ANNUAL

REPORT
2 0 1 5
Colophon

Publisher PWN Amsterdam

Editor Pamela Woolley
Copywriting Mandie van der Meer
Graphic design Evelin Olev
Photography Rubianca Photography

PWN Amsterdam Annual Report 2015 2

 Table of contents
Colophon...............................................................................2
Table of contents...................................................................3
A word from our Presidents..................................................5
Our purpose ..........................................................................6
Who we are ..........................................................................7
Learning and development events........................................8
Networking events...............................................................12
Executive dinners.................................................................14
Mentoring programme........................................................16
What else we receive ..........................................................19
Governance and Legal.........................................................20
Affairs...................................................................................20
PWN Amsterdam - Financial Report 2015...........................22
Balance sheet.......................................................................23
Profit and loss......................................................................24
Budget 2016........................................................................25
PWN Amsterdam – Treasurer’s report on the Annual
Financial Statements 2015..................................................26
The Board.............................................................................27
Thank you............................................................................30
References and thanks.........................................................33

3 PWN Amsterdam Annual Report 2015

PWN Amsterdam Annual Report 2015 4
A word from our Presidents
PWN Amsterdam had a great year in 2015 in the penultimate year to celebrating 30 years. It
started with a fantastic event with 160 people thanks to David Allen sharing his tips on how to
'Get Things Done'. This event kick started a year of inspiring, thought-provoking presentations,
workshops, and events. We are grateful to all the speakers who come and dedicate their time
to supporting our network. It is also thanks to the energy and time our many volunteers put
into PWN Amsterdam, without them we wouldn't be able to put together such a great learning
and development series over the year.

PWN Amsterdam, in line with all the other 26 City Networks in the PWN Global federation,
consistently aims to meet your needs as professional women from diverse cultures, industries,
and organisations. The mix of internationally-minded women in our group makes it an
opportune place to share, to network, and to learn from each other. Thanks to each of you
for making our network a place where we all support one another to grow personally and
professionally. We encourage you to bring friends and colleagues along with you to continue to
broaden our network.

Last April, Sonya Richardson stepped down as Co-president of PWN Amsterdam to become the
President of PWN Global. Her strong strategic vision and leadership set the direction for PWN
Global to become a Network of choice for professional women and we are very proud to be
part of this global network. We can all benefit professionally from sharing and learning with
our colleagues and peers from different cities. In September 2015, we had the opportunity
to meet other PWN Global City Network members in Madrid at the 21st Century Leadership
Forum on Gender Balanced Leadership. This was a shining example of how being part of a
global network can really add value. The networking and learning opportunities made the 1½
day forum a truly fantastic experience.

We would like to give specific thanks to our corporate partners: Mercer, MMC, RBS, and
OC&C for partnering with us through 2015. We are grateful for your continued support of our
network.

We look forward another year of working with you, our members, to continue building our
great network. PWN Amsterdam’s primary focus is to enable professional women to aspire, to
believe, and to achieve. We know that in this 30th year of PWN Amsterdam there will be great
developments in the network that will help you to achieve your goals. Watch this space - it's an
exciting time to be part of PWN Amsterdam!

Best wishes,
PWN Amsterdam
On behalf of the Board of Directors
Wendy Mackey Jones, President and Co-president 2015
Sonya Richardson, Co-president 2015 

5 PWN Amsterdam Annual Report 2015

Our purpose
Why are we here
Professional Women’s Network (PWN) Amsterdam is a City Network, one of 26 networks that
make up the federation that is PWN Global. Membership in PWN Amsterdam entitles members
to access to an international community of thousands of professional women around the
world.

The purpose of our network is to support individual professional women to

take the next step in their careers, wherever they are going, whatever that
may be.
By facilitating the professional progress of women, we also want women to increasingly have a
voice and position of influence at all levels of organisations and society. Along with supporting
individuals, PWN Amsterdam strongly advocates for inclusive leadership. We strive whenever
possible to contribute to the discussion, to recognise distinguished professional achievements,
and to promote positive role models.

Our network is our members. We exist so that we each may connect with others; share
experience, knowledge, and contacts, and develop together. As each individual grows and
fulfils her potential, so the network is enriched and offers more to all the members.

The activities we organised in 2015 were focussed on providing that

support through:

learning and our

development events networking executive dinners mentoring
with speakers expert events programme
in their domain

We are entirely run by volunteers who give their time, skills, and expertise every day to make
sure our organisation runs as smoothly as possible. Over the course of 2015, over 50 people
contributed to helping us achieve all that we did. Some of their faces will appear throughout
this report and the thanks of the network go to all.

PWN Amsterdam Annual Report 2015 6

 Who we are
PWN Amsterdam Members

During 2015, our average number of members was 180, made up of an international mix
of corporate professionals, entrepreneurs, independents, freelancers, and academics from
a vast range of industries. We come from many different backgrounds and have a variety
of objectives, goals, and dreams. What we all have in common is that we are professional
women who want to do the best we can do, while helping other women discover and
bring out their own best self; reaching higher, going further, and shining brighter than they
thought they could.

