ideas Behind the Ovals

The current Toyota mark was introduced in October of 1989, to commemorate the 50th year of the
company. The development of the current logo took about five years, as it was necessary to develop
a suitable logo to integrate with the rising profile of Toyota in foreign countries. There were two
motivating factors in designing the logo: recognition from a distance announcing the "arrival of
Toyota", and a logo with a strong visual impact that stands out from other automobiles.

There are three ovals in the new logo that are combined in a horizontally symmetrical configuration.
The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart
of the company. They are overlapped to represent a mutually beneficial relationship and trust
between each other.

The overlapping of the two perpendicular ovals inside the outer oval symbolize "T" for Toyota, as
well as a steering wheel, representing the vehicle itself. The outer oval symbolizes the world
embracing Toyota. Each oval is contoured with different stroke thicknesses, similar to the "brush" art
known in Japanese culture.

The space in the background within the logo exhibits the "infinite values" which Toyota conveys to its
customers: superb quality, value beyond expectation, joy of driving, innovation, and integrity in
safety, the environment and social responsibility.
 A 1989 Toyota Celsior

Power of the Brand

This newly designed Toyota logo made its debut on their luxury model, Celsior, in October of 1989.
Soon after more models were proudly displaying the new emblem. An unprecedented logo of its
time and clearly perceptible from both head on and a rear view mirror, it has quickly became widely
recognized as the symbol of "Toyota".

From "TOYODA" to "TOYOTA"

Toyota originated from the family name of the founder, "Toyoda", with early vehicles produced by
the company originally sold with a "Toyoda" emblem. In 1936, the company ran a public competition
to design a new logo, which lead to a change in the brand name to what is now called "Toyota".
It has been regarded as a favorable transition from "Toyoda" to "Toyota", because voiceless
consonants sound more appealing than voiced consonants. In addition, through the concept of
"jikaku" (counting the number of strokes in writing characters to determine good and bad luck), its
eight-stroke count is associated with wealth and good fortune. Lastly, the change also signified the
expansion of a small independent company to a larger corporate enterprise.

Toyota will lead the way to the future of mobility,

enriching lives around the world with the
safest and most responsible ways of moving people.

Through our commitment to quality, constant innovation

and respect for the planet, we aim to exceed expectations
and be rewarded with a smile.

We will meet challenging goals by

engaging the talent and passion of people,
who believe there is always a better way

Toyota Motor Corporation is currently the largest car manufacturer in the world, producing over
10 million vehicles annually. The company was founded in 1937 by Kiichiro Toyoda and rocketed
during the 1970’s oil crisis. With oil prices going sky high, the huge US market required
inexpensive economical cars to replace their bulky sedans, mainly powered by V8 engines. That
was a turning point for Toyota which gained the reputation of producing cheap and reliable cars.
Responding to US import taxes, the Japanese company built the first plant in North America at
the beginning of the 1980’s. Later on they launched a new luxury brand Lexus.
Toyota is one of the leaders in innovative hybrid and electric technologies and their marquee
model Prius is now the best-selling hybrid car in the world. The total sales of Toyota bestseller,
Corolla, reached 40 million in 2013. The company produces vehicles under Hino, Ranz, Scion,
Lexus brands, has stakes in such companies as Daihatsu, Isuzu, Fuji Heavy Industries and
cooperates with BMW.
The Toyota logo is an important part of our identity – but have you ever wondered why it is made up
of three interlocking ovals, or what it means?

You can download a high-resolution version of the Toyota logo by clicking here.

First introduced in October 1989 to mark Toyota’s 50th anniversary, it took around five years to
develop the three-oval logo. The emblem was designed to create a strong, stand out visual identity
for the brand and announce the arrival of Toyota in many countries outside of Japan.

The three ovals in the Toyota logo are linked in a horizontally symmetrical layout – so it is
recognisable both head-on and when seen in a rear-view mirror.

The inner ovals symbolise the heart of the customer and the heart of the company, overlapping to
represent a mutually beneficial relationship and trust between the two, as well as forming a ‘T’ shape
for Toyota. The outer oval one signifies the world embracing Toyota.

