Shortlist (Pharma Lions)

Track Cat. No Entry Title Brand Product Medium Entrant Company Entrant Country Idea Creation
No
A01 (Regulated: Direct to Consumer)
Health A01/1300 20418 NOT COOL ALLERGAN COOLSCULPTING Integrated AREA 23, AN FCB HEALTH USA AREA 23, AN FCB
4 Campaign NETWORK COMPANY New HEALTH NETWORK
York COMPANY New York
Health A01/1800 20419 THE MOOSE SPA - ALLERGAN COOLSCULPTING Film Craft: AREA 23, AN FCB HEALTH USA AREA 23, AN FCB
3 APRIL FOOLS Animation & Visual NETWORK COMPANY New HEALTH NETWORK
Effects York COMPANY New York
Health A01/2900 20199 WHAT INVENTION MERCK WHAT INVENTION Branded Content & MARINA MAHER USA MARINA MAHER
1 CAN’T YOU WAIT CAN’T YOU WAIT Entertainment: COMMUNICATIONS New COMMUNICATIONS New
FOR? FOR? Film, TV and Online York York
Film Content

A02 (Regulated: Direct to Patient)

Health A02/1600 20043 GET UP LILLY LARTRUVO Film Craft: Script AREA 23, AN FCB HEALTH USA AREA 23, AN FCB
1 NETWORK COMPANY New HEALTH NETWORK
York COMPANY New York
Health A02/4900 20457 BRONKI CIPLA SA ASTHMA INHALER Product Innovation VML Cape Town SOUTH AFRICA VML Cape Town
2 BOOSTERS CASINGS, COMIC
BOOK, ANIMATED
SERIES,
INSTRUCTIONAL
VIDEOS.

A03 (Regulated: Healthcare Professional)

Health A03/2200 20241 THE SCREAMER MUNDIPHARMA BIPHENTIN Industry Craft: Art HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester
8 Direction
Health A03/2200 20237 THE DISRUPTOR MUNDIPHARMA BIPHENTIN Industry Craft: Art HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester
9 Direction
Health A03/2201 20362 GARAGE BOEHRINGER STIOLTO RESPIMAT Industry Craft: Art FCB HEALTH New York USA FCB HEALTH New York
0 INGELHEIM Direction
Health A03/2201 20358 KITCHEN BOEHRINGER STIOLTO RESPIMAT Industry Craft: Art FCB HEALTH New York USA FCB HEALTH New York
1 INGELHEIM Direction
Health A03/2201 20350 LIVING ROOM BOEHRINGER STIOLTO RESPIMAT Industry Craft: Art FCB HEALTH New York USA FCB HEALTH New York
2 INGELHEIM Direction
Health A03/2400 20238 THE SCREAMER MUNDIPHARMA BIPHENTIN Industry Craft: HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester
5 Illustration
Health A03/2400 20244 TAMED BY A MUNDIPHARMA ZUBSOLV Industry Craft: HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester
7 TABLET Illustration

A04 (Non-regulated: Direct to Consumer)

Health A04/8001 20230 BLINK TO SPEAK ASHA EK HOPE SOCIAL SERVICE Direct TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai
FOUNDATION

1 of 1
Shortlist (Pharma Lions)

A05 (Non-regulated: Direct to Patient)

Health A05/8001 20231 BLINK TO SPEAK ASHA EK HOPE SOCIAL SERVICE Direct TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai
FOUNDATION

B01 (Regulated)
Health B01/1001 20057 SET YOUR LIFE NOVARTIS NOVARTIS Film: Cinema, TV BETC Paris FRANCE BETC Paris
BACK IN MOTION and Digital Film
Content
Health B01/1300 20291 THE WRESTLER NOVARTIS EDUCATION Integrated KLICK HEALTH New York USA KLICK HEALTH New York
3 Campaign

