THE BUSINESS PROFILE

Business Name

Ifekentus Nigeria Limited (Best producer of the only meat to meet your need)

Description of My Business

Mission Statement: To ensure effective and efficient production and distribution of meat at
affordable prices.
Vision Statement: To provide top quality meat for healthy living of people all over the world.

My business is production and sales of pork and life pigs. I plan to establish a company that will
produce these pigs in commercial quantity and sell to my numerous customers.
We want to feed Nigeria with healthy meat and export to other countries. We will ensure that we
sell the highest number of pigs for pork in Nigeria and increase production every year in other to
satisfy our customers.
The most important thing in my business is hygiene and best practices in animal production.
Pig farmers, pig butchers, wholesalers, retailers, abattoirs, meat processing companies, food
packaging companies are my target customers.
My business is positioned to take advantage of growth trends in the industry.
My most important company strengths are measurement of life pigs weight, processing and
packaging of pork, none of my products are exposed for contamination, and best possible hygienic
measures are taken.
My company will succeed because we provide the most important basic need that is protein in
form of animal meat and our products are consumed daily by majority of Nigerians. Due to the
fact that the available meats are not enough and are not of the best hygienic standard, we will
provide quality meat and make profit.
With the experience, skills, and strengths of management team and workers to be employed, we
will ensure that this business grows to become a house hold name in Nigeria and a world class
company.

Targeted Market and Customers

Pig butchers in Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra State are our valued customers.
These customers buy pig from farmers in the state. It is our responsibility to locate and market our
products to them.
Local consumer of pork in Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra State will be
encouraged through proper marketing technique using our point on purchase sales outlet. These
consumers buy pork in the market for consumption. Through proper marketing strategy, these
customers will be encouraged to buy our products.
Pig farmers in the state who need boar, piglets or sows are our targeted customers. They may
want to buy a boar, piglets or in- sows (pregnant pigs) for their farms. All pig farmers in the state
will be located and visited and how to sell products to them when they need them will be
strategized.
Wholesalers and retailers of pig in the state are our valued customers. They buy from farm and
resell to the butchers and consumers. They will be searched and located and their contact kept in
our record. They will be contacted when they need any product.
Public markets are places where our customers may want to come and buy our product. Sellers
of pork are also our targeted customers.
Abattoir and meat processing companies are our targeted market. Our product will be sold to
them for further processing.
Food processing and packaging companies like UAC foods and other food packaging
companies in the state, eateries, restaurants and hotels are also our targeted customers. These
companies will be encouraged to put pork in their menu, and will be sold to customers. A very
good marketing strategy will be employed.
Growth Trends in this Business

Comparative statistics puts Nigeria’s total meat production at more than 110 million metric
tons/year, resulting in a meat production index of 22g per caput per day (Ademosun, 2010). In
fact, the Food and Agricultural Organization of the United Nations (FAO) quarterly bulletin of
statistics reported that there is a greater output of meat from pigs (63.9 million metric tons/ year)
than the combined output of meat from cattle, buffalo, sheep and goats (58.9 million metric
tons/year) in Nigeria.
Local pig farmers hold greater percentage of the market share. When I start my business, I plan to
take more than 50% market share in the long run because I will employ the latest production
technique more than the local farmers. All the pig farmers are my targeted customers because of
the production technique in artificial insemination in pig production to be used. I plan to be a
major factor in the market.
Demand for meat has risen more than five-fold in the past 50 years in Nigeria, according to
the FAO. The FAO said that it believes that the rapid growth of developing economies
suggests meat consumption will continue to grow and outpace the growth of supply.
The growth trends on the market is seriously increasing rapidly and more consumers preferring to
eat pork because it is affordable and readily available upon increase production. However
products in the market are not packaged and I will take advantage of this. We will introduce
product packaging to increase product development.
The pig industry can be a very reliable one due to certain attributes of pigs and the Nigerian
production system. Pigs have a high survival rate and also have the ability to utilize a host of
agro- industrial bye – products and crop residues with little or no processing and minimal cost.
Pork is the most popular meat consumed in the world today and about 44% of the world meat
protein consumption is derived from pork and pork products (FAO, 2004).
Pricing Power

Pricing
My method of setting prices is based on weight of my life pigs and pork. For my business, my
pricing policy is higher than that of my competitors because I am starting. I will increase
quality of my products and use this to sell my products to my targeted customers. My price
will be fair and I will compete on quality.
My company will charge fifteen thousand naira for 100 kilogram of life pig. Our processed
one kilogram of pork will go for four hundred naira. Price is important in this market but my
customers mostly make their purchase decision on quality. This is my pricing power.

THE VISION AND PEOPLE

The Vision
Managing Ifekentus Nigeria Ltd has been a dream I have conceived for long and it is definitely a
profit making business (from market research) I have an undoubting zeal and passion for. My
days as an undergraduate, from 2006 till date, have given me the privilege to run and manage
Benco Pig Farm, a family pig farm. It has given me the needed technical experience. My training
in the National Youth Service Corps Millennium Development Goals War Against Poverty
(NYSC/MDGs WAP) program, 2011 on Animal Husbandry and Youth Enterprise with
Innovation in Nigeria (YouWin) on Business Management and Planning has given me the needed
basic skill and training on improved technology and entrepreneurial skill needed to run this
business successful and profitably and have the realism to make inevitable hard choices. With
continuous training and re- training on business skills and entrepreneurship, I will grow this
business to compete internationally and also extend my tentacle to other agro based enterprises.

