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Student Assessment Workbook

BSBMKG506
Plan Market Research
Version 1.0

October 2016

Student Full Name:

Student ID:

Date Submitted:

Level 2, 25 George Street, Parramatta, NSW 2150


Phone: +61 2 9633 1222 Fax: +61 2 9633 1888
Email: info@australisinstitute.nsw.edu.au Web: www.australisinstitute.nsw.edu.au

ABN 17 120 701 911 | RTO ID 91630 | CRICOS ID 03173K


Assessment Submission Sheet
Please read and sign this assessment coversheet and submit it together with your assessment to your Assessor by the due
Course Title Diploma of Marketing and Communication Course Code BSB52415
Unit Title Plan Market Research Unit Code BSBMKG506

Version 1.0 Created on 2016

Student Name Student ID

Assessor Date Due

I affirm that all work submitted in this assessment is my own work and does not involve plagiarism or
teamwork other than that authorized for any particular assessment activity. I have read the Student
Declaration
Assessment Handbook under Section 2 Assessment Guidelines and understood the serious
consequences in case this work is found plagiarized.

Student Signature: Date Signed: ____/____/____

Assessor Use Only


First Submission Date Re-submission Date Re-assessment Date

S NYS ___/___/____ S NYS ___/___/____ S NYS ___/___/____

Feedback: Trainer/Assessor’s Comments:

I hereby confirm that I have been given feedback from the Assessor and I agree with the assessment outcome.
Student Assessor
Date ___/___/______
Signature Signature

Student Feedback on Assessment: Would you like to make any comments about this assessment?

Assessment Receipt

Student Name Student ID

Course Code & Title Diploma of Marketing and Communication BSB52415 Extension Granted Yes  No 

Unit Code & Title Plan Market Research BSBMKG506 Date Received ___/___/____

First Submission  Re-submission  Re-assessment  Received by

BSBMKG506 1.0 | October 2016 Page 1


Assessment Information
Welcome to your Student Assessment Workbook for BSBMKG506 Plan Market Research.
This Workbook is where you will write all your responses for the knowledge questions and simulation tasks. Please
refer to the Student Assessment Guide for more information.
This assessment has the following two events:
Assessment Event 1 – Knowledge Questions
There are fifteen questions that will provide us with evidence on your general knowledge of marketing research
principles and techniques.

Assessment Event 2 – Simulation: FitLife


You will complete a number of tasks in developing a comprehensive Market Research Plan. These tasks will be based
on your role of a Market Research Project Officer in a simulation for FitLife, an Australian organisation that runs
Fitness centres across Australia.
To complete the simulation, you will need to refer to the following resources:
FitLife Strategic Review A consultant’s report on the industry and trends and opportunities.
Project Scope Template The scoping document that provides the direction for your market research.
Please note that your responses for both assessments can (where appropriate) use dot point format. See below of an
example of a dot point answers and a full sentence:
Dot point format Presentation Plan includes the following:
 outcomes
 needs of the audience
 context.
Full sentence format When you are preparing for a presentation, there a number of tasks that must be carried
out. These are listing the outcomes that you want to achieve, followed by the
identification of the needs of your audience. When you have completed these two tasks
you then check on the room that you will be conducting the presentation.
To Achieve Competence
To be deemed competent for this unit, you will need to meet the following requirements:
 complete all of the questions and tasks listed in the Student Assessment Workbook
 meet all the requirements listed in this Student Assessment Guide
 your responses to the questions and tasks must be relevant, accurate and specific
 submit your completed Student Assessment Workbook to your Assessor within the set timeframes
 your work must be in your own words
 where you use an external source of information, you must provide citation.

BSBMKG506 1.0 | October 2016 Page 2


Pre-assessment Checklist
Your assessor will go through the assessment for this unit BSBMKG506 Plan Market Research. It is important that you
understand this assessment before taking on the tasks. To confirm that you have been given this overview, we ask you
to complete the following Pre-Assessment Checklist.
You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your understanding
or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under the ‘Comments’ section.

When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your
Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.

Checklist Comments

Y N I, the student, understand the purpose of the assessment.

I understand when and where the assessment will occur, who will
Y N assess me, how and in what format the assessment will be
submitted.

Y N I understand the methods of assessment.

I understand what resources are required to successfully complete


Y N this assessment.

I understand the performance level required for each assessment


Y N event.

