Where Did Mazda Get Its Name?

Most historians say the Mazda name is derived from a combination of two names: “Ahura-
Mazda,” the Avestan name of a Zoroastrian deity known for its wisdom, and Jujiro
Matsuda, the Westernized pronunciation of the Mazda Corporation founder’s name.
Matsuda was known to be a fervently spiritual man and honored the company with the
name it has kept for almost 100 years.

This badge was the previous version used by the automaker before the current “M” design

What’s the History of the Mazda Logo?

The Mazda logo we see today is actually a highly-styled “M” with its arms raised like wings,
symbolizing the brand’s “flight toward the future.” This emphasizes the wide “V” angle in the
middle of the “M,” which represents the automaker’s self-proclaimed creativity, vitality, flexibility,
and passion. It’s circled by the future, the doorway to the 21st century. Overall, it intends to
appear sharp, evocative, and hopeful.
The first appearance of the Mazda logo was in 1934, when production began on
three wheel trucks. It focused on the name given to the brand and what the word
represented. Up until then, the company only produced tools and heavy
machinery.
The revised logo in 1936 was patterned off the emblem of Hiroshima city,
emphasizing the automaker’s dedication to its home. The “M” of the Mazda name
was outfitted with the first instance of soaring wings–almost like an aviation
symbol.
The next logo’s use spanned from 1959 to 1975, focusing primarily on the M and
removing the wings (also dropping the resemblance to Hiroshima). This logo’s
debut coincided with release of Mazda cars.
 For the next couple decades, Mazda didn’t have an official logo and just used a
stylized version of its name on documents and products.

The desire for a logo eventually returned in 1991 with a diamond-like shape,
bringing back the imagery of wings, the sun, and a circle of light.

The Mazda logo was changed the next year, in 1992, to differentiate itself from the
similar Renault logo, by smoothing out the diamond’s edges.

In 1997, we got the logo we have today, incorporating many of the qualities seen throughout the
symbol’s history.
H I S T O RY O F M A Z D A
BRAND MARK &
LOGOTYPE

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FROM MARCH
1934 TO MARCH 1954
First registered corporate logo appeared on three-wheel trucks in 1930s.

FROM APRIL 1936 TO JULY 1959

Representing the flow of river of Mazda hometown, Hiroshima and also form the
Latin alphabet letter M, which is duplicated three times for “Mazda Motor
Manufacturer.” The long side extensions represent wings for agility, speed and ability
to soar to new heights.

FROM JAN 1951 TO 1972

Registered in 1951, in the same year when the son of Jujiro, Tsuneji Matsuda took
over presidency of Jujiro and became the 3rd president of Mazda.

FROM 1954 TO 1974

 Started to export the three-wheel truck to overseas countries in 1949 and along with
the expansion of its exports, needed to adopt the logo for overseas countries. This
logo was registered first in Taiwan in 1954, and until 1959, the registration completed
for 21 countries worldwide.

FROM JULY 1959 TO 1974

Seen on Mazda R360 coupe or other passenger cars until 1974.

FROM 1975 TO 1997

This timeless logotype was introduced in 1975 and used until 1997. From 1991 to
1997 five different types of brand mark were adopted by sales channel.
 FROM JUN 1997 TO SEP 2015
The brand symbol, close to current one, was adopted in 1997, with the V-shape
wings inside, standing for “growth” and “improvement” and Mazda logo in Mazda
blue. Fast forward to the end of the 20th century, the current Mazda brand symbol
was adopted in June 1997. The symbol stands for Mazda’s determination to “pursue
ongoing improvements to drive powerful, continuous growth”, expressed by a pair of
wings shaped like a letter M in an oval. The V-shaped wings are also suggestive of
Mazda’s flexible thinking, creativity, vitality, kindness and resilience. Daring to stand
up to seemingly impossible challenges, and standing against all odds to pursue its
dream. Committed to making cars with excellent quality with a firm belief that new
technology can only be developed from overcoming tough challenges, the spirit of
Mazda lives on in its brand symbol.

FROM OCT 2015- CURRENT

Renewed in 2015, representing the brand which has evolved toward the higher
quality and sophistication. Have you ever noticed that if you look at Mazda’s
corporate mark, all the letters, except a letter D, are in lower cases? That was
by design – Mazda wanted to express precision and reliability as a car company by
 aligning top and bottom lines of its corporate mark. A letter D in a lower case
protruded the upper line, so the decision was made to use an upper case for a letter
D to make the corporate mark neatly fit into a rectangle.

