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Landscape and Urban Planning 99 (2011) 83–92

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Landscape and Urban Planning


journal homepage: www.elsevier.com/locate/landurbplan

Understanding the nature of publics and local policy commitment to


Water Sensitive Urban Design
Peter J. Morison ∗ , Rebekah R. Brown
Centre for Water Sensitive Cities, School of Geography & Environmental Science, Building 11 Clayton Campus, Monash University, Victoria 3800, Australia

a r t i c l e i n f o a b s t r a c t

Article history: Water Sensitive Urban Design (WSUD) is a recent planning and design philosophy in Australia primarily
Received 11 August 2009 used to minimise the hydrological impacts of urban development on the surrounding environment. As
Received in revised form 27 August 2010 local governments plan and regulate the bulk of public and private infrastructure and development,
Accepted 29 August 2010
they are key participants in the implementation of WSUD. However, according to research conducted
involving 38 municipalities in Melbourne, Australia, the implementation of WSUD is inconsistent across
the metropolitan area. The mixed methods research comprised a survey of municipal officers, interviews
Keywords:
with the officers and mayors, and a review of municipal accountability documents. The results revealed
Publics
Municipal context
a strong municipal commitment to WSUD in areas bounded by the coast or where the natural vegetation
Water Sensitive Urban Design exceeds 50% of the municipal area. Furthermore, these committed municipalities tended to coincide with
Commitment communities of higher wealth and population. Overall, the analysis revealed three types of municipalities
Environmental policy – high, partial, and limited commitment – that are indicated by a variation in environmental values,
Intergovernmental programs demographic and socio-economic status, local organised environmentalism, municipal environmental
messages, and intergovernmental disposition. This paper argues for policy reform for WSUD, as it is largely
sympathetic to the highly committed municipalities, and highlights the need to enable the participation
of publics in the municipalities of limited and partial commitment by linking WSUD to greater public
concerns and building commitment through diverse policy interventions.
© 2010 Elsevier B.V. All rights reserved.

1. Introduction that attends to all aspects of the total water cycle, known as Water
Sensitive Urban Design (WSUD) (Wong, 2006b). WSUD, serving
Across the world, the growing trend of urbanisation (UNDESA, the tenets of conservation, resilience, ecology, and equity, reflects
2008) is associated with increasing deterioration in the health of the international scholarship on Integrated Urban Water Manage-
urban waterways. A major factor of urbanisation that contributes ment (IUWM) (e.g. Maksimović and Tejada-Guibert, 2001), but also
to the decline of waterways is stormwater runoff, shed from imper- emphasises urban design principles that refine and extend the prac-
vious surfaces and engineered drainage systems. Its impact on the tical application of IUWM (Wong, 2006a).
waterways is significant and diverse (see, e.g., Ellis, 1986; Shuster However, to date, most government policy and guideline doc-
et al., 2005; Walsh et al., 2005b). Yet stormwater runoff is to be uments narrowly associate WSUD with addressing stormwater
successfully addressed anywhere despite more than 20–30 years quality and quantity problems in order to improve the health of
of dedicated policy rhetoric to “best management practices” in receiving waters in Australia (Mitchell, 2006; Wong, 2006a). The
countries such as Australia, UK, and the USA (Marsalek and Chocat, analysis of Brown and Clarke (2007) has largely attributed the
2002). Limited political will and implementation capacity by gov- reduction of this definition to the effective advocacy of a coalition
ernment agencies to address this issue have been exacerbated in of scientists, practitioners, and policymakers proposing alterna-
Australia over the last decade by extreme drought conditions and tive systems of stormwater drainage that were visually appealing
urban population growth, shifting attention from aquatic ecosys- to the market and more consistent with natural landscapes about
tem protection to securing long-term water supplies in the cities. the waterways. Their WSUD-based arguments resonated with con-
Faced with a narrow view of managing urban water systems, stituents who had been lobbying for improvements to waterways
Australian commentators have promoted an alternative approach since the 1970s in reaction to frequent occurrences of visible pollu-
tion (floating litter and oil slicks), algal blooms, and beach closures
(Brown and Clarke, 2007).
∗ Corresponding author. Tel.: +61 3 9905 4618; fax: +61 3 9905 2948.
The resulting applications of WSUD are analogous to stormwa-
E-mail addresses: peter.morison@gmail.com, peter.morison@monash.edu
ter Best Management Practices (BMPs) associated with Low Impact
(P.J. Morison), rebekah.brown@monash.edu (R.R. Brown). Development (LID) in the United States (Dietz, 2007), Low Impact

0169-2046/$ – see front matter © 2010 Elsevier B.V. All rights reserved.
doi:10.1016/j.landurbplan.2010.08.019
84 P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92

