FREDDI ROKAW

Francine “Freddi” Rokaw, MS.Ed.

LinkedIn freddirokaw.com freddirokaw.weebly.com Email: frokaw@gmail.com

10+ YEARS OF DEVELOPING, FACILITATING & ASSESSING EFFECTIVE LEARNING EXPERIENCES

Professional Skills & Expertise

•Strategic assessment and evaluation in academic & corporate environments
•Technology and human performance solutions
•Advanced facilitation techniques using contemporary adult pedagogy
•Design & development of engaging and effective learning experiences
•Kirkpatrick Partners® Training and Evaluation Bronze Certification

Experience
Cast & Crew Entertainment Services, LLC. Instructional Designer
October 2017 - present
• Perform needs analysis in 6 national payroll offices, based in Burbank, CA
• Design and develop comprehensive technical and “soft skills” training for over 300 employees
• Evaluate training effectiveness linked to existing KPI’s and company-wide goals
• Recommend further solutions to meet expectations of ROI based on assessment results

Purdue University (online/remote) Co-Instructor/Teaching Assistant

May 2014 - November 2017
• Facilitate, evaluate and assess graduate courses: “Motivation in Education”, “Strategic Assessment
and Evaluation”, “Integration and Management of Computers in Education”, “Introduction to
eLearning”, and “Learning Systems Design” within the Blackboard LMS environment

Enjoy, Inc. Field Leader/Learning Experience Designer

December 2014 to November 2015
• Lead and train 40+ Experts in the field to deliver personalized technical experiences to customers
• Communicate corporate initiatives and processes to field teams
• Act as liaison between the field, operations, and management
• Analyze, design, develop, implement, evaluate and facilitate curricula - technical and soft skills
• Setup an internal e-learning program using Absorb LMS

PayPal, Inc. Instructional Designer (contractor)

June 2014 to December 2014
• Design, develop, and maintain learning plans and curricula for global and regional employees
• On-demand eLearning and instructor-led courses and assessment. Articulate Storyline, internal LMS
• Improve workflow and performance by developing new and updating existing processes

Apple, Inc. Creative Strategies Guest Trainer/Lead Creative

April 2006 to January 2012
• Facilitate “Train the Trainer” programs at Apple headquarters from January 2008 to 2012 utilizing
contemporary teaching methods
• Built an intra-company multiple award-winning team of five Creative Trainers as Team Leader
• Mentor to fellow Creatives and incoming Guest Trainers
• Maintain superior customer feedback by analyzing and acting on report data
• Support company culture by integrating corporate initiatives
• Liaison between management and trainers
FREDDI ROKAW Email: frokaw@gmail.com

Education
MS.Ed. Purdue University, West Lafayette, Indiana, U.S.A.
• Master of Science, Education - Learning Design and Technology
College of Education, Department of Curriculum and Instruction

Diploma of Computer Animation, Sheridan College School of Visual Arts, Ontario, Canada
• Post-graduate studies in computer graphics and animation

Diploma of Graphic Design, St. Lawrence College, Ontario, Canada

• Three-year program focused on traditional graphic design

Certifications & Assessments

Kirkpatrick Partners® Training and Evaluation Bronze Certification (2015)
Apple Leadership Essentials (2011)
Myers-Briggs and LBAII assessments (2011)

Professional Associations
ATD - Association of Talent Development (formerly ASTD)
AACE - Association for the Advancement of Computing in Education
AECT - Association for Educational Communications and Technology
AERA - American Educational Research Association
CAM - California Association of Museums
GOLDEN KEY International Honour Society - Member since Nov. 2012

Volunteer Work
Board Member, Assessment Committee - Symphonic Jazz Orchestra “Music in the Schools”
Workshop Facilitator - Partners in Care Foundation “Matter of Balance”
Personnel Manager, Board Member & eMagazine Editor - Los Angeles Symphonic Winds
Reader and Judge - Humanities Prize “Children’s Animation and Live Action” category
Volunteer for the non-profit educational foundation Burbank Arts for All
Judge and Panelist - 2014 1776 Challenge Cup in San Francisco

I have previous experience as a Computer Animator of special effects for feature films and
commercials (at 3D Image, VIFX, DreamQuest Images, Disney Feature Animation); Computer
Graphics Designer creating multi-media educational prototypes for George Lucas at the
George Lucas Educational Foundation; and as a Mom.