APPENDICES

APPENDIX A: Business Model Canvas

APPENDIX B: Value Chain Analysis

APPENDIX C: Value Network

APPENDIX D.1: Survey Results

APPENDIX D.2: FGD Requirements and Summary of Each Group’s Answers

Objective: To know the representatives of our target market’s preference, willingness to buy,
and appropriate pricing of the product

Group 1 Requirements
- 10 male and females, who are from the age range of 15-26 year olds
- Students and teachers
Group 2 Requirements
- 10 male and females, who are from the age range of 27-39 year olds
- Teachers, faculty staff, and parents

Question Group 1 Group 2

1. What do you like about It’s creamy. It tastes It’s quite new. It’s really
the horchata? different. The cinnamon refreshing.
flavor really stands out.

2. What do you don’t like It lacks the almond taste. It’s too milky.
about the horchata?

3. Would you be willing to Yes Yes

buy this product?

4. For 250mL, how much Average PHP 40-50 Average PHP 50-70
would you pay for it?

5. For 250mL, would you be Yes. If you serve it in a Yes. If you serve it in a
able to finish it? What if it bigger size, it’s too filling. bigger size, the creaminess
was served in a bigger size? gets overwhelming.

6. For expansion purposes, Stick-o, sago, and whip Black pearls, marshmallows,
what kind of add-ons would cream. and caramel syrup.
you prefer on the horchata?
APPENDIX E: Soft Drinks Industry

APPENDIX F: Euromonitor I
APPENDIX G: Euromonitor II
APPENDIX H: Euromonitor III
APPENDIX I: Branding and Web Pages
Logo

Instagram Page
Facebook
APPENDIX J: Gantt Chart
APPENDIX K: Development Budget
APPENDIX L: Initial Capital Needed
APPENDIX M: Organizational Chart

APPENDIX N: Indirect Costs

APPENDIX O: Sales Forecast

APPENDIX P: Master Budget
APPENDIX Q: Projected Income Statement

APPENDIX R: Balance Sheet

APPENDIX S: Statement of Cash Flows
APPENDIX T: Breakeven Analysis

APPENDIX U: Financial Ratios

APPENDIX V: Payback Period