Health B01/1900 20472 THIS IS LIVING PFIZER ONCOLOGY CANCER Film Craft: PATIENTS & PURPOSE New USA PATIENTS & PURPOSE
2 WITH CANCER MANAGEMENT Cinematography York New York
Health B01/2200 20359 KITCHEN BOEHRINGER STIOLTO RESPIMAT Industry Craft: Art FCB HEALTH New York USA FCB HEALTH New York
4 INGELHEIM Direction
Health B01/2200 20366 GARAGE BOEHRINGER STIOLTO RESPIMAT Industry Craft: Art FCB HEALTH New York USA FCB HEALTH New York
5 INGELHEIM Direction
Health B01/2200 20353 LIVING ROOM BOEHRINGER STIOLTO RESPIMAT Industry Craft: Art FCB HEALTH New York USA FCB HEALTH New York
6 INGELHEIM Direction
Health B01/2400 20044 BATTLE IN THE BAYER XOFIGO® (RADIUM Industry Craft: AREA 23, AN FCB HEALTH USA AREA 23, AN FCB
1 BONE PHARMACEUTICALS, RA 223 Illustration NETWORK COMPANY New HEALTH NETWORK
INC. DICHLORIDE) York COMPANY New York
Health B01/2400 20201 ZACS PLAY DAY BIOGEN SPINRAZA Industry Craft: CDM NEW YORK USA CDM NEW YORK
2 UNBRANDED Illustration
Health B01/2500 20367 GARAGE BOEHRINGER STIOLTO RESPIMAT Industry Craft: FCB HEALTH New York USA FCB HEALTH New York
1 INGELHEIM Photography
Health B01/2500 20354 LIVING ROOM BOEHRINGER STIOLTO RESPIMAT Industry Craft: FCB HEALTH New York USA FCB HEALTH New York
2 INGELHEIM Photography
Health B01/2500 20361 KITCHEN BOEHRINGER STIOLTO RESPIMAT Industry Craft: FCB HEALTH New York USA FCB HEALTH New York
3 INGELHEIM Photography
Health B01/3000 20318 THE ROCHE PRODUCTS DISEASE Branded Content & FLEISHMANHILLARD Dublin IRELAND FLEISHMANHILLARD
1 MSUNDERSTOOD (IRELAND) LIMITED AWARENESS AND Entertainment: Live Dublin
CAFÉ AND MS IRELAND HEALTHCARE Experience
ACCESS

Health B01/3500 20312 LIGHTER BLUE TAKEDA/TRINTELLIX TRINTELLIX Digital: Social McCANN NEW YORK USA McCANN NEW YORK
1

1 of 1
Shortlist (Pharma Lions)
Health B01/3800 20470 A WARNING GLAXOSMITHKLINE CERVICAL CANCER Ambient Outdoor McCANN HEALTH Shanghai CHINA McCANN HEALTH
1 FROM THE (GSK) VACCINE Shanghai
Health B01/4200 20045 FUTURE
BATTLE IN THE BAYER XOFIGO® (RADIUM Print & Publishing AREA 23, AN FCB HEALTH USA AREA 23, AN FCB
1 BONE PHARMACEUTICALS, RA 223 NETWORK COMPANY New HEALTH NETWORK
INC. DICHLORIDE) York COMPANY New York

B02 (Non-Regulated)
Health B02/1002 20062 #TREATMEKINDLY NOVARTIS NOVARTIS Film: Cinema, TV DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
and Digital Film
Content
Health B02/1700 20334 THE HEARING COCHLEAR COCHLEAR Film Craft: Use of CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
1 TEST IN DISGUISE HEARING Music / Sound Melbourne
IMPLANTS Design
Health B02/2800 20331 THE HEARING COCHLEAR COCHLEAR Branded Content & CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
2 TEST IN DISGUISE HEARING Entertainment: Melbourne
IMPLANTS Digital & Social
Health B02/2900 20332 THE HEARING COCHLEAR COCHLEAR Branded Content & CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
3 TEST IN DISGUISE HEARING Entertainment: Melbourne
IMPLANTS Film, TV and Online
Film Content
Health B02/3100 20018 CHANGE GOUT GRUNENTHAL DISEASE Digital Craft: GRUNENTHAL High UNITED KINGDOM LANGLAND Windsor
1 AWARENESS Interface & Wycombe
Navigation (UI)
Health B02/3200 20019 CHANGE GOUT GRUNENTHAL DISEASE Digital Craft: User GRUNENTHAL High UNITED KINGDOM LANGLAND Windsor
1 AWARENESS Experience (UX) Wycombe
Health B02/3400 20020 CHANGE GOUT GRUNENTHAL DISEASE Digital: Platforms GRUNENTHAL High UNITED KINGDOM LANGLAND Windsor
1 AWARENESS Wycombe
Health B02/3400 20333 THE HEARING COCHLEAR COCHLEAR Digital: Platforms CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY
2 TEST IN DISGUISE HEARING Melbourne
IMPLANTS

