31 YouTube Stats That Matter To Marketers

1
More Than
1 billion users

YouTube has more than 1 billion users who watch 1 billion hours of video per day.
 2
Worldwide
Service

YouTube offers localized versions of its site in 88 countries and offers support for 76
languages. Only 16.6% of YouTube visitors come from the United States, according to
Alexa, with India (8.3%), Japan (4.6%), and Russia (4.1%) being the next-largest markets.
 3
Males
Majority

YouTube has more male users (55 %) than female (45 %). That differentiates the network from
Facebook, Instagram, Pinterest, and Snapchat, all of which have more female users.
 4
Youth on
YouTube

96% of online U.S. teens use Youtube. That’s up from 87 % in 2014. For comparison, 76 % of the
same demographic uses Facebook, the next most popular social media site.
 5
Millennial
demographics

86 % of millennial dads use YouTube for parenting guidance.

 6
More popular
in Seniors

Only 11 % of YouTube’s users are 65 or older. The other social networks have far fewer senior
users Twitter has 6 %, Instagram 2 %, and Snapchat less than 1%.
 7
YouTube Video
Per day

Generation X watches more than 1.5 billion YouTube video per days and 75 % of those
aged 35 to 54 watches YouTube at least once a month.
 8
American
adults
on YouTube

58% of American adults use Youtube. Compare that to the 26 % who use Instagram and
the 15 percent who use Twitter.
 9
Collage
Users

More than two-thirds (67%) of YouTube users have at least some college education.
 10
ton of YouTube
content

A billion hours per day, to be exact. That’s more than 114,000 years of
YouTube video watched every single day.
 11
Best video
views

The 10 top-viewed videos in 2017 collectively amassed more than 630 million views,
adding up to more than 40 million hours of viewing time.
 12
Top Ads
views & likes

The top 10 ads on YouTube generated 539 million views and 14 hours
of viewing time, plus 3.6 million Likes.
 13
Self-Learning

70% of viewers use YouTube to help solve a problem with work, school, or hobbies,
and 86 % said they regularly use YouTube to learn new things.
 14
Pathway to
news

18% of U.S. adults get news on YouTube, compared to 45 % on Facebook and 11 % on Twitter.
 15
Leader
Multimedia
apps

YouTube accounts for 68 % of time U.S. adults spend using multimedia apps.
 16
Preferred
online
video provider

Google found that 48 % of online video viewers name YouTube as their top video site.
 17
Worldwide 2nd
Highest Rank

YouTube is the second highest ranked website in world, which is based on

a combined measure of unique visitors and page views.
 18
AI is pulling
viewers

More than 70 % of the time users spend on YouTube is spent watching videos
recommended by the site’s artificial intelligence algorithms.
 19
Majority
Mobile views

More than half of all YouTube views come from mobile devices
More than half of all YouTube views come from mobile devices.
 20
TV Users

People are also watching YouTube on much larger screens. Users are watching
more than 100 million hours of YouTube videos on their TVs every day.
 21
Copyright
Issues

YouTube has paid out more than $2 billion to rights holders who have made claims
through Content ID, which helps identify videos using copyrighted material.
 22
YouTube
star
earning

Daniel Middleton, known on YouTube as DanTDM, has more than

17 million subscribers to his channel of gaming videos.
 23
Video Ads
for
Marketers

51%, to be exact. And 62 % say they plan to increase their

YouTube video ad spends in the next 12 months.
 24
Digital
video Ads

YouTube accounts for 27.1 % of digital ad spending share by U.S. senior marketers.
 25
The Six
second
Rule

A third of YouTube’s large advertising customers use its 6 second bumper ads.
 26
Audibility
&
viewabiliy
of Ads

95% of YouTube ads are audible meaning the audio level is at or higher than 10% at some
point during the ad playback and 93% of YouTube ads are viewable meaning at least 50%
of pixels are viewable on screen for at least two seconds.
 27
YouTube ads
vs.
TV ads

People pay more attention to youtube ads than to TV ads. 62% of ad time
on YouTube mobile receives the viewer’s attention, compared to 45% of TV advertising time.
 28
YouTube
videos that
convert

70% of US marketers are confident they can create YouTube videos that lead to purchases,
and 81 % are confident they can create engagement with YouTube videos.
 29
Value for
both
B2B and B2C

YouTube is in the top 3 most valued social media platforms for B2C marketers and
number 4 for B2B marketers.
 30
Ads improve
result

By using bumper ads to remarket to TrueView ad viewers increased lift in ad

recall by 42 to 104 %.
 31
Ads increase
engagement

YouTube found that viewers who see TrueView ads are 10 times more likely to
engage with the brand on YouTube.
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