Each oval is drawn with different stroke thicknesses, pointing to Japanese calligraphy art and culture.

The space in the background within the logo is meant to exhibit the ‘infinite values’ which Toyota
stands for. These are: superb quality, value beyond expectation, the joy of driving, innovation, and
integrity in safety, the environment and social responsibility.

See also:
History of Toyota cars

The Toyota oval logo was first used on the Toyota Celsior – a model sold in Japan, as it was badged as
a Lexus LS400 elsewhere.
Toyota Motor Corporation is renowned worldwide for its cars, trucks, vans, robots and other
automobile related products. The Toyota logo can be described as simplicity at its best which also
carries a meaning. The original name of the company was Toyoda which was changed to Toyota as
this word is written with eight brush strokes and was considered to be auspicious for the company.
The decision brought lots of luck and success to the company and today it stands as one of the
world’s biggest car makers.

The Toyota logo is considered to be the key element behind the company’s phenomenal success
which helped it become the leader of the automobile world. The logo is a sign of elegance and
simplicity and is a magnificent blend of sleekness, style, sheer attraction and practicality.

DESIGN ELEMENTS OF TOYOTA LOGO

The unique design of the Toyota logo is a symbol of the company’s great quality and showcases the
traditions founded by its owners back in the 1930s. The use of the overlapping ovals is a reflection of
the company’s commitment to its customers and a pledge of reliability and satisfaction.

Shape of the Toyota Logo:

The Toyota logo comprises of horizontally stretched elongated ellipses. The three ellipses represent
the customer’s trust; the product and the great strides Toyota has made in the field of motoring
technology.

Color of the Toyota Logo:

The use of red and white in Toyota logo stand are an attractive mix. The stretched ovals are
portrayed in red or metallic colors with a white background depending on the purpose.

Font of the Toyota Logo:

The Toyota logo font is inscribed in simple roman style, simple enough to attract the customer’s
attention. The font is simple yet elegant and gives the Toyota logo the look that inspires beauty and
confidence.

Today, the Toyota Company is a pillar of quality and trust in the world of automobiles winning the
hearts and minds of motorists all over the world. Likewise, the Toyota logo is the exclusive sign of
luxurious taste and quality product.
The first emblem that appeared on Toyota cars in 1936 was the last name of the founder, Kiichiro
Toyoda, in red letters, embedded into what seemed to be a diamond figure. Ten years later it was
replaced with the ‘Toyoda’ word, spelled in Japanese, in a red circle. This sign remained active in
domestic market through 1989. However, with the company’s expansion to foreign markets and
North America in particular Toyota was looking for a universal logo to consolidate the brand image.

From 1958 a simple ‘Toyota’ sign was placed on the cars sold around the world. It only went through
minor changes before the launch of a universal ellipse-shaped emblem we all know today.
Introduced to celebrate the company’s 50th anniversary, the new logo was intended to bring Toyota
a solid image throughout the world. Following the Japanese cultural traditions, the new logo was
both simple and meaningful. Two overlapping ellipses symbolize the hearts of the customers and the
company united in respect, trust and partnership. They also form a ‘T’, standing for Toyota.

The emblem is completed with a bigger oval, circling the other two to reflect the world embracing
Toyota. Besides, all of the ellipses are designed with various brush strokes, paying tribute to Japanese
calligraphy craft. The space between the ovals is meant to symbolize the infinite values, cherished by
Toyota. Excellent quality, reliability, environmental concern and innovative technologies are among
them.

Toyota logo is designed in horizontally symmetrical shape to make it recognizable and invariable
when seen both head-on and through rear-view mirrors.

Cars bearing this logo have propelled Toyota to commercial success and won millions of loyal
customers around the globe.

Logo Description

Toyota logo is known worldwide as a combination of three ovals. The two overlapped inner ovals
represent connection between the hearts of the customers and the heart of the company as well as
mutually trusted relationship between them. Graphically they also symbolize ‘T’ for Toyota. The two
ovals are embedded into a large ellipse that stands for world embracing Toyota.

