SHERRY BOYD RÉSUMÉ

303.476.1336 sherry.boyd@boydworks.com

Marketing Director
Domestic and International Experience

A vision-shaping B2B marketing leader successful in

identifying and nurturing new business development opportunities and
fostering cross-functional, inter-departmental collaboration to support business goals.

PROFESSIONAL STRENGTHS
Outstanding Marketing Department Management & Budgeting
Marketing Strategy and Planning ~ Market Segmentation, Positioning and Branding
Corporate Communications and Presentations ~ Advertising ~ Public Relations ~ Writer/Editor
Business Development ~ Market Research ~ Dealer Programs / Channel Marketing
Product Launches ~ Event / Trade Show Management ~ Budgets / ROI / P&L
E-Marketing ~ CRM Best Practices ~ Direct Marketing ~ Lead Generation
Recipient of the McGraw-Hill award for “Excellence in Integrated Marketing” in 2004

CHRONOLOGICAL SUMMARY
Boydworks Marketing, Denver, Colorado ~ January 1, 2008 to present
Freelance strategic marketing consultant, writer and event planner as an independent contractor
Learned effective uses of social media, blogs and e-marketing campaigns. Developed marketing
strategies that expanded business opportunities and increased revenues:
• Redefined the strategic market position for a leading Internet information service, set editorial
goals, then developed online articles to increase organic search traffic and reach new segment.
• Created a new trade show in 2010. Recruited strategic partners and founding sponsors for start-
up funding. Developed brand identity. Created media plans and placements for advertising,
editorial and Internet campaigns. Created results-producing Web site content, blogs and e-news
blasts. Wrote event promotional materials, including course descriptions and speaker bios and
e-marketing. RESULTS: While other publishing services are experiencing sharp declines, the
client increased revenues and market share.

L.M. Scofield Company, U.K. and Los Angeles, California ~ July 1999 to November 2007
Director, Integrated Marketing & Sales Support ~ 2002 to 2007
Previous Positions: Manager of Global Corporate Communications and Manager of European Marketing
As the marketing department manager for a privately held manufacturer of building materials, held sole
responsibility and budget accountability for integrated marketing communications and sales support.
Managed a $2.5M budget for marketing and all related outside services, improved productivity and
exceeded MBO goals, while providing an effective roadmap defining deliverables and tactics to
accomplish corporate objectives. Responsibilities included brand development, strategic planning,
corporate positioning, public relations, internal communications and external marketing, advertising,
media buying, event / trade show management, product introductions, direct marketing, technical
literature and other marketing materials. Mentored a staff of six direct reports in multiple global locations.
• Recaptured market share to contribute to revenue growth. (Quantifiable results confidential.)
• Achieved improved visibility & attained number one brand name ranking for three core products.
• Generated high-value qualified leads through direct marketing, mail and electronic. (22% return)
• Reduced costs and achieved prompt lead handling by implementing the use of a CRM database.
• Set and met targets for organic site traffic through writing Web content and deep internal links.
• Developed POS materials to enhance dealer sell through and improved volume.
• Reduced printing costs by creating external online library and Intranet information for sales dept.
• Managed the redesign of the corporate logo and implemented graphics standards.
• Learned CRM database management, SalesLogix & SharePoint Administrator skills.
SHERRY BOYD RÉSUMÉ- PAGE 2

DIVERSE US & INTERNATIONAL AGENCY BACKGROUND

Provided marketing, advertising and meeting management services to a broad base of clients in a wide
variety of industries: automotive, aerospace, banking, building products and materials, business
equipment, computers and high tech, electronics, energy, food and beverage, higher education, hospital,
insurance, medical imaging, military, photographic, property development marketing, publishing,
recreation, sales training, telecommunications, tourism and other specialties.

White Marcom Associates, U.K. and The White Agency, Dallas, Texas ~ 1984 to 1999
Principal, Account Manager and Entrepreneur ~ Specialist in international technology marketing
Worked with cross-functional teams in multiple locations globally. Developed strategic plans and creative
campaigns for major multinationals in diverse industry sectors. Adapted U.S. campaigns for international
markets. Collaborated with strategic partners to develop multilingual advertising and direct marketing
campaigns for products and services offered in Europe and Asia. Provided regular campaign reports.
• Provided an innovative way for clients to see and approve work via a password protected Intranet
that displayed their projects and schedules for review and comment.
• Produced and directed major product or project launches, which included meetings, collateral,
films / videos, publicity and other marketing services for multinational clients.
• Retained clients from 5 to 9 years, and developed on-going referral business.

Photo-Synthesis, Inc., Denver, Colorado ~ 1974 to 1984

Executive Vice President and Account Manager with Business Development Responsibilities
Developed and presented creative proposals that netted contracts for projects $10K to $1.5M.
Guided business development and proposals teams. Won numerous awards for films and videos.
• Assisted the Bell System Sales Center to win national contracts by creating a program about a
new way of using call centers for sales and customer service.
• Produced a World’s Fair project and multimedia for Hospital Corporation of America.
• Produced a permanent educational program installed at the Singapore Science Center.
• Produced corporate image and product launches and meetings for General Foods Corporation.
• Developed marketing center programs that cut pre-leasing schedules by 50% or more.
• Managed sales meetings and fund raising events for many clients.
• Became effective in attracting and managing high dollar corporate accounts.

EDUCATION ~ TECHNICAL SKILLS

Bachelor of Arts, English and Technical Communications, Summa Cum Laude,
Metropolitan State College, Denver, Colorado ~ Minors in Marketing and Journalism ~ Deans
Honor Roll ~ 1975

European Economics and International Relations, masters level coursework completed at

The University of Keele, Staffordshire, U.K. (Did not complete thesis due to relocation.)

MS Office Suite, InDesign, Photoshop Elements, ACT, SalesLogix, SharePoint Intranet & other.
Experienced in cost effective e-Marketing and print management.

PERSONAL INTERESTS
International Travel ~ Cultural Diversity ~ Community Relations ~ Event Sponsorships
Working on brushing up my Spanish.

CONTACT INFORMATION
303.476.1336 ~ Evergreen, CO 80439 ~ sherry.boyd@boydworks.com