Why do we join? We join PWN Amsterdam to become part of a community with similar aims.
To connect on a meaningful level. To inspire and be inspired. We join for advice, for answers,
and for camaraderie. We join to be challenged, to test ourselves, to give back, and to grow.

PWN Amsterdam members join as expats looking to get grounded here in the Netherlands, or
as Dutch professionals seeking international peers. PWN Amsterdam members join in an effort
to put the working back into networking and to have the net there, too, knowing there is a
community to whom we can turn and upon which we can rely.

I love PWN because of the mix of women,

the structure of the programming and
the level of conversation. First, it's a
mix of corporate and entrepreneurial
women, so the networking is interesting
and multidimensional. The structure of
the programming is fantastic because the
networking follows an interesting speaker.
This makes the networking much more
natural, nuanced and interesting because
you have a clear, mutual topic to discuss
even if you're meeting someone for the first
time.
The level of the conversation is high because
PWN finds next-level speakers who give me
perspective on my current challenges or help
me think of new ways to approach my goals.
It's a fantastic and dynamic organisation of
which I'm proud to be a member!

7 PWN Amsterdam Annual Report 2015

Learning and development
events
Learn, network, develop, achieve
The events organised for PWN Amsterdam members are a large part of what makes the
network such a success. In 2015, 18 events were organised on topics from creating a global
mindset, to being savvy with money; from the power of language to the power of compassion
in the workplace; from strategic management development to balance in the boardroom; and
from branding to Burberry.

The purpose of the events twofold: firstly, they provide learning and
development opportunities for members. PWN invites distinguished
industry leaders and subject experts from various sectors to share advice,
fresh perspectives, best practices, and inspiration.
Board member Mary Jane Roy says, ‘In 2015, PWN Amsterdam played host to nearly 900
members and guests who enjoyed a wealth of expertise shared by our guest speakers. David
Allen (author of the book Getting Things Done); Marriët Schuurman (NATO Secretary General’s
Special Representative for Women, Peace and Security); Georgette Schlick (CEO of Blue Circle);
Terence Barry (owner BRAND-and-STORY); and Esther Mollema (owner Direction) were just a
few who took to the podium to inspire and elevate us. We offered a diverse group of events --
something for everyone [thanks to] the cooperation of a number of networks, institutions, and
sponsors. For that I am grateful’.

The second purpose of the events is that they offer members the chance
for face-to-face interaction, the chance for introductions and catching
up before the speaker, and then the chance for reflection and deeper
connection after the presentation.
‘The format of networking before and after a speaker is what makes our events unique’,
says former President Wendy Mackey Jones. ‘The fact that we have the pre- and post-event
structure works well... [Another] special quality about our network is that it’s very inclusive and
very open. At other networking events you’ll always see a person in a corner alone with their
phone or their drink in their hand – after all, networking is pretty hard. But you don’t see that
at PWN events. People are open. It’s part of the PWN culture’.

Board member Amber Rahim concurs, saying that for many of us, at the beginning stages when
first putting ourselves out there, ‘the thought of going to an event was horrific’. However, the
PWN Amsterdam model of ‘learning plus networking is a very soft entry into networking… At
PWN, networking is not a dirty word. There are lovely, engaging, open women from multiple
different industries and different perspectives’.

PWN Amsterdam Annual Report 2015 8

 A few of the most appreciated events
in 2015 in the words of our members:

Event: David Allen ‘Getting Things Done’

Based on several members’ feedback – and the record number of
attendees (160)– the 2015 kick-off event was one of the top events of
the year. PWN Amsterdam welcomed author David Allen, who wrote
the book Getting Things Done: The Art of Stress-Free Productivity.
The ‘GTD’ methodology teaches how you can achieve control in a
world of constant change and ever-¬increasing input. His talk was
very well received. Then Co-president Wendy Mackey Jones says,
‘Everybody could do something with his material. No one left without
buzzing with inspiration’.

The presentation of David Allen was the trigger for my to

become a PWN member. His talk included practical tips which I
could implement immediately.The other great talk I remember
was Ambassador Marriët Schuurman. Her powerful talk wWas
inspiring, as she invited us to be firm and goal-oriented. I liked
her practical, pragmatic yet charming approach for personal
leadership. She learned to play the games of a male-driven
organisation, with female acumen and courage.

Event: Ambassador Marriët Schuurman –

her journey
Ambassador Marriët Schuurman was appointed the NATO Secretary General’s Special
Representative for Women, Peace and Security in October 2014. She is the high-level focal
point on all aspects of NATO’s contributions to the Women, Peace and Security agenda, with
the aim to facilitate coordination and consistency in NATO’s policies and activities.
At her personal talk with PWN Amsterdam members, Ms. Schuurman talked about how the life
of a diplomat resembles a journey. A trip taking you to places and situations that you dreamed
of as a young girl. ‘The key is to stay who you really are’, she said. ‘Don’t compromise who you
are or what you believe in’. She advised the audience to say yes to opportunities that come
your way. ‘Women can dare to knock on any door they want. They have a good reason to be
knocking, so don’t second-guess yourself or the person who is asking’.