Urban Development and Design (LIUDD) in New Zealand (van Roon, Joint Steering Committee for Water Sensitive Cities, 2009; Wong,
2005), and Sustainable Urban Drainage Systems (SUDS) in the 2006b).
United Kingdom (Charlesworth et al., 2003). Each treat stormwater The term “publics” is defined as “the identifiable groupings who
ranging from the allotment to the catchment scale and consist of have more than a passing interest in a given issue debate or are
such devices as storage tanks, filtration and infiltration measures, actively involved in an issue debate”, such as “professional asso-
constructed wetlands, and retention ponds (Marsalek and Chocat, ciations, producer groups, consumer groups, trade groups, public
2002). Such technologies of WSUD are considered the state of the interest groups, neighborhood groups, or other groups surrounding
art for the improvement of catchment and waterway health (Roy common issue interests” (May, 1991, p. 190). We distinguish this
et al., 2008; Walsh et al., 2005a). definition from that of the stakeholder, which traditionally relates
However, the governments vested with the responsibilities to to individuals or groups that have interest in the affairs of corporate
guide and regulate the implementation of WSUD remain inade- organisations as distinct to governments (Carroll and Buchholtz,
quate. WSUD is not mainstream practice at the local level despite 2009). Thus, publics are groups interested in the matters of public
reports by state governments to the contrary (Brown and Farrelly, policy in contrast to specific corporate or other sectoral policy. We
2009; Rauch et al., 2005). Here we turn our attention to an organ- have chosen to focus on publics rather than the general commu-
isation critical to the implementation of WSUD in Australia—the nity because these interest groups have the potential to be highly
municipal council. influential in the decisions of local government (Byrnes and Dollery,
In the municipalities where stormwater management using 2002).
WSUD in Australia has been successful, strong co-management The phenomenon of “policies without publics” is often not asso-
proved necessary between the state and municipal governments ciated with high profile or mainstream issues of contemporary
(Rauch et al., 2005). This co-management may be considered as governments such as crime, health care, and unemployment. It is
an array of vertical (state–local) and horizontal (local–local) part- observed when coalitions of interest groups often do not exist, leav-
nerships between governments and their respective communities ing by default the technical and scientific communities to regulate
that encompass regional water catchments (Roy et al., 2008). the policy agenda. According to May (1991), when policies are with-
According to the model, shared and individual responsibilities in out publics, it is because they do not create “private” risks among
the catchments are assigned to the intergovernmental agents. For the populace relating to the immediacy, affectivity, and recurrence
example, while state governments set the policy direction, munic- of the issue. Examples of these are issues which typically only
ipal councils are central to on-ground delivery. Councils are also become publicly salient when subjected to some type of catas-
largely responsible for environment-related activities, including trophe, crisis, or “focusing event” that motivates publics (albeit
planning, natural resource management, and environmental pro- perhaps temporarily) to demand an immediate policy response
tection (Wild River, 2006), which overlap conventional stormwater (Birkland, 1998).
management responsibilities for the improvement of catchment In Australia, many environmental issues can be considered lack-
and waterway health. ing publics. Pakulski and Tranter (2004, p. 228) observed the recent
While municipal councils are recognised as vital collaborators emergence of “specialised ‘urban’ environmental issues, such as
for the improvement of urban stormwater, the observed variabil- water pollution” that concern the national constituency. However,
ity and often lack of municipal commitment to intergovernmental they noted that these issues are mixed with “rural” issues such as
stormwater policy creates a distinct problem for achieving better water supply shortages, “left” environmental issues such as logging,
ecological outcomes (Berke et al., 2006; Morison and Brown, 2010). and moral issues such as genetically modified organisms, among
Municipal policy commitment comprises a number of factors that others. As the diversity and the proliferation of these “niche issues”
affect what might be otherwise known as the “implementation appear to be increasing, the authors contended that the boundaries
behaviour” of the organisation (Winter, 1999). According to Winter, of what may be deemed an environmental concern are challenged.
such factors include the disposition of the organisation in imple- Therefore, new and existing environmental issues compete for pub-
menting a particular policy, the contextual factors and the role of lic attention depending on their relative, apparent urgency and
professionals and policy protagonists in facilitating or constraining risk. Many of these environmental issues have also gone through a
implementation performance. process of “routinisation” since the early 1990s, where they have
In this paper, we consider the variables of publics and con- become normalised and governments are increasingly expected
text (defined below) to potentially explain the observed variability and assumed to take responsibility for them (Ivanova and Tranter,
of municipal commitment in relation to environmental policy 2008; Pakulski et al., 1998).
implementation. According to the natural resource management Arguably, the narrow form of WSUD as a stormwater improve-
literature (e.g. Conley and Moote, 2003; Koontz and Thomas, 2006), ment measure is a policy without publics because it is a collective
these variables can give insight into the degree of organisational action problem with limited incentives for public action: the catch-
commitment to environmental improvement, but are difficult to ment and waterways health problem is considered remote; policy
measure using conventional techniques. We therefore apply a responses and actions are perceived to be relatively costly; and the
mixed quantitative and qualitative approach to better understand benefits from responding are “sufficiently diffuse to preclude indi-
the relationships between the variables. vidualised action” (May, 1991, p. 194). There is no private, personal
relationship between the policy issue and the common individual.
1.1. Policies without publics Unless an episode of harm or potential harm emerges, such as a
pollution event that endangers swimmers in the receiving waters,
There are many overlapping and conflicting interpretations there is little incentive for publics to lobby for a policy response.
of the term “policy”. Indeed, Hill (2009), in his comprehensive
review of the various definitions of policy, uses that of the Oxford 1.2. Publics, context and municipal commitment to
English Dictionary (2nd ed., 1989) as a base for discussion. We environmental policy
follow his lead in applying the same definition: “A course of
action adopted and pursued by a government, party, ruler, states- Despite the lack of publics associated with many environmental
man, etc.” WSUD by this definition is considered a form of policy policies, there is increasing recognition among scholars that sense
because it is a course of action that has been adopted and pur- of local context – the way in which an individual relates to and
sued by governments and professional institutions in Australia (e.g. perceives the natural environment – is important to the level of
P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92 85

