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PRESENTS

19th - 22nd February 2018

T H E O N LY I N T E R N AT I O N A L G AT H E R I N G
F O R M E D I CA L S O F T WA R E D E S I G N , AG I L E
D E V E LO P M E N T A N D CO M P L I A N C E
PRE-CONFERENCE MAIN CONFERENCE: POST CONFERENCE LOCATION:
WORKSHOPS: 20-21st February 2018 DEVELOPMENT TRAINING DAY: Munich, Germany
19th February 2018 22nd February 2018

ATTEND THE WORLD’S PREMIER MEDICAL SOFTWARE FORUM TO:


L Ensure your product development stays on schedule by L Understand the implications of European and American
creating a pro-active risk management structure and regulatory changes and make sure your device is
software design strategy - with an exclusive case study compliant – The FDA and MHRA share their tips
from Medtronic
L Learn how to scale your agile adoption for companies
L Create the right infrastructure and company processes and teams of all sizes and incorporate new
to prepare for your MDSAP audit – the only way development methodologies with an exclusive case
into Canada now! With expert guidance and first study by Mirada and our Development Training Day!
hand experience in our hands-on workshop with
L Secure your software and devices against the threat of
GE Healthcare
rising cyber security risks across the product lifecycle the
L Develop innovative software that delivers what your threat and impact of rising cyber security risks – how can
users really need through a human factors and usability we be proactive in addressing this concern across the
analysis with Dexcom and Sanofi product lifecycle – with expert guidance from The CQI

2018 EXPERT SPEAKER FACULTY INCLUDES:


Dr. Kate Antrobus, Jan Van Moll,
Clinical Advisor – Devices Clinical Team, Director of Quality & Regulatory,
MHRA Philips
Molly Story, Neil Stevenson,
Head, Global Usability Engineering Senior Software Engineer,
and Risk Management, Mirada Medical
Sanofi
Lori-Ann Woodard,
Pat Baird, Senior Manager Quality Compliance
Regulatory Head of Global Combination Products,
Software Standards, Teva
Philips
Adam Darmstadt,
Sr. Manager, Software Development,
SCIEX
More speakers inside! G G
Very valuable to get insight into where others
stand with adoption of agile methods, and on
current regulatory developments.
– GE Healthcare Delegate
pc.co.uk
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w w w.sd m d global.iqpc.c

Dear Colleague,

Collaboration is the future of innovation for the medical device industry – so join the
discussion

Medical devices will undoubtedly continue to shape future healthcare delivery, but their vital
role has increased both industry competition and regulatory scrutiny. In a crowded landscape,
the companies that stand out are the ones that maximise innovation and patient care.

As with all technology based industries, innovation and time to market holds the key to
advancement, but the pressures and challenges in the Medical Device landscape mean that
they face unique challenges no other technology based experiences. In the face of such
external pressure, efficient product design, quality assurance, validation and verification all
need to drive a proactive risk management structure.

Now more than ever, risk management and regulatory compliance poses a challenge to
medical device innovation and development, so the 8th Annual Software Design for Medical
Devices Global Forum is bringing together 100+ medical device specialists to discuss the
latest developments in med-tech from both a regulatory and compliance and design and
innovation point of view.

With a full spectrum programme, key topics of discussion address:


L Creating an agile risk management structure and software design strategy
L Understanding the implications of European and American regulatory changes
L Discussing the threat and impact of rising cyber security risks – how can we be proactive in
addressing this concern?
L Examining the importance of human factor and usability testing for software design and
how this is shifting in the face of a growing ‘Med-App’ culture

With advice and guidance from the industry's leading experts, this forum will once again
give you the opportunity to get to grips with your key regulatory and design challenges,
and unrivalled networking opportunities making this event the industry's leading forum for
collaboration and innovation.

I look forward to meeting you at the forum in Munich!

