Expertise in UML (class diagrams, object diagrams, GAP Analysis, use case
diagrams, state diagrams, sequence diagrams, activity diagrams, and collaboration diagrams) as
a business analysis methodology for application functionality designs using IBM’s Rational Rose.
• Solid understanding of Business Process definition, Risk Analysis and SDLC
methodologies.Experience with search engine optimization for high volume websites and Google
Analytics.
• Design and review of various documents including the Software Requirement
Specifications (SRS), Business requirements document (BRD), Use Case Specifications,
Functional Specifications (FSD), Systems Design Specification (SDS), Requirement Traceability
Matrix (RTM) and testing documents.
• Spearheaded initiatives of implementing eCommerce solutions for the Honeywell
Security Service & Distribution business
• Expertise in mobile applications, Internet technologies, eCommerce, media
streaming, enterprise software, systems integration, and product design of Learning
Management, Mortgage, Banking, Financial, telecom, CRM , health Care, HRMS projects for
 Customers across United States.
• Knowledge in the ETL (Extract, Transform and Load) of data into a data ware
house/date mart and Business Intelligence (BI) tools like Business Objects Modules (Reporter,
Supervisor, Designer, and Web Intelligence).
• Good exposure to PHP 5.2, My SQL, e-commerce, CMS, CRM, Opencart
Wordpress, oscommerce, Ajex, j-query, Joomla (Rnd)
• Lead the requirements phase for various web/mobile applications, eCommerce,
inventory management and access & identity management initiatives within Honeywell.
• Extensive experience performing analysis with Omniture, and POLK data feeds and
web based interfaces (Site Catalyst)
• Professional experience in business analysis, operations management and
development, design, documentation and testing.
• Excellent Analytical, methodical, and resourceful approach to problem solving,
identifying and documenting root causes and corrective actions to meet short and long term
business and system requirements.
• Effective in executing multiple tasks and assignments ahead of schedule. Created
and maintained effective budgets.Advised management on improvement strategies, Competitive
& Profitability Analysis.
• Excellent in Business proposal Risk Assessment. Highly effective management and
organizational skills with ability to prioritize.

Sr. Business Analyst / Web Analyst

RCI, Carmel, IN Dec 2014 –Present

Project description :

RCI pioneered the concept of exchange vacations. Since then, millions of timeshare owners have
discovered that an RCI subscribing membership really enhances the quality of vacation ownership.

Today, RCI has more than three million members worldwide, who enjoy dream vacations at RCI's
over 3,700 affiliated resorts. The client wanted to create an online store built on ATG Commerce,
which will make it easy for travellers to find what they are looking for, inspire them with creative
ideas, and convince them to complete their online transactions. The client wanted a robust
commerce platform as the foundation for a scalable Web business.