environmental concern and action. While research findings may ier, more educated municipalities demonstrated higher levels of
differ, there is nonetheless a trend in the grouping of individual program performance. This suggests that the level of resources
beliefs by geography or physical space. Brody et al. (2004) found available to the high-performing local governments is greater and
in a paired catchment study in San Antonio, Texas that residential facilitates the implementation of such a program. The finding may
proximity to water bodies based on driving distance is a significant also imply a greater community expectation for stormwater qual-
factor in explaining perceptions of water quality, particularly com- ity improvement. Further research by the same authors (White
pared to socio-economic variables. Further research conducted in and Boswell, 2007) on local government innovation in stormwater
the same catchments (Brody et al., 2005) revealed relationships management adds weight to this implication. Here, again, munic-
between the perceptions of water quality, residential proximity ipal early-adopters of the BMP plans were identified with higher
to creeks, beliefs in levels of pollution, and population density. levels of wealth and education, as well as higher populations, of
Within these places of similar perceptions, there were correspond- their respective communities.
ing groups of residents who actively engaged in environmental
concerns and formed issue-based networks. 2. Research agenda
Other research has shown that local context influences resi-
dential behaviour. Forsyth et al. (2004) noted that awareness of The purpose of this research is to examine the potential relation-
the local catchment and waterway system was a predictor of pro- ship between municipal context, comprising environmental values
environmental behaviour. Furthermore, Blake (2001) identified and socio-economic factors, and municipal commitment to WSUD.
that not only environmental concern may be context-dependent We have drawn upon the reported potential for municipal organi-
(i.e. residents’ environmental concerns can be affected by their sations to implement environmental policies that are shaped by the
experience of environmental conditions) but different environ- positive perception of publics and political salience of this context.
mental actions and behaviours can be influenced by local context. Hence, we proposed the following three research objectives, to:
Importantly for our study, the context-shaped, pro-
environmental behaviours of publics can contribute to an 1. investigate whether particular contextual (demographic, socio-
endorsement of collective action at the local level. In researching economic and environmental) characteristics of a municipality
the water quality perspectives of residents in Australian cities, are associated with the commitment of municipal councils to
Nancarrow et al. (1995) observed the context-dependent com- WSUD.
munity expectations of municipalities. Out of a choice of five 2. identify any distinguishing features of WSUD commitment
municipal services, those residents proximate to water bodies across a population of municipalities within a catchment region.
considered stormwater disposal to be the most important matter 3. develop evidence-based recommendations for improving future
for the municipal council to manage. However, according to intergovernmental policy and program design.
residents further afield, other municipal services such as road
maintenance were more important than stormwater.
We applied these objectives to an intergovernmental setting
Even where publics associated with the environmental policies
where stormwater-related WSUD is being pursued in metropoli-
of a municipality are lacking, the perception of publics can exist.
tan Melbourne, Australia. The case, which is subsequently outlined,
Elected officials and policymakers may perceive a context that is
represents a geographical diversity of 38 municipal government
conducive to certain policies and subsequently favour these poli-
organisations, including the inner-city, suburban, peri-urban, and
cies even if their perceptions do not reflect reality (Schneider and
rural municipalities. This research involving such a diversity of
Ingram, 1997, p. 192). In effect, contextual factors can create a
municipalities importantly contributes to environmental research
strong impression of publics that steers the council’s environmen-
because the majority of investigations in Australia are focused only
tal policy. Wild River (2006, p. 726), in reviewing the environmental
on a narrow set of urban municipalities (Pini et al., 2007; Wild River,
management responsibilities of Australian municipal councils (or
2006).
local governments–LGs), noted this phenomenon:
LGs take on environmental work beyond their statutory require-
3. Water sensitive urban design in Melbourne
ments because they perceive themselves as creatures and
servants of the local area, and not of the state. They respond
In 2006, the state government of Victoria released a plan to
strongly to issues that are important in the local area whether
improve the quality of the Yarra River, which runs through the
or not they lie within the statutory categories for LG work. When
heart of the city of Melbourne. The government’s Yarra River Action
environmental issues are locally defined, LGs use statutory tools
Plan (DSE, 2006) was designed not only to address the degrada-
where appropriate in solving a local problem, but see those tools
tion of the River’s ecology but to improve the quality of sewerage
in the context of the local problem, rather than as the main
and stormwater discharges to the river and the surrounding catch-
driver of action.
ments of Port Phillip Bay and Western Port (Fig. 1). To tackle the
This relationship between perceived publics, local context and urban stormwater that provides the greatest degree of contamina-
municipal responsiveness is evident in the research of White tion to the Bay (Fletcher and Deletic, 2006, p. 69), twenty million
and Boswell (2006). They reviewed the performance of local dollars was allocated under the plan for four years to invest in
government organisations preparing plans of stormwater best stormwater-related WSUD and associated capacity-building of a
management practices (BMPs) in California and Kansas under total of 38 municipal councils across the region of 12,800 km2 . Mel-
the federal-mandated National Pollutant Discharge Elimination bourne Water Corporation, as the authorised regional waterways
Scheme (NPDES). They found those municipalities closest to the manager of the state government, was charged with leading the
coast produced higher quality BMP plans than their non-coastal intergovernmental WSUD program established under the plan. The
counterparts. The authors advised: “Stormwater quality problems WSUD program is the subject of this paper.
may thus be more salient to a coastal community that has eco-
nomic and quality of life interests in coastal recreation” (p. 150). 4. Methods
Significant correlations were also determined between munici-
pal stormwater performance and the relative economic conditions Our research as a type of embedded case study (Yin, 2009)
and level of education of the municipal community. Those wealth- entailed a mixed qualitative and quantitative methods approach
86 P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92

Fig. 2. Summary of the research methodology.