Kind regards,

Emily Shirrefs
Conference Director
Software Design for Medical Devices Global Forum

HERE’S WHAT ATTENDEES FROM OUR 2017 SDMD FORUM HAVE SAID:

Valuable for sure, we consolidated our Highly valuable event Highly valuable
path on design of software for medical specifically for usability and excellent
devices and learned about our colleagues. and cybersecurity topics. expertise.
– KIRO Grifols – Quality Expert, IBA – Regulatory
Affairs, Hemocue

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INTRODUCING THE 2018 EXPERT
SPEAKERS AND FACILITATORS
Dr. Kate Antrobus, Lori-Ann Woodard, Celestina Bianco,
Clinical Advisor – Senior Manager Quality Assurance
Devices Clinical Quality and Regulation
Team, Compliance Affair Director,
MHRA Combination Systelabs
Products,
Teva

Bakul Patel, Patricia Krantz- Lorea Belategi,


Associate Director Zuppan, Quality and Test
for Digital Health, Standards Engineer,
FDA (invited) Manager, Cardiac KIRO Grifols
Rhythm and Heart
Failure,
Medtronic

Pat Baird, Hannah Murfet, Ramon Alonso,


Regulatory Head Senior Regulatory Software
of Global Software and Quality Development
Standards, Professional, Manager,
Philips The Chartered KIRO Grifols
Quality Institute

Dimitar Baronov, Nolan Wanner, Doug Kanter,


Chief Technology Principal System Senior Manager,
Officer, Engineer, User Experience
Etiometry Hill-Rom Strategy,
Dexcom

Adam Darmstadt, Nancy Van Molly Story,


Sr. Manager, Schooenderwoert, Head, Global
Software Principal Coach, Usability
Development, Lean-Agile Engineering and
SCIEX Partners, Inc. Risk Management,
Sanofi

Jan Van Moll, Brian Shoemaker, Hagai Livni,


Director of Quality Principal Design QA
& Regulatory, Consultant, Manager,
Philips ShoeBar EPD Medical
Associates

Neil Stevenson, Erich Zanner, Ionut Alexandrescu


Senior Software Senior Quality Site Senior Consultant
Engineer, Lead, and Developer
Mirada Medical GE Healthcare The QT Company

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PRE-CONFERENCE WORKSHOP DAY
19TH FEBRUARY 2018
09:00 – 11:30 13:30 – 16:00
Workshop A: Workshop B:
Cyber Security and Medical Device Software Preparing for Your MDSAP Audit
Cybersecurity is emerging as an increasing issue for Following on from our ‘teaser’ session in 2017, GE Healthcare
device manufacturers, from high profile attacks to mass will be back to give you all of the practical guidance and
recalls. Most research to date has focussed on the extent support you need to plan your MDSAP audit pathway.
of the problem, and less on what actions medical device With an annual audit that will get your device certified
manufacturers can do to address the problem. This leaves for five key medical device markets – and the incoming
many organisations with nowhere to focus their attention. Canadian MDSAP audit requirement - the MDSAP program
Considering full lifecycle approach can allow medical device is the future of medical device auditing.
manufacturers to consider the right control at the right time Speaking from personal experience of two MDSAP audits,
for managing cybersecurity risk. This session supports and GE Healthcare will help you become MDSAP audit ready.
builds upon new research on cybersecurity practices and
focuses primarily on the solutions to the problem. Attend Session Objectives:
this workshop to share and learn about best practices for L Understand the global reach and company impact of
managing cybersecurity. transferring to the MDSAP audit route
Session Objectives: L Discover the finer details of the MDSAP from a QA expert,
and figure out if it could help you save time and increase
In this interactive session you will work within groups to
compliance
discuss and identify key practices through the product
lifecycle including: L Plan your MDSAP audit timeline – what do you need to
be doing, and when?
L Device development activities, such as planning
cybersecurity into device requirements. L Develop an understanding of the numerous advantages
and potential disadvantages of the program, to evaluate
L Device verification and validation activities, such as
its value for your organisation
considering the value of independence
L Follow on from the 2016 Pilot program and look at the
L Design transfer and manufacturing activities, such as
global role-out of the MDSAP audit – make sure your
configuration control
company is not left behind!
L Post-market activities, such as updates, post-market
surveillance and market withdrawal Workshop Leader:
Erich Zanner is the quality representative for medical device
L Compliance with current standards and regulations, such software development in Munich. He led the site through
as the FDA guidance documents for cybersecurity one of the first MDSAP inspections and supports other GE
Healthcare sites with it. He developed and maintains the
Workshop Leader:
quality management system at the site in Munich.
Hannah Murfet is currently finalising an MSc in Medical
Technology Regulatory Affairs. Her MSc thesis is on the Before his 15 years in QA for the medical devices industry,
subject cybersecurity risk management practices at Erich worked as QA for food producing companies. Erich
Cranfield University, supervised by Phil Warner. Hannah holds a diploma as engineer from the Technical University of
is also a volunteer for the Chartered Quality Institute, as Munich and is a certified Quality Manager and EOQ Quality
a Founder and Vice Chair of the CQI Next Generation Auditor.
Network, a group aiming to inspire and support young
quality professionals.
As a senior quality and regulatory professional, Hannah has
gained experience in developing and implementing quality
systems and regulatory strategies. Hannah has worked
across a number of small and start-up medical device
organisations, primarily focussed on In Vitro Diagnostic and
software devices.
Data collection for the research is opening soon, so if you
are interested in participating, please contact the event
organisers to express your interest.