C01 (Regulated)
Health C01/1900 20250 THE ATTACK ASTRA ZENECA BRILINTA Film Craft: HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester
1 Cinematography
Health C01/3800 20434 THE WORLD’S ELI LILLY AND HEALTH Ambient Outdoor AREA 23, AN FCB HEALTH USA AREA 23, AN FCB
1 SMALLEST COMPANY NETWORK COMPANY New HEALTH NETWORK
BOOTH York COMPANY New York

C02 (Non-Regulated)
Health C02/2800 40248 SPEED DONATING TEVA ORGAN DONATION Branded Content & HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester
1 Entertainment:
Digital & Social
Health C02/4900 20442 SAVOR SAVER ECUADOR MINISTRY SAVOR SAVER Product Innovation OGILVY & MATHER COLOMBIA OGILVY & MATHER
3 OF PUBLIC HEALTH COLOMBIA Bogotá COLOMBIA Bogotá

D01 (Regulated)

1 of 1
Shortlist (Pharma Lions)
Health D01/1003 20402 HOLD ON TO MUM PFIZER/BMS BLOOD THINNING Film: Cinema, TV INGO Stockholm SWEDEN INGO Stockholm
MEDICIN and Digital Film
Content
Health D01/2400 20207 ZACS PLAY DAY BIOGEN SPINRAZA Industry Craft: CDM NEW YORK USA CDM NEW YORK
1 UNBRANDED Illustration
Health D01/4100 20392 RX DUBAI HEALTH PRESCRIPTION Print Collateral THE CLASSIC UNITED ARAB THE CLASSIC
3 PRESCRIPTION AUTHORITY LABEL PARTNERSHIP EMIRATES PARTNERSHIP
STICKERS ADVERTISING Dubai ADVERTISING Dubai
Health D01/4900 20253 OUCHIE CHUGAI / ROCHE SYSTEMIC Product Innovation HAVAS LYNX Manchester UNITED KINGDOM HAVAS LYNX Manchester
1 JUVENILE
IDIOPATHIC
ARTHRITIS PATIENT
SUPPORT
Health D01/9001 20321 THE ROCHE PRODUCTS DISEASE PR FLEISHMANHILLARD Dublin IRELAND FLEISHMANHILLARD
MSUNDERSTOOD (IRELAND) LIMITED AWARENESS AND Dublin
CAFÉ AND MS IRELAND HEALTHCARE
ACCESS

D02 (Non-Regulated)
Health D02/4900 20409 STORIES TO CLIN KIDS NEBULIZER MASKS Product Innovation NBS São Paulo BRAZIL NBS São Paulo
2 INHALE FOR CHILDREN

Health D02/4900 20443 SAVOR SAVER ECUADOR MINISTRY SAVOR SAVER Product Innovation OGILVY & MATHER COLOMBIA OGILVY & MATHER
3 OF PUBLIC HEALTH COLOMBIA Bogotá COLOMBIA Bogotá
Health D02/8004 10593 BLINK TO SPEAK ASHA EK HOPE SOCIAL SERVICE Direct TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai
FOUNDATION

