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Ministry of Manpower

ASeeb Vocational College Commercial studies Department

This questionnaire is presented by Commercial Studies Department from Vocational College in order to complete our project “Social Media and its effectiveness in buying decision”

Please fill the question to help complete the project General Background

  • 1. Age

   

<18

18 to 24

24 to 35

35 to 45

45>

  • 2. Gender

 
 

Male

 

Female

 
  • 3. Nationality

 
 
Omani

Omani

Expatriate

Expatriate

  • 4. Occupation Please provide your occupation

Ministry of Manpower A ’ Seeb Vocational College Commercial studies Department This questionnaire is presented by
  • 5. Do you use Social Media

    • Yes

    • No

  • 6. For what reasons do you use Social Media?

  • To keep in touch with people

    Listen to music and watch videos

    To exchange documents/files

    To find information about product/services

    To meet new people

    • 7. Which of following social media sites you are using on a daily basis? (Please select all the platforms you are using)

    • Micro blogging (e.g. Twitter)

    • Blogs\Forums

    • Photo & Video sharing Sites (e.g. Flicker, YouTube)

    • Social Networking Sites (e.g. face book)

      • 8. Time (hours approx.) spent on social media sites per day* Approximate time spent in hours

    • 0 1

    0 1
    0 1 2

    2

    0 1 2
    • 3 4

    3 4
    3 4 5

    5

    3 4 5
    • 6 7

    6 7
    6 7 8

    8

    6 7 8
    • 9. Do you think that with the social media sites, you are able to seek out products \services information actively?* Strongly agree Agree Neutral Disagree Strongly disagree

    10. Do you follow (like) brands in social media?* Yes No

    • 11. If your friend is following a brand in social media are you more likely to follow the same brand?* Yes No Not sure

    • 12. Are you more likely to buy a product or service after following the brand on Social Media? Yes No

    13. For what reasons do you follow (like) brands?

    (You can provide more than one answer) To read comments and reviews about the product\service. To get discount or free products You are a current customer To get update about products/services To communicate with the brand Other

    • 14. Have you ever purchased a product/service depending on the information Online?

    Yes No

    • 15. Does Social Media triggers you to purchase a product/services? Yes No Not sure

    • 16. Do you search for related information on Social media before a purchase? Always Often Sometimes Seldom

    • 17. Social media stimulates you to recognize a need for something before buying it? Yes No sometime

    18. Social media triggers you to purchase a product through its advertisements? Yes No sometime 19. You always achieve desire for something new through social media? Yes No Sometime

    20. Social media provides solutions on what to buy, where to buy and why to buy? Yes No Sometime 21. Information search about a product is easier in social media? Yes No sometime 22. Social media influences consumers to try new products based on the reviews by friends? Yes No sometime 23. Social media is an effective tool for different opinion about new and existing products? Yes No sometime 24. Social media has a higher credibility than traditional media? Yes No sometime 25. Social media is more reliable if consumers have uncertainties regarding a purchase? Yes No Sometime

    26. Kindly indicate the extent to which you agree with the following regarding the social media influences during the pre-purchase stage (√) tick appropriately on a scale of 1-5.

    Problem Recognition

    Problem Recognition
    Problem Recognition
    Problem Recognition
    Problem Recognition
    Problem Recognition
     

    1

    2

    3

    4

    5

    Social media stimulates you to recognize a need for something before buying it

             

    Social media triggers you to purchase a product through its advertisements

             

    You always achieve a desire for something new through social media

             

    Social media provides solutions on what to buy, where to buy and why to buy

             

    27. Kindly indicate the extent to which you agree with the following regarding the social media

    Information Search

    Information Search
    Information Search
    Information Search
    Information Search
    Information Search
     

    1

    2

    3

    4

    5

    Information search about a product is easier in social media

             

    Social media influences you to try new products based on the reviews by friends

             

    Social media is an effective tool for different opinions about new and existing products

             

    You search for product’s information in social media

             

    before a purchasing it

    influences during the pre-purchase stage (√) tick appropriately on a scale of 1-5. 1-

    28. Kindly indicate the extent to which you agree with the following regarding the social media influences during the pre-purchase stage (√) tick appropriately on a scale of 1-5.