The People
Work Experience
Organization Position Nature of Work Duration
Benco Pig Farm Manager Production 2006 till date
Special Training
Training in Venue Duration
Animal Husbandry at National National Youth Service Corps 11th October to 20th October,
Youth Service Corps Orientation Camp Kubwa 2011
/Millennium Development Abuja
Goals, War Against Poverty,
Agro Entrepreneurial Skill
Acquisition
Business Management and Metro Event Centre, 36, 1st 12th to 15th December, 2011
Planning by Youth Enterprise Ugbor Road, GRA, Benin City
with Innovation in Nigeria
(YouWin)

My days as an undergraduate from 2006 till date have given me the privilege to run and manage
Benco Pig Farm, a family pig farm. It has given me the needed technical production skills. The
table below shows list of required and acquired skill needed in my business.

List of Acquired and Required Skill

Required Skills Acquired Skills
Technical production Technical production
Business management Financial discipline
Financial management Marketing
Financial discipline Sales
Marketing Entrepreneurial
Business accounting Computer
Organization Communication
Sales Human relationship
Entrepreneurial Organization
Computer Financial management
Communication Business management
Human relationship I will acquire the necessary skill by continuous
training and re – training
Plus others needed for success of my business
Educational Background
Date Degree Institution
2006- 2010 Bachelor of Engineering in Mechanical Federal University of
Engineering (Second Class Upper) Technology Akure, Ondo
State
2004-2006 National Diploma in Mechanical Engineering Federal Polytechnic Ado Ekiti,
(Distinction) Ekiti State
2000-2004 Diploma in Computer Repairs and Maintenance Stremco Computers, Akure,
(Distinction) Ondo State

Personal Description and Profile

I am a young man with a high degree of self – drive and motivation, with eagerness to work as an
innovative team player in other to achieve my goals in life. I am hard working and always come
first in any thing I do in life. This can be testified, as an undergraduate, I was the best student
overall in Mechanical Engineering Department, and School of Engineering, Federal Polytectnic
Ado Ekiti and one of the Best Student in School of Engineering, Federal University of
Technology Akure. I am innovative, motivated and persistent in any thing that I venture in life in
order to achieve success. I am a class leader for five years as an undergraduate. My hobbies are
playing chess, reading, meeting people and travelling.

COMMUNICATIONS
Computer and Communication Tools
I plan to take advantage of all the computer and communication tools presently available to
establish myself on the same level playing field as my large competitors. Following are the
tentative specifications and budget for this equipment.
Resource Requirements
Telephones
I plan to buy two (2) Nokia 1206 with Etisalat Elite World Sim, as my mobile operator
Budget for Telephone equipment
Telephones Quantity Unit Total (Naira)
Price(Naira)
Nokia 1202 2 3,500 7,000
Elite World 2 200 400
Etisalat Sim
Total 7,400
Computers
I plan to buy two (2) standard Dell laptops mini of 500GB of hard disk, 4GB ram, 3.0 GHz of
processor speed. I will also by 3 in 1 printer. The printer will print, photocopy and scan. Computer
tables will be bought for both the laptop and general work table in the administrative building.

Budget for Computers and its accessories

Computers Quantity Unit Price(Naira) Total (Naira)
Dell Inspiron mini 2 60, 000 120,000
Hp Inject printer…. 1 60,000 60,000
HP inject printer 1 25, 000 25, 000
Total 205, 000

Internet
I plan to buy two Etisalat modems with sims. Etisalat will be my internet providers.

Budget for Internet access.

Intern Quanti Unit Subscription/month(N Subscription/year(Na Total(Nair
et ty Price(Nair aira) ira) a)
access a)

Etisalat 1 6,000 2,500 30,000 38,500

Mode
m

ORGANIZATION
Business Organization
I plan to form a Private Limited Liability Company for my business. It is my intention to grow
Ifekentus Nigeria Ltd into a large firm with international standard and relationships. The initial
and ongoing cost of operating as private limited liability company will be a necessary business
expense. Also, since a properly run private limited liability company will afford me limited
liability, I feel this is the right form of business for me. I intend to depend on my attorney to
handle all aspects of setting up the limited liability company and maintaining proper company
records.
Management
I will manage the business on a day‐to‐day basis. My experience in managing my father’s pig
farm will be brought to this business. With my management team and me as managing director,
we will grow this business and provide jobs to many Nigerians. There is a plan for continuation of
the business if I am dead, or incapacitated. I can be replaced by the owners of this company.
Working hours will be from 8am to 4pm everyday from Monday to Friday except for security
agents who will work all day and night.

