Anthony N.

Ilukwe
Mike Wojcenovich
Ryan Hum
 Opportunity
• 1.32 billion people use the internet

• Web 2.0: Multi-billion Dollar industry

• Videos viewed 11 billion times online

• $21 billion spent on web ads in 2007*

* Globe and Mail; February 2nd, 2008.

Present Situation
iGotFunk.com: Video Aggregation
 How it Works

View Layer Submit URL

Controller Layer
Fetch Data from Source

Model Layer
Store in Database

Replicate on Servers
 Technology Infrastructure
User Machine

Internet

Firewall

Server Load-balancing
Cache
Switch

Security Checks Apache Servers

Database Architecture
 Features
• Aggregation of video from all over the internet

• Funk-o-Meter Tool

• User profiles

• Twitter Status Imports

• Embeddable /Sharing Widget

 Features
• RSS Feeds

• User/Tag Trend Reports

• Top Videos/Users Charts

• Facebook Connect*

• Customizable modules for users

Development Tools
 Market View
Target User Demographics

• Internet audience: aged 18 – 54

• 86% Educated: High school and/or University

• Existing users of video hosting sites such as

Google Video, YouTube, etc…
 What’s Already Out There
Video Sites Video Views (2007)

YouTube.com 2.5 billion

Yahoo! Video 390 million

Fox Video 298 million

Veoh 53 million
 What’s Already Out There
Social Bookmarking Tools Monthly Page Views

Digg.com 75 million

Buzzfeed (acquired by Yahoo) 850,000

Del.icio.us 5.75 million

Reddit.com 10 million
 Our Competitive Advantage
• Niche: Aggregation of various video sources

• Free Prizes: Incentive to users

• Sleek Interface

• The Brand
 Advertising / Promotion
• Web Ads

• Promo Prizes

• Posters
 Advertising / Promotion
• Media Campaign/Promo videos

• Free Buzz Generation

 Revenue
CPM (Cost per Impression) Advertising
Sales
 Timeline
Private
Beta 1.0 Sharing Widget
Pilot Ads Mobile Platform App Re-
Promo Launch engineering
Prizes Guest Picks & Additional
Free Buzz Affiliate Sales Features
Pre -launch 1st month 3rd Month 5th-6th Month 9th-10th month

Beta 2.0 Special Ads BETA

Media Campaign Merchandise Store
User Custom
Modules
 Future
• Facebook Application

• Capture Mobile market

- iPhone/Blackberry app
 The Team
Anthony N. Ilukwe
Software Engineering (3rd year)
Technology Management / Entrepreneurship

Creator/Lead Application Designer, Chief Operations/Strategy Officer

Mike Wojcenovich
Software Engineering (4th year)
Web development

Chief Technology Officer, Lead Application Developer

Ryan Hum
BBA with major in Finance and Economics (3rd year)
Computer Science

Chief Financial Officer, Lead Marketing/Business Operations

 Advisory Board
Martyn Sibbald Dr. W. Du
Manager, Chalk Media (acquired by RIM) Director, Information Technology Centre

Will Hyslop Steven Burns

Director, Information Systems CEO, Bulletproof Solutions
Program, UNB

Josh Merchant
RubyOnRails Consultant, Spheric Inc.
 Green I.T.
We are committed to energy conservation practices

• Cloud server hosting plans.

• Eco-friendly System &

Infrastructure Design.

• Energy efficient hardware.

Why Tech Start-ups?
 Why Tech Start-ups?

“Video will be at the very heart of the

next five years of web evolution”

- JP Morgan, Top Investment Firm.

(March, 2008)
 Investment Opportunity

The Ask. First Round Funding: $221,530

Second Round: $500,000
Total First Year Capital: $722,000

Summary of First
Advertising/Promotion Year$113,780
Major Expenses:

Server Fees $14,640

Software Licenses $14,000

Development/Upgrades $85,000
 Recap
Niche. Well-suited to market

Age of Web 2.0

Sustainable Competitive Advantage and Strong

Marketing/Business Strategy

We are READY TO GO
Questions?
Appendices
Guest judges
 Tech Acquisitions
Google acquired YouTube $1.65 billion (October 2008)

AOL acquired Advertising.com $435 million (2004)

Google acquired Sprinks.com $ Undisclosed (November 2003)

NewsCorp acquired MySpace.com $580 million (2007)

Microsoft, stake from Facebook $240 million (2007)

 Economic Viability

“Ad spending is on an increasing curve despite

economic stress.”

- The Economist; November 28th, 2008.

 Economic Viability

“Despite the uncertain economy, mergers and

acquisitions (M&A) in the technology space will
continue in 2009”

- IT World Canada; February 2nd, 2009.

 Ad Spending

Source: The Economist; November 28th, 2008

 Sources of Funding
• Business Plan Competitions

• NBIF (New Brunswick Innovation Foundation)

Entrepreneurship Fund

• BDC (Development Bank of Canada) Student

Entrepreneurial Fund
 Revenue (Other)
Special Ads iGotFunk Store
CPM Ads
3-4 per page
CPM Ad Revenue Formula
• Anthony N Ilukwe (40%)

• Mike Wojcenovich (30%)

• Ryan Hum (30%)

Corporate Structure
• Anthony N Ilukwe (40%)

• Mike Wojcenovich (30%)

• Ryan Hum (30%)

 Risk Mitigation
• Security Issues/Vulnerabilities

• Legal/Copyright Issues

• Inappropriate Videos

(See Appendix A)
 Radical Marketing
• Security Issues

• Legal Issues

• Ad-blocking browser programs

Private Beta 1.0
 Company Status
Registered: Domain name 2008

Private Beta 1.0: January – February 2009.

Registered: CrunchBase® January 2009.

Incorporation: February 2009.

Funk-o-meter (Beta 2.0)
User-generated content
Videos/video sources rated by users
Tag/Trends Cloud Generator
 References
• Globe and Mail, February 2nd, 2008

• Portfolio Magazine, October 9th, 2008

• Internet Advertising Bureau Statistics <IAB.net>

• PEW Online (Internet Age Demographics)