E01 (Regulated)
Health E01/2400 20009 DOG ELANCO DEWORMING Industry Craft: ELANCO ANIMAL HEALTH UNITED KINGDOM SAATCHI & SAATCHI
1 PRODUCT Illustration Basingstoke DÜSSELDORF
Health E01/2400 20011 CAT ELANCO DEWORMING Industry Craft: ELANCO ANIMAL HEALTH UNITED KINGDOM SAATCHI & SAATCHI
2 PRODUCT Illustration Basingstoke DÜSSELDORF
Health E01/4000 20010 DOG ELANCO DEWORMING Outdoor ELANCO ANIMAL HEALTH UNITED KINGDOM SAATCHI & SAATCHI
1 PRODUCT Basingstoke DÜSSELDORF
Health E01/5000 20066 ELANCO OWN ELANCO ELANCO Brand Experience & ELANCO Greenfield USA COLLE + MCVOY
1 THE CONE Activation Minneapolis

Total Entries: 53

1 of 1
Production Media PR Additional

AREA 23, AN FCB

HEALTH NETWORK
COMPANY New York
AREA 23, AN FCB
HEALTH NETWORK
COMPANY New York
MARINA MAHER MARINA MAHER MARINA MAHER
COMMUNICATIONS COMMUNICATION COMMUNICATIONS
New York S New York New York

AREA 23, AN FCB

HEALTH NETWORK
COMPANY New York
RESONATE AUDIO
Cape Town / RITUAL
STUDIO Cape Town /
ROCKETFUEL Cape
Town / STUDIO KRONK
Cape Town

HAVAS LYNX
Manchester

1 of 1
HELLOSTRANGER
Paris / SCHMOOZE
Paris
SEED MEDIA ARTS KLICK HEALTH NICE SHOES New
Chicago New York / York / SMOKE &
PUBLICIS HEALTH MIRRORS New
New York York / SONIC
UNION New York

FLEISHMANHILLARD FLEISHMANHILLAR MULTIPLE

Dublin D Dublin SCLEROSIS
IRELAND Dublin /
ROCHE
PRODUCTS
(IRELAND)
LIMITED Dublin

DICK & ROGER'S

SOUND STUDIO LTD.
Vancouver, British
Columbia / GLOBAL
MECHANIC Vancouver

1 of 1
PAPAMUSIC Buenos
Aires / PRIMO Buenos
Aires
REVOLVER/WILL CHE PROXIMITY CHE PROXIMITY
O'ROURKE Sydney Melbourne Melbourne

REVOLVER/WILL CHE PROXIMITY CHE PROXIMITY

O'ROURKE Sydney Melbourne Melbourne

REVOLVER/WILL CHE PROXIMITY CHE PROXIMITY

O'ROURKE Sydney Melbourne Melbourne

JAM3 Toronto

JAM3 Toronto

JAM3 Toronto

REVOLVER/WILL CHE PROXIMITY CHE PROXIMITY

O'ROURKE Sydney Melbourne Melbourne

MAKER PROJECTS
Salford
AREA 23, AN FCB
HEALTH NETWORK
COMPANY New York

HAVAS LYNX HAVAS LYNX

Manchester Manchester

OGILVY & MATHER OGILVY & MATHER BABEL GROUP

COLOMBIA Bogotá COLOMBIA Bogotá Bogota

1 of 1
BLECK Stockholm

FLEISHMANHILLARD FLEISHMANHILLAR MULTIPLE

Dublin D Dublin SCLEROSIS
IRELAND Dublin /
ROCHE
PRODUCTS
(IRELAND)
LIMITED Dublin

CANJA AUDIO NBS São Paulo NBS São Paulo CASA

CULTURE Curitiba / LOCOMOTIVA São
DIRTY WORK São Paulo Paulo / DOGS CAN
/ DOMO PRODUCOES FLY São Paulo /
São Paulo / LUEGO P+E GALERIA
Mogi Das Cruzes / DIGITAL São Paulo
ROMEU&JULIETA
ESTúDIO Palmeira das
Missões
OGILVY & MATHER OGILVY & MATHER BABEL GROUP
COLOMBIA Bogotá COLOMBIA Bogotá Bogota

ZOMBIE STUDIO São

Paulo
ZOMBIE STUDIO São
Paulo
ZOMBIE STUDIO São
Paulo
COLLE + MCVOY COLLE + MCVOY COLLE + MCVOY
Minneapolis Minneapolis Minneapolis

1 of 1