DAFTAR ISI

HALAMAN JUDUL ............................................................................................................... 1

KATA PENGANTAR ............................................................................................................. 2
DAFTAR ISI............................................................................................................................ 3
ASPEK PASAR DAN PEMASARAN .................................................................................... 4
a. Sifat Pasar .............................................................................................................. 4
b. Perilaku Konsumen ................................................................................................ 4
c. Market Environment ............................................................................................. 4
d. Segmen Pangsa Pasar ............................................................................................. 4
e. Pola dan Jaringan Distribusi .................................................................................. 4
f. Promosi .................................................................................................................. 5
g. Permintaan ............................................................................................................. 5
h. Penawaran .............................................................................................................. 5
ASPEK MANAJEMEN ........................................................................................................... 5
a. Identitas Proyek ..................................................................................................... 5
b. Analisa Pekerjaan................................................................................................... 5
c. Kualifikasi Tenaga Kerja ....................................................................................... 6
d. Rekrutmen Tenaga Kerja ....................................................................................... 6
e. Perencanaan Kegiatan dan Penjadwalan Kegiatan ................................................ 7
ASPEK TEKNIK DAN TEKNOLOGI PRODUKSI .............................................................. 8
a. Produk .................................................................................................................... 8
b. Bahan Baku ............................................................................................................ 8
c. Mesin dan Peralatan ............................................................................................... 8
d. Perencanaan Lokasi ............................................................................................... 8
e. Persyaratan Tenaga Kerja ...................................................................................... 9
f. BEP dan Penetapan Harga Pokok .......................................................................... 9
g. Rencana Harga ....................................................................................................... 10
h. Perencanaan Produksi ............................................................................................ 10
ASPEK KEUANGAN ............................................................................................................. 11
a. Kebutuhan Dana dan Sumber Dana ....................................................................... 11
b. Faktor – faktor yang perlu dipertimbangkan dalam mencari dana ........................ 11
c. Biaya Modal ........................................................................................................... 12
d. Proyeksi Laporan Keuangan .................................................................................. 12-14
e. Analisa Keuangan .................................................................................................. 14-16
ASPEK EKONOMIS ............................................................................................................... 16
a. Aspek Ekonomi untuk Pemerintah ........................................................................ 16
b. Aspek Ekonomi untuk Perusahaan ........................................................................ 16
c. Aspek Ekonomi untuk Masyarakat ........................................................................ 16
d. Aspek Sosial........................................................................................................... 16
e. Aspek Pajak ........................................................................................................... 17