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154,  Haverstock  Road,  


Mt  Albert,  Auckland.  
Phone:    
E-­‐mail:    
LinkedIn:  
 
Skills  and  Strengths  
1. The  ability  to  rise  above  any  challenge  and  exceed  set  targets  on  both  a  personal  and  
company  level,  proven  while  working  with  xx  by  gaining  100%  sign  up  for  all  possible  
Commercial  offices  nationally.  
2. Adaptive  selling  techniques,  solution  and  consultative,  developed  and  honed  at  xx  media.  
Nominated  for  sales  award  at  MPA  in  recognition  for  sales  success  in  magazines.  
3. Experienced  in  a  fast  paced  work  environment  with  ability  to  work  under  pressure,  proven  
whilst  working  with  xx  publishing  on  3  magazine  titles  at  one  time.  
4. A  strong  determination  to  succeed,  tenacious  and  resolute  proven  while  working  with  REA  
commercial  real  estate  with  the  sign  up  of  xx  Commercial  after  3  months  of  calling.    
5. Strong  communication  skills,  both  written  and  verbal.  Able  to  articulate  a  simple  verbal  sales  
plan  or  a  complex  written  sales  document  to  any  given  client.  Presenting  to  an  individual  or  to  
a  group  with  Powerpoint.  Honed  at  xx  media.      
6. An  ability  to  work  autonomously  or  in  a  team,  gained  with  Look  Indoor  on  national  airport  
media  sales.      
7. Adaptable  in  either  Business  development  sales  roles  which  require  cold  calling  and  
generating  business  leads  to  Account  management  roles  which  require  relationship  building.        
8. An  ability  to  communicate  and  build  rapport  with  a  wide  variety  of  people  from  the  man  on  
the  street  to  the  CEO  of  a  business.  
9. Self  motivated  with  a  desire  to  succeed  at  all  costs  in  achieving  quality,  excellence  and  growth  
of  business  proven  at  xx  Ltd,  xx  and  xx  Indoor.  
 
Technical  Skills  
1. Advanced  knowledge  of  office  applications  (Microsoft  Word,  Excel,  Power  point  and  Outlook)  
2. Online  marketing  tools  Google  Analytics,  SEO  and  SEM.  
3. Database  Management:  CRM  Vanilla  Soft.  
 
Employment  History  
 
Company   Position   Duration   Department  
  Business  Development   July  2010  to  Present   Commercial  Marketing  
Manager  
  Business  Development   Nov  09-­‐  June  2010     Online  Magazines    
Manager  
  Online  Sales  Executive   Nov  2008  –  Nov  2009   Online  Marketing  
 
1  
  Business  Development   Oct  2007    -­‐    Oct  2008   Online  Sales  and  
Manager    -­‐  Real   Marketing    
Commercial  Website  
  Advertising  Sales   Nov  2004  –  Sep  2007   Lifestyle  and  Contract  
Manager  (Appointed)   magazine  Sales  
Property  Business/Real  
Estate  
magazine(Promoted)  
  National  Airport  Business   Jan  2004  -­‐  Oct  2004   Airport  Advertising  
Development  Manager  –    
all  Internal  Advertising  
 
  Advertising  Sales   October  1999-­‐  December   Lifestyle  Magazines  
Executive(Appointed)   2003  
Business  Development  
Manager  –  Metro  /  
North  &  
South(Promoted)  
  Advertising  Sales   Jan  1999  –  Oct  1999   News  paper  
Executive  (Appointed)    
Retail  Sales  Executive  –  
NZ  Herald  (Promoted)                                                      
 
1.  Company:    
         Position:        Business  Development  Manager  
         Duration:      July  2010  to  Present  (3  ½  years)  
 
Key  responsibilities    
• Cold  calling  new  business  leads  for  designated  clients.    
• Supervising  and  mentoring  sales  team.    
• Implementation  and  integration  of  CRM  system,  Vanilla  Soft,  for  new  team  members    
• Monitoring  CRM  system,  Vanilla  Soft,  for  campaign  successes  and  team  member  
performance.    
• Client  liaison  for  setting  up  new  campaigns  and  regular  call  cycle  with  clients  for  any    future  
opportunities.    
• Cost  analysis  of  all  new  business  opportunities  with  FC,  hourly  call  rate  and  duration  for  
campaign.      
• Script  development  for  each  campaign.      
• Assisting  and  training  of  new  team  members  in  sales  techniques    
 Achievements  
• Achieving  consistent  targets  for  outbound  sales  (Powershop).  Completing  successful  
campaigns  for  Toshiba,  Auckland  Security  Cameras,  Paramount  Cleaning,  Call  Plus,  Atlas  
Gentech  and  Perceptive  Marketing  (GIB  &  Kordia)    
• On  the  basis  of  completing  successful  campaigns  with  Toshiba.  Assigned  major  campaign  for  3  
x  months  August  –  November  2013  through  Toshiba  Australia.    
2.  Company:    
         Position:        Business  Development  Manager      
2  
         Short  Term  Contract  
         Duration        Nov  09  –  June  010(7  months)  
   
