Reviewing Materials
Post Production
Budget
Camera:£429
Adobe photoshop:£248.42 A Year
Computer:£67.98
Launch Date:
1st June because it’s for the summer and it reflects on hip-pop clothing for teens to wear this
season. I am launching it on this date because it’s the start of the summer and many well-
known hip-pop inspired brands will release new clothes around this time.
Relevant legal and ethical issues
. Legal
Copyright, Designs and Patents Act 1988
The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,
broadcasts, films and typographical arrangement of published editions, rights to control the
ways in which their material may be used.
The rights cover: broadcast and public performance, copying, adapting, issuing, renting and
lending copies to the public.
This means it is not a criminal offence to break the law, which could result in a fine or jail
sentence.
Instead, the person who owns the copyright has to sue the person they believe has broken
the law. The case is then heard in a civil court and if the person is found guilty of breaking
copyright law then they will have to pay damages to the owner of the copyright. The amount
of damages is set by the court.
Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets,
newsletters and articles etc.
Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary
works to include computer programs.
Duration of copyright
For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year
in which the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year in
which the work was created, although if it is made available to the public during that time, by
publication, authorised performance, broadcast, exhibition etc, then the duration will be 70
years from the end of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the calendar
year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author
or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or if
made available to the public in that time, 70 years from the end of the year the film was first
made available.
Typographical arrangement of published editions: 25 years from the end of the calendar year
in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.
Copyright, patents, designs and trade marks are all types of intellectual property protection.
You get some types of protection automatically, others you have to apply for.
In this Act ‘article’ means any description of article containing or embodying matter to be
read or looked at or both, any sound record and any film or other record of a picture or
pictures.
Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home and
your correspondence (letters, telephone calls and emails, for example).
Privacy Law is a law which deals with the use of people’s personal information and making
sure they aren't intruded upon. These laws make sure people can't have their information
wrongly used without permission.
How does this apply to my photoshoot?
This will apply to my photoshoot because I won’t use any of the modes personal information
or details such as addresses names and bank accounts. This will protect the models identity
and this will keep their personal information private.
Defamation Act 2013
This Act reformed defamation law on issues of the right to freedom of expression and the
protection of reputation. It also comprised a response to perceptions that the law as it stood
was giving rise to libel tourism and other inappropriate claims.
The Act changed existing criteria for a successful claim, by requiring claimants to show
actual or probable serious harm (which, in the case of for-profit bodies, is restricted to
serious financial loss), before suing for defamation in England or Wales.
It also enhanced existing defences, by introducing a defence for website operators hosting
user-generated content (provided they comply with a procedure to enable the complainant to
resolve disputes directly with the author of the material concerned or otherwise remove it),
and introducing new statutory defences of truth, honest opinion, and "publication on a matter
of public interest“.
LIBEL
A written, published false statement that is damaging to a person's reputation.
SLANDER
Making a false spoken statement damaging to a person's reputation.
Defamation is a civil law and so you would need to sue someone who you believe has
damaged your reputation.
How does it apply to my photoshoot?
This will apply to my photoshoot because my photo is not set out to ruin anyone’s reputation
or show any of my models in a bad light. I make my models dress or pose in a certain way
that damages their own reputation or someone else’s.
Ethical constraints
Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.
This means that no law has been broken, however the public may see it as offensive or
controversial. Many ethical concerns are raised by groups of specific people. These groups
may find the publication offensive, due to how the minority are represented.
Ethical concerns which come into media production are things such as:
• Protecting under 18s
How does it apply to my photoshoot?
I will protect the under 18s in my photo shoot by making sure that my photots are appropiete
for a teen audience and that no explicit or offensive content is included. My photo will appeal
to my target audience because it will tie in with modern fashion.
• Representation of age, gender, race, disability, sexuality and religion
How will this apply to my photoshoot?
I will try to be respectful to all these different groups in my photo shoot and try to represent
these people in a positive my photo wont discriminate anyone in any way and I will make
sure that my photo is appropriate.
I won’t include anything that could offend or cause harm to anyone in my photoshoot such as
adding things that could be a sensitive topic to someone so we will avoid this in my photo.