Table 2
Fig. 1. Study area of Port Phillip Bay and Western Port catchments, Melbourne, List of relevant NVivo tree nodes used for coding interview data.
Australia.
Tree node category Node name

Community Influence on council


(Creswell and Plano Clark, 2007). Accordingly, we combined a Perceived priority
structured survey instrument with semi-structured interviews, Environmental issues Climate change
census and local government data, map and document analyses in Drought
order to illuminate the phenomena of publics, context, and munic- Flooding
Visual amenity
ipal commitment. For organisational research such as this, the use
Wastewater
of mixed methods importantly combines the benefits of depth of Water quality
qualitative approaches with the depth of quantitative designs (Shah
Municipal commitment Culture
and Corley, 2006). Elected officials
The collection, analysis and interpretation of the data involved Executives
the triangulation of the multiple data sources including surveys, Officers
interviews and secondary literature to build the individual organ-
isational case studies. This was followed by comparative case
analysis applying a replication logic model recommended by Yin scales of four or less points and is widely used as a highly conserva-
(2009). tive estimator of the proportional reduction in error (Berman, 2007,
As outlined in Fig. 2, the first phase involved a survey of 116 pp. 166–167).
municipal professionals (82% of 141 approached). Each had some The second phase of our research involved 133 semi-structured
responsibility for stormwater management. On average there were interviews with similar municipal professionals. They represented
three respondents per municipal council and each of the 38 councils 94% of the 141 approached. Additional interviews were sought
was represented by at least one respondent. WSUD (in its nar- with all of the 38 mayors as proxies for their respective munic-
row form as a new approach to stormwater management) was ipal publics, given their role as the political head of the council
predefined in the survey. Seven statements spanning from nil to and as a community leader. 21 mayors agreed to be interviewed.
long-term municipal commitment to this narrow form of WSUD During the interviews, municipal officers and mayors were asked
were used to construct a four-point ordinal variable: WSUD com- about their knowledge and opinions of the constituent, elected,
mitment. Table 1 identifies, classifies these statements according and organisational priorities for water quality, waterway health,
to level of commitment, and lists the number of responses per and flood protection. We were careful to probe experienced offi-
statement. Prior to its execution, the survey was piloted by twelve cers with additional questions about these matters, particularly
persons who were independent of the research. Statistical analyses where the mayor declined to be interviewed. Interview transcrip-
of the survey responses were carried out using SPSS 17.0 for Win- tions and field memoranda were coded using NVivo 8 as tree
dows. Kendall’s tau-c test of association was applied to the ordinal nodes. These consisted of municipal commitment to WSUD across
and non-normal scale data analysed in this study. The test provides the organisational hierarchy, local environmental issues, and per-
information about strength, significance, and direction of the asso- ceived community priorities and influence on the council (Table 2).
ciation between the variables. It is an appropriate test for ordinal Individual nodes for coding the data were devised in two ways.

Table 1
Classification of statements against rating of municipal WSUD commitment and percent breakdown of survey responses (n = 110).

Survey statement WSUD commitment rating % Responses

Council is committed to WSUD for the long term and has embedded the concept into its organisational practices 3 (high) 17.3
WSUD is a new concept for council but there is a growing interest and support for its implementation 2 (medium) 61.8
Council is only interested in WSUD when external funding and support is available 1 (low) 13.6
Council tends to resist WSUD because it is risky 1 (low) 1.8
WSUD costs more than conventional drainage and Council finds it difficult to commit to this additional burden 1 (low) 0
There are higher priorities for stormwater management than WSUD 1 (low) 5.5
WSUD is not a responsibility of Council 0 (nil) 0
P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92 87