Prospecting  for  new  business  opportunities  with  their  two  online  e-­‐magazines,  NZ  Sales  Manager  and  
NZ  Photographer  as  well  as  the  respective  e-­‐newsletters.  Liaising  with  Editors  of  each  magazine  for  
advertising  opportunities  and  keeping  up  with  any  global  trends  or  new  product  releases.      
 
 
3.  Company:    
         Position:        Online  Sales  Executive  –  Albany          
         Short  Term  Contract  
         Duration:      Nov  2008  –  Nov  2009  
 
Assigned  the  task  of  working  with  existing  clients  of  Yellow  Group  for  their  online  marketing,  up-­‐
selling  their  existing  listings  and  assisting  in  the  content  management  to  achieve  better  search  results  
with  Google.  Additionally  selling  high  profile  advertising  -­‐  banners,  tiles  and  frontrunners  within  the  
categories  of  clients  businesses.  Gained  extensive  knowledge  in  online  marketing/advertising.  
 
 
4.  Company:    
         Position:      Business  Development  Manager  -­‐  Real  Commercial  
         Duration:    October  2007  -­‐  October  2008  
 
Key  Responsibilities    
• To  achieve  monthly/quarterly  sales  targets  based  on  the  sale  of  12  month  subscriptions        to  
the  web-­‐site.  
• To  achieve  total  population  of  web-­‐site  with  all  National  Commercial  real        .                                              
estate  offices  
• Gain  full  understanding  of  the  commercial  real  estate  market  and  business  brokers.  How  they  
market  and  in  particular  on-­‐line  activity.  
• Gain  and  use  relevant  marketing  tools  for  selling  to  real  estate  agents.        
• Maintain  regular  sales  call  cycles  with  existing  clients  to  sell  additional  advertising  
opportunities,  upgraded  listings.  
• Keep  up  to  date  with  any  relevant  activity  in  the  real  estate  market,  competitive  web-­‐sites,  
print  media,  in-­‐house  and  national  Australian  activity.  
Achievements  
• Barfoot  &  Thompson  signed  for  12  months  in  advance  for  all  listings  and  banner  advert.      
• Signed  up  all  commercial  agents  nationwide,  including  Ray  White  (Commercial)  and  Harveys  
 
 
5.  Company:            
         Position:              Advertising  Sales  Manager      
                       Appointed:      Property  Business/Real  Estate  magazine                              Nov  2004  -­‐  July  2005  
                       Promoted:        Urbis/Urbis  Landscapes/  LNZ                                                                        Aug  2005  -­‐  Sep  2007  
               
             Key  responsibilities    
• Achieving  sales  targets  for  Urbis  (50%  per  issue),  Urbis  Landscapes  (70%  per  issue)  and  LNZ  
(100%).  
• Seeking  new  business  with  advertising  agencies  and  direct  clients  for  all  magazine  titles.  
• Comparison  of  overseas  trends  for  new  advertising  opportunities.  
3  
• Servicing  and  maintaining  regular  sales  calls  with  advertising  agencies  and  direct  clients.  
• Liaising  with  relevant  business  partners  for  the  Landscape  magazines  for  any  editorial  
opportunities  that  could  provide  advertising  revenue.  
• Seeking  opportunities  for  advertising  revenue  with  overseas  contacts.    
• Co-­‐ordinating  with  Editorial  for  any  new  product  launches  to  include  within  Urbis  and  web-­‐
site  Urbanism.  
• Setting  and  attending  regular  meetings  with  key  members  of  the  Real  Estate  Institute  and  NZ  
Property  Institute.  
• Keeping  in  touch  with  international  and  national  activity  for  real  estate,  web-­‐sites,  periodicals  
and  magazines.  
Achievements                      
• Grew  issue  budget  for  Urbis  from  65K  to  120K.  (7  issues  –  annually)    
• Maintained  budget  for  Urbis  Landscapes  and  LNZ  per  issue.  (6  x  issues  each  –  annually)    
• Grew  direct  clients  spend,  Danish  by  Design  and  Morgan  Pools.    
• Promoted  from  Property  Business/  Real  Estate  magazine  to  Urbis  magazines.  
 
