Reeves McMillan

843.693.9683 mcmillanr2@winthrop.edu reevesmcmillan.weebly.com

https://www.linkedin.com/in/reeves-mcmillan-29167385/
Education

Winthrop University Rock Hill, SC- Graduating December 2017 Senior Integrated Marketing
Communications (IMC) major with a minor in Dance Performance. BS in IMC from the College of
Arts and Sciences gives experience in advertising, public relations, marketing, communications,
and more.

Summary Skills

● Experienced in planning social media campaigns, marketing campaigns, and PR

campaigns.
● Demonstrated leadership skills in two campus organizations, group projects, and two children’s camps.
● Proficient with Adobe Photoshop, Microsoft programs, and Google Applications.
● Experience with Winthrop’s database software for collecting and analyzing data about current non-traditional students
to improve relations with that stakeholding group.
● Experience in survey writing.
● Excellent problem solving skills.
● Experience with JMP
● Sales Experience

Relevant Experience

Corporate Trainer— (May 2018-Present)- Charlotte Marketing Consultants is a direct marketing company that has the nation’s
largest supplier in office supplies as a client. I have been promoted from their account manager to corporate train since the time I
started in May.
● Advises account managers and trains new hires ● Set goals for self and account managers
● Leverage existing consumer relationships and ● Expected to set a pace of $100 earned or $360 in
cultivate new business contacts sales.
● Teach the skills to promote others ● Meet with other leaders and managers in the
office

Public Relations- Event Marketing- Entry Level— (Jan 2018-May )- Bear Claw Events inc. is a direct marketing company
that has been in business since 2004. Bear Claw creates publicity for start up companies like Soma Care and Whip it by creating
promotional events for their clients in large retail stores like Sam’s Club, Walmart, and Costco.
● Design and maintain a favorable public image for ● Work with other departments to help promote
clients brand recognition
● Coordinate all promotional activities and events ● Assist in the selection of marketing and
● Leverage existing consumer relationships and promotional materials
cultivate new business contacts ● Establish sale and promotion of products

Summerville DREAM — Intern Summer 2017 Summerville DREAM is a non-profit that is part of the Main Street
Association. Their goal is to promote downtown revitalization through event coordination, business education, advocacy,
beautification and enhancement projects, tourism promotion, and marketing historic downtown Summerville to residents and
guests.
● Assisted planning Third Thursdays ● Met with printing companies
● Assisted in the planning for “Supper on the ● Created event graphics
Square,” DREAM’s first annual fundraiser ● Wrote a fundraising proposal
● Wrote event permits ● Assisted with the planning for a Back to
● Created a direct mail piece for their School Drive in partnership with the
upcoming fundraising gala Gentlemen's League and the Jewish
● Helped run social media pages Community Center
● Created Snapchat account and helped create ● Edited website
geofilters ● Helped organization switch from Box Sync
● Wrote media releases to Google applications

Rebranding the College of Arts and Sciences Team Project— MCOM 475 (Fall 2017) My team and I planed the rebranding
campaign for Winthrop University’s College of Arts and Sciences (CAS)
● Performed Brand awareness and attitude ● Created research presentation and presented
research (included a survey, interviews, and it to the client
secondary research) ● Created Media and Creative Strategy
 ● Creative Brief ● Created Web Page schematic and site map
● Created Logos ● Planned four events
● Created Brand redesign ● Created Gear
● Created Flyers ● Planned Media scheduling and mix
● Created Social Media Markup ● Created Budget
● Created Newsletter

Public Relations Campaign for Winthrop’s World Languages and Cultures Department (WLAC) — MCOM 471
(Spring 2017) Created a PR campaign for Winthrop’s World Languages and Cultures Department.
● Business Report ● Poster
● Facts Sheet ● Prezi Presentation
● Instagram Event (Team Lead) ● Survey
● Media Release ● Final Information Kit
● Bulletin Board

American Advertising Awards (AA Awards) Campaign — MCOM 349 (Fall 2016) Created an integrated advertising
campaign for the AA Awards after my team’s event theme was selected by the client.
● Digital Ad ● Table Tent
● Digital Banner Ad ● Drink Tokens
● Social Media Campaign (Twitter, Facebook, ● Landing Page
Instagram) ● Two Video Ads (one for the Gala, the other
● Direct Mail Piece (with magnet) for call to entry
● Sponsorship Wall
Mass Communications Dinner — MCOM 370 (Spring 2016) Class planned and hosted the Mass Communications Dinner,
a award show, and networking opportunity for the Mass Communications Department

Miscellaneous Experience

Zeta Tau Alpha Fraternity, Winthrop University — Member, Committee Member, Big Sister, External Social Chair March
2015 - Present Banner committee, social committee, and bylaws committee member. Big Sister (Mentor) Spring of 2016.
External Social Chair Fall 2016 (organized mixers with other organizations to promote Greek unity among organizations).

Kinetic Fever, Winthrop University, Rock Hill, SC — Secretary, Vice President January 2015 - May 2017 Founded
organization in January 2015. Secretary from January 2015- May 2016. (Managed all social media outlets and other
documents) Vice president from May 2016- May 2017.

Saint Paul’s Anglican Church, Summerville, SC — “Kid’s Quest” Camp Counselor, Pre-school Games Teacher June 2014
- June 2016 Supervised children for a week-long Bible camp from 8am to 3pm. Created lesson plans and taught the children.

Saint Paul’s Anglican Church, Summerville, SC — “Trinity Summer Camp” Teacher June 2015, June 2016 Counselors
supervised children for a week-long Bible camp from 8am to 3pm. Pre-school Games Teacher created lesson plans and
taught the children.

Academy Sports and Outdoors, Rock Hill, SC — Footwear and Sales Associate Fall 2016
Highest sales in the store for two straight weeks.