First, the majority were preliminary constructs from the literature. al., 2009; Zahran et al., 2008). As is the case with all studies of
Community and municipal commitment codes were specifically local context, we were limited in our selection by the availability
modelled on those determined by Brown (2008) for stormwater of source data. The resulting variables (Table 3) were sourced from
management. Second, additional codes of environmental issues the Australian Bureau of Statistics (ABS) Community Profile (2006
were inductively devised from the interviews. After completion census) and official performance reports for each municipality
of the coding, all interview data were reanalysed using NVivo (DPCD, 2007a,b). The ABS Index of Economic Resources is a quan-
in order to prepare a detailed case report for each municipality. titative profile of the economic resources of families within each
From each report we determined an interim ranking of municipal municipality. After selecting the contextual variables, we looked
WSUD performance. This ranking was based on an organisational for associations between each of these and the scale of WSUD com-
benchmarking typology developed by Brown (2008) for assessing mitment derived from the survey of municipal professionals.
municipal performance in relation to sustainable urban stormwa- The performance rankings for each municipality were then plot-
ter management. A rank of performance on a scale of one to five ted on a map of environmental assets. Map data was sourced
(1 = low; 5 = high) was assigned to each municipal council according from the Victorian Department of Sustainability and Environ-
to the typology descriptors. ment’s on-line biodiversity interactive map (www.dse.vic.gov.au)
Following Yin (2009), the performance data was triangulated and comprised the layers of catchment management boundaries,
with ranked municipal accountability documents (annual reports, municipal areas, rivers, watercourses and coastal features, and the
council plans, and municipal strategic statements) and the survey- modelled native vegetation extent (2005). The native vegetation
derived WSUD commitment scales. The accountability documents, extent was measured at a maximum scale of 1:200 to determine
representing each of the 38 municipalities, were coded against the percent cover for each municipality.
key words relating to WSUD and then ranked using a three-point In the fourth and final phase, the research involved testing the
scale. This process was based on a similar method employed to rate alignment of these variables within each of the lowest-performing
the quality of municipal hazard management plans in the United and highest-performing groups of municipalities to warrant inter-
States (see Burby and May, 1997). Once every document relevant nal validity, followed by contrasting the variables across the case
to the council was reviewed, a simple ranking of commitment was study types (Caracelli and Greene, 1993). The approach of compar-
applied: 0 = no acknowledgement of improving stormwater or the ing extreme cases is widely recognised as highly suited to policy,
health of waterways; 1 = (fair) acknowledgement but no identi- management and organisational research activities (Shah and
fied budget; 2 = (good) acknowledgement and budget. The analysis Corley, 2006) and is analogous to that used in multiple experiments
was undertaken by two reviewers and cross-checked for agree- in which the same results are obtained by using replication logic for
ment. While we accept that municipal accountability documents each of the cases. The quantitative commitment variables derived
are indicative of the responsiveness of individual councils to par- from the previous phases were loaded into NVivo as attributes.
ticular local community needs and expectations and, hence, are Extreme cases were further analysed with the reconsideration
variable in their information (Kloot, 2001), we found the rankings of qualitative material, data classification, and cross-tabulations
of these documents positively associated with the levels of per- (using matrix queries) to determine any distinguishing analytic cat-
formance of the 38 municipal councils ( c = 0.35; p < 0.01; n = 116). egories or trends. Combining the variables with equivalent codes
In addition, the levels of municipal performance were checked creates a more “complete picture” of the cases under study and fur-
for association with the WSUD commitment scales obtained from ther triangulates the data to improve the reliability of the analysis
the survey. These were found to be positive and significant at the (Bazeley, 2006, p. 65). The approach also provides further opportu-
0.01 level ( c = 0.39; n = 110). Overall, the significant associations nity to explore any deviant cases or within cases where apparent
infer that the three data points of interviews, documents and sur- contradictions in the data may exist in the different data sources
vey results satisfactorily converge to present a valid summary of (Caracelli and Greene, 1993; Miles and Huberman, 1994).
municipal WSUD commitment across the study area. Trends emerged in the data that constituted the overall WSUD
The third phase in the methodology involved the investigation commitment (or implementation behaviour) of the councils,
of municipal context. Our selection of variables describing local including their predisposition to WSUD policy, the contextual fac-
context was initially guided by the research of White and Boswell tors facilitating or constraining implementation performance, and
(2006, 2007) because of its similarity in topic and design as an the facilitation or inhibition of performance by professionals and
investigation of municipal stormwater management performance. elected officials (Winter, 1999). The extreme cases epitomised
We extended our consideration of context to other studies of local the contrasting implementation behaviours which were found to
government commitment to environmental policies. Factors such extend into the second and fourth levels of municipal performance
as municipal population size and area, constituent income and edu- according to Brown’s (2008) typology. High and limited commit-
cation, municipal income, and national indexes of socio-economic ment groups were hence defined for the extremes. Once these two
status have been shown to influence the quality of municipal envi- groups of municipal commitment were recognised, a third was
ronmental plans and policies (e.g. Burby and May, 1998; Lubell et defined for the intermediary municipalities which corresponded

Table 3
Associations ( c ) between contextual variables and municipal WSUD commitment.

Contextual variables Correlation with municipal WSUD commitment (n = 110) Significance


*
Total population (2006) 0.19
Municipal area (km2 ) −0.08
**
Municipal recurrent income 2005–2006 0.23
*
Median household income ($/weekly) 0.17
Median individual income ($/weekly) 0.14
*
Persons completed year 12 0.17
% Persons completed year 12 0.10
*
Index of economic resources (2001) 0.19
*
Significant at the 0.05 level,
**
Significant at the 0.01 level.
88 P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92

generally with the third attributed level of performance in Brown’s 5.2. Groups of WSUD commitment type
typology. Where we have recognised divergent cases within each
of these groups, we have taken care to identify them and offer The extreme case analysis of the triangulated quantitative and
plausible explanations for their differences. qualitative data yielded three groups of WSUD commitment rep-
resenting the thirty-eight municipalities in Melbourne: the highly
committed, the partially committed, and those with limited com-
5. Results
mitment. Included in Table 4 are the distinguishing characteristics
of each WSUD commitment group, which can be summarised into
Here we set out the results according to our objectives, first
the following categories. The environmental values for each munici-
exploring the relationships between the commitment of councils
pality are characterised by the relative occurrence of environmental
to WSUD and the selected contextual variables. We then extend
assets including rivers, watercourses and coastal features, and
the relationships to include other sources of our mixed-method
the proportion of native vegetation present within the municipal
analysis and identify three distinct groups of commitment type
area. The demographic and socio-economic state relates to the con-
among the 38 municipal councils that form the basis of subsequent
textual relationships previously noted, including population size,
discussion.
constituent wealth and municipal revenue. The category of local
organised environmentalism is defined by the presence of local envi-
5.1. WSUD commitment with demographic and socio-economic ronmental groups within each municipality (according to interview
context data regarding perceived community influences on the council
and civic environmental priorities). From the accountability doc-
Table 3 reveals that key socioeconomic variables – house- uments and discussions with interviewees about WSUD concepts
hold income, post-secondary education, and economic resources and municipal environmental issues, a category of municipal envi-
– associated with the self-reported WSUD commitment of local ronmental messages emerged from the data. The final category,
government officers. In addition, the population of municipali- intergovernmental disposition, accounts for the collective attitudes
ties and the income of their councils were associated with WSUD of municipal professionals and mayors towards the state govern-
commitment. However, WSUD commitment did not significantly ment and the service orientation of the municipality, whether it is
associate with median individual income, municipal area and post- primarily focused on property (e.g. roads and drainage) or people
secondary education when normalised to municipal populations. In (e.g. community health services) (see Dollery et al., 2006). These
summary, we see a general trend from these relationships that as data were captured in the interviews and document analyses. Fol-
municipalities grow in population and wealth, their level of organ- lowing an approach recommended by Miles and Huberman (1994),
isational commitment to WSUD increases. This trend confirms the short quotations from the interviews are included to exemplify the
findings of previous research outlined in our introductory review characteristics of each group. We explain the characteristics of each
(White and Boswell, 2006, 2007): that municipalities in positions group below.
of greater economic advantage are most able to commit to treat- In Melbourne, the municipal organisations highly committed
ing urban stormwater using best practices associated with WSUD. to WSUD are associated with relatively high municipal and envi-
While the finding is important for the design of intergovernmental ronmental wealth. We describe these eleven councils as the high
programs, we are also interested whether there are distinct pat- commitment group. Our review of regional landscape characteris-
terns of commitment among the municipalities which could inform tics revealed eight of the eleven municipalities either adjoined an
the actions of policymakers. We now turn our attention to this embayment or the coast, or contained a minimum of 50% native
objective. vegetation. In two of the remaining three municipalities, one has