9 PWN Amsterdam Annual Report 2015

 Event: Theodora Voutsa -
Los Angeles Leadership Method
Presenter Theodora Voutsa comes from a family of artists and
has been an actress, director, producer, and coach. She uses a
combination of acting and personal development techniques to
teach the Los Angeles Method, based on the belief that successful
leaders know themselves and are connected to others. In this
workshop, three basic topics were discussed that are essential
to understanding, determining, communicating, and creating the
most effective map to achieve your goal:

1. the power of emotions.

2. the power of convictions and values.
3. the power of ACTion.

Board member Amber Rahim reflected on the success of this

event, saying this presenter was ‘a bold choice!
Theodora has such presence… She’s the fizz in the lemonade!
The event was attended by 40 to 50 members and according
to Amber, several members followed up with Ms. Voutsa after
her presentation with questions and compliments. The talk was
about developing leadership skills through acting, design, and
performance, an unorthodox approach for many of us. Her talk
was very powerful, definitely out-of-the-box thinking. She helped
me expand my range, got me more used to going out of my
comfort zone.

PWN Amsterdam Annual Report 2015 10

 Event: Terence Barry
Terence Barry began his career with BMW Group, working on the
brands BMW, MINI, and Rolls-Royce, then later Bentley in the
United States. A stint in Formula One was then followed by a career
shift, where Terence decided to investigate the world of story more
deeply, travelling to story festivals all over the world and spending
time in Hollywood. He discovered the ‘DNA’ that exists at the heart
of all great stories and saw an opportunity for the corporate world.
Today, he leads the Amsterdam-based consultancy company BRAND-
and-STORY. According to Mr. Barry, the same branding techniques used for companies and
institutions can also be used by individuals: to better communicate our passion and purpose,
connect with like-minded individuals, expand our professional network and increase our value
to our workplace and society as a whole.

The topic [of branding] is very popular nowadays, but the speaker
was so good that he made it very exciting to listen. He was
talking how he applied his experience from Hollywood to the car
business, which is not an obvious combination. I certainly became
more aware of importance of storytelling and personal factor in
promoting your own brand, and I am trying to use it in my own
business.
The networking experience was very nice and exceeded my
expectation in terms of the good number of very interesting
conversations and ladies I met. The atmosphere is always very
open… and it is relatively easy to make the first contact.
Lidia attended her first PWN Amsterdam event as a guest but her
impression of the speaker and of the warm atmosphere with our
members have convinced her to sign up for membership in 2016.

11 PWN Amsterdam Annual Report 2015

Networking events
In addition to our learning and development events, where there is always a speaker or a
specific topic of some sort, we also organise more informal events, based just on networking,
connecting, and enjoying one another.
In 2015, we enjoyed just one of these, which is fewer than usual, but it was a special one. For
the second year in a row, Burberry invited us in December to their showroom and shop on the
prestigious P.C. Hooftstraat in Amsterdam.
Members were greeted with champagne and had the possibility of a manicure and a facial
while catching up with familiar faces and meeting new ones in an atmosphere of resplendence
and end of year gaiety.

PWN Amsterdam Annual Report 2015 12

 Executive dinners
Three executive dinners in 2015 hosted by the Women on Boards working group were an
excellent opportunity for PWN Amsterdam members to participate in ‘next-level discussions’,
while meeting senior and executive members and guests. As board member Sheila Gemin puts
it, ‘The executive dinners are successful because of the speakers, who are Dutch executives.
Here, international women can join the conversation and make themselves known… It’s always
good to go to an event where a senior person is speaking. Plus, senior level attracts senior
level’, so you’re exposed to a variety of executives you otherwise would not have a chance to
meet. ‘It’s an opportunity to get inspired by the stories there’, says Sheila. ‘It’s amazing what
[the working group] pulled together’.

All of the executive dinners in 2015 took place at the Koninklijke Industrieele Groote Club in
Amsterdam, considered one of the most prestigious networks in the Netherlands. Each event
met full capacity for the possible number of attendees, further evidence of the events’ success
and relevance to PWN Amsterdam members.

At the executive dinners, the topics went to

a new level, for example, about breaking the
ceiling, not just for salaries for women, but
for positions on boards. And there’s deeper
networking at the tables… a lovely environment.

Executive dinners in 2015

Celebrating International Women’s Day –
Balance in the Boardroom
In March, in celebration of International Women’s Day, PWN Amsterdam’s Women on Boards
working group hosted a panel discussion on ‘Balance in the Boardroom’, or lack thereof. The
event was attended by 45 members.
The panellists included Georgette Schlick, CEO of Blue Circle, a television production company;
Cristina Vicini, the co-founder of the Global Board Ready Women initiative and first Vice-
President of The International Alliance for Women and erstwhile President of PWI (PWN
Brussels); and Liz Early, an innovator, change agent and a founding Steering Committee

PWN
13 Amsterdam Annual Report 2015 PWN Amsterdam Annual Report 2015
13
member and Chair of TNT Linc., the employee network for women’s professional development
at TNT. The panel moderator was Hélène Propsma, owner of Propsma & Partners, specializing
in executive coaching, leadership development, training and assessment.
At this event attendees learned more about real-life cases of companies and organisations
which have improved the gender diversity of their non-executive and executive boards, and
much more.

