Farrah Y.

Reed
PH: 504-496-1535, farrahreed8@gmail.com
Website/Producer Reel: farrahreed.com

Professional Experience:

News Producer, WXIA-TV, Atlanta, GA (November, 2016-Current)

• Produced coverage for Tropical Storm Irma, winter ice storms, I-85 bridge collapse,
Hartsfield-Jackson Airport blackout, and the 2017 Falcons’ Super Bowl run
• Brainstormed, redesigned and launched new morning show
• Produce two half-hours of Morning Rush
• Manage and showcase reporting crews to cover breaking stories and news of the day
• Incorporate social media and trending talkers to engage viewers for a live experience

News Producer, WAFB-TV, Baton Rouge, LA (July, 2014-October, 2016)

• Top-ranked morning show during two-year tenure
• Produced coverage for shooting death of Alton Sterling, deadly police ambush, historic
flooding in Baton Rouge and sports shows centering on LSU football
• Stacked, wrote and boothed two-hour morning show
• Aggressively incorporated breaking news and live pictures in rundown
• Coordinated with team of 15+ to ensure clean, accurate and innovative newscasts

News Producer, KENS-TV, San Antonio, TX (June, 2013- June, 2014)

• Craft coverage for severe weather including a South Texas ice storm, 50th Anniversary
of JFK’s Assassination, Fiesta and Spurs’ appearance in the NBA Finals
• Produced and formatted hour-long portion of the morning show
• Incorporated breaking news stories and live feeds from CBS and sister stations
• Saw book-to-book growth from November 2013 to February 2014 ratings period

Associate Producer, WAFB-TV, Baton Rouge, LA (December, 2011- May, 2013)

• Fill-in producer for the 5 p.m., 9 p.m. and weekend newscasts
• Produced breaking news cut-ins and web segments
• Wrote and posted stories on station’s website and social platforms
• Created video and graphic elements for newscasts and web stories

Computer Skills:
• Proficient with ENPS 7, iNews, Avid Newscutter, Edius Video Editing, iMovie, Axis
World Graphics, CNN Newsource, CBS Newspath, NBC MediaBeach

Awards:
• 2016:Produced & contributed to coverage at WAFB that won Edward R. Murrow
awards (Continuing Coverage and Overall Excellence)
• 2012 WRFK Broadcast Journalist Award
• 2012 Recipient of Jean M. Wheeler Memorial Women In Media Scholarship

Education:
Louisiana State University (LSU)
• Bachelor of Arts, Mass Communication 2013
• Minor: Communication Studies