This event contains important aspects of Very valuable, also from a networking
where our company will proceed. perspective.
– QA Design Specialist, Hemocue AB – Q&R Lead, Philips

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CONFERENCE DAY ONE
20TH FEBRUARY 2018
08:15 Registration and Coffee GDPR and Healthcare Data for Medical Device Software
11:30 
This presentation will guide the audience through an
08:45 Pharma IQ Welcome introduction of GDPR and a roadmap example for
SW Developers and Manufacturers.
08:50 Chairman’s Opening Remarks
L Gain an understanding of how to define “Health
The chair will set the mission statement for the two
Data”
days ahead, introduce the key themes and highlight
L Create an overview of the main changes in the
the outline of the day. Take this opportunity to get
regulation and concepts such as Privacy Impact
to know your peers and discuss your priorities for the
Analysis, One-Stop-Shop, Data Protection Officer,
next two days.
Transparency and Consent
09:10 FDA Digital Health Precertification Program L Understand the application of GDPR on Art 9 and
L Examine the ongoing digitisation of the Health Health Data Collection
Care Continuum L Examine the extent of the “scientific research”
L Discuss the rapidly evolving regulatory landscape exemption for GDPR obligations – how does this
for medical devices: Digital Health Foundational interact with secondary utilisation of data for
Policies and 21st Century Cures Act development purpose?
L Envision a new digital health paradigm with FDA Celestina Bianco, Director of Quality and Reg. Affairs,
pre-certification Systelabs
Bakul Patel, Associate Director
The Challenge of Interoperability and Scalability in
12:00 
for Digital Health, FDA (invited)
Software Design
09:40 Regulatory Awareness: Digital Health & Beyond L Understand the importance of considering
L Analyse the FDA’s Software Modifications Guidance scalability and interoperability in software design
(what is it, key takeaways) L Identify your design weaknesses – how to ensure a
L Map the FDA’s Case for Quality initiative (what is it, true software experience when operating across a
history & next steps) number of different systems
L Predict the Future: Artificial Intelligence & Machine L Challenge your design framework – ensure your
Learning (how are these new approaches different software is agile and scalable
than what we are used to, and how do we validate Ionut Alexandrescu, Senior Consultant and
something that we don’t understand?) Developer - Medical, The QT Company
Pat Baird, Head of Global Software Standards,
12:30 Networking Lunch
Philips
Connectivity and Medical Devices:
13:30 
10:10 People Bingo: Interactive Speed Networking
Data Creation and Utilisation
A highlight of Pharma IQ events, now at SDMD! Be
L Utilise ‘Cloud Connectivity’ as a means of
ready to meet your peers and share best practices.
shortening your software development timeline
You will have several 2 minute conversations to
L Create cloud based teamwork – how moving
enable you to introduce yourself to your peers and
towards a cloud based approach can foster
add to your contact pool. There is a prize in it for the
teamwork and software development innovation
winner so get networking!
L Manage your exposure - understanding the
Please Share: broader security concerns with cloud based
1. Who you are approaches
2. The scope of your job role
Dimitar Baronov, Chief Technology Officer, Etiometry
3.What you plan to achieve from attending this event
Inc
4.Your #1 challenge
Micro Agile – Insights into Agile Transition For a
14:00 
10:30 Networking Coffee Break
Small Organisation
Taking a Human Factors Approach to Medical
11:00  L Hear experiences on applying agile in a small
Software Design enterprise environment compared to a large
L Understand the importance of and challenges in organisation transition and how micro agile teams
designing medical software to meet the needs, can be effective
desires and expectations of diverse user populations L Explore what ‘being agile’ vs ‘doing agile’ means
L Learn how to design the user interface to enable and how to avoid killing productivity with your
user customisation and support users throughout improvement measures
the user experience L Learn ways to combine lean, scrum and UX
L Utilise appropriate human factors evaluation practices effectively and when to break the rules in
methodologies to achieve a user-centric approach order to get the improvement of the whole system
and control user-related risks Neil Stevenson, SW Development Manager, Mirada
Molly Story, Head, Global Usability Engineering and Medical
Risk Management, Sanofi
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CONFERENCE DAY ONE
20TH FEBRUARY 2018
14:40 Vendor Showcase:
For seven years, we have been bringing together
medical device manufacturers and solution providers
05 Usability and Human Device Interaction – how
can we design more innovative and intuitive
software whilst remaining compliant?
to one unique setting where both can discuss
tangible resolutions and gain insight to the software
systems that are available as well as a valuable
06 Software Verification and Validation –
Compare challenges with your peers and hear
about next steps in software testing
vision in to the market.
We round up all solution providers for this year and Facilitator:
give each ten minutes – no more and no less - to Lorea Belategi, Quality and Test Engineer,
showcase their products to the delegation. Better KIRO Grifols
still, we split up the delegation in to smaller groups Maximise Your Impact by Increasing Usability
16:45 
and get you moving round the room so you can really Through User Experience
question and interact with the solution provider and L Understand the importance of usability and human
challenge the products in front of you. factors, and how it can vastly improve the value of
A speed dating inspired session which will focus on your products
networking and really getting to know the products L Discuss how to effectively set up your design
and solutions with a no-nonsense direct approach. process to incorporate Human Factor
Methodologies
15:30 Networking Coffee Break
L Maximise your software design through greater
16:00 Campfire Round Table Discussions understanding of user related safety and efficiency
The best strategies are formed through expert concerns
collaboration! Break off into small groups of 8-10 Doug Kanter, Senior Manager, User Experience
people and collaborate with your peers in these Strategy, Dexcom
interactive roundtable discussions…with a twist!
A campfire theme gives these round tables an 17:25 Chairman’s Summary of Day One
intimate and open feel, with campfire snacks
17:30 Networking Drinks Reception
provided to get everyone in the mood! Warm your
hands and your imagination. After a full day of presentations, follow up with a
Topics will include: well deserved drink and an opportunity to get to
know your speakers and colleagues better
01 Cyber Security and Remote Access – The
existing regulations and where to next? Key
landscape challenges and strategies to stay
ahead.