Personnel
• Number of employees: 8
• Type of labor (4 skilled, 4 unskilled, and 8 professional). They are owners of the Private
limited liability company. This is to encourage them to put in their best and ensure business
successes.
• I will employ young graduates. I will pay them very well. I will train them and increase
their salary.
• Quality of existing staff is high. This is because I will ensure that best hands are
employed.
• Pay structure: I will pay twenty thousand to young youths who are unemployed when
starting the business. This salary structure will increase after one year to a standard compared to
the one paid by good companies. I believe in paying my workers well so that they are
motivated.
• Training methods and requirements. My workers will be trained. The cost will be the cost
of doing business.
• The job descriptions for employees will be drafted.
Organizational chart

Managing
Director

Professional
Consultants

Production Marketing/Sales Administrative

Manager Manager Manager

Laborer 1 Security 1

Laborer 2 Security 2
Professional and Advisory Support

• Board of directors: Production Manager, Marketing Manager and Administrative Manager

which are part of the owner of the Private Limited Liability Company.
• Management advisory board: Mr Sylvester Efosa and Mr Kenechi Nwogwugwu, Jane
Njimogu Ukamaka.
• Attorney: Barrister Emmen Udifia of Emman Udofia andAssociates, 13F, Ewet Housing
Estate Uyo.
• Chartered Accountant: Mr Jimmy Akpan, 155 Ikot Ekpene Road, Uyo
• Insurance agent: Mr Essua of Essua Nigeria Agencies, opposite Itam Main Park Itu.
• Banker: United Bank for Africa
 E- Commerce Consultant: Mr Oshin Oluwole Omotolani of Brandforte consulting company

• Animal Husbandry Consultant: Dr. E. O Izegaegbe

• Mentors and key advisors: Mr Benjamin Nwogwugwu.
Licenses
My company will apply for all necessary licenses. I plan to register the company immediately the
company is empowered. I plan to complete tax registration forms and get a tax identification
number. I will pay myself salary, pay payroll taxes, company tax and formalize my business with
the government. I will consult my professional consultants on how to acquire these licenses.
I will ensure that the following requirements are achieved.
• Licensing and bonding requirements
• Permits
• Health, workplace, or environmental regulations
• Special regulations covering my industry
• Zoning or building code requirements
• Trademarks and copyrights
INSURANCE
Insurance
I plan to take and insurance cover under the Nigerian Agricultural Insurance Scheme. This will
cover my livestock, farm buildings, machinery and equipment which form part of the investment
on the farm in accordance with its policy.
The risks to be covered are death or injury caused by:
 Accident, or
 Disease, or
 Fire, or
 Lightning, or
 Storm, or
 Flood.

These risks are covered when I have satisfied such conditions relating to good animal husbandry
which I plan to achieve.
Cost of Insurance cover.
The cost of the insurance cover is 7.5% of the insured amount. I plan to budget N750, 000 if I
receive N10, 000, 000 grants from YOUWIN. I plan to pay this to an agricultural insurance
company, Nigerian Agricultural Insurance Corporation in Anambra State. I will depend on my
insurance agent to give me expert advice and take up all insurance covers for my business.

PREMISES
Location Criteria
My location is important to my customers. This is because it will reduce the cost of transportation.
It is located along a Federal Government road, Onitsha Owere road. It will help transportation
because my customers will purchase life pigs with trailers and long vehicles. This location is not
close to residential areas in the town. This will also help us to transport our raw materials and
feeds from agro based companies in the state.
This is to prevent residents from complaining of the noise of the animals.
This location is good for expansion because there is vast area of land available.
When customers come to my location, it is convenient for parking.
It is competitively located. There are two nearby pig farms in the area. This is good because they
are also my target customers and we can co-operate. The location is very close to my market and
also very close to my raw material especially agro based industries.
Space requirements
• Amount of space: Three plots of land are enough for a start. This space will house fifty
pens of 10 by 10 feet built strategically. This will also house my administrative building. The
space can house at least five hundred pigs conveniently.
• Type of building: I plan to build low cost housing that will last for a long time. This is
because I don’t want to tie a lot of capital to land and building. However this is important
considering the location criteria for the business. The cost of land and construction of building is
provided in the cost analysis.
• Power and other utilities: Power and water bole hole are required. The cost of sinking bore
hole and that of power are adequately considered.

Estimated occupancy cost as of % of sales

Since I am purchasing land and building my pens, occupation expenses, including rent, but also
including maintenance are not necessary. To reduce cost in the long run, I plan to build and not
pay for rent.

Prepare and upload each of the following

Site Analysis
Demographic Study
Lease check list
Zoning and Premise Use Approval

ACCOUNTING AND CASH FLOW

Accounting
(Upload Starting balance sheet and projected income statement for the next 6 month to 1 year)

Cash Flow Planning

(Upload 1 year cash flow analysis including estimated sales, all cost and capital investments)
Provide a checklist of all expense items for input into your cash flow projection
This is a list of expenses for which I will require either start-up capital or financing. These items
include buying pigs, feeds, getting a computer (communication), equipment and fixtures, travel
expenses and start-up overhead expenses. These expenses are included in my monthly cash flow
projection to indicate the ongoing requirements for cash.