Table 4
Summary of characteristics for the municipal types of limited commitment, partial commitment and high commitment.

Characteristics Limited commitment Partial commitment High commitment

Environmental values Environmental assets are concealed or A blend of apparent and unapparent Obvious environmental assets
disassociated environmental assets, depending on the
municipality
Demographic and Relatively small municipal Intermediate municipal populations; Relatively high municipal populations,
socio-economic state populations; generally lower levels of mediocre levels of constituent wealth and higher levels of constituent wealth and
constituent wealth and municipal municipal revenue, sometimes varying municipal revenue
revenue across the municipality
Local organised Unknown or negligibly valued; where Some long-term environmental groups Influential municipal environmental
environmentalism present, are not lobbying for WSUD with varying degrees of political success coalitions, catchment committees,
and/or “Friends” groups
Municipal WSUD not used or related to messages; Some informal linking of WSUD with other WSUD is formally integrated with
environmental environmental messages are token messages; reactive to current policy issues broader environmental messages
messages
Intergovernmental Minimalist, services to property focus; Variable services foci; dependence on Maximalist, services to people focus;
disposition inert or obstinate with state mandates intergovernmental grants and regulation civic pride, obstreperous with state
mandates
Exemplary quotes “if it can’t be seen, we don’t care”; “the dirty creek doesn’t really vote”; “it “they love the environment”; “vocal
“drainage as waste water”; “they depends .. on the swings and what the groups protecting the foreshore”;
expect lower standards”; “we do not community want”; “We still get “stormwater as a resource”; “a local
engage with the community”; “not into resistance”; “not .. a cashed up council”; thing”; “they have an expectation that
huge image about WSUD”; “it’s not our “someone else will pay”; “if we get the environment is protected”; “it’s
asset”; “we don’t want horrible little complaints .. we’re going to go backwards reflected in the work that we do, in our
weeds”; “but we want to park our cars very, very quickly”; “big subdivisions” policies”; “integrated view”
there”
n 14 13 11
P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92 89