02 Software for Med-Devices: DevOps and Tooling


- discuss continuous software integration
methodologies and build automation practices
18:45 SDMD Traditional Networking Dinner
The favorite SDMD tradition! If you’re interested in
Facilitator: joining us for an evening of informal networking and
Ramon Alonso, Software Development traditional German food, beer and wine, in one of
Manager, Kiro Grifols Munich’s famous Beer Halls - book now!

03 EU vs US Regulations – The updates and how to


stay compliant and inspection ready

04 Motivating the Team – how do you get the best


out of your people and keep them thinking
outside the box?
Facilitator:
Nancy Van Schooenderwoert, Principle Coach,
Lean-Agile Partners, Inc.

Great learning and new ideas to bring home.


– Project Manager, Höglund

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CONFERENCE DAY TWO
21ST FEBRUARY 2018
08:30 Registration and Welcome Coffee 13:10 ROUND TABLE DISCUSSIONS
Simply choose the roundtable topic of most interest
08:50 Chairman’s Recap of Day One to you and join the discussion! These sessions are
open, informal and a great opportunity to really
An Evaluation of Model Based Planning Adoption
09:00  gauge what your peers are planning and to share
L Achieve a balance between model cost and ideas and lessons learned.
process efficiency
L Create a framework for feature set inclusion
and plant model fidelity optimisation
01 Understanding your User Experience – your
usability strengths and weaknesses