Top Vrouwen
Another successful executive dinner took place in June, again at the Koninklijke Industrieele
Groote Club. The keynote speaker was Gerdi Verbeet, former Member and later President
of the House of Representatives (Dutch Tweede Kamer). Ms. Verbeet came to speak to PWN
Amsterdam members as an ambassador of Topvrouwen.nl, a foundation dedicated to making
highly qualified board-ready women visible in the Netherlands. The foundation recognizes
the importance of a greater proportion of women at the top of Dutch businesses and seeks to
improve the current imbalance.

Governance: Hard or Heart?

In December, a panel discussion was organised on the topic of the interplay between
governance and business ethics. Panellists included Celine van Asselt, Chief Finance and
Risk Officer at APG Asset Management; Jacco Heemskerk, Managing Director of Stichting
Pensioenfonds RBS Netherland; and Myrthe Stolp, Senior Associate at Houthoff Buruma. Their
discussion covered the influence of governance on corporate culture; the impact of scandals
on attitudes toward governance; and the effectiveness of the Dutch governance model.

Marianne Eisma Camilla Erlandsdotter

Lizzy Early

Lucia Loyo

Women on Boards
Nora Kuyper

PWN Amsterdam Annual Report 2015 14

 Mentoring programme
Individual support
PWN Amsterdam’s fifth mentoring programme launched in October 2015, welcoming 35
participants.

The mentoring programme is an example of PWN Amsterdam working at

a very personal level; connecting, sharing, learning and supporting one-to-
one or in small groups.

By supporting each individual professional woman to advance in her career and contribute to
a more gender-balanced business landscape. Balance means that our programme is inclusive
-- we consider that men are extremely important contributors to mentoring. Our mentoring
programme welcomed three male mentors to participate for the first time in 2015. Professional
expertise includes executive coaching, manufacturing and engineering, and innovative start-
ups, respectively, further evidence of the range of experience and knowledge available to our
members.

The PWN Amsterdam mentoring programme connects mentors and mentees by reviewing
applications and conducting interviews. This process is refined and improved year on year
to match pairs and groups as best as possible The programme runs from October to May,
and asks that during this time mentors commit to at least one hour per month for his or her
mentees during the six-month period. It is not compulsory that mentors be members of PWN
Amsterdam, though many are, which allows us to expand the reach of this group.

Members’ mentor stories

Jane Stephenson is a member of PWN Amsterdam and a mentor. She shared a successful
mentoring moment when ‘…one of my mentees was going through a long job search process
and succeeding in being invited for interview’, says Jane, ‘but finally [was unsuccessful] in
getting the role. Together we practised answering interview questions, keeping answers
short and specific; helping the mentee show just what her strengths were. Her interview for a
subsequent role resulted in her being chosen for the position. She has a great job now and felt
the interview practice was very helpful’.

Participating as a mentor brought with it something unexpected for Jane. ‘…getting to know my
mentees so well; and being a part of their journey. Learning from them, while they learned from
me. We had some great group sessions, where we all learned from each other... I think we have
all gained valuable friendships’. Jane adds, ‘I think that members would benefit from getting to

15 PWN Amsterdam Annual Report 2015

know their fellow members on a deeper level’, which
the mentoring programme has certainly helped her to
do. ‘It is beneficial when senior corporate employees
participated as mentors, offering their advice and
guidance to younger women who have the ambition to
succeed in the corporate world’.

Member Claudia Mayer serves both roles, as a mentor and

a mentee. She has gained a lot from the experience. ‘Being
involved on the serving and receiving part is intensive, yet
rewarding’, says Claudia. ‘Being a mentor and supporting another
PWN member in her career development was worthwhile, as my
mentee became more confident and focused, building her inner
strengths and gratitude.‘

‘Being a mentee was an excellent experience, thanks to our

talented entrepreneurship mentor, Allison Hamilton-Rohe.
Our group has three mentees… and we learned a lot from
our passionate and successful mentor. She trained us to be laser-focused in our businesses,
strategise on our customer pipeline and make social media work for us. Allison is definitively
a demanding mentor (exactly how I wanted her to be) as well as supportive. My biggest move
was to build my business on solid pillars, thanks to challenging tasks from our mentor, as well
as peer learning among the mentees’.

Claudia shares a benefit of participating that she was not expecting: ‘The mentoring program
was very valuable as Allison provided an experienced external perspective. She asked spot-on
questions, and challenged us to rethink/reframe and constantly improve. For example, Allison
asked us to formulate our pitch in the first session. She also did a sort of online screening
to check if our branding is coherent with our pitch. This was a big “aha” moment, as you
get a mirror in front of yourself, and start to find the sweet spot of your business. We also
learned a lot from each other, as we supported and challenged ourselves to become the best
entrepreneur we can be’.