S/N List of all expenses into cash flow Cost (N)

projection/ year
1 Pig Feed 910, 800
2 Salaries 1, 440, 000
3 Treatment and Drugs 22, 950
4 Water bole hole 650, 000
5 legal Company registration 3, 000
6 Repairs and Maintenance 97, 100
7 Administrative cost 60, 000
8 Advertising 78, 000
9 Telephone 55, 030
10 Communication 250,900
11 Land 2, 100, 000
12 Building 3, 060, 000
13 Farm Implements 112, 400
14 Pig 1, 100, 000
15 Furniture and Fixtures 50, 000
16 Insurance 750, 000
17 Utilities 9,000
18 E- Commerce 20, 000
TOTAL 10,789,180

Analysis of cost
(What are all my cost, fixed, variable, product, delivery etc)
ESTIMATE COST OF BUILDING FIFTY PENS (FIXED COST)
1. To build ten pens, one can use about one tipper load of stone for floor concrete, N 24,000
2. For 10 by 10 size of pen, one pen will gulp two bags of cement for floor concrete. Cost of
2 bags of cement at N3, 600. Plaster of one pen will take one bag of cement at N 1, 800.
Workmanship N2, 500
3. For ten pens to be built, it will take 30 bags of cement at N1, 800 each at N 54, 000 and
for workmanship of the ten pens it would cost N25, 000
 4. Block for the ten pens. To build tens pens, it will gulp 1, 600 blocks which at 40 blocks
per one bag of cement. It will cost 40 bags of cement. At N1, 800 a bag, it would cost
N75, 000
5. The amount of sand to be used for molding of the 1, 600 blocks, will be at least 10 tippers
of sand and the cost of one tipper load sand is N6, 000 each. So 10 tipper will cost N60,
000
6. Cost of molding the ten tippers of sand with the 40 bags of cement is N400 per bag of
cement the workmanship cost N16, 000
7. To lay the 1600 block by the bricklayers will be 4 days job of a bricklayers will be 4 days
job of a bricklayer with a serving job man, cost of a day work for a brick layer N 2, 500.
For the 4 days cost of bricklayer is N10, 000 then the serving job man N1, 500 a day,
costing N6, 000 for the 4 days. The total cost of the labor is N16, 000
8. The roofing of the ten pens. The roof will use 10 bundles of zinc which cost N10, 000
each. So ten bundles will cost N100, 000.
9. Wood for roofing of the ten pens is 100 pieces of 2 × 2 wood at N200 each. Total cost
N20, 000. 30 pieces of 2 × 4 wood cost N300 each total cost N9, 000. 20 pieces of 3 × 4
wood for wall plate cost N600 each total N12, 000. Nail and other miscellaneous cost N
10, 000. Workmanship for the roofing N12, 000. Total cost of the roofing cost N75, 000
10. Total overhead cost of ten pens is N412, 000
11. Total cost of building fifty pens will be N412, 000 × 5 = N2, 060, 000
12. Estimated cost of building two offices for administrative building is N1, 000, 000
13. Total cost of building is N2, 060, 000 + 1, 000, 000 = N3, 060, 000

FEEDING COST OF 200 PIGS

1. Three tons of PKC (palm kernel oil cake) at N20, 000 each can be used with total cost
N60, 000. Eight bags of “dusa” (corn chaff) can be used. Each bag costs N600. Eight bags
will cost N4, 800.
2. Total cost of January is N60, 000 + N4, 800 =N64, 800.
3. February feeding cost the same as N64, 800.
4. March cost is same as N64, 800
5. April cost is N64, 800
6. May cost is N64, 800
7. June feeding cost four tone of PKC was used and this was because seize and the numbers
changed. More than 200 piglets were produced. So new total number of pigs was 400.
Also 12 bags of “dusa” were used. The cost of 12 bags is N7, 200. Total cost of June
feeding is N80, 000 + N7, 200 = N87, 200.
8. July feeding cost the same as N87, 200.
9. August feeding cost the same N87, 200
10. September feeding cost the same N87, 200
11. October feeding cost is N87, 200
12. November feeding cost is N87, 200
 13. December feeding cost is N87, 200

FARM IMPLEMENTS( VARIABLE COST)