a long history of civic environmentalism; another contains 20% mally manifest in municipal capital projects, nor does it invoke
native vegetation, adjoins a river, and is led by a distribution of envi- public participation:
ronmentally active officers. Only the ultimate highly committed I suppose there’s [sic] a lot of new and second home owners
municipality is exceptional in not comprising any of the aforemen- that are moving into these new greenfields [broad-acre resi-
tioned characteristics but exhibits strong levels of organisational dential] suburbs. Their main interaction with the water quality
leadership within an urban growth area and is influenced by a is [by] those who move into WSUD-designed estates and ring
number of high profile urban development companies to promote the [municipal council] and ask when they’re going to finish
WSUD. these strange nature strips that are spoon-shaped and u-shaped.
Highly committed municipalities support successful coalitions [Municipal officer]
for environmental policy, some of which comprise the municipal
organisations at regional or catchment scales, and others that are Some partially committed municipalities feature discrepant
more locally oriented, such as volunteer groups associated with community priorities that are tied to distinct geographical varia-
neighbourhood parks and waterways. Often known as “Friends tions in either the natural environment or residential income and
of” a named stream or park, these coalitions provide peer sup- education. In these cases, local ward politics may prevail for the
port and effectively solicit the municipal organisations for better environmentally or economically wealthy parts of the municipality.
environmental outcomes. While our analysis found the strength of Local environmental groups (e.g. “Friends of. . .Creek”) are gener-
these coalitions does not match that of the typical local interest ally evident but are not overtly influential on the organisation’s
groups, such as chambers of commerce and progress associations, commitment to WSUD policy. Many of the organisations in this
their lobby is heard. In responding to the competing but valued group are focused on other matters such as climate change strate-
environmental issues, the high-commitment municipal organi- gies, flood mitigation, water conservation works, and irrigating
sations link WSUD policy with issues such as climate change, sporting fields. The issues and the messages are not well connected.
amenity, water conservation and reuse, flood control, wastew- There may be latent support for WSUD among the community, but
ater improvement, and cleaner production. One of the officers the lack of robust municipal messages promoting the policy leaves
described these broader environmental messages as an “inte- it untouched unless a focusing event, such as a serious water qual-
grated view”. Corporate reports and plans of the highly committed ity incident, emerges. In these places of limited public awareness,
municipalities are peppered with these messages. Therefore, it working with WSUD demonstration projects can pose a reputa-
is not surprising that the disposition of this group is maximal- tional risk to both the organisation and the technology. One mayor
ist, with a services-to-people focus (Dollery et al., 2006), whereby related the residents’ views of a recent street WSUD upgrade as
non-statutory services are pursued by the municipal organisa- “ugly” and unsafe.
tion even if they overlap with state and non-government services. The last group of municipalities demonstrates the least potential
WSUD is one of these non-statutory services observed by Wild for WSUD implementation. This is the limited commitment group,
River (2006) in progressive Australian municipalities. With such which poses the greatest challenge for policymakers. Within the 14
a strong local agenda that is backed by numerous coalitions, the city and suburban municipalities conforming to this group, there
high-commitment municipalities often outspokenly resist state are problems with disassociation between the waterways and the
government mandates and policies that are perceived to be locally residents. Environmental issues are fragmented, ignored, or some-
unjust. The majority of municipal organisations assign delegates times concealed by other issues of higher priority. Corporate plans
to high-level intergovernmental committees, who agitate for local and reports are largely devoid of environmental messages, and
equity and benefits in the design and implementation of state pol- those that are evident pertain to current affairs, such as water
icy. These appointments pay dividends to the high-commitment conservation. Local environmental groups are unknown or given
municipalities as, according to one interviewee, “cherry-picking” little concern by their municipal organisations unless they are
grant schemes evolve to appease their resistant parties while connected with customary local issues, such as heritage societies,
expediently applying state funding to high profile environmental rural land conservation cooperatives, fishing clubs, and gardening
projects. groups. In the cases where there is poor commitment to WSUD
As expected, the organisations that fall somewhere between on the periphery of Melbourne, tension is exposed between the
the WSUD leaders (high commitment group) and laggards (lim- urban expectations of new-coming residents with “city expecta-
ited commitment group) associate with a fusion of the contextual tions” (according to an interviewee) and the customs of permanent
characteristics found at each extreme of the commitment con- inhabitants. Introducing a concept that includes the word “urban”
tinuum. These 13 municipalities of partial commitment are not into the rural municipalities can be objectionable to their residents
enriched by the environmental or economic assets found in the and officers. The increasing populations in these parts are perceived
areas of high commitment. In the cases where there are appar- to be putting pressure on the reticulated water supply and invoking
ent environmental features, these are not sufficient to stimulate a sense of local pragmatism to saving potable water. While expe-
a strong local environmental agenda. The municipal organisations riencing an extended drought, the municipal organisations have
generally expect intergovernmental money and mandates to drive poured their limited resources into water-conserving devices and
the environmental agenda and raise the profile of WSUD. Should capture-and-reuse schemes to save what is left of their sports fields,
the funding dry up or the mandates be weak, there is little hope which, according to one of the officers, are “the last surviving bits of
for the development and sustenance of WSUD in these munici- social infrastructure”. With similar municipal rates to those of their
palities. Service orientations are generally dependent on reactive inner city counterparts, the rural organisations are constrained to
local issues and intergovernmental monetary transfers, creating provide more than the core, statutory services to properties—the
a tension between serving property and serving people. For the “roads, rates, and rubbish” (Dollery et al., 2006, p. 554). Hence, they
partially committed municipalities comprising urban growth cen- will not commit to additional programs (like WSUD) when the con-
tres, this tension is exemplified as potential environmental projects stituents are resisting further increases and special charge schemes
wane with the high demand for efficient, traditional infrastructure for even these basic services. Some of the limited commitment
services. Among many of these organisations, a state planning reg- organisations are dealing with extensive wastewater contamina-
ulation (Clause 56.07 of the Victoria Planning Provisions) provides tion problems and battling with state government over time frames
a stimulus for municipal commitment in requiring WSUD on new for backlog sewerage schemes. Others are concerned about the
residential subdivisions. However, the commitment does not nor- environmental consequences of unsealed roads and artificial drains
90 P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92

