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IMPORTANCE OF SOCIAL SCIENCES  Appeal 3: Moral- the last way to convince is to

appeal to people’s morals, for them to do the



- Self-knowledge is the beginning of self-
 Focus on the needs of the other party.
 Argue your case with logic.
- Key understanding about Self-development.
 Use positive rather than negative language.
- Identifying and understanding oneself
 Subtly compliment the other party.
 Mirroring the other person’s mannerisms.
- Developing self-development goals/plans.
 Try to remember the names of everyone you
- Creating and practicing positive attitude
- Understanding and achieving success.
- Managing yourself with time management.
 Arts and Entertainment
What is ART?
 Body/ Health
 Friends/ Sociability - Latin word “ars” which means
 Marriage/ Relationship “arrangement”.
 Family - Forms:
 Work/ Job/ Career o Visual- painting, photography, print
 Education/ Learning/ Competence making, film making, plastic arts.
 Money/ Investments/ Assets o Performing- artist’s body, face and
 Community/ Country/ World presence is the medium.
 Emotions/ Moods o Language- novels, poetry, songs.
 Spirituality/ Ethical Living o Culinary- art of cooking
o Physical- sports
 Persuasion What is ENTERTAINMENT?
- The act of persuading or seeking to persuade;
the state of fact of being persuaded or - Event, performance, or activity designed to
convinced ( give pleasure or relaxation.
- “… A symbolic process in which - Active or passive participation.
communicators try to convince other people ART VS ENTERTAINMENT (3 Schools of Thought)
to change their attitudes or behaviors
regarding an issue through the transmission 1st School: All art is entertaining but not all entertainment
of a message in an atmosphere of free is art. But not all art entertains, what one finds enjoyable
choice.” (Perloff 2003, p.8) may seem boring to another.
- The art of getting someone to do something 2nd School: Art and entertainment are not mutually
they wouldn’t ordinarily do if you didn’t ask. exclusive. Area of overlap pertains to performing arts.
3rd School: Art and entertainment are mutually exclusive.
ENTERTAINMENT: enjoyment, public tastes, predictable,
1. The Source. The person who sends a short-term impact, audience driven, commercialization,
communication. “uncultured.
2. The Receiver. The target of a persuasive
message. ART: refinement, novel, stimulation, inspirational, artist
3. The Message. The content of a piece of driven, enlightenment, “cultured”
 News and Information
4. The Channel. The medium used to send the
 News- it is a specific information that is a
communication in the form of print or
TYPES OF APPEAL IN PERSUASION: electronic media. It is meant to make people
aware of their surroundings, people, and
 Appeal 1: Logical- an argument based on facts, events taking place.
statistics and research or expert opinion.  Information- is just facts about any subject. It
 Appeal 2: Emotional- getting an emotional is the act of informing or imparting
response is another way to convince.
knowledge. It is regular pieces of facts that the ultimate users/buyers of the social
do not change with time and it is general. product.
 Organizing advocacy and
Social mobilization- it gives exclusive attention
to “building national consensus and carrying out o Political Mobilization-aims at “winning
a broad educational process through all possible political and policy commitment for major
channels” (McKee 1992) goal and the necessary resource allocations
to realize that goal.”
- It involves all relevant segments of o Government Mobilization- aims at eliciting
society, from policy and decision makers cooperation of service providers and other
to religious associations, professional government organizations which can provide
groups, opinion leaders, communities, direct or indirect support to the program.
and individuals. o Community Mobilization- aims at gaining the
- It is a decentralized process that seeks to commitment of local, political, religious,
facilitate developmental change through social, and traditional leaders, as well as local
a wide range of players engaged in government agencies, non-governmental
interrelated and complementary efforts organizations (NGOs), women groups and
(Ling and Wilstein 1998) cooperatives.
STAKEHOLDERS IN SOCIAL MOBILIZATION EFFORT: o Corporate Mobilization- aims at securing the
support of national or international
o National Policy Makers- those who can make
companies in promoting development goals,
policy and program decisions, as well as
either by contributing needed resources or
allocate needed resources for services.
carrying out the advertising function.
o Media- those which can help create and
o Beneficiary Mobilization- involves informing
sustain public support for a social product
and motivating the program beneficiaries
and can also encourage public vigilance.
through training, establishment of
o Traditional and Religious Leaders- those who
community groups, and communication
can set up information exchange systems
through traditional and mass media.
within the community and can also play
important roles in ensuring cooperation COMPONENT STRATEGIES IN SOCMOB:
among members of the community.  Advocacy- an important component of social
o Local Leader- those who can push the mobilization which involves “convincing,
concerns of social development through persuading, and motivating individuals and
allocation of local funding in support of the entities” that there is a problem and that
programs and can also come up with policy there are appropriate policies and strategies
