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Correlations

Correlations
+ Positive +
− Negative −
No Correlation

Relationships + Relationships
● + Strong ● 9
○ Moderate ○ 3
▽ − + Weak ▽ 1
Direction of Improvement
+
− + Direction of Improvement

− + Maximize ▲

+ + + Target ◇

+ Minimize ▼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement ▲ ◇ ◇ ▲ ▲ ▲ ▼ ◇ ▲ ▲ ▲ Customer Competitive Assesment
Requirements

Energy efficient motor


High strength material
Engineering

Ease to manufacture

Light weight battery


Good Surface finish

Efficient battery

Proper damping
High rpm motor

Cheap product

Eco-friendly
Size of fan
Customer Importance

Our Product
Product 1
Product 2
Product 3
Customer
Requirements

Row #
0 1 2 3 4 5

5 Energy Efficient ● ● ● ● 5 5 5 5 1

5 Light Weight ○ ● ○ 4 5 4 4 2

5 Portable ● ● ● 5 5 4 4 3

4 Ergonomic ● 5 5 4 5 4

5 High air flow ● ● ● 3 3 4 5 5

4 Easy to Use ● ○ 4 4 4 5 6

4 Aesthetics ● ● ● 4 4 4 5 7

5 Low Cost ● ▽ ▽ ▽ ● ● 4 5 3 3 8

4 Quiet while running ● ● ○ 4 4 4 5 9

4 Durable ● ● ○ ○ 3 3 3 4 10

11

12

13

14

15

16

Target
4

Max Relationship 9 9 9 9 9 9 9 9 9 9 9
Total 9 19 36 13 18 19 39 30 12 18 15

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