L Examine the challenges of plant model


integration into full system level models 02 Achieving Effective Documentation
Preparation
Nolan Wanner, Principal System Engineer, Hill-Rom Facilitator:
Brian Shoemaker, Principal Consultant,
The Connected World – Exploring the Relationship
09:40  ShoeBarr Associates
Between Mobile Medical Applications and Medical
Device Software
L Understand the implication of a growing ‘med-
03 Maximising Agile Adoption Benefits – how to
optimise your process
app’ culture for software development Facilitator:
L Discuss where the responsibility for human Nancy Van Schooenderwoert, Principle Coach,
interaction and interpretation lie with reference to Lean-Agile Partners, Inc.
medical-personal device communications
L Examine how the medical mobile app model is a
perfect example of the challenges of design vs.
04 Creating a Connectivity Chain – Software and
Connected App Interactions

human factor and agile development


Brian Shoemaker, Principal Consultant, ShoeBar
05 Connectivity and the Cloud – weigh up the
opportunities and security risks with the shift to
cloud based systems
Associates
‘Cyber Threat’ – Considerations for Risk
13:50 
10:20 Networking Coffee Break
Management in the Product Lifecycle
Creating an Agile and ‘Pro-Active’ Risk Analysis
10:50  With increasing cybersecurity threats, should this
Model in the Agile Development Cycle prompt new questions on the safety and effectiveness
L Put risk management at the beginning of the of medical devices? In this session discover how risk
process – the benefits of embedding a risk management of cybersecurity can be considered
management approach within your software throughout your product lifecycle, including:
development methodology L Developing an understanding of key regulatory sources
L Define role responsibilities – ensure that your team that include management of cybersecurity risk.
understands their process risks and work together L Gaining an insight into original research into
to be risk adverse throughout your team cybersecurity risk management practices for
L Create a framework for ongoing analysis and medical devices, including safety and effectiveness
real-time risk management in the move towards considerations.
continuous risk analysis L Debriefing on findings from the related conference
workshop, and learning how others are considering
Patricia Krantz-Zuppan, Standards Manager,
cybersecurity in their product lifecycle.
Cardiac Rhythm and Heart Failure, Medtronic
Hannah Murfet, Founder and Vice Chair,
11:30 Understanding the Current Regulatory Landscape The Chartered Quality Institute
ORY Around Medical Device Certification
REGULAT
INSIGHT L Analyse the current UK regulatory landscape Intuitive Software Design for Diagnostics –
14:25 
for Medical Device registration and safety Understanding the Human Factor Impact
classification and streamline your certification L Utilise predictive software –incorporating human
process factors and analytics in the move towards ‘smart’
L Examine the shift from a MDD/IVDD approach to a software
MDR / IVDR based approach L Ensure you have the software for the real market
L Spotlight: Discuss the new version of ISO 13485 and – effectively test your software across all user
its implications demographics and avoid generation gaps
L Understand the user risks – ensure that the our
Dr Kate Antrobus, Clinical Advisor – Devices Clinical
devices minimise human errors in data interpretation
Team, MHRA
Lori-Ann Woodard, Senior Manager - Quality
12:10 Networking Lunch Compliance Combination Products, TEVA

15:00 Networking Coffee Break

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CONFERENCE DAY TWO
21ST FEBRUARY 2018
15:30 Managing Product Quality for Software Medical L Utilise your agile framework to react quickly and
Devices effectively to market changes.
L React Proactively – how to respond to increasingly Adam Darmstadt, Sr. Manager, Software
ASK
THE strict regulations while ensuring product quality Development – Separations, SCIEX
EXPERT
and compliance
L Rethink your approach to product quality – Innovate Your Teamwork to Advance your Software
16:50 
becoming more agile and responsive in your Design – a Mob Programming Approach
problem identification and resolution L Understand the value in Mob Programming as a
L Discuss the best approach to minimise the means of innovating your software
challenges of design verification & validation L Recruit the team– how to communicate your
Jan Van Moll, Director of Q&R DI-MR Best, Head of (P) software development strategy to inspire rather
Quality Management Systems, Audits & Compliance, than exclude
Philips L Give yourself the competitive edge - discover the
benefits of team programming to maximise output
16:10 Becoming Agile – An Implementation Timeline and innovative thinking
L Discover how to scale agile methodologies from Nancy Van Schooenderwoert, Principle Coach,
team to company implementation to create a truly Lean-Agile Partners, Inc.
Agile organisation
L Learn how to use Lean-Agile values to drive 17:35 Chairman’s Closing Summary and End of Day 2
innovation and decrease time to market

Very valuable, also from a networking perspective.


