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The 25 Most Influential People on the Internet
By TIME STAFF
June 28, 2018
For our fourth annual roundup of the most influential people on the Internet, TIME evaluated contenders by
looking at their global impact on social media and their overall ability to drive news. Here’s who made this
year’s unranked list.
BTS
About half a decade since their debut as a group, seven-member Korean pop act BTS—which they translate as
“Beyond the Scene” in English—continues to gain global momentum. They’ve already broken at least one of
their own U.S. records in 2018, releasing the highest-charting K-pop album ever (Love Yourself: Tear, which
debuted atop the Billboard 200). But the real engine behind their success is their passionate social fanbase,
who style themselves as the “ARMY” and eagerly consume anything related to the group, from tweets to
videos. For example, the YouTube views within 24 hours for their music video “Fake Love” almost surpassed
Taylor Swift’s and Psy’s all-time records—no small feat. The group has notched over 89 weeks atop Billboard’s
Social 50 chart, besting Justin Bieber, and recently won Top Social Artist at the Billboard Music Awards for the
second year in a row. A steady social media presence for each of the boys —along with periodic solo releases—
further bolsters the group, which counts at least 50 million followers across English -language social media
platforms. —Raisa Bruner
Rihanna
When Rihanna speaks—or, more precisely, ‘grams—the world listens. In March 2018, she posted an Instagram
story denouncing an ad that appeared on Snapchat that used her image to make light of domestic violence, of
which she is a survivor. Soon after, Snap Inc. lost $800 million in value. In May, she posted photos of herself in
swimwear with visible stubble on her legs, inspiring a wave of online declarations that shaving, for this
summer at least, is no longer required. But part of what makes the 30 -year-old singer and entrepreneur so
successful on the Internet is her own ability to listen. She listened and heard that there was a large segment of
the population that felt underserved by the beauty and fashion industries, and she responded with her wildly
successful makeup line, Fenty Beauty, and lingerie line, Savage x Fenty. Both were instant hits, thanks in part
to Rihanna’s savvy use of social media to market them. The money—and the followers—are pouring in, with
no signs of slowing. —Eliza Berman
Naomi Watanabe
With 8 million followers on Instagram, 30-year-old Watanabe is Japan’s most popular star on social media.
She’s also one of its most fearless, expertly using her platform as a comedian and fashion designer to
challenge long-held stereotypes about Japanese women. Watanabe catapulted to fame 10 years ago after her
over-the-top impersonations of Beyoncé and Lady Gaga went viral—becoming known as the “Beyoncé of
Japan.” Her endearing personality and brash sense of humor have since helped her land gigs as a judge on X
Factor Japan and a cast member on the country’s version of Saturday Night Live. She’s also making waves in
fashion, getting an endorsement deal with Gap and seats at recent Fendi and Gucci runway shows; in
2014, she released her own clothing line, Punyus, which carries sizes up to a U.S. 16. “I want to tell people to
love themselves as they are,” Watanabe tells TIME. “I want them to treasure what they have—that’s how I
gained confidence.” It’s all part of Watanabe’s appeal both on - and offline: a commitment to being herself. —
Cady Lang
President Trump
FDR had the radio. JFK had TV. Trump has Twitter. The President rode to the office of the presidency on a 140-
character soapbox (now 280) and has since turned it into the ultimate presidential bully pulpit. In the past, he
singled out individuals as “weak” and “insecure,” in addition to a barrage of personalized insults ; most
recently, he called Congresswoman Maxine Waters “an extraordinarily low IQ person.” Sometimes, those
tweets also undermine his own administration, such as when he announced a transgender military ban before
the policy was implemented. And although Trump’s unorthodox stream of consciou sness may generate
headlines and galvanize his base, it has also raised concerns among national-security officials. That could be
why a majority of respondents to an Economist/YouGov poll said Trump’s Twitter style is inappropriate. In
November, one former contract employee working for Twitter appeared to be so fed up by Trump’s online
presence that he suspended the President’s account on his last day of work, though he now asserts the 11-
minute period where people couldn’t access @realDonaldTrump’s Twitter feed was a “mistake.” —Abby
Vesoulis
Kanye West
West once called his own tweets a form of “contemporary art.” And to some, his musings on Twitter—erratic,
unfiltered, controversial—are just that. To others, however, they’re more problematic, if not downright
offensive. Since returning to the platform in April after a nearly year-long hiatus, many fans have been
alternately baffled, angry and saddened to see the same artist who, in the aftermath of Hurricane Katrina,
accused President Bush of not caring about black people, call President Trump his “ brother,” post an image of
a Make America Great Again Hat, and defend his comments about slavery being a “choice.” But despite calls
for West to be “cancelled,” his recently released album, Ye, debuted atop the Billboard 200. No matter what,
his online persona—with 28 million followers—keeps him squarely in the public eye.—Eliza Berman