Matsuda Kabushiki-gaisha or Mazda Motor Corporation is a Japanese automobile

manufacturing company, established as the Toyo Cork Kogyo Co. by Jujiro Matsuda, in 1920.
It embraced the name “Mazda" in 1984. The company originally produced machine tools, but
with the passage of time, it widened its functions by manufacturing four-wheeled cars,
gasoline reciprocating engines, diesel and rotary engines, automatic and manual transmissions
for motor vehicles.
Since 2000, Mazda has used the phrase “Zoom-Zoom” as its marketing strategy to describe
what it identifies as “emotion of motion” that it claims is present in all its vehicles. The
“Zoom-Zoom" movement has been tremendously fruitful and has been sprawling worldwide
from its primary use in North-America.

The company is known for manufacturing inexpensive cars that present an exhilarating
performance experience to its clients.

DESIGN ELEMENTS OF MAZDA LOGO

The Mazda logo has undergone five significant alterations, in terms of dimension, resolution,
shape and color; the current logo has been abiding since 1997.
Shape of the Mazda Logo:
The “M" in the Mazda logo is innovative and stylish, forming the shape of stretched wings.
This gives the entire logo an appearance of an “owl". The wings seem to portray that the
company is futuristic and knows where its destination lies. The emblem is also assumed to
symbolize a tulip.
Color of the Mazda Logo:
The blue and silver shades in the Mazda logo depict the calm and composed features of the
company.
Font of the Mazda Logo:
The font used in the current Mazda logo is “SF Automaton", which was a creation of Derek
Vogelpohl.
The Mazda logo projects a sleek and concrete sensation that all Mazda products possess. The
vibrant round figure denotes company’s eagerness to stretch its wings as it moves into the
21st century.

Mazda, the maker of cars such as the RX-7, RX-8 and MX-5/Miata, turned
90 this month. So what a better time to take a trip down memory lane and
see how the Japanese company’s logo and cars evolved over the past
century. The first corporate logo dates back to 1936. It was registered as a
trademark when Mazda began manufacturing its first three-wheeler. The
name itself is a derivative from Ahura Mazda, the god of wisdom,
intelligence and harmony in early Asian cultures. It also derives from the
anglicized version of the founder’s name, Jujiro Matsuda.At the same time,
Mazda introduced a brand symbol, too, inspired by the emblem of its
hometown, Hiroshima. It was basically a stylized triple “M”, as in “Mazda
motor manufacturer”, and the wings on both sides represented “agility,
speed and the ability to soar to new heights” – always according to the
automaker. In 1959, when Mazda began making passenger cars, a new
“M” logo was introduced and used for the first time on the R360 coupe.
This way, Mazda tried to emphasize that it was the beginning of a new era
in the company’s history. Sixteen years later, in 1975, Mazda totally
revamped its corporate identity and launched the logotype which, after
three and a half decades, is still a base element of the firm’s visual
identity. This was accompanied in 1992 by a new brand symbol. Mazda
says that the composition expressed the “dimensions of wings, sun and a
circle of light” – whatever that meant. More importantly, it provided the
base for the current logo, which followed in June 1997 and, in my opinion,
it’s the best one yet. Building on the same “M” theme, it also incorporated
a “V” shape, standing for “growth and improvement”, which was Mazda’s
way of saying that it had entered a new era once again. In 2002, the
concept was refined with the “Zoom-Zoom” tagline, as Mazda started to
concentrate on a new generation of cars, delivering more driving pleasure
than before. In 2008, Mazda came up with a new global visual identity,
integrating the unchanged logo into a rectangle, called “dynamic wing”,
and placing the “Zoom-Zoom” tagline at an angle. This composition wants
to express the “bold, distinctive nature of Mazda”. While the logo and
corporate identity had few iterations over the 90-year period, Mazda’s line-
up was much diversified and saw plenty of change, highlighted in the list
below. Also, check out our 185 gallery to see some of the firm’s cars
throughout its 90 year history. By Csaba Daradics

Link utilizat http://www.mazda.com/en/innovation/stories/greatcar/

http://www.carlogos.org/Car-Logos/Mazda-logo.html

Simbolul de marcă, apropiat de cel actual, a fost adoptat în 1997, cu aripi în formă de V, în picioare
pentru "creștere" și "îmbunătățire" și logo-ul Mazda în albastru Mazda. Inainte de sfarsitul secolului
al XX-lea, actualul simbol al marcii Mazda a fost adoptat in iunie 1997. Simbolul reprezinta
determinarea Mazda de a "urmari imbunatatirile in curs de desfasurare pentru a conduce o crestere
puternica si continua", exprimata de o pereche de aripi in forma de litera M într-o ovală. Aripile în
formă de V sunt de asemenea sugestive pentru gândirea, creativitatea, vitalitatea, bunătatea și
reziliența Mazda. Dornic să se ridice la provocări aparent imposibile și să se opună tuturor șanselor
de a-și continua visul. Angajat să facă mașini de o calitate excelentă, cu convingerea fermă că noile
tehnologii pot fi dezvoltate doar prin depășirea provocărilor dificile, spiritul Mazda trăiește în
simbolul său de marcă.