– Q&R Lead, Philips

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POST-CONFERENCE TRAINING DAY
22ND FEBRUARY 2018 F U L L D AY T R A I N I N G C O U R S E

Agile Adoption and Development for the Regulated Medical Software


Industry: A Cross-Business Impact Analysis
09:00 - Registration and Welcome Coffee L Agile across the functions – creating an agile team not
just agile software
09:30 - 12:30 Training Part 1
L Incremental risk mitigation, including cybersecurity risks

12:30 - 13:30 Networking Lunch L Scaling your approach - applying agile to any scale of
organisations or project
13:30 - 16:30 Training Part 2 L Metrics - how to use them and what to avoid

16:30 - End of Training Day Rather than focusing on any methodology class (Scrum,
Kanban, Crystal, XP), this course aims to build understanding
The Agile approach is well established in other industries,
of the fundamentals which underlie all methods, so that
and the continued adoption of Agile in medical device
development has been driving industry innovation. teams can determine their own blend based on what works
Agile’s goal is not just to speed up your development in their context, and address the issues which inevitably
timeline, but also to increase your quality. Experience come up in agile adoption. Practical illustrations will
is showing that both quality and safety are improved be demonstrated by use of specific tools, but the tools
when the development team is agile, and that regulatory
themselves are not the focus.
requirements can still be met with this change in approach.
Regulatory structure and initiatives are changing, both in Who should attend?
the EU and in the US; this course material will take those
L Regulatory and quality assurance specialists
changes into account.
L Project managers and program managers
By walking through a safety critical project, Nancy Van
Schooenderwoert and Brian Shoemaker will delve into L Functional managers - Software, Test, Hardware
several key areas for applying agile in the medical device L Other development specialists (mechanical,
context, with new focus areas including: engineering, other)
L Impact of new regulatory developments and L Software Developers
understanding the REAL requirements
L Business Analysts, requirements analysts
L Agile as a mindset to foster team involvement and
innovation L Product managers
L Understanding the relationship between hardware and L Portfolio Managers
software development with an agile approach
L Documentation: How to be Agile and still be compliant This will be an introductory course, and makes no
L Chart your path with Impact and Story Mapping assumptions about previous knowledge or experience with
methodologies the agile approach.

Facilitated by:
Brian Shoemaker, Brian Shoemaker consults for healthcareproducts companies in computer system validation, software
Principal Consultant, quality assurance,and electronic records and signatures. Hehas conducted validation both on product
ShoeBar Associates software and on internal software, developedsoftware quality systems, audited software quality processes
(including agilemethodology), and evaluated 21 CFR Part 11 compliance. He has had clients in clinical
diagnostics,medical device engineering, medical imaging, medical-device fabricsmanufacturing, contract
lyophilization, clinical trial software, dentalprosthetics, and bone-repair implants. Hehas worked with
companies in Germany and Switzerland as well as the U.S. Previous to founding ShoeBar Associates,Brian
had quality roles at PPD Informatics, Doxis, Inc., and Behring Diagnostics, Inc. Brian earned his Ph.D.in
chemistry from the University of Illinois; he has achieved the ASQ Software Quality Engineer certification.

Nancy Van Nancy Van Schooenderwoert does Agile Enterprise coaching— everything from launching new agile
Schooenderwoert, technical teams to advising executives on how to take Agile and Lean principles far beyond software
Principal Consultant, development in their drive to deliver more customer value faster. She works with large and small
Lean Agile Partners companies. Nancy pioneered agile practices for embedded software development beginning in 1998.
Her background in electronics and software development for avionics, factory automation, medical, and
defense systems brings a unique perspective to her coaching practice.
Nancy holds a Scrum Master certification, has edited a column for the Agile Times, and served on the IEEE
1648 committee to define a standard for customers of agile teams. She has been a regular presenter at
various Agile-related conferences since 2003. Her work in applying Agile methods to embedded systems
has been referenced by Jim Shore and Mary Poppendieck in their books. She is a founder and past
president of Agile New England, Boston's largest Agile professional group.