I understand that it must be my own work. I have been explained


Y N and understood the serious consequences in case this work is found
plagiarised.

Y N I understand the process if I am deemed not yet competent.

Y N I understand the feedback process and the appeals process.

The assessor has discussed with me if I have any special needs and if
Y N so what arrangements have been put in place.

Student Full Name Student ID Student Signature Date

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Assessment Event 1 – Knowledge Questions
Instructions
The information contained in this section lists the questions that you will need to develop a written response. These
questions are theoretical and provide evidence of your understanding of principles and techniques in market research.
Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each
question to be deemed satisfactory for the whole of Assessment Event 1.

Question 1
Describe two reasons why market research is important to an organisation.
Write your response here:

Question 2
List five factors that you would need to consider when determining the market research requirements of an
organisation.

Write your response here:

Question 3
List three stakeholders and why you would consult these people, in defining the market research needs of the
organisation.
Write your response here:

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Question 4
List and describe four key provisions of relevant legislation that impacts on the market research processes within an
organisation. With each, include why this is relevant to market research.
Write your response here:

Question 5
Define what is a research objective
Write your response here:

Question 6
Discuss what is meant by a hypothesis.
Write your response here:

Question 7
Using the table format below, list four methods of data collection. For each method, list a strength and a limitation of
each method.
Write your response into the table:
Method Strengths Limitation

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Question 8
List three qualities of a valid sample.
Write your response here:

Question 9
Using the table format below, describe two data processing methods that can be used to analyse information. For
each method, list a strength and a limitation.
Write your response into the table:
Method Description Strengths Limitation

Question 10
Describe two reasons why it is important to gain approval from key stakeholders.
Write your response here:

Question 11
List five items a proposal should contain and why.
Write your response here:

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Question 12
List five items that should be included in a scoping document and say why
Write your response here:

Question 13
Describe four factors that would need to be considered when determining the feasibility of a market research project.
Write your response here:

Question 14
List two key areas that need to be monitored with any market research implementation and include in each area why
it is important to monitor.
Write your response here:

Question 15
In the table below, list three advantages and three limitations of quantitative research and qualitative research.
Write your response into the table:

Method Advantages Limitations

Qualitative  

 

 

Quantitative  

 

 

BSBMKG506 1.0 | October 2016 Page 7


Assessment Event 2: FitLife Simulation
In this assessment, you will undertake a number of tasks associated with developing a market research plan for a
fitness company, FitLIfe. The focus is on planning and producing a Market Research Plan that is based on the following
actions:

 review strengths and weaknesses of the organisation


 identify current performance of the organisation
 document role of marketing research past and future
 identify marketing opportunities that require marketing research and engage in consultation to obtain support for
role of marketing research activities
 developing a market research plan
The simulation in Assessment Event 2 has its own set of requirements related to the type of environment, facilities
and equipment (where applicable). Please ensure that you familiarise yourself with this comprehensive set of
requirements that underpin this simulation. This includes understanding the background of the simulation and the
criteria you will be assessed on. These are located in the Appendix of this document.

Task 1: Identify market research needs


In this task you will analyse the relevant data given in the strategic review and then identify market research
opportunities. To achieve this, we have listed the following sub tasks:

1.1 Review and describe the current performance of the organisation


Write your response here:

1.2 Identify and list the organisations growth opportunities


Write your response here:

1.3 Identify an organisational need that may require market research


Write your response here:

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Task 2: Consult with key stakeholders on market research needs
In this task, you will plan and deliver an interactive workshop with key stakeholders of the organisation to finalise an
area to undertake market research.

2.1 Present the current performance and direction of the organisation


You will be observed by your assessor for this task. Please see your Student Assessment Guide.

2.2 Table the current performance of market research in the organisation


You will be observed by your assessor for this task. Please see your Student Assessment Guide.

2.3 Describe the role of marketing research in an organisation


You will be observed by your assessor for this task. Please see your Student Assessment Guide.

2.4 Develop statement of market research opportunities


Finalise your market opportunity in relation to the feedback received from your Manager:

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Task 3: Define market research objectives
In this task you will develop a project objective through consultation with the stakeholders of the organisation.

3.1 Develop a market research objective


Write your response here:

3.2 Develop a scoping document for this objective


Complete the Project Scope Template (see separate document).

3.3 Consult with stakeholders on draft objectives and scope and seek feedback
Send your draft Finalise your Project Scope Template to your Manager.