S/ No Particulars Qty Unit Price Total Value

N N

1. Water Bowls 20 500 10000

2. Water Gallons 20 200 4000

3. Bowl 20 200 4000

4. Packer 20 20 400

5. Broom/brush 20 150 3000

6. Shovel 10 500 5000

7. Wheel barrow 10 7000 7000

8. Plastics Bowls 10 2500 25000

9. Izal disinfectant 10 1000 1000

10. Detergents 10 400 4000

11 Bucket 10 200 2000

12 Weight gauge 2 7500 15000

13 Plastic Tank 1 32,000 32, 000

Total 112, 400

ESTIMATED PURCHASE AND SALE OF 200 PIGS AT DECEMBER

I started with 200 pigs. 150 are piglets and 40 sows and 10 boars are purchases. I plan to
purchase 150 piglets at N4, 000 each. I will purchase 150 piglets at N600, 000. The 50 pigs will
be purchased at N10, 000 each totaling N500, 000.
The total cost of 200 pigs is N500, 000 + N600, 000 = N1, 100, 000
After six months, I assume that 200 pigs will be added making a total of 400 pigs. This
assumption is based on the lowest possible birth rate. On the average, a pig gives birth three
times a year with average birth rate of 10 piglets. So 40 pigs will give birth to 40 × 3 × 10 = 1200
piglets.
 I assume only 200 pigs are given birth to instead of 800 piglets which is fare enough
as an estimate.
At the end of the year, I assume I will sell first 200 piglets bought at N4, 000 at N15, 000
which is the least selling price possible.

ESTIMATED COST OF WAGES

Cost of labor for the four managers is N80, 000 at N20, 000 each per month.
Cost of labor for the four unskilled N40, 000 at N10, 000 each.
Total cost of labor per month is N120, 000

SALARIES & WAGES (FIXED COST)

S/ No Particulars Wages/Salaries per Annual

Month (=N=) Expenses (=N=)
1. Managing Director(Me) 20, 000 240, 000
2. Production Manager 20, 000 240, 000
3. Marketing Manager 20, 000 240, 000
4. Administrative Manager 20, 000 240, 000
5. Labor 1 10, 000 120, 000
6. Labor 2 10, 000 120, 000
7. Security 1 10, 000 120, 000
8. Security 2 10, 000 120, 000

Total: 120, 000 1, 440, 000

ADMINISTRATIVE EXPENSES (VARIABLE COST)

S/No Particulars Monthly (=N=) Annual Cost

1. Stationery & Printing 2, 000 24, 000

2. Post/Telephone 2, 000 24, 000

3 Misc. 1, 000 12, 000

Total 5, 000 60, 000

Internal control

My accountant is experienced in my type of business which includes international trade in future.

He will help me set up a system of internal controls to make sure that the company will receive all
of its income without any of it being siphoned off by waste, fraud, dishonest employees or
carelessness.
Included in an internal control policy is who can sign for goods and services and who controls the
release of goods and services out the door. Included in the internal control policy will be the
requirement that the only person authorized to sign purchase orders, make capital acquisitions and
sign checks will be I personally.
Credit Policies
I plan to sell on credit to credit worth customers who have been proven to pay on time. I need to
sell on credit because the wholesalers buy large numbers and supply before they get their money
and pay. It is customary in my industry and it is expected by my customers.
Policy on who gets credit and how much are based on sales and volume of transaction in the past
and faithfulness in prompt payment over time.
I will check the creditworthiness of new applicants by not granting it on first time. I will make it
know that it is based on volume of product bought and paid for in the past. Upon time, my
accountant will evaluate whether the new applicant is worthy or not. I will offer discount on
prompt payment of credit. The due date for credit will be due upon negotiated date. No payment
dead line will be extended and the customer will be held responsible for bridging the terms of the
credit.

FINANCING

Financing Strategy
(Upload a chart or spreadsheet showing all of the sources of your startup capital)

(Upload a cash flow projection and projected income statements to show sources of repayment of
loan, if applicable)

Explain any government assistance or loan guarantee program you intend to apply for
I intent to apply for National Youth Service Corps Millennium Development Goals War Against
Poverty Loan. With my owners equity of two hundred and fifty thousand naira (N250, 000), and
the two hundred and fifty thousand naira loan (N250, 000), I intend to raise five hundred thousand
naira (N500, 000) to start my business.
List your sources of referrals to lending institutions (your accountant etc)
1. My board of directors: Production Manager, Marketing Manager and Administrative Manager.
2. My management advisory board: Mr Sylvester Efosa and Mr Kenechi Nwogwugwu, Jane
Njimogu Ukamaka.
3. My Attorney, Barrister Emmen Udifia
4. My chartered Accountant: Mr Jimmy Akpan.
 5. My insurance agent: Mr Essua of Essua Nigeria Agencies, opposite Itam Main Park Itu.
6. My Consultant: Dr. E. O Izegaegbe
7. My mentor and key advisor: Mr Benjamin Nwogwugwu

E-COMMERCE
E – Commerce Plans
A website focusing on business – to – business E- commerce will be an important tool in my
overall marketing program. I plan to build and install the www.ifekentusng.com website, which I
plan to register. This will permit my marketing and sales department store customers to have
access to my products and to order (and reorder) merchandise via this website. I plan to hire Mr
Oshin Oluwole Omotolani of Brandforte consulting company (www.brandparcel.com) to design,
install and maintain this site.
This site will help my company succeed by increasing revenue, reaching new customers, creating
web presence and helping to drive traffic to my site by linking our social media networking that
my customers may visit like linkin and facebook etc.
The features of the www.ifekentusng.com will include:
It will be easy to use with good navigational features and prompt loading.
The site will provide useful content including detailed information about all items in product line.
Purchasing procedures on a business to business basis will be designed and implemented.
I intend to use this site to generate feedback to help improve every aspect of my products,
operation and business procedures.

