Chapter 5- slide 1 Publishing as Prentice Hall What have you recently purchased that cost over 5000? What are the reasons for purchasing particular item
Chapter 5- slide 2 2 Model of Consumer Behavior Consumer buyer behavior refers to the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption
Chapter 5- slide 6 Characteristics Affecting Consumer Behavior Social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors Measured by a combination of occupation, income, education, wealth, and other variables
Chapter 5- slide 7 Characteristics Affecting Consumer Behavior Social Factors
Family is the most
important consumer-buying organization in society Social roles and status are the groups, family, clubs, and organizations that a person belongs to that can define role and social status
Chapter 5- slide 10 Characteristics Affecting Consumer Behavior Personal Factors
Lifestyle is a person’s pattern
of living as expressed in his or her psychographics Measures a consumer’s AIOs (activities, interests, opinions) to capture information about a person’s pattern of acting and interacting in the environment