3.4 Review this feedback and finalise market research objective


Finalise your Project Scope Template based on the feedback received from your Manager. Attach the final version.

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Task 4: Define data gathering approaches
In this task you will plan the market research project to achieve the objective as follows:

4.1 Identify the research questions


Write your response here:

4.2 Identify types of data required


Write your response into the following table:
Research questions Types of data required

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4.3 With these data collection methods
Write your response into the table:

Research questions Types of data required Data collection methods

Method Strengths Limitation


 

 

 

 

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4.4 Identify data sources
Write your response into the table:
Research questions Data collection methods Sources of data and information

rationale

4.5 Quantify required data


Write your response here:

4.6 Identify and evaluate suitable data processing methods


Write your response into the table:
Data Processing Method Strengths Limitations
 
 
 
 
 
 
 
 
 
Evaluation:

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Task 5: Develop market research plan
In this task you will develop a plan in readiness for the implementation of the market research project. This will require
you to do the following:

5.1 Identify the resources and timelines required


Write your response into the table:

Research Target group Research Information Survey Resources Timeline


question method source questions

BSBMKG506 1.0 | October 2016 Page 14


5.2 Undertake a feasibility analysis
Write your response here:

5.3 Submit the market research plan to a key stakeholder for approval
Revise your Market Research Plan in light of your Manager’s feedback and attach the final version.

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For Assessor Use Only

Task Outcome Sheets


The Outcome Sheet below is the assessment tasks for each of the assessment event that the student is required to
complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the
student does not meet these requirements. Also, you are required to write comments on the quality of this evidence
under the ‘Comments’ column. As for your final judgement on the student’s overall performance, tick ‘Satisfactory’ if
the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.

Assessment Event 1 – Knowledge Questions


Assessment Event 1 S NYS Comments

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10

Question 11

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Assessment Event 1 S NYS Comments

Question 12

Question 13

Question 14

Question 15

The student’s performance for Assessment Event 1 is  Satisfactory  Not-Yet-Satisfactory

Assessor Signature: Date:

BSBMKG506 v1.0 | October 2016 Page 17


Assessment Event 2 - Simulation
Assessment Event 2 S NYS Comments
Sub Task
1.1
Task 1:
Sub Task
Identify market
1.2
research needs
Sub Task
1.3

Sub Task
2.1

Task 2: Sub Task


Consult with key 2.2
stakeholders on
market research Sub Task
needs 2.3

Sub Task
2.4

Sub Task
3.1

Sub Task
Task 3: 3.2
Define market
research needs Sub Task
3.3

Sub Task
3.4

Sub Task
4.1

Sub Task
4.2

Sub Task
Task 4:
4.3
Define data
gathering
Sub Task
approaches
4.4

Sub Task
4.5

Sub Task
4.6

BSBMKG506 v1.0 | October 2016 Page 18


Assessment Event 2 S NYS Comments
Sub Task
5.1
Task 5:
Sub Task
Develop market
5.2
research plan
Sub Task
5.3

The student’s overall performance is  Satisfactory  Not-Yet-Satisfactory


Assessor Signature: Date:

BSBMKG506 v1.0 | October 2016 Page 19


Student Feedback Form
Dear Student,
We are keen to improve our products and services, and assessment tools are a key part of this. Therefore, we would
welcome your feedback on the assessment. If you could take a few minutes to complete the form below, it would be
greatly appreciated. Please provide thoughtful responses as your opinions are highly valued.

Yes No Feedback Questions

Y N Did the assessment cover the training you received for this unit?

Were the tasks in Assessment Event 2 based on realistic activities that you would expect to be
Y N doing in a workplace?

Y N Did you understand the assessment instructions?

Y N Were the tasks easy to understand?

Y N Did the Assessor set up and run the simulations professionally?

Y N Was the Assessor’s decision fair?

Y N Was the Assessor’s feedback specific?

Y N Was the Assessor’s feedback comprehensive?

Y N Was the Assessor’s feedback constructive?

Y N Was the Assessor’s feedback timely?

Y N Were you satisfied with your effort in this assessment?

What would you change about this assessment?

What could the assessor have done differently to improve the


assessment process and/or assessment feedback?

Overall, what was the most significant challenge of this assessment?

Overall, what did you like the most about this assessment?

Do you have any other comments?

BSBMKG506 v1.0 | October 2016 Page 20