Roland Szabo
Yanny or Laurel? With one simple prompt, an 18-year-old high school student from Georgia divided the entire
internet. After his friend discovered an audio recording on vocabulary.com of someone pronouncing the word
“Laurel” in a way that also sounded like “Yanny,” Szabo took matters into his own hands. He posted the clip on
Reddit, thinking it would get lost among thousands of other posts. Instead, it quickly garnered more than
3,000 upvotes within three days. It only became more popular after 20 -year-old YouTuber Cloe Feldman re-
posted the clip to more than two hundred thousand Twitter followers. From there, it became a viral sensation,
generating headlines and prompting reactions from celebrities, the White House and even the singer Yanni
himself. In many ways, Yanny vs. Laurel was reminiscent of The Dress as people debated fiercely for days over
what they believed. “I am happy that I had the chance to have a mark on pop culture,” Szabo told TIME. —
Mahita Gajanan
Eman al Nafjan
When the longstanding ban against women driving in Saudi Arabia was lifted on June 24, Eman al–Nafjan, one
of Saudi Arabia’s most prolific blogger-activists on the subject, should have been celebrating. She had written
on the subject of women’s rights in Saudi Arabia at SaudiWoman’s Weblog for nearly a decade, and raised
awareness in a way that few outside the Kingdom ever could. (Her bilingual blog was often the first stop for
foreign journalists planning to visit the country, helping them make sense of the inherent contradictions
between being a Saudi woman and striving for rights that many Saudis deride as “Western feminism”
antithetical to Saudi traditions.) But her international recognition may have been her undoing. In May, al –
Nafjan, along with several other Saudi human rights activists, was detained and jailed on unspecified charges.
State media has labeled her a traitor, a charge that can merit up to 20 years in prison —proof that, even as
Saudi Arabia appears to modernize, there can be high costs to challenging the leadership. —TIME Staff
Scott Rogowsky
Rogowsky was getting ready to leave New York, where he had pursued a comedy career, for life in Los Angeles
when he snagged a hosting audition for HQ Trivia, a live game app promising cash prizes to winners. Since
launching in 2017, HQ Trivia—and Rogowsky himself—have blossomed into phenomenon, reaching millions of
players who tune in twice a day to answer the game’s 12 questions (which range from easy to obscure) in an
attempt win money. The wildly addictive app’s success is driven in no small part by Rog owsky, whose
monologues and witty banter in between questions have united eager competitors across the world. Known by
affectionate nicknames like Quiz Daddy or Trap Trebek, Rogowsky —and his puns—are a big part of why so
many people hanker for their HQ Trivia fix each day. While a team of writers usually prepares material for
Rogowsky, the onetime improv comedian frequently goes off script and his humor and style keep players
returning to the game. As one fan put it on Twitter, “everyone needs 15 minutes of scott in their lives.” —
Mahita Gajanan
Shaun King
King first rose to prominence alongside the Black Lives Matter movement after using Twitter to share details
about the death of Michael Brown, the 18-year-old who was fatally shot by a police officer in Ferguson, Mo., in
2014. At the time, King, a former pastor turned journalist and activist, had 1 00,000 followers; now he counts
more than a million. But his mission remains the same: to raise awareness about the plight of marginalized
communities—even as critics liken his methods to mob justice. “How people feel about me doesn’t affect the
work that I do,” King says. “I care about the people and causes I’m fighting for.” In the past year, King
amplified stories about racism at Starbucks and the Unite the Right rally in Charlottesville, Va., as well as one
about a police officer’s sexually assaulting a Texas woman during a traffic stop that proved to be false. More
recently, he asked his followers to identify a white man recorded on video screaming and threatening to call
ICE on Spanish-speaking workers at a New York restaurant. Within hours, the case made national
headlines and the man’s name was trending on Twitter. “Hey Aaron Schlossberg, You are now famous,” King
tweeted. “You will be known for your overt bigotry and harassment for a very long time.” —Cady Lang
Matt Drudge
Drudge’s eponymous online Report is a throwback: old-school black and white, text that looks like it was
literally typed on a typewriter and grabby New York tabloid -style headlines. But what began as a mix of
Hollywood and Washington gossip—Drudge made a name for himself in 1998 as the first news source to
publish the Bill Clinton-Monica Lewinsky affair after Newsweek initially withheld their coverage—has quickly
exploded into a hotbed of aggregated news articles from a variety of factual sources. Now, the Drudge Report
is the right’s megaphone. The site keeps no archives, and Matt Drudge himself deletes his tweets daily, which
allows him to remake the site anew every day. But the site remains a powerful driver of web traffic and the
spread of political news online, with over a billion monthly page views. One of the site’s visitors is President
Trump, who this year called Drudge a “great gentleman” who “really has the ability to capture stories that
people want to see.” —Abigail Simon
Kayla Itsines
Perhaps nobody epitomizes the “fitfluencer” label better than Itsines, who has leveraged her passionate online