Responsibilities:
• Working with an enterprise class eCommerce platform such as ATG ,IBM WebSphere
Commerce, Escalate Retail, Sterling Commerce ,Microsoft Commerce, etc.
• Built web analytics program and laid groundwork for SEO program for one of the largest
regional banks in the U.S.
• Developed a BCC scheduler, which weekly generated a report of products and their prices.
Implemented it using the ATG scheduler.
• Ensure that the appropriate web analytics capabilities and measurements are in place for
key new initiatives and site redesigns
• Custom tools upgrade client had created marketing, merchandising, promotion and product
tools to support their custom web application which needed to be re-architected to work with
ATGs eCommerce suite .
• Review business cases and various enterprise-wide project plans in order to develop web
analytics program strategies .
• Consistently deliver high quality SiteCatalyst implementation requirements to IT within
project portfolio .Trained other BA’s in use and interpretation of SiteCatalyst reports and in web
analytics best practices.
• Responsible for digital analytics associated with the client's Mobile portfolio. Oversees and
contributes to the technical implementation and support of web analytics integration and tracking
for the Global Customer Experience.
• Developed business process models in RUP to document existing and future business
processes. Involved in Inception Phase and prepared vision statement and initial data models
that contain Business Requirement Documents and supporting documents that contain the
essential business elements and detailed definitions.
• Omniture and Google Analytics; experience working with publishing CMS for
troubleshooting/integration.Experience with remnant/volume providers ie: Google AdEx, Web
Analytics integration
• Development and implementation of web analytics solutions for multiple clients - business
requirements gathering, solution design, code implementation, QA/testing, and backend data
validation
• Managed Adjacency Automation Development Release. This project involved optimization
of Adjacency and store planning. This was managed using Agile Scrum methodology.
• Working with clients to better understand their needs and present solutions using structured
SDLC approach.
• Conducted user interviews, gathered Requirements, analyzed the Requirements and
managed changes using Rational Suite.
• Worked with AT&T involves developing Web Application for B2B users and implementation
of various network components required for the Messaging and Storage Service platform,
Operation Support System (OSS) & Billing in e-commerce domain.Strong understanding of
 various SDLC methodologies such as RUP, Waterfall and Agile with hands on experience in all of
them.
• Met with client groups to determine requirements and goals. Utilized Rational Unified
Process (RUP) to configure and develop process, standards, and procedures and create a
Business requirement Document.
• Holistic analysis of web analytics data and recommendations to clients on changes to
improve conversion
• Documented the user requirements Analyzed and prioritized them and converted them as
system requirements that must be included while developing the software.
• Oversee web analytics program for all corporate online properties, including brochureware,
online banking, and intranet sites .
• Develop Logical and Physical data models that capture current state/future state data
elements and data flows using Erwin.
• Project management - convert client/project tracking requirements into web analytics
solution.Developed plan and framework for full implementation of search engine optimization on
brochureware sites
• Robust auditing and QA of existing and new web analytics code implementations.Ad hoc
implementation, fixes, and analyses based on client needs
• Experience of handling e-commerce applications with excellent track record of ZERO
defect slippage and Facilitated JAD Sessions and gathered Business Requirements
• Coached and mentored the teams on Defect Prevention, Agile Scrum methodology, Design
Principles, CMMi Practices and Code Refactoring.
• Assigned tasks among development team, monitored and tracked progress of project
following Agile methodology.
• Worked on 3 different projects at a time wherein 2 of the projects are following AGILE
methodology. Analyzed and assessed business requirements and convert them into technical
specifications. Implementing the same as business logic in ATG / Java.
• Developed a BCC scheduler, which weekly generated a report of products and their prices.
Implemented it using the ATG scheduler.
• Coordinated JAD session with system analysts, development team, project manager for
application development and Pre-validation specifications.Interfaced with the client as part of the
Requirements Engineering team to finalize the project scope.

Business Analyst
Jo-Ann Stores Inc, Hudson, OH May 2011 – Nov 2012

Project description :
With some 40,000 products spanning 15 product categories, making it easy for customers to find
products online was a challenge. Moreover, with a big shopping cart abandonment problem, Jo-
Ann needed to entice more customers to complete their purchases. The client wanted to create an
online store built on ATG Commerce, which will make it easy for customers to find what they are
looking for, inspire them with creative ideas, and convince them to complete their online
transactions. The client wanted a robust commerce platform as the foundation for a scalable Web
business.

Responsibilities:

• Supported during launch of the improved new Bodybuilding.com ATG Store site that did
production defects analysis and fixes.
• Lead efforts for implementation of custom Product Comparison which offers ability to
compare the various ten thousands of products offered by Bodybuilding.com.
• There are many custom features implemented over the OOTB ATG framework like Wish
Lists, Comparison, Gift Certificates, Product Rating, Order Tracking, Extended Shipping
Calculator, Free Gift implementation. Experience in handling teams with typical AGILE cycles
with key focus in improving the productivity and quality with every iterative cycle.
• Revenue generation by selling Moserbaer products (LEDs, Pendrives, CDs, Movies) online
on different ecommerce portal like flipkart, infibeam, homeshop18, indiatimes, rediff etc.
• Involved in the analysis of the existing credit card processing system, mapping phase
according to functionality and data conversion procedure.
• Worked in providing production Support of various e-commerce. Modules - browse, search,
checkout, promotion and pricing, and product management and content management - of a
leading apparel retailer in US .
• Performed Gap Analysis to check the compatibility of the existing system infrastructure with
the new business requirements.Followed solely RUP methodologies during the course of the
project.
• Utilized the 80-20 rule to prioritize and incorporate the critical features. Used Time-Boxing
techniques to finish within set time frames.
• Provided production Support for E-commerce for a leading apparel retailer in US.Was
involved n the creation of new E-Commerce Products (Arrival Notices and Customized
Reporting)
• Accumulated system requirements from various departments through surveys and
interviews. Involved in Prioritizing the defects and writing business requirements to resolve them.
• As an e-commerce developer and consultant, involved in development teams in defining,
integrating and implementing ATG solutions, actively involved in project design and reviews.
 • Conducted JAD sessions with management, SME, vendors, users and other stakeholders
for open and pending issues.
• Implemented the ATG platform to serve as a primary vehicle for the various self-care and e-
commerce capabilities.
• Involved in gathering, analyzing business rules, and documenting business requirements,
functional requirements and data specifications for Business Objects Universes and Reports.
• Performed Data mapping, logical data modeling, created class diagrams and ER diagrams
and used SQL queries to filter data
• Worked on the Business Objects Data Insight to analyse and monitor the claims
reports.Used MS Visio for Process modeling and Business Process flow diagrams.
• Planned and defined system requirements to Wire Frame with Use Case, Use Case
Scenario and Use Case Narrative using the UML (Unified Modeling Language) methodologies
• Created business requirement documents and integrated the requirements and underlying
platform functionality.
• Conducted JAD sessions with extensive involvement from Business, Development, Testing
teams, Architects, SME’s (Subject Matter Experts) and Managers of various Business Units
• Interfaced between Business new product builders and System platform builders.Worked
with systems area to translate business needs into system requirements.
• Made sure the test cases and test process guarantee accountability to business and
systems requirements.
• Involved in the testing phase right from the Unit testing to the User Acceptance
testing.Used SDLC (System Development Life Cycle) methodologies like the RUP and the
waterfall.Use Cases and other Process Flow Models were designed using Visio and Rational
Rose.

Business Analyst
Electronic Arts- EA Online Division, Redwood City, CA Nov 2011-April 2013

Project description :

Electronic Arts is the world’s largest producer, marketer, publisher and distributor of computer and
video games with net revenue of US of $2.95 billion last year.
The key high-level objectives of the E-Commerce platform were to deliver a multi-territory, multi-
language, multi-currency web storefront capable of presenting, selling and delivering EA products
in Packaged EA console and PC products, PC downloads of EA PC Games and music, mobile
content distribution of games, ring-tones, full song downloads, wallpapers and screensaver and EA
branded merchandise (e.g. T-shirts).
Responsibilities:

• Analysed User Requirement Document, Business Requirement Document (BRD),

Technical Requirement Specification and Functional Requirement Specification (FRS).
• Part of team conducting logical data analysis and data modeling JAD sessions,
communicated data-related standards.
• Created workflow scenarios, designed new process flows and documented the Business
Process and various Business Scenarios and activities of the Business from the conceptual to
procedural level.
• Used the guidelines and artifacts of the Rational Unified Process (RUP) to strategize the
Implementation of RUP effort in different iterations and phases of the Software Development Life
Cycle.
• Worked on a Java based web application used by the call center associates developed by
Chordiant, on Java code base using the J2EE architecture.
• Followed a structured approach to organize Requirements into logical groupings of
essential Business Processes, Business Rules, and Information needs that insures any Critical
Requirements are not missed
• Conducting JAD sessions with team for understanding and documenting requirements for
further additions.
• Followed the UML based methods using Microsoft Visio to create: Use Cases Diagrams,
Activity Diagrams, State Chart Diagrams, Sequence Diagrams and Collaboration Diagrams.
• Prepared Logical Data Models that contains set of Entity Relationship Diagrams and Data
Flow Diagrams and supporting documents and descriptions of the Relationships between the
data elements to analyze and document the Business Data Requirements.
• Worked extensively with the QA team for designing Test Plan and Test Cases for the User
Acceptance Testing.
• Responsible for providing analytical support in the Design, Development and
Implementation of Project.Verified the Business Scenarios on new builds to allow extended
testing by the QA team.