E – Commerce Budgeting
The budget for design, implementation and start- up of the E-Commerce site will be twenty
thousand naira (N20, 000)
This is based on a firm contract with my Brandforte consulting company. The estimated monthly
maintenance cost to support the site will be free. I will use the free hosting and maintenance site
initially for the first year.

E – Commerce Competition
The use of E-Commerce presence or websites is not common in my industry. It is an important
marketing tool that my competitors are not using. It is my intention to maintain a website that will
project the image of fresh and dynamic products to my customers. I plan to keep abreast of the
website developments of my competitors and to constantly improve my site.
ACQUISITIONS
Due Diligence Procedures for Acquisitions
I may have opportunities to acquire businesses in the future. In order to position myself to
investigate acquisitions intelligently, following “due diligence” process will be adhered to.
I will use a team of experts to give advice on the various components of the acquisition:
1. My Attorney
2. My Accountant
3. My Banker
4. My Broker

The following information will be required:

1. Seller records and verification of revenues
2. Current financial statements
3. Cash deposit records
4. Supplier bills
5. Financial comparisons of similar businesses

Valuation analysis will include:

Evaluation of predictable future earnings
Status of seller’s motivation of sell
Sources of acquisition financing
Inspection of seller’s personal and business tax returns
Evaluation of leases and contracts
Quality of improvements
Quality and size of inventory: Obsolete merchandise?
Condition of receivables
Status of payables
Status of verified order backlog
Evaluation of customer relationships and goodwill
Evaluation of government approvals and licenses
Status of pending litigation
Basis for valuation: appraisals,
Method of purchase: stock, assets, etc
MARKETING
Marketing Plan
I plan to use the following marketing tactics
1. Personal contact and letters to butchers, pig farmers, wholesalers, retailers, abattoir and
restaurants, hotels and food packaging companies in the major cities of Anambra State.
2. Product packaging by selling my packaged pork and live pigs will be used. This is an
added advantage as most meat is exposed without being packaged.
3. Point- of –purchase display and sales outlet will be used.
4. Relationship marketing to pig farmer, and other customers will be employed. This is
maintaining relationship and communication. I will visit them; send texts messages on
special days in their life in other to maintain relationship.
5. Free samples to food packing companies and restaurant will be used to increase customer
interest. This is for our processed product.
6. Publicity for increase awareness of huge benefit of pork consumption and using the
medium to advertise our product will be used.
7. Billboards as part of publicity and increasing awareness of our product will be used.
8. Our product will be weighed and sold on scale with increase customer services.
9. Our price will be fair, correct price for the value of our product.
10. My marketing and sales manager will personally be responsible for the contacts with the
appropriate buyers.

When these innovative marketing tactics are employed and the customer show interest to buy, the
sales manager will sell to the customers directly. The customers will come to the farm to purchase
live pigs. If customers want us to deliver the live pigs, transportation charges will be included. For
processed products, it will be delivered to the customer. Sales agent will be employed to sell and
distribute the product in the state.

Advertising and Promotion Plans

Short Range Plan (6 to 12): Initially my advertising and promotion will be done on an entirely
personal basis without any budget for paid advertising. My customers require personal visitation.
It will be my plan to limit my advertising budget to personal travel expenses in making these
presentations and follow-up presentations
Mid Range Plan (12 – 36 months): To establish brand recognition and make name in the market,
I plan to budget 10% of sales.
Long Range Plan: I plan to aggressively build recognition and loyalty by budgeting 20% of
sales. I will increase advocacy to reduce the negative image of pigs, pig production and pork
consumption through workshops, seminars etc, and also collaborate with entertainment and
hospitality industries in the marketing of my products. I will call on the Federal Government to
advocate on pork consumption, development of products from pork as it exists for beef.
Purchasing and Inventory Control
For inventory control, I plan to participate in just-in-time tracking with my customer, ensuring
that from first day of stocking, marketing begins before my products reach 100kg weight
requirement before sales. One major challenge in pig production is cost of feeding. Keeping large
inventory will not be allowed because of the high, unnecessary cost associated with it. This is pig
production business, and with artificial insemination, (process of breeding of piglets according to
plan) where sales are periodic until the farm grows very large to supply every day. As much as
possible, keeping finished products (pigs) to eat my money will be kept to a minimum by use of
direct and rapid delivery systems and efficient marketing plan. The following procedures will be
implemented for purchasing.
We will ask for 30 day payment terms for companies in the state, where individual will pay before
delivery.
A low cost effective inventory control system will be maintained.
All merchandise received will be counted and inspected
We will pay our contractors, supplier of feed and other product on time and be loyal to them.
We will ask for and take term discounts.
When the farm grows large, the following inventory control technique will be employed.
• I will keep feeds, life pigs awaiting sales as inventory at a level to ensure that I satisfy my
customer and always have pigs to sell at all time and maintain minimum inventory cost.
• Average value in stock will be the cost of feeding the pigs which are already mature for
sales and general cost of maintaining the animal in the farm.
• Lead‐time for ordering for feed will be a month. The feed will be bought on the monthly
basis to ensure that the feed does on finish.