PWN
PWNAmsterdam
AmsterdamAnnual
AnnualReport
Report2015
2015 16
16
‘I launched my coaching business, Sassy Training & Coaching, with a strange feeling. Something
wasn't right… I didn't quite understand why my new coaching business wasn't sitting well with
me and that I wasn't excited about it’, shares Sascha Fogel the beginning of her mentoring
experience.
‘During an event with PWN, I was approached with the question, "What do you do?"

Hmmm, I thought. Should I sell the services I do to make money,

or should I actually try and talk about what I do extremely well?
My work with teenagers.
I was vague and not clear about my message, but I managed to
get Allison Hamilton-Rohe’s attention and was invited to pitch an
event as a speaker / coach for mothers and daughters.
After my first meeting with these ladies, I almost broke down
in tears. I felt confused and I felt that my new business was all
wrong. I simply didn't know what and how to get myself across. I
was then invited to join the group that Allison is mentoring, with
other entrepreneurs like myself, trying to build a business.
… This was in late January. By early March I had accomplished
the following, through sheer willpower and a great big push and enormous support from my
mentoring group:
I found clarity - I found my flow, my passion.
I redesigned my website, and it’s awesome (if I may say so myself).
I booked eight clients since February.
I created a Courage and Confidence Programme for teen girls (to be launched soon).
I booked a training in Denmark.
I became a volunteer for a leadership programme for teens.
I have created speaking opportunities at two different international schools.
I created content for Facebook, LinkedIn, Twitter, and Instagram, plus eight blog posts.
I have clients in Amsterdam and in Denmark…
I’m starting to make money and finding my financial independence again.

And all this happened because of the PWN Amsterdam mentoring programme, with someone
telling me to find my niche and narrow my focus.

So today when people ask me what I do, I proudly say, "Hi, I'm Sascha. I help
teenagers find Courage, Confidence, and Clarity." Yes!

17 PWN Amsterdam Annual Report 2015

What else we receive
Member benefits
Becoming a member of the PWN Amsterdam network enables us to connect to hundreds of
women locally and thousands internationally. It means belonging to a group of experienced
and supportive professionals around the globe. In addition to these benefits, PWN Global and
PWN Amsterdam have worked out specific partnerships with leading organisations that serve
professional women beyond our events and programmes; benefits that further enhance the
member experience.

Members receive discounts for products and services, as well as learning

and development opportunities with the following organisations:
Erasmus Centre for Women and Organisations (ECWO), of Rotterdam School of Management,
is committed to women’s continued advancement into leadership positions across multiple
sectors – large and small private companies as well as public and private not-for-profit
organisations. The centre offers savings to PWN members for workshops and seminars geared
for professional women. Previous events included ‘Organisational survival in the new world:
Will this impact gender?’ and ‘Negotiations, the key to career success. A Master class for
women’.

Vistaprint, a Cimpress company, helps millions of business owners worldwide to market

themselves professionally. Customers can create the customised materials they need to get
their message across. Vistaprint offers PWN members a 20% discount on anything they order
from the Vistaprint web site (print, marketing collateral, gifts, etc.).

Europcar International, a division of the investment firm Eurazeo, is Europe’s leading vehicle
rental service and a leading global provider of mobility products with offices throughout
Europe, the Middle East, South America and Asia. Through PWN Global, all PWN members
receive a 10%-discount on Europcar rates.

PWN members also have access to a free membership to Maiden Voyage, a global organisation
that makes business travel safe and social for lone female travellers. The membership gives
exclusive access to hotel perks such as upgrades, spa treatments, and other amenities at
certified female-friendly hotels. By registering with Maiden Voyage, PWN members have the
opportunity to connect with other PWN members and a wider pool of professional women
who may be travelling in the same city.

PWN
PWNAmsterdam
AmsterdamAnnual Report
Annual 2015
Report 2015 18
18
 Governance and Legal
Affairs
How we are run

Defining the role of Secretary

There is a good deal of administration required to keep PWN Amsterdam running. In 2015 the
board reviewed the role of the Secretary, the member responsible for this administration. The
functions and tasks of the board Secretary were clearly defined with the then Co-presidents
(Sonya Richardson and Wendy Mackey Jones). It was determined that this role includes:

Board meetings
scheduling the dates well in advance;
revamping the template used for the board meetings
recording and documenting the board minutes;

General assembly
organising, convening, and conducting the general assembly (Annual General Meeting
and Extraordinary General Meeting);

Administration
maintaining current information, including:
Kamer van Koophandel (KvK) (chamber of commerce) registration
contact details of board members to be distributed to board
table of mandates of each board members (duration of mandate, changes of functions
within the board, etc.)

Legal
drawing up contracts and partnership documents
adherence to and management of the Articles of Association and Internal Regulations

In keeping with those responsibilities, the following were accomplished by the end of 2015.

Maintaining the KvK registration:

PWN Amsterdam is a VOF (vennootschap onder firma), known as a Dutch general partnership,
which translates roughly into a 'company with partners'. As such, PWN Amsterdam is
registered with the KvK. Keeping the KvK registry current is the responsibility of the Secretary.
When the board members changed after the Annual General Meeting in June 2015, this was

19 PWN Amsterdam Annual Report 2015

updated by removing the names of previous board members and registering the new board.
The registration was current and accurate at the close of the year.