and program decisions in favor of socmob. which could be adopted for solving such a
o Service providers- those who have directs problem. (Valdecanas, et al., 1996)
access to the intended beneficiaries and are
often credible sources of information on the 2 words constantly associated with advocacy efforts:
programs. 1. Policy support; and
o Program administrators- those who can 2. Resource generation
chart the course of action of the program and  Information, Education and Communication
can put in more resources such as additional (IEC)- its activities main purpose Is the
funding and increased manpower. generation on information or release of
o Program planners- those who can influence ready-made information and distribution
programs directions and can integrate through all available communication
various services in existing programs, which methods (Heffner 1998)
explains their being key actors in the process.  Community organizing (CO)- aims to
o Parents/ Family members- the critical “empower local leaders, parents, families,
participants in the program since they are groups, and the whole community,” (Stuart
1995). It is the basic element in mobilization - Various instances like-that of Kaspar
at the grassroots level. Hauser, Anna, the wolf children of India
 Training/ Capability Building- can be and others have made it clear that only
directed both towards the program through constant training the newborn
implementers themselves and towards the child becomes social in nature.
beneficiaries/ intended audience. It is used to 2. Socialization contributes to the
enhance “people’s knowledge, appreciation development of personality.
of, and skills in advocacy, mobilization, and - Personality is a product of society.
community organizing of people - Socialization is a process through which
empowerment” (Stuart 1995) the personality of the new born child is
 Networking and Alliance Building shaped and molded.
 Monitoring and Evaluation- “an assessment 3. Helps to become disciplined.
of whether or not the program or project - Socialization is social learning.
strategies actually worked out” (The Sixth - It is the values, ideals, aims, and
Training 1996) objectives of life and the means of
 Education attaining them.
- The main aim is intellectual, physical, 4. Helps to enact different roles.
social, political, aesthetical, and ethical - Every individual has to enact different
development of man. roles in his life.
- Education is the most powerful weapon - Every role is woven around norms and is
we can use to change the world. associated with different attitudes.
5. Provides the knowledge of skills.
IMPORTANCE OF EDUCATION - Socialization skills help the individual to
1. Enabling the person to deal with life as a play economic, professional, educational,
whole. religious and political roles in his latter
2. Becoming a human life.
3. Leading an independent life WAYS OF SOCIALIZATION
4. Lessons of equality
1. Socialization starts with the face and the
5. Development of social life
body language.
6. Leads to inner freedom
- A smile indicates your willingness to
7. Procure a job
know more about the event and the
8. Social and physical development
people attending it.
9. To earn a living
2. Keep a clean sense of humor.
10. Professional skills
- If you have the natural knack of making
11. A key to success
people laugh, then you would find it easy
12. Education for peace
to socialize.
13. Maturity and integration of personality
3. Be attentive throughout the conversation.
14. Harmonious development
- Showing a sincere interest in what others
15. Modifications of behavior
are saying inspires a fruitful exchange of
16. Promote of democracy
17. Allocation of resources
4. Maintain an open and positive frame of
18. Cultivation of civilized society
 Socialization
- When joining a social activity, you should
- Process by which children and adults
expect to encounter people of varied
learn from others.
beliefs, nationality, religion, orientation
How socialization is and sensibilities.
important? 5. Respect the distance and personal space of
1. Socialization converts man, the biological - You may radiate with the well-mannered
being into man, the social being. interactive skills, but if others refuse to
- Man is not born social. reciprocate your enthusiasm, move to
another group that seems to be more
Petil, Rithney Lindsay
1. Primary
Belmonte, Lea
- It takes in the early years of life of the
new born individual. Tibi, Carl Sivan

Tampoco, Ernie
2. Development
- This kind of learning is based on the
achievements of primary socialization.
3. Anticipatory
- Men not only learn the culture of the
group of which they are immediate
4. Resocialization
- It is not only the individuals change roles
within groups, but they also change
membership- groups.
5. Broad
- It is intended to promote independence,
individualism and self-expression.
6. Narrow
- It is intended to promote obedient and
7. Natural
- Occurs when infants and young starts
explore, play and discover the social
8. Positive
- Positive socialization is the social learning
that is best on pleasure existing
9. Negative
- Occurred when others use punishment.


1. Family- it is the center of the child’s life, as

infants are totally dependent on others.
2. Religion- agents of socialization differ in
effects across religious traditions.
3. Peer- is a social group whose members have
interests, social positions and age in
4. Legal systems- children re pressured from
both parents and peers to conform and obey
certain laws or norms of the group/
5. Mass media- are the means for delivering
impersonal communications directed to a
vast audience.