set aside for agricultural irrigation. The following comment sum- WSUD. This was demonstrated in an embedded case study analysis
marises one municipality’s disposition: of 38 municipalities in Melbourne, Australia. Furthermore, through
the triangulation of the data obtained from a survey, interviews and
. . .we’re still largely a rural town . . . and we’re not into huge
municipal accountability documents, we identified distinguishing
image about WSUD and whatever, rain gardens, they’re quite
features of WSUD commitment associated with three particular
insignificant to us out here. We’ve got bigger issues to fry like
groups of councils: the limited-commitment group (n = 14), the par-
. . . kilometres of trapezoidal drain being excavated right now,
tially committed group (n = 13) and the highly committed group
I mean really! So a bit of dirty water in St Kilda or somewhere
(n = 11). The implications of these findings for future intergovern-
[inner-city Melbourne] is not relevant to us.
mental policy and program design are considered below.
According to our results, in the limited commitment munici-
6. Discussion palities of lower socio-economic status with relatively few natural
environmental assets, WSUD tends to be ignored or misconstrued.
In considering our research of municipal WSUD commitment, It is restricted to being a policy without publics which does not
some may suggest the above results imply the presence of publics to invoke political debate about its definition or solutions. Capacity-
promote and support the policy. However, our investigation reveals building measures, ordained under the Yarra River Action Plan, and
that this is not the case in Melbourne. A number of municipalities like elsewhere in Australia, are promoting instrumental, techni-
were devoid of locally-oriented environmental publics. Of those cal forms of learning that are limited to municipal and industry
municipalities that were represented by environmental groups, the practitioners (Brown et al., 2009). The necessary social learning
interest in WSUD was related to broader environmental issues such to build publics is unapparent and, consequently, thwarts munic-
as climate change and water scarcity. ipal commitment to WSUD. We learned from this research that
Others may suggest that the results point to a form of envi- there is a fundamental intergovernmental assumption underpin-
ronmental determinism (Semple, 1911), in which the physical ning WSUD policy, which is given to either belief that there is a
environment determines the socio-economic development and normative acceptance of the need for WSUD in local communi-
culture of a community and consequently the organisational com- ties and/or the public involvement in the realisation of WSUD is
mitment of the municipality to environmental policies such as unnecessary. In our view, this assumption is critically limiting the
WSUD. Yet this is an inadequate explanation which does not take widespread adoption of WSUD because publics are a necessity to
account of the various other managerial, social, political, and eco- growing political commitment at various geographic scales.
nomic variables that affect municipal performance (Andrews et al., Part of the publics problem, it seems, is the jargon of Water
2005). In Table 3 we reveal correlations between some of these Sensitive Urban Design and the weak linking of the concept to
variables and WSUD commitment, but the relationships do not more current and salient environmental messages. Furthermore,
necessarily translate to causation. Where WSUD commitment is the commonly adopted definition of WSUD has narrowed from its
evident, the engagement of publics is only indirect. The com- root as an alternative to conventional water supply, sewage dis-
mitment relates to more pressing, extant issues, such as public posal, and drainage practices to a preponderance of stormwater
amenity in the inner city, the degradation of biodiversity in some drainage practices alone. Hence, capacity-building programs need
municipalities along the urban frontier, or extreme water short- to redefine their targets to include publics and find suitable levers
ages across the region. Only in the places of high commitment the for interaction and action that are constructed as common pol-
various environmental messages have been integrated and munic- icy images. The choice of language that more clearly embraces the
ipal organisations have the freedom, facilitated by revenue and variety of interests represented is imperative to the reform.
intergovernmental support, to create sophisticated messages. One Nevertheless, we see a dilemma associated with the image of
officer in a committed municipal organisation reflected on these WSUD. Its current, narrow definition as a stormwater solution
messages: is lacking in relevance to the laity; it is indeed a policy without
[M]odern local government needs to have a sustainability publics. Yet, while construing WSUD as part of a broader envi-
agenda and that needs to cover energy, water, waste and be ronmental agenda might appeal to public interests, its importance
able to answer the questions that the community is starting to for improving urban stormwater could be overlooked by senior
ask. decision-makers. We recognise this dilemma in Australia, where
water is a highly political topic. Urban residents are restricted in
However, for the partially committed, generating the right mes- their lifestyles by prolonged droughts and, in some places, the
sages is problematical and the paucity of publics limits their scope: coincidence of severe floods. Consequently, the public expecta-
The future . . . worries me . . . it’s the fear that the drought ends tions of secure water supplies and flood protection keep WSUD
and Water Sensitive Urban Design stops. . . . So, my fear is that for stormwater improvement well off the policy agenda. Hence, it
it’s not mainstream. would seem most appropriate to extend the scope of WSUD and
cohere these current affairs in order to find appeal among publics
In summary, these results leave policymakers and program and focus municipal attention. However, within the state govern-
administrators with a veritable challenge to interest publics in ment departments responsible for urban water policy, the senior
order to mainstream WSUD, while finding mechanisms that will WSUD protagonists will be wary of losing it in the clatter of the
instigate the participation of the limited-commitment group, current water supply and flood protection discourse.
improve the performance of the partially committed, and encour- How do we reconcile this dilemma? It is our recommendation
age the highly committed. We suggest ways to overcome this that two concurrent messages should be created: one that main-
challenge in our concluding remarks. tains WSUD as a stormwater runoff solution on the macro, state
policy agenda, and another that melds WSUD with local matters
7. Implications for policy for the micro, municipal policy agenda.
In adopting our recommendation for the municipalities of Mel-
In our research of intergovernmental stormwater-related WSUD bourne, messages will need to be tailored to fulfil the desires of the
implementation, we established that particular demographic, highly committed, meet the needs of the partially committed, and
socio-economic and environmental characteristics of a municipal- reverse the attitudes of commitment-limited. Drawing from the
ity are associated with the commitment of municipal councils to policy science literature (Ingram and Schneider, 1990; May, 1991;
P.J. Morison, R.R. Brown / Landscape and Urban Planning 99 (2011) 83–92 91

Schneider and Ingram, 1990), these messages should be accompa- blocks for these messages that incorporate the roles of publics, pol-
nied by instruments that are connected to the three dispositional icymakers, politicians, and practitioners at their influential scales.
groups and are constructed in such a manner as to appeal to the
municipal councils and their associated communities. The findings Acknowledgements
of our research assist the tailoring of messages to municipal coun-
cils and, through their mayors and elected officials as proxies for The authors especially acknowledge the participation of the
community opinion, provide some additional information for their municipal officers and mayors in this research. Funding support
constituencies. from Melbourne Water Corporation made this research possible.
Hence, for the limited commitment groups, we recommend Our reported research findings and opinions are entirely our own
building publics by executing informational and hortatory instru- and are not necessarily endorsed by the funder or the research
ments (including persuasion and exhortation) directly to the participants and their organisations. The research was conducted
communities that are linked to salient, extant but local political in accordance with the approval of Monash University’s Standing
issues. Exhorting via the local media for the construction of vege- Committee on Ethics in Research Involving Humans (SCERH) (ref-
tated stormwater filters (with suitable incentives) to improve the erence CF07/1232 - 2007/0311LIR).
quality of urban landscapes is one example. Some other options
are encouraging the use of these devices in combination with other References
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