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MAXIMISE YOUR INVOLVEMENT:
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
The Software Design for Medical Devices Global Forum is attended by senior Other features of sponsorship
officials and decision-makers from the industry, bringing together buyers and include:
suppliers in one location. b Prominent exhibition space in the
Focused and high-level, the event will be an excellent platform to initiate new main conference networking area
business relationships. With tailored networking, sponsors can achieve the face-to- b Participation in comprehensive
face contact that overcrowded trade shows cannot deliver. pre-event marketing campaigns
b Tailored marketing strategies
Exhibiting and sponsorship options are extensive, and packages can be tailor-made
to suit your organisation’s size,
to suit your individual company’s needs. Most packages include complimentary
capabilities and individual
entry passes, targeted marketing to industry officials and executives, and bespoke
requirement
networking opportunities.
CURRENT SPONSORS INCLUDE:

For more information and to discuss the right opportunity, contact us on +44 (0) 207 368 9300 or sponsorship@iqpc.co.uk

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D E L I V E R I N G Q UA L I T Y CO N T E N T A N D E V E N TS TO
E N H A N C E YO U R K N O W L E D G E A N D S T R E N G T H E N
YO U R N E T W O R K S
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MAIN CONFERENCE:
20-21st February 2018 4 WAYS TO REGISTER
PRE-CONFERENCE WORKSHOPS:
19th February 2018 PHONE:
+44 (0) 207 368 9300
POST CONFERENCE DEVELOPMENT TRAINING DAY:
22nd February 2018 EMAIL:
LOCATION: enquire@iqpc.co.uk
My registration code PDFW Munich, Germany
WEB:
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 SPECIAL OFFER FOR ALL MEDICAL DEVICE MANUFACTURERS 
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POST:
RETURN YOUR BOOKING FORM TO:
Pass includes 4 Day Pass 3 Day Pass 2 Day Pass IQPC LTD. 129 WILTON ROAD, LONDON,
Main Conference (20th - 21st February 2018)   
SW1V 1JZ, UNITED KINGDOM
Access to conference presentations post-event via our B2B   
Shop at www.b2biq.com
Access to Workshop (19th February 2018)   ✘
Access To Post-Conference Training Day (22 February 2018)
VENUE & ACCOMMODATION
 ✘ ✘
Venue: Munich, Germany
Package Options For Medical Device Manufacturers 4 Day Pass 3 Day Pass 2 Day Pass Accommodation: Travel and accommodation are not included in
Register & Pay By 13th October 2017* €3,899 + VAT SAVE €600 €3,199 + VAT SAVE €600 €2,099 + VAT SAVE €600
the registration fee. For updates on the venue and accommodation
information, please visit: www.sdmdeurope.iqpc.co.uk
Register & Pay By 24th November 2017* €4,099 + VAT SAVE €400 €3,399 + VAT SAVE €400 €2,299 + VAT SAVE €400

Register & Pay By 19th January 2018* €4,299 + VAT SAVE €200 €3,599 + VAT SAVE €200 €2,499 + VAT SAVE €200 FREE ONLINE RESOURCES
Standard Price €4,499 + VAT €3,799 + VAT €2,699 + VAT You can access a variety of free resources such as whitepapers,
articles, news, podcasts and presentations online at
Solution Providers & Consultants - Conference Only 2 Day Pass www.sdmdeurope.iqpc.co.uk
Register & Pay By 22nd December 2017* €2,799 + VAT SAVE €200
START KNOWLEDGE SHARING AND
Conference Only - Standard Price €2,999 + VAT
NETWORKING BEFORE THE EVENT
*To qualify for early booking discounts, payment must be received by the early booking deadline.
Only one discount/offer applicable per person.  Follow us on Twitter
All prices are exclusive of German VAT at 19%. VAT registration #: DE 261 1019 14
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DELEGATE DETAILS - SIMPLY COMPLETE THIS FORM AND CLICK SUBMIT TEAM DISCOUNTS*
Please photocopy for each additional delegate IQPC recognises the value of learning in teams. Teams booking
Mr Mrs Miss Ms Dr Other at the same time from the same company will receive:
First Name
3 or more 5 or more 7 or more
Family Name Job Title receive receive receive