following into a workout empire. The 27-year-old Aussie entrepreneur and personal trainer started her
business in 2014 with a series of “Bikini Body Guide” e-books that offered straightforward, results-driven
exercise and nutrition advice. Now she counts nearly 10 million Instagram followers and her signature app,
Sweat, has been downloaded more than 30 million times. (It’s also the highest-grossing app in Apple’s fitness
and health category, bringing $77 million this year alone.) On social media, she posts inspirational sayings,
gym selfies and before-and-after photos from her online acolytes—just check the popular #BBG hashtag. Most
recently, she’s been trying to help women conquer their fear of working out with weights while adding audio
cues to her app so her fans feel “like they are working out with me in real life,” Itsines tells TIME. Next up:
expanding with what she calls “even more holistic” product offerings for the gym experience and wellness
goals. “To be able to help this many women achieve their health and fitness g oals is beyond my wildest
dreams,” she says. —Raisa Bruner
'Q'
Last October, an anonymous user, known simply as Q, started posting cryptic messages on the controversial
message board 4chan—the common theme being that President Trump is a secret genius and his opponents,
namely Hillary Clinton and Barack Obama, are evil. Q reportedly claimed to be getting this information directly
from the government, thanks to top-secret, “Q-type” security clearance. There has been little—if any—hard
evidence to support Q’s musings. But over time, thousands of people started to believe them —or at least, to
acknowledge they might be real. And they became the foundation of a wide-ranging conspiracy theory, known
as QAnon, that has been covered by the New York Times and New York Magazine, among others, and discussed
in more than 130,000 videos on YouTube. One of its most prominent followers: Roseanne Barr, who tweeted
several references to QAnon before being fired from her hit TV show in May. —Melissa Chan
Busy Philipps
Busy Philipps has been, as she puts it, an “actor for hire” for 20 years—appearing on cult classicslike Freaks
and Geeks and Dawson’s Creek in the early 2000s, and shows such as Cougar Town and Vice Principals in the
2010s. But now she may well be more famous for living out loud on Instagram. In November 2016, she began
using the platform’s new Stories feature to narrate her everyday life. It is, of course, a pretty charmed one—
she’s chronicled everything from having a front-row seat to the Best Picture mix-up at the 2017 Oscars to
getting locked out of her house after attending the Golden Globes, all of which were covered by entertainment
media. But her unscripted messages—usually delivered directly to the camera in minute-by-minute bursts—
also address deeper topics, including what it’s like to raise two kids as a working mom and her struggles with
mental health. And they’ve helped her connect with more than 1 million followers, many of whom, she says,
see her more as a friend than an actor. “People really feel like they know me on a deep level —and they do to a
certain extent,” she says. “I really put a lot out there.” Because of her newfound fame, Philipps has earned a
book deal, lucrative partnerships with brands such as Michaels and Campbell Soup and recently, her own late-
night talk show on E! On a social-media platform filled with celebrities and influencers promoting specific way s
of life, Philipps stands out—simply by being herself: “It never occurred to me to be any different way.” —
Megan McCluskey
Lil Miquela
Lil Miquela has all the makings of an Instagram ingenue, from the effortless good looks to the philosophy -lite
selfie captions (“You can be not okay and still be strong”). The glaring difference? The self -described artist—
also known as Miquela Sousa—isn’t actually real; she’s a virtual avatar whose origins and purpose are
mysterious. (She was built by an entity called Cain Intelligence —which may or may not exist—before being
taken over by Brud, an L.A.-based computer-software firm, but she is no longer managed by Brud, a publicist
says.) That hasn’t stopped the fashion world from embracing Miquela as a style icon. In February, Prada
tapped her to help promote its new line of animated GIFs on Instagram. In March, she appeared in an issue
of V Magazine, which dubbed her the “face of new-age logomania” (a reference to the gear she “wears,” from
brands such as Balenciaga and Kenzo). And in June, she was featured in Wonderland’s summer issue—
alongside actual celebrities like Migos and Amandla Stenberg. —Melissa Chan
Kylie Jenner
If Jenner’s social media domination was ever in question, any uncertainty was snuffed out during a period of
weeks this past February. First, the 20-year-old youngest sibling in the Kardashian-Jenner clan posted the first
photo of her newborn baby to Instagram, revealing Stormi Webster’s name to the world and ousting Beyoncé’s
2017 pregnancy photo to become the most-liked image ever posted on the platform. A couple weeks later, she
tweeted about her lack of interest in Snapchat—on which she was once the most followed celebrity—
prompting the app’s parent company to lose more than $1.3 billion in market value. By one estimate, Jenner is
now the highest-paid celebrity on Instagram, with each sponsored post worth the equivalent of $1
million (about a fifth the cost of a Super Bowl commercial). She may not be the most followed among her
famous sisters, but her ability to engage legions of fans—and customers—has been for