Shape of the Toyota Symbol

Toyota emblem consists of three horizontally symmetrical ellipses combined in a single configuration
to bear the corporate values. This symmetry makes the logo recognizable both from the front and
when seen through rear-view mirrors.

Color of the Toyota Logo

The corporate Toyota logo is designed in red color on white background, which is an attractive and
eye-catching combination. However, the logo seen on most Toyota cars is all silver, with gradient
shades. This is an elegant and modern option, typical for most car manufacturers. The hybrid models
feature the silver emblem placed on black font with vivid blue shades.

Toyota Emblem
TooThe famous Japanese car brand and now the world’s top automobile manufacturer, Toyota,
was founded in 1937. The company was incorporated as a result of the efforts of Kiichiro Toyoda
(Born in 1894). His interest in the automobile industry began in 1924 when he created his own
engine. Let’s learn more about the Toyota logo and the company’s history below.

Toyota Logo

TOYOTA LOGO

By 1929, Toyoda traveled to the US and Europe to learn more about automobiles. In 1930, Toyoda
began his research into petrol-powered engines and then by 1933, he established the Toyoda
Automatic Loom Works. The company focused mainly on manufacturing automotive parts, but in
1936, Toyoda though of creating a new logo. This is how Toyota’s logo was established and in 1937
the Toyota Motor Corporation was incorporated and the Koroma Plant began its automotive
building operations. In this article, you will learn about the complete history of Toyota, important
events, interesting news, and list of all its current vehicles.

IMPORTANT EVENTS IN THE HISTORY OF TOYOTA

1940-1960
Toyota in the beginning

In the 40s, Toyota Motor Corporation began production of AE and AC passenger cars and KC and KB
trucks. A few years later, Toyota Machine Works and Toyota Shatai Kogyo were also incorporated.
In 1947, the production of SA compact passenger cars, SB small trucks, and BM trucks also begin
and the 100,000th Toyota vehicle was produced domestically.

By the end of 1949, the company was on the verge of bankruptcy but eventually obtained a loan to
stay afloat. In June 1950, Toyota was going out of business and sold only 300 trucks. Soon enough,
the management announced wage reductions and layoffs, thus many people left the company. At
that time, Taizo Ishida succeeded Kiichiro Toyoda and within a few months, an order of over 5,000
vehicles was placed by the US military for the Korean War.

Therefore, the company was eventually revived and Ishida soon made the decision of investing in
equipment and purchased the Motomachi Plant in 1959. This plant gave the company a lead
over Nissan during the 60s and even allowed Toyota to meet production demands.

1960-1980
Toyota by 1960s

In 1961, the famous Toyota Publica was announced and a year later the millionth vehicle from the
company was produced domestically. In 1963, Toyota also shifted its interest to commercial
vehicles and introduced the RK170B light bus and by 64 the DA100 Heavy-Duty, Crown Eight, and
FA100 trucks were also announced.

In 1965, the Toyota Sports 800 was announced and a year later the popular and still one of the best
vehicles for nearly 7 decades, the Toyota Corolla was debuted. In 1967, Toyota introduced the
famous 2000 GT sports vehicle. Towards the end of the 60s, the cumulative exports of the Toyota
Motor Corporation reached a million units.

In the 70s, Toyota was incredibly successful and introduced the famous Light Ace, Carina, and
Celica. Not to mention, two years later the company had produced its 10 millionth vehicle. A few
years after the Publica, the Starlet was introduced and cumulative exports also grossed 5 million
units. By the end of the 70s, Toyota Celica XX, Corsa, and Tercel were introduced and the Kinuura
and Tahara plants began operations.

1980-2000+
Toyota in 1980s

At the start of the 80s, Toyota received its first Japanese Quality Control Award and also began
participating in a wide variety of motorsports. In 1984, a joint venture between General Motors
and Toyota Motor Corporation was finalized in the US, the Toyota-General Motors. Additionally,
the MR2 and Hilux Surf were also announced.

