Correlations
+ Positive +
− Negative −
No Correlation
Relationships + Relationships
● + Strong ● 9
○ Moderate ○ 3
▽ − + Weak ▽ 1
Direction of Improvement
+
− + Direction of Improvement
▲
− + Maximize ▲
◇
+ + + Target ◇
▼
+ Minimize ▼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement ▲ ◇ ◇ ▲ ▲ ▲ ▼ ◇ ▲ ▲ ▲ Customer Competitive Assesment
Requirements
Ease to manufacture
Efficient battery
Proper damping
High rpm motor
Cheap product
Eco-friendly
Size of fan
Customer Importance
Our Product
Product 1
Product 2
Product 3
Customer
Requirements
Row #
0 1 2 3 4 5
5 Energy Efficient ● ● ● ● 5 5 5 5 1
5 Light Weight ○ ● ○ 4 5 4 4 2
5 Portable ● ● ● 5 5 4 4 3
4 Ergonomic ● 5 5 4 5 4
4 Easy to Use ● ○ 4 4 4 5 6
4 Aesthetics ● ● ● 4 4 4 5 7
5 Low Cost ● ▽ ▽ ▽ ● ● 4 5 3 3 8
4 Durable ● ● ○ ○ 3 3 3 4 10
11
12
13
14
15
16
Target
4
Max Relationship 9 9 9 9 9 9 9 9 9 9 9
Total 9 19 36 13 18 19 39 30 12 18 15