Training Policies
All my workers will be given an assistance to go for masters, further training in their fields
because they are mostly young graduates. My company will train them on a regular basis
because it is better to work with an expert and pay more than to work with a novice and pay
less and he or she will damage my business. Fresh graduate in veterinary medicine, animal
science, food science, butchering, sale and marketing will be employed and further trained at a
minimal cost.
Initially only my marketing and sales manager will handle sale to customers. As my business
expands, I intend to employ more marketers to begin marketing to smaller retailer, hotels,
farmers etc. I will hire sales associates who can gain the confidence of my customers. To achieve
these qualities, I will look for the following characteristics in marketing employee. People who:
 Like what they do
 Are quick learners
 Project a pleasant and positive image
 Like people and relate well to them
  Are helpful to customers and follow associates
 Are ambitious and seek to grow in responsibilities

I will follow a checklist in hiring marketing associates:

 Have a hiring policy in place including written salary structure, commission,
compensation and perks
 Create job descriptions for everyone
 Conduct ongoing marketing meetings.
 Have written policies and procedures on handling customer complaints
 Maintain clear guidelines for pricing policies and handling customer’s complaints.
 Maintain clear guidelines for pricing policies and handling customer’s inquiries

The competition
List of competitors and their address
S/N Competitors Address
1 Benco Farm Isu Umuezedim, Oba, Anambra.
2 Mrs Eze Piggery and Poultry Farm Aboji, Oba, Anambra.
3 Bro Emma Anodiadi Piggery Farm Aboji, Oba, Anambra.
4 Francis Emone Piggery Farm Umuogali, Oba, Anambra.
5 Alexander Obi Piggery Farm Aboji, Oba, Anambra.
6 Chief F. M Nwosu Piggery Farm Urueze, Oba, Anambra.
7 Festus Oragi Piggery Farm Umunnakwa, Oba, Anambra.
8 Samuel Nbielu Piggery Farm Isu Umuezedim, Oba, Anambra.
9 Ifeanyi Onwutalu Piggery Farm Isu Umuezedim, Oba, Anambra.
10 Edwin Obi Piggery Farm Umuogali, New Road, Oba,
Anambra.
11 Mrs Nwajuaku Piggery Farm Umokokpa, Oba, Anambra.
12 Panock Piggery and Poultry Farm Ltd Oba junction, Anambra
13 Nwaeke Abu Nwa Piggery Farm Ukpono, Oba, Anambra
14 Emeka Udeaja Piggery Farm Ichi, Anambra
15 Kinsly Ikegbunam Piggery Farm Umuogali, Oba, Anambra
16 Micheal Chukwudozie Piggery Farm Aboji, Oba, Anambra
17 Okey Nnaemeka Piggery Farm Umuokokpa, Oba, Anambra
18 Emenike Osigwe Piggery Farm Abime, Oba, Anambra
19 Innocent Nnoruka Piggery Farm Ojoto, Anambra.
20 Godwin Etoniru Piggery Farm Isu Ebi, Oba, Anambra.
21 Cliford Piggery Farm Isu Umuabu, Anambra.
22 Mrs Theresa Uwaezuoke Piggery Farm Ojoto, Anambra.
23 Jame Ibeneme Piggery Farm Urueze, Oba, Anambra
24 Solomon Ekene Piggery Farm Isu Ebi, Oba, Anambra
25 Okey Iwuchukwu Piggery Farm Aboji, Oba, Anambra.

My principal competitor is Panock Piggery and Poultry Farm Ltd. I listed all major competitors in
this business and their contact address. Other competitors are farmers of cattle, sheep, goat, fish
and chicken. They have the same or equivalent product provided to the market.

Table 1: Competitive Analysis

Factor My My Competitor A Competitor B Importance to

Strength Weakness Weakness Weakness Customer
Meat New in Not Packaged Not packaged Will appreciate
Products Packaged business packaging
Fair price Customer Pricing by sight Pricing by sight Appropriate
Price based on don’t know not by weight not by weight measurement for
weighed much about price
products me
High quality Meat Meat contain fat Meat contain fat Fat is a loss to
Quality meat produced at because the big because the big customer. They will
without fat higher cost size. size. like my products

We produce Higher cost They produce in They may not Our customers like
Reliability in high of keeping small satisfy their us because we meet
quantity. inventory. quantity(Local customers. their need.
farmers)
Stability and - - They like stability
Stability continuity.

Experts are They employ They employ low Quality products are
Expertise employed low quality quality labor. patronized by
labor. customers
Will build - - - Customer like trust
Company customer and will patronize us
Reputation trust and
reputation
 Close to the Are located in Are located in Lesser cost for our
Location road and places close to places close to customers to reach
market, easy residential areas residential areas us.
access to
feed
Good Produce Pigs Produce Pigs that Quality sells itself to
Appearance looking that may not be may not be of our customers. They
products of higher quality higher quality like good looking
(pigs) standard standard pigs.

