DAFTAR TABEL

Halaman

Tabel 1.1. Data Belanja Iklan PT XL Axiata Tbk. per Tahun ........................ 3
Tabel 1.2. Data Jumlah Pengguna XL per Tahun di Indonesia ...................... 5
Tabel 1.3. Data Jumlah Pengguna XL di Bandar Lampung ........................ 6
Tabel 2.1. Penelitian Terdahulu ................................................................... 35
Tabel 3.1. Devinisi Operasional Variabel .................................................... 39
Tabel 3.1. Devinisi Operasional (Variabel Lanjutan) .................................. 40
Tabel 3.1. Devinisi Operasional (Variabel Lanjutan) .................................. 41
Tabel 3.2. Kriteria Validitas Pada Analisis Faktor ...................................... 44
Tabel 4.1. Anti-image, KMO Mesure of Sampling Adequacy, dan Component
Matrix.......................................................................................... 51
Tabel 4.1. Anti-image, KMO Mesure of Sampling Adequacy, dan
Component Matrix (Lanjutan) .................................................... 52
Tabel 4.2. Hasil Uji Reliabilitas ................................................................... 53
Tabel 4.3. Persentase Berdasarkan Jenis Kelamin Responden .................... 54
Tabel 4.4. Persentase Berdasarkan Rentang Usia Responden ..................... 55
Tabel 4.5. Persentase Berdasarkan Pekerjaan Responden ........................... 55
Tabel 4.6. Persentase Berdasarkan Tingkat Pengeluaran Perbulan
Responden ................................................................................... 56
Tabel 4.7. Tanggapan Responden Tentang Variabel Kata-Kata Pada Iklan
Jaka Tarub ................................................................................... 57
Tabel 4.8. Tanggapan Responden Tentang Variabel Gambar Pada Iklan
Jaka Tarub ................................................................................... 59
Tabel 4.9. Tanggapan Responden Tentang Variabel Gerak Pada Iklan
Jaka Tarub ................................................................................... 61
Tabel 4.10. Tanggapan Responden Tentang Variabel Musik Pada Iklan
Jaka Tarub ................................................................................... 63
Tabel 4.11. Total Skor Masing-masing Variabel X ....................................... 65
Tabel 4.11. Total Skor Masing-masing Variabel X (Lanjutan) ..................... 66
Tabel 4.12. Tanggapan RespondenTentang Variabel Kesadaran Merek Pada
Iklan Jaka Tarub.......................................................................... 67
Tabel 4.13. Total Skor Masing-masing Variabel Kesadaran Merek Y .......... 68
Tabel 4.14. UjiHipotesis Pengaruh Variabel X Terhadap Variabel Y ........... 70
Tabel 4.15. Hasil Uji F ................................................................................... 71
Tabel 4.16. Analisis Determinasi (R ) ........................................................... 72
Tabel 4.17. Hasil Uji t .................................................................................... 72