 
6.  Company:    
         Position:            National  Airport  Business  Development  Manager  –  all  Internal  Advertising  
         Duration:        Jan  2004  -­‐  Oct  2004  
 
Key  Responsibilities    
• To  achieve  national  advertising  budgets  for  both  national  and  international  airports  in  
Auckland,  Wellington,  Christchurch  and  Dunedin.  
•  Maintaining  and  developing  new  business  at  both  national  and  international  airports  
nationwide.  
• Identifying  and  capitalising  on  international  advertising  opportunities.  
• Manage  and  develop  relationships  with  all  national/local  NZ  advertising  agencies  as  well  as  
overseas  advertising  agencies.  
• Key  Account  management  of  direct  clients.  
• To  provide  all  internal  airport  advertising  solutions  including  light  boxes,  banners  and  creative  
executions  out  of  the  ordinary  for  agencies/clients.  
Achievements    
• Grew  both  agency  and  direct  business  in  Auckland,  Wellington,  Christchurch  and  Dunedin.  
From  $1.2million  to  $1.8  million  over  my  tenure    
• Conducted  successful  campaigns  for  Vodafone  &  Freedom  Air    
• Achieved  100%  stock  sales  for  Auckland  Domestic/International  and  Dunedin  airports    
 
 
7.  Company:    
         Appointed:    Advertising  Sales  Executive      NZ  House  &  Garden/  Your  Home      
         Promoted:      Business  Development  Manager  –  Metro  /  North  &  South    
         Duration:          October  1999-­‐  December  2003  
 
Key  Responsibilities    
• To  achieve  monthly  issue  budgets  for  both  Metro  and  North  &  South  magazines.  
• Maintain  and  develop  new  business  to  these  magazines.  
• To  utilise  the  Research  and  Creative  services  departments  effectively  to  provide  a  point  of  
difference  with  magazines  in  the  advertising  mix.  
4  
• Constantly  keep  up  to  date  with  overseas  trends,  likely  client  activity,  competitor  activity  and  
market  conditions.  
• Working  on  business  categories  such  as  wine  &  spirits,  real  estate  and  travel  for  new  business  
with  all  ACP  magazines.  
• Providing  not  only  advertising  solutions  but  also  total  creative  packages  to  clients  enabling  
them  to  get  maximum  benefit  from  their  advertising  spend  
• Maintaining  the  link  between  the  clients  advertising  when  it  comes  in  to  ACP  and  its  final  
inception  in  the  magazine  
• Providing  area  features  or  special  features  for  one  off  advertising  campaigns.  
• Work  on  business  categories,  wine  &  spirits,  real  estate,  travel  and  the  building  industry  for  
new  business  initiatives  with  all  ACP  magazines.  
Achievements  
• Sold  6  month  packages  for  both  Bayleys  Real  Estate  and  Mt  Gay  Rum  for  re-­‐launch  of  Metro.  
• Nominated  for  Sales  Performer  category  at  MPA  awards  (NZ  H&G/YHG)  
• Grew  Selleys  business  with  Your  Home  &  Garden  
• Set  up  and  sold  Cocktail  booklet  with  NZ  Home  &  Ent.  Two  executions  and  sold  to  clients  
Maxxium  and  McCoys  Juices.    
 
 
8.  Company:    
     Appointed:        Advertising  Sales  Executive  –  Christchurch  Star            Feb  1994  –  Dec  1999  
       Promoted:          Retail  Sales  Executive  –  NZ  Herald                                                            Jan  1999  –  Oct  1999  
 
Responsibilities  
• Worked  on  an  assigned  advertising  budget  and  area  for  the  Christchurch  region,  with  regular  
calling  cycle  for  existing  clients  and  cold  calling  of  new  clients  
• Sole  charge  of  the  Gardening  section  for  the  Christchurch  Star.  Servicing  all  clients  in  this  
• Section  Responsible  for  editorial  content  of  Gardening  section,  layout  and  placement  of  
advertising.  
• Gaining  an  in  depth  knowledge  of  printing  techniques,  colour  processing  with  the  
             Christchurch  Star  and  associated  products  
Achievements  
• Due  to  my  account  management  skills,  was  given  the  Gardening  section  to  look  after.  Grew  
business  in  this  area  from  features  and  regular  advertising.  
 
 
References  To  retain  confidentiality,  my  referees’  contact  details  will  be  provided  on  request.  
 
 

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