How I Plan to Take Advantage of Competitor Weak Points

My biggest competitor is Panock Piggery and Poultry Farm, which has gained good brand
recognition. I will weigh my life pigs and package my processed products. My product does not
contain much fat. This is to show that they are of higher quality than that of my competitors.
Farmers of pig, cattle, sheep and goat have been in the market before me but they do not weigh
their product before selling. My product will be weighed to give the customer the value to his or
her money they deserve. These farmers do not process and package their product. They sell live
pigs. With my additional processing facility, more customers will come and buy from me in other
to reduce the stress of butchering and processing. Sellers of meat expose their product, my sales
outlet will sell packaged products thereby penetrating the market and taking advantage of their
weak points.. This is an advantage to me. For product like beef, goat, sheep and poultry meat, they
are more expensive when comparing the quantity and content of the product. My product will take
advantage of this, because it is cheaper to produce higher quantity at lesser price compared to
poultry, cattle and goat and sheep.
I intend to maintain an ongoing study of my competitors. Their successes and failure will
help me form guidelines on what to do and not to do.

GROWTH PROGRAM
Expansion
Once my business has been established I plan to implement the following growth strategy. I
anticipate it will take approximately five years to gain sufficient experience and level of profits
before any expansion plans are implemented.
My growth strategy will be guided by the following:
I will not set an inflexible timetable for expansion but will wait until a sound basis of experience,
earnings and cash flow is achieved.
Accounting and cash flow controls will be in place with profit and loss statements prepared for
expansion on a six monthly basis.
Internal controls for accounting, money handling and inventory will be in place.
My attorney will review all documentation regarding expansion. This will include leases,
employment and incentive agreements, licensing, important commitments customers, etc

Hiring and training policies will be in place. Fringe benefit plans will be in place
My intention is to delegate authority and responsibility to expansion management personnel with
the following conditions in place.
1. Managers will be motivated by a profit incentive plan which will be tied to manager’s
individual success. My plan will be in writing, simply stated and call for frequent periods of
accountability.
2. Capital allocations and signing checks will not be delegated.

Handling Major Problems

The following risk will be managed.
1. A key customer cancels a contract to buy my pigs or pork.
2. My sales projections are not achieved.
3. Failure to buy feed from a seller or company due to failure to deliver.
4. Public opinion on pork consumption due to religious, cultural and socio economic
challenges.
5. Failure to find the trained and experienced labor.
6. Death of my animals in the farm.
7. Disease outbreak which cannot be controlled.
8. Death of piglet during delivery due to complications.
9. Paying my employee too much
10. Hiring friends and family members rather than most qualified candidate.
11. Under estimating cost of project and other costs.
12. Loss of sales.
13. Overlooking competition.
14. Not satisfying my customers.

My policy in handling problem or risks identified above will be to identify and acknowledge
problems promptly and honestly. I plan to put the following policies into effect promptly if and
when the following adverse scenarios emerge during my growth program.
The risk of running out of cash: I plan to maintain very frequent monthly cash flow projections.
Forecasts for income, expenses and unanticipated contingencies will be stated conservatively.
Any period of cash deficits will be remedies promptly by cutting cost to maintain a positive cash
flow and profitability.
Disease outbreak will be handled by the veterinary doctor and appropriate action taken to prevent
further outbreak and loss. Death and other related issues will be handled seriously.
A drop in sales or insufficient sales:
1. I will be prepared to take prompt remedial steps by cutting costs.
 2. I will improve every aspect of product value, performance and image
3. I will seek out new ways to expand sales
4. I plan to stick with this specialized business that I know best unless fatally defective

Dishonestly, theft, shrinkage: I intend to implement the same policies that have been proven by
Panock Piggery and Poultry Farm, one of my biggest competitors.
Business recessions: I am prepared to promptly cut costs to maintain liquidity. I will also be on
the lookout for good business opportunity during periods of adversity.
On 25% reduction of sales, I plan to increase cost on advertising to increase sales but
maintain cost of production due to increase number of pigs in the farm.

APPENDIX: YOUWIN IMPACT

Benefit of grant
By receiving grant through YouWin program will help me to achieve the following.
1. My business start- up capital will be free without paying back compared to when I start
my business from other sources of financing.
2. My business will grow faster because the money that will be used to payback if it were to
be a loan will be used for expansion.
3. My business will help to reduce the importation of certain animals, animal products, meat
and meat products sooner compared to when I don’t receive the grant.
4. My company will export pork in the future, thereby increasing our foreign exchange.
Without this grant, this will take a long time for me to achieve this vision.
5. My business will employ more youth thereby reducing unemployment in Nigeria. I will
employ ten youths in one year and increase this employment as my company expands and
pay them reasonable salary compared to two I would have employed without the grant.
6. I will have access to other source of financing for expansion easily because of the success
and trust that I will enjoy if I receive the grant.

Contingency Plans
I plan to start this business with my two hundred and fifty thousand naira now. How to start with
this sum of money is the training I received in Abuja. I plan to start small now if I don’t win and
grow big tomorrow.

Employment Impact

8 staffs instead of only me.