Tel No.
10% off 15% off 20% off
Email
Yes I would like to receive information about products and services via email
TERMS AND CONDITIONS
IQPC Point of contact Please read the information listed below as each booking is subject to IQPC Ltd
standard terms and conditions. Payment Terms: Upon completion and return
of the registration form, full payment is required no later than 5 business days
Organisation from the date of invoice. Payment of invoices by means other than by credit card,
or purchase order (UK Plc and UK government bodies only) will be subject to a
Nature of business €65 (plus VAT) per delegate processing fee. Payment must be received prior to
the conference date. We reserve the right to refuse admission to the conference
Address if payment has not been received. IQPC Cancellation, Postponement and
Substitution Policy: You may substitute delegates at any time by providing
Postcode Country reasonable advance notice to IQPC. For any cancellations received in writing not
less than eight (8) days prior to the conference, you will receive a 90% credit to
be used at another IQPC conference which must occur within one year from the
Telephone date of issuance of such credit. An administration fee of 10% of the contract fee
will be retained by IQPC for all permitted cancellations. No credit will be issued for
Fax any cancellations occurring within seven (7) days (inclusive) of the conference. In
the event that IQPC cancels an event for any reason, you will receive a credit for
Approving Manager 100% of the contract fee paid. You may use this credit for another IQPC event to
be mutually agreed with IQPC, which must occur within one year from the date of
Name of person completing form if different from delegate cancellation. In the event that IQPC postpones an event for any reason and the
delegate is unable or unwilling to attend in on the rescheduled date, you will receive
I agree to IQPC’s cancellation, substitution and payment terms a credit for 100% of the contract fee paid. You may use this credit for another IQPC
event to be mutually agreed with IQPC, which must occur within one year from
Special dietary requirements: Vegetarian Non-dairy Other (please specify) the date of postponement. Except as specified above, no credits will be issued
for cancellations. There are no refunds given under any circumstances. IQPC is
Please indicate if you have already registered by: Phone Fax Email Web not responsible for any loss or damage as a result of a substitution, alteration or
cancellation/postponement of an event. IQPC shall assume no liability whatsoever
Please note: if you have not received an acknowledgement before the conference, please call us to confirm your booking. in the event this conference is cancelled, rescheduled or postponed due to a
fortuitous event, Act of God, unforeseen occurrence or any other event that renders
performance of this conference impracticable, illegal or impossible. For purposes
PAYMENT METHOD of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour
strike, extreme weather or other emergency. Please note that while speakers and
topics were confirmed at the time of publishing, circumstances beyond the control
Total price for your Organisation: (Add total of all individuals attending): Card Number: VISA M/C AMEX of the organizers may necessitate substitutions, alterations or cancellations of
CONFERENCE CODE: 19409.008

the speakers and/or topics. As such, IQPC reserves the right to alter or modify
the advertised speakers and/or topics if necessary without any liability to you
whatsoever. Any substitutions or alterations will be updated on our web page
Exp. Date: Sec: as soon as possible. Discounts: All ‘Early Bird’ Discounts require payment at
time of registration and before the cut-off date in order to receive any discount.
Name On Card: Any discounts offered by IQPC (including team discounts) also require payment
at the time of registration. Discount offers cannot be combined with any other
offer. Conference Audio: The purchase of any conference audio, video or digital
Billing Address (if different from above): recording on B2B Shop (www.b2biq.com) includes keynote, topic and panel sessions
where the presenters agree to grant permission for their presentation/sessions to be
City/County/Postcode Cheque enclosed for: € (Made payable to IQPC Ltd.) audio and/or video recorded by IQPC and further agree to release all rights to IQPC
related to the contents of the recording, its distribution, sale, reproduction, broadcast
in whole or in part and without limitation or compensation. Please be aware that in
(Please quote 19409.008 with remittance advice) respect of this IQPC cannot guarantee the inclusion of any or all sessions until after
IQPC Bank Details: Account No: 59090618 IBAN Code: GB98 MIDL 4005 1559 0906 18 the conference has taken place.
Sort Code: 40 05 15 Swift Code: MIDLGB22 Account name: International Quality & Productivity Centre Ltd.
Bank: HSBC Bank Plc 67 George Street, Richmond Surrey TW9 1HG, United Kingdom PAYMENT MUST BE RECEIVED
PRIOR TO THE CONFERENCE