     

    Evaluation of Alternatives

    Evaluation of Alternatives
    Evaluation of Alternatives
    Evaluation of Alternatives
     
    Evaluation of Alternatives
     
    Evaluation of Alternatives
     
     

    1

    2

    3

     

    4

     

    5

    Social media has a higher credibility than traditional media

             

    Social media is more reliable if you have uncertainties regarding a purchase

             

    Social media changes your initial purchase choice after attaining relevant information

             

    Social media allows you to filter any information of a product based on chat forums

             

    Interactions with friends on social media assist you in evaluating a product.

             

    29. Kindly indicate the extent to which the following factors in social media usage influence your decision during purchase stage. Kindly (√) tick appropriately on a scale of 1-5.

    Consumer Attitude

    Consumer Attitude
    Consumer Attitude
    Consumer Attitude
    Consumer Attitude
    Consumer Attitude
     

    1

    2

    3

    4

    5

    Comments from social media changes your attitude towards a brand/product/service

             

    Unpleasing Advertisements on social media make you have a bad attitude towards a product/brand/service

             

    Ratings by friends of a product contributes in shaping your attitude towards the same

             

    Social media tools make you have a +ve/-ve attitude towards a product based on information accessed about it

             
    • 30. Kindly indicate the extent to which the following factors in social media usage influence your decision during purchase stage. Kindly (√) tick appropriately on a scale of 1-5.

    Consumer Motivation

    Consumer Motivation
    Consumer Motivation
    Consumer Motivation
    Consumer Motivation
    Consumer Motivation
     

    1

    2

    3

    4

    5

    Social media motivates your direction towards a product based on comments from friends/family

             

    Social media tools have features that entice you to ask for recommendations of a product

             

    You get motivated to buy products that are advertised on social media

             
    • 31. Kindly indicate the extent to which the following factors in social media usage influence your decision during purchase stage. Kindly (√) tick appropriately on a scale of 1-5.

    Consumer Perception

    Consumer Perception
    Consumer Perception
    Consumer Perception
    Consumer Perception
    Consumer Perception
     

    1

    2

    3

    4

    5

    Your perception about products on social media depends on the information you get

             

    Social media tools contribute towards your perception of product based on the updated information

             

    32. Kindly indicate the extent to which you agree with the following regarding the social media influence after purchasing a product. (√) tick appropriately on a scale of 1-5.

    Feedback Loop

     
    Feedback Loop
    Feedback Loop
    Feedback Loop
    Feedback Loop
    Feedback Loop
     
     

    1

     
    • 3 4

    • 2 5

     

    Feedbacks on social media affects your purchase and future purchase as well.

               

    Social media allows you to communicate with companies that produce products directly.

             

    Information regarding products have a higher credibility on social media than on other media channels.

             

    You share comments about a product to friends via social media after a purchase

             

    33. Kindly indicate the extent to which you agree with the following regarding the social media influence after purchasing a product. (√) tick appropriately on a scale of 1-5.

    Satisfaction and Dissatisfaction

     
    Satisfaction and Dissatisfaction
    Satisfaction and Dissatisfaction
    Satisfaction and Dissatisfaction
    Satisfaction and Dissatisfaction
    Satisfaction and Dissatisfaction
     
     

    1

     
    • 3 4

    • 2 5

     

    Social

    media

    conveys

    your

    satisfaction

    and

             

    dissatisfaction directly to manufacturers

     

    Social media tools allow you to voice your opinion after a purchase

             

    You repurchase of a product is affected by the satisfaction and dissatisfaction reports from social media

             
    • 34. Kindly indicate the extent to which the following factors in social media usage influence your decision during purchase stage. Kindly (√) tick appropriately on a scale of 1-5.

    35. Factors that affects the length of your decision-making process. Rank on a scale of 1
    35. Factors that affects the length of your decision-making process. Rank on a scale of 1 to 5. 1 being
    least, 5 being most
    Risk
    Uncertainty
    Personal factor
    Amount of available information
    Recourse (time frame)
    5
    4
    3
    2
    1
    Product Ownership
    You have purchased a product because your
    friends/family liked it and recommended it
    Via social media, you own the value of purchasing a
    product that pleases you.
    and performance after buying.
    Social media allows you to review a product’s expectation
    5
    4
    3
    2
    1
    • 36. In your opinion, what is the biggest difference in making a purchase decision based on using information from the social media and information from the mass media?

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