Business Analyst
Single Grain LLC ,Los Angeles, CA Oct 2009-Sept 2011

Project description :

The scope of this project is to deliver the core components for the consolidated eCommerce
platform. The overarching requirement for the consolidated eCommerce platform solution is to
provide flexibility driven by the business community, with the ability for the proposed solution to be
maintained by the business users and not require significant IT intervention.

Responsibilities:

• Interviewed Business Users to gather Requirements and analyzed the feasibility of their
needs by coordinating with the project manager and technical lead.
• 7+ years experience in IT or eBusiness, including experience with e-commerce, web
application development, or other eBusiness solutions.
• Setting up of Ecommerce vertical, business development, strategy, team, website, payment
integration.Developed a standalone application for salon and spa in C#, WPF and MySQL using
Agile Methodology .
• Prepared Business Requirement Documents (BRD’s) after the collection of Functional
Requirements from System Users that provided appropriate scope of work for technical team to
develop prototype and overall system.
• Implemented the ATG platform which will support customers for shopping online for new
devices, plans, and services. Different types of users like simply consumer, Government,
Corporate etc. can purchase mobile phones, plans, services and accessories according to the
policies for the user.
• Used SDLC (System Development Life Cycle) methodologies like the RUP and the
waterfall.Developed UML Use Cases using Rational Rose and developed a detailed project plan
with emphasis on deliverables.
• Designing and customizing data models for Data warehouse supporting data from multiple
sources.
• Interacted with users for verifying User Requirements, managing Change Control Process,
updating existing Documentation.
• Created relationships in Requirement Traceability Matrix linking Business Requirements to
Functional requirements and Functional Requirements to Systems Requirements.
• Conducted Joint Application Development (JAD) sessions with IT groups. Identified the Key
Changes, and participated in Stakeholder Management to communicate effectively with them
• Developed and Documented timelines for Project Delivery, and managed Projects and
Resources to successful completion.
• Strong understanding of ATG architecture and has experience in DSP tag libraries, droplet,
formhandlers, ATG repositories, BCC, CSC.
• Worked closely with the data model team to review the data model and validate them.
• Prepared graphical depictions of Use Cases, Use Case Diagrams, State Diagrams, Activity
Diagrams, Sequence Diagrams, Component Based Diagrams, and Collateral Diagrams and
creation of technical design (UI screen) using Microsoft Visio.
 • Worked on Documents for Version Controlling, to maintain up to date changes in the
Documents.
• Assisted to develop the Test Plan, Test Cases and Test Scenarios to be used in testing
based on Business Requirements, technical specifications and/or product knowledge.
• Conducted User Acceptance Testing, gathered and documented User Manuals and
Business Rules.

TECHNICAL SKILLS:

Web Analytics, Web analytics tools including WebTrends, Adobe SiteCatalyst, and Google
Analytics ,Online systems/analytical tools including Optimost, Adobe Test&Target,SEO tools
including WordTracker, WebPosition,Knowledge of HTML, JavaScript ,Analytics tools: SAS (Base,
Advance, SAS/STAT), Excel,Data gathering tools: Omnivor (Site Catalyst and Discover) DART
SDLC, Object Oriented Analysis and Design (OOAD), Rational Unified Process (RUP), Unified
Modelling Language (UML), Rapid Application Development (RAD), Joint Application Development
(JAD),Managing eCommerce Operations, Internet Marketing. E-Commerce Technologies ATG –
DAS, DPS, DSS, DCS and B2C Commerce – Versions 9.3, 10.1.2, 10.2 ATG CA, ATG
Merchandising, Endeca . ATG B2C Commerce,ATG 2007.1 Platform,Open cart ,e-commerce ,
ATG9.1 , ATG10,SAP CRM 7.0,SAP CE 7.1, SAP CRM E-COMMERCE , SAP NWDS & NWDI,
Ajax, J-query ,Os-ticket.OOAD (OOA/OOD), RUP, UML, SDLC, Agile, Waterfall, QA.