Amendments of Articles of Association and Internal Regulations

The Articles of Association (AoA) were adapted and legally amended in June 2015. All these
changes were coordinated with the support of an external notary. These changes were voted in
by the general assembly at that time. The main amendments were:

Changing the name of the associate from EPWN (Europen Professional Women’s
Network) to PWN Amsterdam. This is now in line with the directive from PWN Global
and in line with most other City Networks

Reinforcing and formalising the obligations of volunteers by clarifying the functions

and duties of these members in the Articles of Association, accompanied by a document
specifying the terms and conditions to which volunteers are subject.

Improving the content and clarifying the language of the Internal Regulations from the
previous version in 2008.

Re-organisation of the digital archive

Implementation of strict polity for updating the legal folder on a regular basis in a file
sharing system accessible to board members, allowing them to have constant access to legal
documents they may need to consult or review.

PWN
PWN
Amsterdam
Amsterdam
Annual
Annual
Report
Report
2015
2015 20
20
PWN Amsterdam - Financial
Report 2015
Principles of reporting

All amounts in the Financial Report are stated in Euros.

Accounting principles applicable to the valuation of assets &

liabilities:
The principles for valuation and determination of results changed in 2013, after the
introduction of the rolling membership in September 2012. Membership fees are since
accounted for pro-rata instead of based on cash based accounting.

Assets and liabilities are stated at nominal value. Receivables are stated at nominal value less a
provision for doubtful debts, if applicable.

Principles for determination of the income statement:

The result is determined as the difference between the income and the costs and other
expenses for the year.

The results account for transactions in the year they are realized; losses are accounted once
they are foreseeable.

Income means the amount charged (or to be charged) to third parties for the financial year in
which services are provided, net of discounts. Expenses are determined on a historical basis
and allocated to the financial year to which they relate.

The annual membership fee is € 150.

PWN Amsterdam is a socio-cultural association that has a VAT exemption.

21
21 PWN
PWNAmsterdam
AmsterdamAnnual
AnnualReport
Report2015
2015
Balance sheet
BALANCE SHEET 31-12-2015 31-12-2014

Assets
Cash 24.549 16.910
Accounts receivable 3.255 4.686
Total assets 27.804 21.596

Liablities

Capital 10.867 6.839

Results of the year 9.800 4.028
Total capital 20.666 10.866

Accounts payable 7.138 10.729

Total liabilities 27.804 21.596

CASH FLOW

Starting balance 16.910 12.213

Net income (expense) 9.800 4.028
Change (AR/AP) -2.161 670
Ending cash balance 24.549 16.910

Accounts receivable increased with € 3.034 due to the partnership fee of € 2.700 of OC&C
and an amount of € 316 that was mistakenly deducted as platform fee instead of added as
membership fee.
Accounts payable increased with the same amount of € 316 for the Q4 2014 platform fees.
As a result the total amount of assets and liabilities of PWN Amsterdam in 2014 was adjusted
to € 21.596.

PWN Amsterdam Annual Report 2015 22

 Profit and loss
INCOME STATEMENT 2015 2015 2014
Forecast Actual Actual
Income
Membership fees
Standard 16.000 18.882 14.193
Corporate 3.000 6.470 5.744
Events income (guest fee) 2.000 12.131 3.791
Other income 0 0 1.209
Total income 21.000 37.483 24.938

Expenses -2.100 -2.660 -1.356

Mentoring programme -2.100 -8.793 -1.772
Women on Boards programme -1.000 -345 -792
Women & Money programme -2.100 -586 -746
Inclusive Leadership programme -4.000 -5.815 -4.407
Learning & Development events -800 -58 -1.369
Networking events -4.000 -4.100 -6.409
AGM -1.250 -824 -1.807
Board expenses -1.300 -2.162 -1.238
Platform & internet fees (incl. website) -800 -581 -723
Marketing -800 -1.487 -760
Several Sub-total -20.250 -27.409 -20.659

Financial income & costs 50 59

Interests -323 -310
Bank costs Sub-total -150 -274 -251

Net income 600 9.800 4.028

Corporate income 2014 is adjusted upwards with an extra income of € 2.700 for the
partnership with OC&C that was paid in 2015.
Board expenses 2014 are adjusted downwards with € 35 due to a double counting.
Bank costs were adjusted with an unaccounted cost of € 17,3.
As a result the net income of 2014 increased from € 1.310 to € 4.028.

23 PWN Amsterdam Annual Report 2015

Budget 2016
INCOME STATEMENT 2016
Budget
Income
Membership fees
Standard 19.430
Corporate 4.700
Events income (guest fee) 5.000
Other income 0
Total income 29.130

Expenses -2.250
Mentoring programme -2.250
Women on Boards programme -2.250
Women & Money programme -1.500
Inclusive Leadership programme -3.000
Learning & Development events -900
Networking events -7.000
AGM -800
Board expenses -1.500
Platform & internet fees (incl. website) -1.500
Marketing -2.000
Several Sub-total -24.950

Financial income & costs

Interests
Bank costs Sub-total -150

Net income 4.030

PWN Amsterdam Annual Report 2015 24

 PWN Amsterdam –
Treasurer’s report on
the Annual Financial
Statements 2015
Income Statement
The annual income of PWN Amsterdam in year 2015 amounted to € 37.483, which represents
a 50% increase in comparison to the previous year. This increase is due to a high number of
guest fees for the David Allen event in January 2015 (€ 1.826) and 4 paying dinners: 3 Executive
Dinners (€ 5.756) and the AGM (€ 1.880).