By 1986, the company had produced its 50 millionth vehicle and the annual domestic sales exceed
2 million units. In the 90s, the famous Estima, Windom, and Aristo were debuted and within a few
years, annual overseas output reaches 1 million units. In 1997, the famous Toyota Prius was
introduced and by the end of the 90s, annual overseas sales exceed 3 million units.

The start of the new century was an even more successful period for Toyota Motor Corporation
and many popular vehicles were introduced. Additionally, the company even entered Formula One
Racing Competition and established numerous retail outlets all over the US. By 2008, the
worldwide Prius sales exceeded 1 million and a year later, worldwide hybrid sales reach 2 million
units.

TOYOTA AUTOMOBILES TODAY

Toyota Cars Today

As of 2012, Toyota was the largest car manufacturer of 2012 in the whole world and in 2014 was
the twelfth-largest company by revenue, which exceeded ¥22.064 trillion. In July of last year, the
company also celebrated producing its 200-millionth vehicle and even won an award for producing
more than 10 million vehicles per year.

INTERESTING NEWS

According to recent reports, the Toyota Prius is sold in more than 70 countries and regions.
Additionally, there are more than 1,506 Toyota dealers in the US. Originally, Toyota manufactured
automated looms, but now is one of the largest automobile manufacturers in the world.
Toyota Motor Corporation (sau TMC | トヨタ自動車株式会社 | Toyota Jidosha Kabushiki kaisha) este
o companie multinațională care produce automobile, camioane, autobuze și roboți, cu sediul
principal în orașul Toyota, Japonia. Toyota este cel mai mare producător de automobile din lume, cu
vânzări de peste 8,4 milioane de autovehicule în 2010[3].

Toyota este unul din cei trei mari producători asiatici de autovehicule care concurează cu
producătorii americani pe piața mondială, ceilalți doi fiind Nissan Motors și Honda Motor. Compania
oferă de asemenea servicii financiare prin filiala sa Toyota Financial Services, și activează și în alte
domenii de activitate. Autovehiculele produse sunt vândute sub denumirile de Toyota, Scion și Lexus.
Toyota deține majoritatea acțiunilor în cadrul companiilor Daihatsu și Hino, și 8,7% din Fuji Heavy
Industries, producătorul automobilelor Subaru.

Toyota deține fabrici în toată lumea, unde se produc și asamblează autovehicule pentru piețele
locale. Compania deține fabrici de producție sau asamblare în Japonia, Statele
Unite, Australia, Canada, Indonezia, Polonia, Africa de Sud, Turcia, Marea Britanie, Franța, Brazilia,
cele mai recente fiind cele din Pakistan, India, Argentina, Republica
Cehă, Mexic, Malaezia, Tailanda, China și Venezuela.

În plus față de producția de automobile,Toyota oferă servicii financiare prin intermediul Serviciilor
Financiare Toyota și,de asemenea,construiește roboți.

Lexus este marca sub care Toyota produce automobile de lux. În Statele Unite, Lexus deține topul
vânzărilor la mașini de lux.[6] De la introducerea mărcii în 1989, Lexus și-a dobândit reputația de a
vinde produse fiabile și a oferi servicii de calitate către client. În anul 2009, firma de evaluare a
produselor J. D. Power a declarat modelul 2006 Lexus LS 430 ca fiind cel mai fiabil brand din Statele
Unite pe baza unui sondaj în care a intervievat peste 47.000 de posesori de autovehicule referitor la
problemele pe care le-au avut în primii trei ani de la cumpărarea autovehiculului.[7]

Scion[modificare | modificare sursă]

Scion este o divizie a Toyota care activează doar în Statele Unite.

Linkuri utilizate http://www.toyota-global.com/company/history_of_toyota/75years/

http://japantravelcafe.com/japanese-language-nihongo/learn-japanese-from-car-names-toyota-part-
2-toyota-logo

http://japantravelcafe.com/japanese-language-nihongo/learn-japanese-from-car-names-toyota-part-
3-toyota-logo