ATUL CHATURVEDI

+91 977 321 0005 |atul.amity@gmail.com | Mumbai

Profile Snapshot:
 10yrs+ experience in sales and marketing with The Times Group, Provogue, IndusInd Bank
 Expertise in handling channel sales, modern trade, and trade marketing
 Full time MBA from Amity University, having strong analytical skills

Professional Experience:

 Bennett, Coleman & Co. Ltd. Manager Jan’10 till date

Journey:
I started out in magazine sales handling trade sales of all 13 publications, over the course of the next 6 years I
dwelled into channel sales, key account management, brand promotions, sales incentive programs for all
publications in Mumbai. In last 2 years, I have also been handling Trade marketing for the entire West zone
(Mumbai, Pune, Gujarat, and rest of Maharashtra) and Out of Home segment for Mumbai.

Current Job Profile:

Trade Marketing & Vendor Management/Loyalty Program:
 In-charge of trade marketing of Newspapers and Magazines for West Zone
 Have strategized and implemented various vendor management programs to build loyalty
 Introduced and implemented cricket tournament “Times Premier League” conducted for over
3000+ vendors across Mumbai, this activity was crucial in building loyalty towards the group and
also enhanced the relationship between the sales team and our business associates
 Business associates life insurance program, only media house doing it currently in India, this is for
all the registered associates, this strengthened the relationship between them and the group
 Successfully implementation of Maharashtra Times Carnival fest – a unique reader engagement
event, spread over 10 days, we ensured presence and participation from all prominent colleges in
Mumbai. It helps us increase readership amongst the youth
 With annual Mumbai Mirror Housie program, my work to have engagement with the readers and
presenting over 20000+ gifts over a course of one month. The planning and execution was entirely
done by me, it garnered great feedback from the readers
 Created and ran various trade incentive schemes to increase circulation

Business Development:
 Devising and implementing new ways to increase sales of newspaper/magazine to institutional clients.
 Increasing visibility and awareness of the magazine among appropriate target audience by tying up with
Format Stores and Unconventional Outlets
 Developing and implementing attractive schemes for maximizing sales of the magazines
 Building and maintaining relationships with institutional clients and with senior management of Format
Stores/UCOs
 Handling Marketing & Operations of key accounts like M/s. Landmark Ltd., M/s. Crossword Stores etc.
PAN India

Client Servicing:
 Handling effective relationship management, reviewing performance, checking client satisfaction and
extending the relationship accordingly.
 Liaising with new and existing clients and providing a customized business solution for the resolution of
problems.
 Ensuring high-quality customer experience, elevating customer satisfaction, while adhering to the timelines
and work processes and thus managing cost-effective operations.
 Provogue (I) Ltd. Sr. Executive – Institutional Sales Feb’08 to Oct’09
Job Profile:
 Generate Business from Institutional sales
 In-charge of Event Management, successfully implemented various product launches, fashion shows etc.
 Ensured smooth operations for the orders procured
 Ensured payment collection on time

 IndusInd Bank Management Trainee April’07 to Feb’08

Job Profile:
 Handling day-to-day Operation like Clearing (Inward & outward), Fund Transfer, Demand Draft, FDR,
ATM reconciliation and Nostro reconciliation
 Coordinator for Process Implementation of UP Region and cash area operations
 Cross Sales of Different Liability Products and third-party products
 Customer Handling &Troubleshooting

Special Achievements:
 Awarded BCCL Chairman’s award for excellence in performance and exceptional contribution to
magazine business
 Introduced major accounts for The Times Group Magazine business like Westside & Star Bazaar etc.
 Instrumental in organizing concert by tying up with “Mr. A. R. Rahman” on behalf of The Times of India
Group at D. Y. Patil Stadium, Navi Mumbai
 Maximizing the revenue from the out of season stock through institution sale during my tenure at M/s.
Provogue (I) Ltd., Mumbai
 Designed and Compiled region wise MIS & presenting for Branch at Region’s Review Meets in M/s.
IndusInd Bank during my stint as Management Trainee, Bareilly

Educational Qualifications:

M.B.A. Amity University 2005 – 2007

Full time MBA in Finance and Marketing, with focus on International Business

Personal Information and Skills:

Date of Birth: Sep 26, 1983

Marital Status: Married
Skills: SAP R3, Microsoft Office
Interests: Driving, Traveling, and playing Badminton
Address: A-5004, Olive Shallots C.H.S., Plot No-17, Sectore-16/A, Sanpada, Navi Mumbai-400705
References: Available on LinkedIn (www.linkedin.com/in/atul-chaturvedi-9632b321)