The operational expenses of PWN Amsterdam in 2015 amounted to € 27.409, a 33% increase
compared to 2014.

A large part (32%) of the expenses relate to the Women on Boards executive dinners including
the International Women’s Day celebration. However, due to the high income, the net expense
of the Executive Dinners amounts to € 3.037.

The Learning & Development events accounted for 21% of the expenses, with a net expense
of € 3.045. The AGM accounted for 15% of the expenses with a net expense of € 2.220 and the
Mentoring program showed a net result of € 1.564 representing <10% of the expenses.
Board expenses concern mainly the flights and hotel of the VP mentoring and the VP Executive
Programming to the PWN Global Leadership Forum in Madrid (€ 674). Website fees are added
to the platform and internet fees instead of to the Marketing expenses. Several expenses
comprise Insurance premiums and the notary expenses for changing our Articles of Association.
The overall result amounts to a profit of € 9.800, 43% higher than the previous year.

Balance Sheet and Cash Flow Statement

The total amount of assets and liabilities of PWN Amsterdam in 2015 increased by almost 29%
to € 27.804. Accounts Receivable decreased by 33% to € 3.255, corresponding to the December
income on membership fees and event income from the Federation. Accounts payable also
decreased by 33% to € 7.138. Of this amount 90% is accounted for by the membership fees
that are attributable to 2016 (€ 6.407).

The net profit increased the capital to € 20.666 from € 10.867 in 2014 and the cash balance
increased by 45% to € 24.549. The capital buffer allows for one year of expenses which is a
guideline from the Federation. All in all, a healthy liquidity position.

25 PWN Amsterdam Annual Report 2015

The Board
Introducing the Board of Directors of 2015

Wendy Mackey Jones

Co-president (January – June 2015)
President (June – December 2015)
United Kingdom
PWN Amsterdam member since 2010
Board member since 2012

Sonya Richardson
Co-president (January – June 2015)
Netherlands
PWN Amsterdam member since 2009
Board member since 2012

Karine Hilbrandie
Secretary
France
PWN Amsterdam member since 2013
Board member since 2014

Marjola Trebels-van Bolhuis

Treasurer (June – December 2015)
Netherlands
PWN Amsterdam member since 2013

PWN Amsterdam Annual Report 2015 26

 Amber Rahim
Vice-president Membership (January – June 2015)
Vice-president Mentoring (June – December 2015)
United Kingdom
PWN Amsterdam member since 2013
Board member since 2014

Bela Stankova
Vice-president Membership (November –
December 2015)
Bulgaria
PWN Amsterdam member since 2015

Sheila Gemin
Vice-president Executive Programming
Netherlands (born in Surinam)
PWN Amsterdam member since 2013

Danielle Beltrán
Vice-president Corporate Partners
Colombia
PWN Amsterdam member since 2012
Board member since 2013

27 PWN Amsterdam Annual Report 2015

 Mary Jane Roy
Vice-president Programming
Canada
PWN Amsterdam member since 2009
Board member since 2014

Snezana Zivcevska -Stalpers

Vice-president Corporate partnerships (January –
June 2015)
Vice-president Membership (June – November
2015)
Macedonia
PWN Amsterdam member since 2013
Board member 2014-15

Michelle Henley
Vice-president Marketing and communications
(January – April 2015)
United Kingdom
PWN Amsterdam member since 2013
Board member 2013-15

Pamela Woolley
Vice-president Communications and marketing
(June – December 2015)
United States
PWN Amsterdam member since 2014
(member of PWI (PWN Brussels) since 1999)

PWN Amsterdam Annual Report 2015 28

 Thank you
Appreciation for the PWN Amsterdam Volunteers
Our network is by members and for members. We do all that we do thanks to the dedication
and time given to us through our volunteers. Many have them are the faces on previous pages
and there are many more:

Bryony Stentiford Julija Luzan

Events team Mentoring lead

Nathalie Matysiak
Rubianca Simmelsgaard
Mentoring
Photography

Eleonora Spagnuolo Kulli Seppar

Design and mentoring Mentor
team

Janet Lam
Elly Agterberg Mentor
Auditor

Ayse Cingyl Anne de Roo

Treasurer Mentor

Lassi Kurkijarvi Sandrine Bonnin

Mentor Mentor

29 PWN Amsterdam Annual Report 2015

 Laura Jukneviciute Theodora Voutsa
Mentor Mentor

Necibe Deve Dana Vuijk

Mentor Mentor

Justyna Barneveld Renato Moreira

Mentor Mentor
Women and Money

Karina van den Berg Angela Gest-McCall

Mentor Mentor

Juel McNeilly Anne Gottwald

Mentor Mentor

Joanna Polak-Goodman
Jonathan Faleye
Women on Boards;
Mentor
Women and Money

Isabel Aidos Albena Vassileva

Audit committee Women on Boards

Brigit Opel Nicole Turcott

Executive Forum Women and Money

PWN Amsterdam Annual Report 2015 30

 Petra Plompen
Women and Money

Marieke de Boer
Executive Forum

31 PWN Amsterdam Annual Report 2015

References and thanks
The board adds appreciation to OC&C, THNK (School of Creative Leadership and Innovation),
the Koninklijke Industrieele Groote Club, Burberry, Casa 400, and Aristo for hosting our events.
These venues provided the backdrop for our networking and learning opportunities.

Thanks also go to Erasmus Centre for Women and Organizations (ECWO), University of Utrecht,
WIN, Mercer, Catalyst and PWN Global for organizing events which touched the heart and soul
of our mission and vision. We encourage PWN Amsterdam members to get to know our fellow
networks, sponsors, and institutions that support our goals.

Partners, hosts and friends of PWN Amsterdam

Aristo Accommodaties Amsterdam
Whether it’s a morning session, a day-long training course or an evening networking event you
want to organise, Aristo can offer you a complete package to match the requirements of your
meeting. Locations in Amsterdam, Utrecht and Eindhoven.
www.artisto.nl

Burberry
A tradition of craftsmanship, design and innovation. Trench coats, luxury clothing, signature
bags, scarves, gifts and more. Established 1856.
www.nl.burberry.com

Catalyst Advisors B.V.

A partnership focusing on advisory, counselling and intermediation in financial and strategic
issues and transactions. A combination of financial experts and corporate finance consultants.
www.catalystadvisors.nl/English

Erasmus Centre for Women and Organizations*

Rotterdam School of Management, Erasmus University
Committed to women’s continued advancement into leadership positions across multiple
sectors, and to making an impact on gender in the workplace.
www.rsm.nl/ecwo

Europcar®*
A world player and Europe’s leading vehicle rental firm. With a presence in more than 140
countries worldwide, the group’s network provides short- and medium-term vehicle rental
solutions for its customers.
www.europcar.com

Hotel Casa 400

Contemporary rooms in a canal-side hotel featuring a stylish restaurant, a wine bar and a deli.
www.hotelcasa400.nl

* = special rates for PWN Amsterdam members

PWN
PWNAmsterdam
AmsterdamAnnual Report
Annual 2015
Report 2015 32
32
Koninklijke Industrieele Groote Club
A lively business and social club with an eclectic mix from the (inter)national business
community. Where you and your guests are able to attend more than 140 lectures per year,
often given by the best in the industry. Your go-to place for luncheons, dinners and meetings.
www.igc.nl

Maiden Voyage*
A Women's Business Travel Network, making business travel safe and social for female
travellers with female-friendly hotels and travel safety tips with the chance to meet like-minded
professional women for dinner around the world. Every week we inspect hotels in the world’s
top business cities.
www.maiden-voyage.com

Mercer
A world leader in talent, health, retirement and investments – helping organizations leverage
the power of their people to achieve peak company performance.
www.mercer.nl

MMC
A global professional services firm of 60,000 experts in risk, strategy, and people, united by
an unusually collaborative culture that transcends business units and borders, helping clients
address the great challenges and opportunities of our time.
www.mmc.com

OC&C Strategy Consultants Benelux

A global consulting firm, who strive to be the preferred strategy consultancy for a select
number of prestigious clients to whom we can devote our full attention, to achieve lasting
improvements in strategic performance and to maximise long-term growth.
www.occstrategy.nl

PWN Global
A dynamic fast-growing offline and online networking and leadership development platform for
professional women of all sectors and industries, of which PWN Amsterdam is a part.
www.pwnglobal.net

RBS
By 2019 RBS will be a bank centred in the UK and Ireland with a focused international
capability; with 85% of assets in Retail and Commercial Banking with the remainder in
Corporate and Institutional Banking and a cost to income ratio less than 50%.
www.rbs.com

THNK (School of Creative Leadership and Innovation)

Executive creative leadership training programmes that develop commercial, social and
corporate entrepreneurs into impactful industry innovation leaders. Amsterdam is the founding
home of THNK.
www.thnk.org
* = special rates for PWN Amsterdam members

33 PWN Amsterdam Annual Report 2015

University of Utrecht
Offers inspiring education and leading research of international quality. Various disciplines
collaborate on major societal themes. University of Utrecht is one of the oldest universities in
the Netherlands and one of the largest in Europe.
www.uu.nl/en

WIN – Women’s International Networking

An independent global women’s leadership organization that models, develops, empowers
and connects leaders in a feminine, authentic and global way. It runs the WINConference, the
WINCorporate Network Group, the WIN Development Fund and the WINCommunity.
www.winconference.net

* = special rates for PWN Amsterdam members

PWN Amsterdam Annual Report 2015 34

35 PWN Amsterdam Annual Report 2015